My name's Emma Grede and I'm a founder and entrepreneur. >> What made you want to do that? Oh, you know, I think I've wanted to make money. >> [laughter] >> I love that answer. And how do you use YouTube as part of your business? You know, YouTube is really the home of my podcast, but it's just become, you know, that's how it started out and now it's just the home of everything that we do. And how do you think of your ideas like for your next show or for your next video? >> I'm always trying to answer what might be the thing that they need most and that I am uniquely positioned to answer. I love that because like they could be watching anything. You have to give them a reason to watch you. >> Exactly. >> Yeah. And if you have a specific video that doesn't get the views you thought it would or there's like a launch you do that doesn't convert as much as you thought. How do you handle that? >> even think about it. It's just like there's another video tomorrow. What you have to realize is that nobody's watching you like you're watching you. You're your harshest critic. And you know, the beauty of a platform like YouTube is like one day you're up, one day you're down and it's much like life. You just got to keep going and I think as long as you remain authentic and that's not what you're going after, you're not doing it just for the views, you've got to do it for your audience. And I think putting your audience at the center of every decision you make, you can't have a bad video. You can't have a bad day. >> Yeah. We're watching a lot more people watch YouTube on television. For a lot of people it's like television is YouTube now. Do you like back in the day podcasts were mostly like something people listen to, but do you think about the visual, the TV aspect now? 100%. I mean, when I started Aspire, it was really about having super high production values because I was sure people were going to go home from work, put their feet up and watch an episode and that's what we're seeing. >> Have you gotten advice from an entrepreneur, creator, anybody in your life that was really meaningful for you? Yeah, you know, I think when I first started the podcast, I called everyone that I knew that was in podcasting. I mean, I'm lucky because, you know, I knew some I knew some good people. Um and I took their advice really seriously. You know, I called Mel Robbins and I called Steven Bartlett and I called Jay Shetty and I listened intently on what they'd done and how they built their teams and what they were seeing in their businesses. And I think if you don't have that type of access or those type of relationships, you have to go out of your way to find the information and there's so much information available there now. So, for me it's like you find your North Star, you find the person, the business, the thing that you want to be and you learn every single thing about it. And I do that all the time. It doesn't matter if it's a competitor brand or a specific product that I'm trying to, you know, learn about. I feel like just doubling down on the information and figuring out everything that you can about that thing, you're always going to make it.