--- title: 'Emma Grede on YouTube Strategy and Entrepreneurial Mindset' source: 'https://youtube.com/watch?v=2VQR24n3xO0' video_id: '2VQR24n3xO0' date: 2026-07-14 duration_sec: 0 --- # Emma Grede on YouTube Strategy and Entrepreneurial Mindset > Source: [Emma Grede on YouTube Strategy and Entrepreneurial Mindset](https://youtube.com/watch?v=2VQR24n3xO0) ## Summary Emma Grede, founder and entrepreneur, discusses her approach to content creation on YouTube, emphasizing authenticity, audience-centric decisions, and resilience in the face of fluctuating viewership. She shares insights on leveraging YouTube as a visual platform for her podcast and the importance of learning from successful peers. ### Key Points - **Motivation for Entrepreneurship** [00:00] — Emma Grede states she wanted to make money, which drove her to become an entrepreneur. - **YouTube as Business Hub** [00:15] — YouTube started as the home for her podcast and evolved into the central platform for all her content. - **Idea Generation Strategy** [00:30] — She focuses on answering what her audience needs most and what she is uniquely positioned to address. - **Handling Underperforming Content** [01:00] — She doesn't dwell on low-performing videos; she moves on to the next one, recognizing that nobody critiques her as harshly as she does herself. - **Authenticity and Audience Focus** [01:30] — Staying authentic and putting the audience at the center ensures no video is truly bad. - **YouTube as Television** [02:00] — She notes that many people watch YouTube on TV, so she prioritizes high production values for her show Aspire. - **Learning from Successful Peers** [02:30] — She called Mel Robbins, Steven Bartlett, and Jay Shetty for advice on podcasting and building teams. - **Finding a North Star** [03:00] — She advises finding a role model or business to emulate and learning everything about it. ### Conclusion Emma Grede's approach to content creation centers on authenticity, audience focus, and continuous learning from successful peers, which she believes leads to sustained success despite inevitable ups and downs. ## Transcript My name's Emma Grede and I'm a founder and entrepreneur. >> What made you want to do that? Oh, you know, I think I've wanted to make money. >> [laughter] >> I love that answer. And how do you use YouTube as part of your business? You know, YouTube is really the home of my podcast, but it's just become, you know, that's how it started out and now it's just the home of everything that we do. And how do you think of your ideas like for your next show or for your next video? >> I'm always trying to answer what might be the thing that they need most and that I am uniquely positioned to answer. I love that because like they could be watching anything. You have to give them a reason to watch you. >> Exactly. >> Yeah. And if you have a specific video that doesn't get the views you thought it would or there's like a launch you do that doesn't convert as much as you thought. How do you handle that? >> even think about it. It's just like there's another video tomorrow. What you have to realize is that nobody's watching you like you're watching you. You're your harshest critic. And you know, the beauty of a platform like YouTube is like one day you're up, one day you're down and it's much like life. You just got to keep going and I think as long as you remain authentic and that's not what you're going after, you're not doing it just for the views, you've got to do it for your audience. And I think putting your audience at the center of every decision you make, you can't have a bad video. You can't have a bad day. >> Yeah. We're watching a lot more people watch YouTube on television. For a lot of people it's like television is YouTube now. Do you like back in the day podcasts were mostly like something people listen to, but do you think about the visual, the TV aspect now? 100%. I mean, when I started Aspire, it was really about having super high production values because I was sure people were going to go home from work, put their feet up and watch an episode and that's what we're seeing. >> Have you gotten advice from an entrepreneur, creator, anybody in your life that was really meaningful for you? Yeah, you know, I think when I first started the podcast, I called everyone that I knew that was in podcasting. I mean, I'm lucky because, you know, I knew some I knew some good people. Um and I took their advice really seriously. You know, I called Mel Robbins and I called Steven Bartlett and I called Jay Shetty and I listened intently on what they'd done and how they built their teams and what they were seeing in their businesses. And I think if you don't have that type of access or those type of relationships, you have to go out of your way to find the information and there's so much information available there now. So, for me it's like you find your North Star, you find the person, the business, the thing that you want to be and you learn every single thing about it. And I do that all the time. It doesn't matter if it's a competitor brand or a specific product that I'm trying to, you know, learn about. I feel like just doubling down on the information and figuring out everything that you can about that thing, you're always going to make it.