[00:01] celebrity, your subscribers don't care about your Telegram at all. And no matter how much you ask people to subscribe to your Telegram or my Telegram, as, unfortunately, most people do, it doesn’t work that way. People don't subscribe unless you're, for example, [00:13] effective methods to truly motivate people to switch to Telegram. And in this video we will discuss exactly this, because I have collected 24 cases. With huge portion of your audience—almost all of it—to Telegram as effectively as possible, [00:28] and then interact with them there and successfully this, I hope. You're on the Telegram Master channel, and as you've probably guessed, today we'll discuss 24 ways to effectively drive audience engagement to [00:41] Telegram, from any social network. So, watch the video to the end, and you'll be able to put these 24 working methods into practice, which I created, developed, and, most importantly, tested on myself and [00:53] interested in this and find it useful? The first are, of course, experts, coaches, psychologists. Next are bloggers. You've definitely come to the right place. Since the platforms were blocked, I think many have seen their reach and, as a result, sales drop dramatically. Therefore, transferring [01:07] is the key to success. Thirdly, this is business, local projects, need truly direct contact with the audience and an additional touch for all subsequent sales. And, of course, SEM specialists, marketers, and those who [01:22] interact with clients and want to avoid putting all their eggs in one basket and instead wisely diversify their social media assets. It is imperative to develop the cart. Well, give it a like if your reach or sales on Nelzagram have also dropped [01:34] case. As of February 2022, I had a public page on Instagram, a Moscow news project, and it had about 60,000 subscribers, because I needed to diversify my risks. And, of course, I already understood that [01:47] about 5,000 people to Telegram. This is a little less than 10%, but nevertheless, this audience was already enough to sell advertising there at a higher price than on Instagram for 60,000 people. This is because, all other things being equal, Instagram's audience [02:02] is valued much more highly and advertising is more expensive than on other social networks. Is n't this motivation to transfer your audience to Telegram? Well, I'm getting ahead of all the questions about audience. Because, firstly, the audience there is reading, conscious, [02:16] this is, in one way or another, a characteristic of a solvent audience. Plus, the genuine engagement, which is also predictable, because there are no algorithms like those in Instagram. This way we can reach [02:30] advertising purposes this is the most important argument. I won't drag it out, let's get to the most interesting part. Here are 24 ways to transfer your audience from any social network to material. And the very first point concerns basic mechanics. Of course, it's a [02:45] We are initially launching the competition on Telegram. A mandatory requirement, of course, is a subscription to the channel. Well, if you have this competition running within your channel. And then our task is to announce it using various tools. Reals, [02:57] stories, and perhaps carousels are also gaining momentum now. Our task is to announce this very competition there once again. There are often such strong connections, storyline in stories, it translates there, for example, to ReS, and in Reels we already see a [03:10] call to go to Telegram, there is a pinned comment in the description via a on. The person goes over and already takes part in our competition, and he mistake is launching an official Telegram contest to give away [03:24] premium subscriptions or stars, thereby securing 100% of your account with bots and other promotional tools. Traffic will come 100% of your account with bots and other promotional tools. Traffic will come can't leave you without a creative idea for the competition. And a great implementation, as an [03:39] example, is to take recognizable places, for example, in the capital or in any other majority of your audience. Accordingly, you could post some hints in your Telegram channel, suggesting that, say, [03:51] you left a prize near the Bolshoi Theater, and a beautiful gift box will be waiting there, perhaps from your store. This way, you can select seven such locations. And the first subscriber to get there takes the prize. But again, we announce and [04:04] show the progress of this competition on Instagram, but we constantly link to Telegram, because the tips and other specifics are directly in the Telegram channel. This is how we will gather an audience in Telegram. Second, there is a link in the [04:17] minimum. It is very important to mention in all the content that appears, that this is the link in the profile, and add some motivation to follow it and click. What's the plus? is that this is , well, the maximum conversion. [04:31] The link is in plain sight, just one click, there are no complicated schemes, everything is on the surface. Third, this is a lead magnet. That is, some useful material that a person, let's say, a PDF, a file, a gui, a checklist, he can get it through, [04:44] let's say, dirkt. I wrote the code word in the comment, we set up the bot, and it received a response. That is, the bot writes a response to this comment and in Direct gives this user either a lead magnet, but, of course, the best path is to the [04:56] the cart. And further in the cart there is an additional bundle. If the channel is open, then you need to distribute this lead magnet with a subscription check so that the person stays. If the channel is closed, then by entering via a magnet, [05:09] subscriber to our channel. This is important to take into account. The fourth way is continuation. It logically awaits the user in the cart, and it is served under various sauces. In some places, you can't post 18+ content, in other places it's a [05:23] huge article that would be weird to post in Stories and would be better read in Telegram. Somewhere these could be cases from the Krina, which are in cart. And it’s logical that it’s more convenient to get acquainted with them there. Well, in general, [05:36] as you understand, any motivation that is fueled by something useful, exciting, intriguing, it will be waiting for a person in the cart. This is all a continuation. The fifth option is a thermal mark, or watermark. It can [05:48] element. There may be a link to your Telegram channel, your project avatar, and any association with the Telegram channel. It works great when our video is it potentially gains a large number of reach, and in the case of [06:02] such a watermark placed on it, people still understand that they can . But it’s better to combine this tool with others, for example, with calls to action and with the points we’ll be discussing further. Here we [06:16] move on to advanced mechanics. The sixth point is a useful widespread option is a bot that downloads videos from TikTok or Instagram. But there is one important nuance here. In our Reals or TikTok videos, we can [06:30] link to it. A person goes into it and when this bot starts, he gets a message that he should subscribe to some channel, which is precisely what serves as our audience reception, right? That is, we collect subscribers there, and [06:43] we oblige these people to subscribe to our Telegram channel in order to continue we receive motivated traffic on the channel , an audience is formed in the bot , and the user, in turn, receives a useful service that they [06:56] can use for free. The story is such a winning one. Win The seventh option is a closed private community. It can be free or paid by subscription. In any case, this is a community in which people receive a lot of useful [07:08] materials, useful information, broadcasts, analyses, and so on. The eighth option is a fake information column. That is to say, unfortunately, friends, I will not be here soon. We might get this site blocked. So, to stay in [07:22] Telegram channel. Go ahead and subscribe. We will be very sad to how artists sometimes like to do farewell concerts, and then after dozens of farewell concerts. This trigger is like the finale of the fact that everything, [07:37] the connection will be broken. Of course, for the most loyal subscribers this will work 100%. The ninth option is to post exclusive content exclusively on Telegram. And, accordingly, we declare this everywhere. Let's say, we sell, I do [07:50] n't know, cars, we import cars from, I know, China, Japan, and our prices are exclusively on Telegram, or I found the content exclusively on basis. Something truly exclusive and unique, something that you just [08:04] can't find on Instagram or TikTok. Plus, you can give out some promo codes, show behind-the-scenes footage, and give away paid material for free. But then again , why not? To attract an audience to Telegram. The tenth option is [08:16] invite. This is when we personally invite the user to join our Telegram channel and we actually write it specifically, so it doesn't look like a mass mailing. I myself have used this tool many times. And here, in [08:29] truly, uh, our target audience, because this will be subscribe and will be interested in switching to our channel. The message should personalized as possible, so that the person does n't even have to [08:43] guess whether it's a mass mailing or someone writing to me personally, but so that he clearly understands that block we move on to is visual mechanics. The eleventh point is a general gathering of close friends. There are different options here. Some people [08:57] manually add people as close friends. But nevertheless, this is a unique moment, because when you and I go, say, to the feed and immediately see this story, it attracts maximum attention, especially if this [09:11] user has just activated this function . Now imagine what it would look like if , say, a celebrity or brand, that is, a business, were to use it for the first time. That is, your loyal subscriber or [09:24] because he will think: "Wow, does anyone really know me?" Added close friends, he considers me a friend. In short, it works super cool. And there was even one high-profile case of how Billie Eilish gathered millions of her audience as [09:39] close friends. And in this way, so to speak, she presented her new album. It was such a warm-up. So this method is awesome, but you need to use it very carefully, because, as you understand, the maximum reach [09:51] will be with the first stories in close friends. Therefore, in your very first story, you should make the most of this increased audience attention and introduce it to Telegram wisely right away . The twelfth option is a [10:03] go to your profile, these nine posts form a puzzle, a complete, whole picture that can be seen just like this when you view your profile. And there might be a giant banner hanging there, like bye [10:16] everyone, I'm in Telegram now. Here you can change all this at your own discretion with the creative, but the goal is to have a visual hook that transfers to Telegram, and you can directly write three posts there, make a [10:29] puzzle, link in the profile and go. The thirteenth point is an avatar. We can do everything to attract attention to our avatar. And there write in big letters that this is my cart or now I am on Telegram. That's it, [10:41] we've supposedly crossed over. Here, creativity is at your discretion . The main thing is that this visual trigger is actually noticeable and works. The fourteenth option is the name. Some people write their regalia in square brackets directly in their name on [10:54] other social networks. There you can also indicate that I have gone to TB. I will give you a first one that comes to mind, but again, it’s a working story. Next is the fifteenth option. We can add some kind of bold hint or lead-in to our profile description on Instagram or [11:08] TikTok so that people will click through to highlights. The most classic is Ista. The highlights are noticeable there. You can use the pictures, that is, the icons of these highlights, to put up a Telegram puzzle, like, "Meet me, I'm [11:23] there now," or just make one highlight that will be bright and will contain, let's say, a series of several stories that will maximally motivate the user and sell this idea so that the person [11:36] here we come to additional tools. And the seventeenth point immediately opens this section - these are channels on Instagram. You may not know, but they exist. And this is a great way to create an [11:49] additional point of contact with your audience, where you can audience, where you can openly announce that you are writing something in Telegram. You can create a channel, it becomes available in Direct, and [12:01] you can publish some content there, some thoughts, some photos, videos, can even comment. But the point is that there we can use these talked about. Let's say we have some kind of continuation in Telegram and from the [12:15] Instagram channel we enter it into Telegram like this. People join there themselves because Ista always notifies users if the person they follow creates their own channel. If we don't want to wait for Instagram [12:27] simply take the link to this channel and post it in our stories or posts. This once again emphasizes that we now have a channel from cunning plan, transfer the audience to Telegram. The next option is [12:41] can launch a live broadcast, create some cool content there, some kind of competition results. And some important key moment of this broadcast there is some final stage before the winner of the competition is determined [12:57] . Any intrigue, continuation, anything that is appropriate. We can use every possible means to announce our Telegram channel on this broadcast and thus attract the audience, active, loyal, and engaged people. [13:09] active, loyal, and engaged people. These are the ones we definitely want to see in Telegram. The next option is ThreadS. Essentially, this is a new format from Instagram, Instagram, and people are notified that, say, you as a creator have launched [13:24] your page on Threadads, plus posts on Threadads are actively promoted using algorithms. And from there, it's really possible to transfer content to a Telegram channel to reach its target audience. Point twentieth is not the most obvious, although it is on [13:36] the surface, it would seem, but many forget about it. There is a mode called trial videos, that is, Real Reals. There you can place those videos views, that have received a good response from the audience. And most [13:49] importantly, they should have a call to action to click on the cart, grab the lead magnet, follow the link in the profile header, pay attention to the description, and any What is the difference between a test reel and a regular one? The [14:01] fact that the trial is shown immediately to a new audience. This is, let's say, an additional source of acquiring a new audience and transferring it to Telegram. on a test page, and then on my regular page. [14:15] And vice versa, it can be done. But now it's important to notice the notification from this video was already used, it won’t write about it in plain text. If such a notification does not appear, then you can [14:27] identical videos of the Reels trial . All these methods are not some dry theory from the Internet. This is what I tested on myself and on my projects and collected into a single system. That is, these are working methods. You [14:40] won't find such exclusivity anywhere else, because some people keep it to themselves, and others simply don't know all the tools to such an extent . But I post even more working Telegram in my Telegram channel, so follow the [14:54] link in the description. Now we move on to combined mechanics. The twenty- first option is when we are subscribed to one single account. And this single account can be very brightly decorated. For example, all [15:06] the points we just discussed, such as changing your avatar, highlights, photo puzzles in your feed, descriptions, channel names, and so on, we visual tools that will, accordingly, attract the [15:21] attention of the most engaged and interested users. And believe me, people often notice when a person, especially a celebrity or business, only follows one account. Option twenty-second. It [15:33] won't work for everyone, but manipulation like asking for help often works well for us . You can complain about how, uh, your monetization has gotten bad , how the algorithms are not smiling on you personally, and that you would like to see everyone [15:47] in your Telegram. Therefore, you can make a tearful request, backed up by various such pitiful arguments. If this still resonates with you, then check it out, I think this third option is when there are a lot of us. In what case does this happen? Everything is [16:00] simple when we connect, for example, cutters, when we have a lot of different many celebrities use this method and, for a certain monetary reward, attract children, schoolchildren, and students who cut up some [16:13] funny moments from their podcasts and videos, and thus this content goes viral, raising the recognition of the hero of these videos. Well, through such a connection, you can really quickly concentrate an audience, [16:26] do this directly in these same cuts, making this a mandatory condition for reward. The twenty-fourth option is a fixation. Moreover, of course, you can do the basics and, of course, you should [16:40] pin posts in your feed that lead to Telegram. Plus, in each of your posts, you can make a pinned comment in addition to the description, right? and in the pinned comment, also provide some [16:52] Telegram channel. I tested it on myself, it works pretty well for me. So, we have discussed 24 methods. Which of these options do you think is the most the comments. It is not necessary to use everything at once. Choose the [17:06] five tools that suit you best and start with them. I always share more useful tools and tips like these on my channel, so . The Master of the Cart was with you [music] . Bye. And until we meet again.