---
title: 'You''re Going to Get Brand Deals in 2026. Here''s How.'
source: 'https://youtube.com/watch?v=TKDWEXIgQYk'
video_id: 'TKDWEXIgQYk'
date: 2026-08-24
duration_sec: 938
channel: 'Katie Steckly'
---

# You're Going to Get Brand Deals in 2026. Here's How.

> Source: [You're Going to Get Brand Deals in 2026. Here's How.](https://youtube.com/watch?v=TKDWEXIgQYk)

## Summary

The video provides a comprehensive guide for content creators on how to secure their first paid brand deals, covering strategies from identifying target brands and creating authentic content to pitching and negotiating rates. The creator shares personal experiences, including a Sony brand trip, and emphasizes the importance of professionalism and persistence.

### Key Points

- **Introduction to Brand Deals** [00:00] — The video starts with the promise of revealing how to get your first paid brand deal, with a copy-paste strategy for starting an agency and managing yourself.
- **Targeting Brands** [00:13] — Identify 2-3 target brands that align with your content and audience. Keep the list short and focused.
- **Content Planning for Brands** [00:27] — Plan content that organically integrates these brands, creating posts where you naturally use and love their products, increasing the chance of being noticed.
- **Organic Integration** [01:20] — Create content where you naturally showcase the brand's products, tagging them consistently to get on their radar.
- **Personal Success Story** [01:46] — The creator shares how they got invited to a Sony brand trip, which led to paid partnerships with Sony, highlighting the effectiveness of the strategy.
- **Applying the Strategy** [02:38] — After establishing a content strategy, create a monthly post that promotes the brand authentically, ensuring it's relevant to your content.
- **Engaging with Brands** [03:04] — Follow and engage with the brand's content to increase your visibility and chances of being seen.
- **Media Kit Creation** [03:16] — Create a professional media kit that includes your audience demographics, stats, past sponsorships, and pricing to present to brands.
- **Media Kit Tools** [04:51] — Use tools like Stan Store to create a professional media kit and sell digital products, which can be a source of income.
- **Pitching via Email** [06:14] — Instead of DMing, write a niche email pitch to the brand's partnerships manager, highlighting why you love their product and how it fits your content.
- **Finding the Right Contact** [07:05] — Research the brand's team on LinkedIn or their website to find the partnerships manager or marketing contact.
- **Email Pitch Structure** [08:11] — Craft an email that focuses on the value you can provide to the brand, not just what you gain, and include past content examples.
- **Professionalism Matters** [09:43] — Being professional and easy to work with increases your chances of getting a response and building long-term partnerships.
- **Pricing Your Services** [10:10] — Determine your rates based on your niche, audience size, and the product's price point. Use a baseline and negotiate from there.
- **Negotiation Tips** [11:33] — Start with a rate higher than your baseline to leave room for negotiation. Over time, you'll learn what brands are willing to pay.
- **Audience Alignment** [12:42] — Brands pay the most when your audience aligns with their target customers. Focus on brands whose target audience you already reach.
- **Income Transformation** [13:09] — The creator shares how they transformed their income from $70,000 to six figures by mastering brand deals.
- **Follow-up Strategy** [13:21] — Send a follow-up email about a month after your pitch to remind the brand of your proposal and express continued interest.
- **Recurring Income** [14:10] — Pitch yourself for recurring partnerships with clear content ideas and titles, turning one-off deals into ongoing income.
- **Managing Expectations** [14:37] — Not every post will perform as expected, but it's important to stay positive and keep trying, as results can vary.

### Conclusion

Securing brand deals requires a strategic approach: identify aligned brands, create authentic content, pitch professionally, and negotiate rates based on your value. Persistence and professionalism are key to turning initial opportunities into recurring income.

## Transcript

getting your first paid brand deal figures per year in brand deals for the copy and paste to start
agency. I manage myself, giving away a 20% commission with the same strategy that
my dream brand and go on my first determine who your target maybe two to three target
keep this list short planning your content these brands for free. I
deals here, but this is starts. You need to organically integrate would be at it once they actually pay you
creating content where I could naturally own them and love them and use them every in camera recommendations for content
every post that I made crucial. I tried to observe cameras that I had and try
basically trying to intuit what the deal. Because that way I consistently tagging them in
from Sony and I was invited Sony Camera Cam. Honestly, this was a got, I would be satisfied. I just wanted
admit, but like a Sony brand trip, like a big opportunity. I was going to put content covering that
showcase their brand, I was gonna eventually started getting paid for Sony as well. And they continue to be
to work with. And it never would have how you can apply this yourself. So like after with this content strategy. Then
month that promotes that brand. Make sure authentic to you and relevant to your content so that they have a
a brand's radar is to follow engage with their content as well. So chance of being seen.
get the opportunity to work with them, at first, make sure that you your first opportunity working with a
and prove to them why they should hire media kit. If you're creators. You can kind of think of it
prices, but it's also going to include potential brand sponsors. So are who you are, like
yourself and who your audience is. right there, because that's who the this is actually their target customers.
you're charging for it. You know, whether YouTube integration, then finally, of course,
platforms and your stats on them. your posts is, because that's experience, you might
past brand sponsorships that you've done do. This media kit is going to come in out to you or whether
professional and concise way of the brand. Honestly, all prepared in a nicely
for you to just attach it to your email for yourself, like the one you're seeing stan store. So I'll have that linked in
are a really great source of income. They great way to generate more revenue for video stan store is an all in one app to
best way to sell your digital products you without having to leave the app. Not but it's great for your followers as
store, you navigate over to my store and there's actually a bunch of different a recurring membership, even a free or
a basic digital product like a PDF. For thumbnail, your title and all that good selling stan does more than just help you
for creators with features like dm appointment Booker and so much at the link in my description.
been chasing with your content. way is by reaching out over more or less effective,
you're not going to do is you're not over dms. Instead, you're going to write niche content creator
particular, I'm obsessed with your love to share it with my perfect for brand. Could you
connect with about the reason why you're most likely their social manager. So you're just pitching to the
to the person who can If you are DMing a big getting a response because they probably
anything back from this, your next best writing your email pitch brand name and then influence
manager, or depending on the size of something like an hour team or staff creep around LinkedIn and
want to work with, go to the people tab for somebody with like nobody with a partnerships
marketing. And often you either. Instead, I would addresses by just going like
variations of that and you together an email pitch. What going to make or break whether or not you
approach this from the perspective of partnerships thinking about it like something that's not
partnerships like it just comes across as an exchange of value to the brand is actually worth what
product. You're not reaching out for like offering them a service. So make sure to not what you're going to gain from it or
collaboration or just kind of leave them exact kind of content that product and why you think it's going to
past examples of your content to give easy as possible for the brand too open ended, and the partnerships
or what the process is going to look and they're going to be less likely to just getting started. There's a lot of
partnerships managers could pick from. So really great content and a really great being really professional and
handful of copy paste and modify for yourself when you start content creator starter kit.
own creator business. you've already purchased notion link because there's
all the future updates too. actually charge for these the followers you have or
more complicated than ton based on niche based on target you're working with. For example, I'll
space, there tend to be higher brand deal for example, like basically, I know that I have than if I was just vlogging, which
to pay more for you to sell a $500 camera you to sell a $15 lip balm, way, way, way more lip balms to make it
you any specific numbers. best way to find the correct brand deal to pick a number to start with and then
negotiation with brands baseline rules, if you away, then your rate was
what you are actually worth, you should want to get paid $5,000 for a sponsored should be like $7,500 because it gives
the rate that you want. Over time, you'll brands agree to your rates and how many and how many of them just walk away
range. I just want you to have brands coming to me like 10% of what I actually charge for
too much. Like some brands will just be the target customer audience alignment pay you the most are the ones whose
So even though it's really tempting to assessment of your value as a creator, how well who they're trying to reach
already reach. Now to turn this into a income for you, you need to master the regularly back in 2022 when I decided I
transformed my income from about $70,000 figures. And essentially the you're going to send
up. "Hi brand, I'm excited to be campaign. You can find the invoice for forward to seeing my audience's
continue this partnership in opportunities that you have. Thanks, reminder for about a month
email thread to pitch yourself for with a really clear and kind of content you want to make and why
exact idea, title for the video, date you sponsoring it. This gives you an dream brand again, hopefully turning them
recurring income for you. The best way to professional and be easy to work with. If manager that you're working with,
than even the results important too, you need that's not everything when it
want to say it's not all on easy to get down on yourself if you post you or the brand wanted it to, but
while you might guess that your audience about, it might not be of interest to you tried your best,
never can guarantee brands can try our best and we can be hardworking. And I think that goes a
helpful and I really believe that see brand deals coming in by you can check out this video next. As
your time and I hope the next video. Bye!