[00:03] carriage. The few cars that exist are not for everyone. They are noisy machines, made for racing and for rich people. In that same world, a young man arrives to change everything. He doesn't invent the car, he decides [music] that the car [00:16] should be accessible and mass-produces it. This is how the Model T, Ford's first car, was born . That model has been sold more than 15 million times. For years, one out of every two cars in the world bears his name, and the way of getting around will never [00:32] be the same again. Today we're going to talk about Ford, but not the car company. We're going to talk about its creator Henry Ford, his history of power and control, and how he entered the historical game that changed [00:45] capitalism and mass production. And we're not going to tell this story the usual way; we're going to experience it together like a video game, level by level, decision by decision, because every choice Henry Ford made changed the course of the [00:59] industry forever. Press start and we'll begin with the first level. choose Tobatar because in this game there is not only the Henry Ford that we all [01:11] know, there are two versions of him, Henry the farmer and Henry the engineer. Which one are you going to use to start with? Let's start with Henry the farmer. Henry Ford was born on July 30, 1863 [01:23] on a farm very close to Detroit. He is the eldest of six siblings, son of Irish immigrants who earn a living working on the farm every day [music] without rest. Henry grows up seeing the same thing: hard work and [01:36] the sun rises. Her mother takes care of the house and the children. This is Henry's world, and this seems to be his path as well. The farm is not just a stage, it's a destination, or at least that's what [music] her father believes. Everything changes [01:51] when Henry turns 10. One day he sees a huge, noisy, smoke-covered machine advancing along the road. It is a self-propelled steam engine used to transport heavy equipment between farms. It doesn't impress [02:04] between farms. It doesn't impress anyone today, but in 1873 it seemed like pure magic. They are rare and expensive. Most people never see one in their entire lives, and now one is right in front of Henry. The machine operator's name is Fred [02:16] Redden. Their job is to carry the machine from farm to farm and keep it running without it exploding. But when he sees Henry's face, Fred approaches and engine works. He shows you the valves, the [02:28] boiler, and the wheels step by step. Henry does n't understand every detail, but he grasps the essentials, and something ignites within him that will never go out. That machine does n't just blow his head off. Years later he would understand that [music] this [02:42] experience revealed his instinct to be an engineer. From that day on, two versions of him begin to live simultaneously within him. On one side, there is the the child who learns that hard work is not optional, that tiredness is not an [02:55] excuse, and that discipline is what keeps him going. But inside lives another version. The engineer, the child who doesn't look at the earth, but at the [music] machines, the one who wants to understand how things work and why they move. [03:08] For a while, these two versions coexist without problems until the blow that changes everything arrives. Three years later, his [musician] mother dies. She was the center of his world, the reason the farm felt like a [03:20] home, and when she leaves, something breaks inside. For Henry, the farm stops feeling like a home and starts feeling like a cage. Years honesty. [music] He grew up on the farm, he loved his mother on the [03:34] farm and from that moment he begins to count the days, but not because he hates his life, but because he understands that this [music] life no longer belongs to him. Here the first real decision appears. Henry has to choose who he wants to be, but [03:47] not between right and wrong, but between two versions of himself. And now the game asks again. [music] Henry the farmer or Henry the engineer? In 1879, at just 16 years old, Henry made the decision, [04:01] packed his things and went to Detroit. His dad is not happy at all. The farm is still there, but Henry [music] has already made a decision. city ​​with a backpack, a mechanic [music] at Michigan Car: Company Works. He is excited, he feels [04:16] that his life is finally beginning, but the excitement is short-lived. He is fired a few days later , however, Henry does not give up. Get another job at James [music] Keep going, even if the scenario isn't ideal. He gets paid [04:32] $2.60 a week and his rent costs $3.50 a week. [music] The numbers don't add up and the pressure is palpable. Here Henry does something that defines him forever. [music] Look for a second job. At night she cleans and repairs [04:47] clocks. During the day he works with heavy metal. He sleeps little, learns a lot, and doesn't complain. He lived like this for three whole years [music] from 1879 to 1882. Every day was a test, but Henry was not suffering. He is preparing to [05:03] become the engineer who will revolutionize the automotive industry. At 19 years old he finishes his apprenticeship as a machinist. He's tired, [music] but he has one thing clear. Now he knows who he is. He returns home for a while, [05:16] not because he has given up, but because he has just leveled up. He's not just a farmer anymore, now he has real technical skills [music]. His father buys a portable steam engine and Henry becomes obsessed with it. He takes it apart, puts it back together [05:29] [musically], and understands every component. He gets so good that the neighbors start paying him to fix theirs one after another. His name begins to circulate throughout southern Michigan and the Westing [05:41] House company hires him to travel [music] installing and repairing steam engines. Henry is no longer just the farmer's son; now he's a man who understands machines, earns money, and has a reputation, but something just doesn't quite add [05:54] up. Steam engines are slow, heavy, and take a long time to start. And Henry not only notices it, he also starts thinking about what to do to make them more efficient. And that obsession will forever change how [06:07] the world moves. In the end, Herry doesn't choose just one, he becomes both. The farmer gives him discipline, and the engineer gives him obsession. Now we have the avatar unlocked, Henry Ford. Level two, build your own car. [06:22] We have unlocked level two. We already have an avatar, but now the game changes. Talent and discipline are no longer enough here . Now we need something that works in the real world. We need a car, and not just any car, a [06:35] prototype that can take to the streets [to make music] . Here appears the next decision in the game. What do you choose to start with? Is the 4IC a more ambitious experimental car? Henry doesn't know yet [music], but [06:48] he's about to try both paths. During these years Henry Ford met Clara Jane Brant. [music] They fall in love quickly and get married in 188. His father is relieved, believes his son will finally settle down, and [07:01] gives him 40 acres. The gift comes with good intentions, [music] but also with a silent trap. His father thinks that now he will stay, that now he will be a farmer, but Henry doesn't want that [07:15] land or that future. Henry doesn't know it yet, but this refusal, the refusal to return to the farm, is the first step towards an obsession that will later production process, from beginning to end. Henry Clara moves into [07:30] a small apartment in Detroit and one night Henry reads a British magazine. and he stumbles upon something that completely blows his mind . The article discusses the gasoline engine created by the German engineer Nicolas Oto. Henry read the text over and over again [07:44] . This engine does not use steam and does not need to wait half an hour to start. Combustion occurs inside the engine, [music] is lighter, faster and much more efficient. And Henry understands something that most people still can't [07:58] see. He has to build one [music]. But the game doesn't make it easy for him. Henry needs money, time, and to learn about electricity. [music] And this is where he makes the smartest move of his life up to that [08:10] point. In July 1891, he applied for a job as a night engineer at the Edison Illuminating Company. They offer him $45 a month. It's not much, but for Henry it to maintain the [08:25] thousands of homes [music] in Detroit. When the engines are working well, there free time [music] to learn about electricity, experiment and secretly build your gasoline engine in your own [08:40] backyard shed. Electricity, skill unlocked. On November 6, 1893, Clara gave birth to her only child, Etel Brian Ford. Henry is now a father. Responsibility increases, but so does motivation. Three months later he was [08:55] promoted to senior engineer at Edison Illuminating Company and his salary increased significantly. [music] Now Henry has real resources. That same year he achieved something key. [music] In the small shed behind his house, his [09:09] first gasoline engine finally works. Henry hears the engine start and knows it immediately. There's no going back now. He is ready to build his first car. And that small engine, built in secret, is the [09:22] earlier version of the car that years later would move the entire world. On later would move the entire world. On June 4, 1896 at 1:30 in the morning, Henry finished his first car. [music] Quadric calls him. Basically, it [09:36] 's two bicycles joined together with a gasoline engine in the center, and that same morning he drives the quadricle through the streets of Detroit. The experiment works, but it has flaws. [music] It has very basic brakes, it can't go in [09:48] reverse and it overheats all the time. It still moves. Henry adds a cooling system and then sells it for $200. He needs that money for the next attempt. And here he understands a key rule [10:01] of the game. Each prototype teaches you something [about music] and each mistake brings you closer to the something [about music] and each mistake brings you closer to the correct design. In July 1899 he completed his second experimental automobile. This one is bigger, [10:14] heavier, and much more durable. The learning is already evident and one morning he invites William Murphy, a rich timber merchant, to give a test. Murphy is completely impressed and decides to invest in it. Here [music] [10:28] Henry learns another important lesson. Ideas are not only built, they are shown. This is not the car that will make him famous [music] or the one that will make him rich, but it is the one that will teach him a lesson that will later mark the [10:41] destiny of [music] his company. On August 5, 1899, along with Murphy and other investors, he founded the Detroit Automobile Company. He finally has a real company with solid resources and a genuine opportunity, but his success is [10:55] short-lived and the company fails in just 18 months. Two things go wrong. [music] design and the investors want to sell cars immediately. [music] In addition, the parts come from different suppliers and delays are [11:10] constant. The first Delivery Wagon takes 6 months to build and only 20 cars are manufactured in 2 years. Investors lose patience and close the company. [music] Henry experiences his first devastating failure, but he [11:24] learns a great lesson that he will never forget. [music] If you don't control the entire production process, sooner or later you lose control of the business. The first attempt works, but it's not enough. [music] Henry [11:38] understands something key about the game. A good product is not always a good business. Level completed, learning unlocked. Level three, win or lose the race. Henry [music] has a car, but that doesn't mean anything. Nobody [11:52] knows him, nobody trusts him. And at this point in the game, it's not the one who designs best who wins, it's the one who gets the world to see it. Henry faces a new decision, two paths. Convincing investors with words or making them [12:05] see the car running. Henry doesn't hesitate, he chooses to run. He enters one of his cars in a 10-mile race in Gross Point, a county near Detroit, and competes against Alexander Winton, the most famous driver in the country at the [12:20] time. Everything points to Henry losing. Nobody imagines that a weaker, poorly financed car built by a complete unknown is about to change his career forever. And suddenly, Henry's car with only 26 [12:33] horsepower beats Winton. He leaves it behind and within hours the news spreads throughout the United States. Henry Ford's name appears everywhere. And Henry's rival was n't just any car. Alexander Winton [12:47] Cleveland with much more powerful engines and a reputation for durability and speed, even using multi-cylinder engines to achieve more power on the track. And overnight, Henry Ford's car became [13:00] famous. Investors who were once hesitant now want to be involved, and without realizing it, Henry has just unlocked a key skill in the game, because racing isn't just a sport, it's advertising. and pure marketing, and the kind [13:15] that can't be bought. Skill unlocked. Reputation. Henry decides to go further, and together with Tom Cooper, a former professional cyclist, they build the Ford 999. It's a brutal car [music] with 80 [13:28] horsepower. Together they sign up for another race and this time they choose Barnes Olfit to drive it, a former bicycle racer who has never driven a car. The gamble seems absurd, but it works. Allfield [13:41] beat Winton's car again in 1904, the Ford 999 broke all Ford 999 broke all US records, reaching 147 km/ h. These victories bring Henry fame, money, and partners, but they also [13:56] attract people who don't want the same things he does. Henry Ford is no longer just a stubborn inventor, he now has a national reputation. People see him as one of the best race car designers in the entire [14:08] country, and thanks to a group of investors, he creates a new company with his name on it, the Henry Ford Company. Henry remains as chief engineer and for the first time it seems that everything is falling into place. But the game doesn't [14:22] with racing cars, he wants to perfect speed and power, but the investors want something else, cars for ordinary people and they want them now to sell them and get their money back. Attention is growing. The partners [14:37] feel that Henry is slowing down production, so they make a tough decision. They hire Henry Martin Dand, [music] an industrial engineer renowned for his precision and efficiency. Their job is to oversee the [music] company and [14:49] speed up the work. Land checks everything and surprises everyone. He proposes to reorganize the company and manufacture a new car using a one-cylinder engine that he himself had developed. For Henry Ford, this crosses a line. The company [15:03] bears his name, but now another engineer is redesigning his project in front of his own investors. He feels it as a betrayal, as if his vision no longer matters. Then something unthinkable happens. Henry Ford leaves the [15:18] company that bears his own name. The project continues, but now without Henry Ford, and leaves behind a phrase that defines it. I resigned, determined never to take orders again. Henry Martin Dilland stays, reorganizes the company, improves the [15:33] processes, and changes its name. This company becomes Cadillac Motor Company. It is Ford's second major failure and this one hurts more than the first, only now it comes away with a lesson it will never forget. If he [15:47] tries again, it will be with total control over the entire process, without bosses, without investors deciding for him, and without losing his own creation again. Level completed. Henry doesn't talk, he competes and wins, and with that he unlocks the [16:01] next level of gameplay and more learning. Fame brings allies, more learning. Fame brings allies, but also conflicts. produce thousands without losing control. The game presents another key decision. How do you [16:17] produce? By hand or with an assembly line? Henry chooses the factory. Selected route, industrial scaling. It requires capital, control, and precision. Henry founds his third company with the support of 11 [16:31] investors. Alexander Jung Malcanson becomes the most important partner. The company starts as Fort and Malcson Limited, but soon after officially changes its name to The Fort Motor Company. Henry only owns 25.5 [16:46] % of the shares, [music] but this time something is different. Henry failed twice and now understands a basic rule of the game. You don't need to have it all, but you do need to manage it. Although this imbalance between actions and power will [17:01] cause internal conflicts that will later end in a legal conflict. On July 15, 1903, the first car was sold, and Henry made his vision clear that same day. They tell their partners something simple and powerful. I'm going to [17:16] build a car for the great multitude, not for the rich. That's where the real change happens. Henry stops thinking about careers or impressing investors [with music] and starts thinking about ordinary people. For the first time in [17:29] history, the obsession is not with the engine, it's with the person driving it. Henry spent the next few years of his life designing more than 20 models. Test, fail, and fix. Model A appears first, Model N comes later, but [17:44] the real advance is not in the designs, the change is in how the cars are built. [music] Henry enters a stage of total experimentation and understands something key. The business doesn't need the perfect design, it needs [17:58] the perfect process. That's where Henry will make a radical decision, [music] one that will completely change automotive production worldwide. Henry creates his own manufacturing company. [music] Produces engines, [18:11] transmissions and key parts. Stop relying on external suppliers and start controlling every [music] screw. Along the way, Henry discovers vanadium steel, a material that weighs less and is three times stronger. [18:24] This discovery opens a new chapter for the automotive industry. Henry understands that controlling materials is not just a technical detail; it gives him a [music] Skill unlocked, [18:37] visits a slaughterhouse. Watch [music] as each worker performs a single task, over and over again, while everything flows. And at that moment something [music] Grick does. Henry applies that logic to his factory. In 1906, production of the [18:54] Model N adopted a basic assembly line . The system isn't perfect, but it works and makes production multiply fivefold. The N model is a complete success and becomes the best-selling car in the United States. Henry, the [19:09] future, now creates it before his very eyes. Shortly afterwards, Henry launches the Model T and this changes the game completely. The car costs $850, [19:21] while other models from that era are worth between $2,000 and $3,000. The Model T isn't made to show off; it's made for tough roads, everyday use, and hassle-free repairs . The car uses a [19:33] four-cylinder engine, has swapped parts, and is designed for mass production. The adoption is immediate. In just a few days, 15,000 orders arrive and Ford Motor Company becomes the largest automotive company [19:46] in the entire country. [music] Henry's dream comes true. The car for the masses ceases to be an idea and becomes a reality. People change the way they move and Henry becomes a multimillionaire. In 1910, Henry [20:01] built a plant in Highland Park, Michigan. That place is not just a most ambitious laboratory, where he perfects every part of the mobile assembly line. And in 1913 the real revolution took place. [20:16] Production time drops from 12 and a half hours to just 93 minutes. Henry does not improve a factory. It creates the process that redefines 20th-century industrial production . But success brings a new problem that will jeopardize their entire [20:31] system. Workers begin to leave, and the work becomes repetitive and tedious. Craftsmen lose their meaning. They used to build complete cars. Now they repeat one or two tasks throughout the day. Henry discovers the human cost [20:45] [music] of efficiency. The line works, but people get tired of it. To save his system, Henry will have to make such a radical career decision that it will shake the entire world. Between 1910 and 1916, production [20:59] increased from 20,000 to almost 1 million cars per year. One out of every two cars in the per year. One out of every two cars in the world is a Ford. Henry Ford no longer competes, he dominates. And here the game changes again, because when you control the system, the [21:12] next level is not producing faster, that is, how far your power reaches. And with that decision Henry unlocks the next level and changes the production industry forever. Level five, define [21:26] your team's salary. Level five, unlocked. The business grows, sales explode, but the system begins to fail where it was least expected, in the people who make it possible. What do you do with your people when everything depends on them? Do you demand the [21:40] maximum or do you decide to invest in them? The assembly line is working, [music] but the rhythm is wearing the team down. Workers are leaving and the turnover is becoming unsustainable. The risk is clear. If nothing changes, the whole model [21:53] breaks down. [music] Then comes a radical decision. Henry announces a salary of $5 a day, which is equivalent to $16 a day today . The figure doubles the average for the time and the working day is also reduced [22:07] from 9 to 8 hours per day. Many believe this decision will completely ruin the company, but in reality it will make it even more powerful. Change moves everything. Shorter shifts allow for a [22:19] third shift to be opened. The factory operates day and night, production doesn't stop, and the news spreads throughout the country. Mechanics from all over arrive in Detroit. Rival companies panic, raise wages to avoid losing [22:33] talent, and Ford becomes a benchmark for the working class. Henry transforms a crisis into an advantage, retains talent, produces non-stop, and forces the competition to keep up. But the impact is escalating too [22:46] quickly. Thousands of people crowd in front of the factory looking for work. The crowd pushes, shouts, and order is lost. Dollar Day becomes a national frenzy. Ford understands something he had already seen in racing. A [23:00] correct decision, amplified, can change public opinion. However, a high salary doesn't come alone. Workers receive a fixed $2.30, but in order to receive the full $5 they must comply with certain rules. [23:16] In 1914, Ford created a sociology department headed by John Harley, the chief of staff, who oversaw not only the work but also the personal lives of all employees. This [music] implies having unannounced visits at [23:29] is clean, if the family has tenants, if the children go to school, and if the worker is saving money. They even teach wives about hygiene, cooking, and home organization. For the company, [23:41] this reduces absences, debts, and labor problems. For the workers, this means that their private lives are also subject to evaluation. Ford doesn't just want to pay better, it wants to ensure that money translates into discipline, [23:53] stability, and production. Here the model shows its other side [music] and well-being comes with supervision. High income includes conditions and control extends beyond the assembly line. The [24:06] highest salary in the country also becomes one of the most invasive forms of control in the entire industry. But while the public talks about the $5 salary, Henry acts quietly and begins buying land along the Rach River. He's not [24:20] thinking about building another plant; he's thinking about becoming less and less dependent on external suppliers. [music] The company soon accumulates more than 2,000 acres. In that space, FR plans to concentrate the entire industrial process in [24:33] one place, [music] receiving raw materials, producing parts, assembling cars raw materials, producing parts, assembling cars and shipping them finished, thus never depending on anyone. Secret mission activated, total control, but that [24:46] ambition comes at a cost. To build this empire, with its own factories, its own steel, and total control of production, Ford stopped distributing large dividends. The money no longer goes to the shareholders, it goes to the future that Henry Ford [24:59] wants to impose, and silently the tension begins to grow. Among the most uncomfortable shareholders are brothers John and Oras Dodch. They are not just shareholders of the company and, in addition [music], they are already building their own [25:14] automotive company, which we know today as Dodge. [music] If Ford decides not to distribute profits, they will be left without capital to grow their own company, so they decide to sue Ford Motor Company. The argument is simple and [25:27] compelling. Henry Ford no longer governs for the benefit of shareholders, he governs for his own vision. The judge rules in favor of the Dodge family and forces Ford to distribute dividends to shareholders. It's an unexpected legal defeat [25:41] for Henry, but the tension doesn't stop him, it transforms him [music] into doesn't stop him, it transforms him [music] into strategy. And in 1919 Henry Ford announced an unexpected resignation. The founder steps aside. Instead, Etselford, his [25:54] son who is only 25 years old, assumes the presidency. To the public and to investors it seems like a retreat, a gesture of conciliation, a change of era, but it is not. While everyone is watching Etel's appointment, Henry is [26:08] executing his real plan. With his personal fortune, he begins to buy the oppose, and those who want to leave the company, including the Dodch brothers. And little by little Ford Motor Company stops responding [music] to [26:21] outside investors and control returns to a single hand. Henry Ford doesn't abandon the company, he eliminates those who can stop him. And now, without checks and balances, his ambition knows no bounds. The system works, power is [26:36] concentrated, and ambition is free. Level completed, learning unlocked. Investing in people creates loyalty; limitless control creates enemies. Level six, compete against other businesses. Final level, [26:52] unlocked. We have unlocked the final level. Henry Ford had already mastered the game, built the system, eliminated intermediaries, and regained absolute control. But now he faces the most difficult enemy of all: changing without losing [27:07] Henry Ford believed he had found the definitive formula. The [music] T model is cheap, durable, and efficient. That should be enough for him. But while Ford clings to a single answer, its main rival understands [27:21] that the market is already asking another question. At General Motors, Alfred Peace proposes the opposite. Not just a car for everyone, [music] but a car for every stage of life. Chevrolet offers affordable models, but also [27:34] variety, colors, body styles, and different interiors. [music] Every year something changes and the consumer feels that their car is [music] old, but Ford doesn't participate in that game. Henry does not agree with that [27:47] approach. He considers design a distraction. He believes that people should adapt to the machine. The T model remains the same year after year. Same color, same concept, same past. Meanwhile, Chevrolet is growing [28:00] fast, not because it's cheaper, but because it understands something key. The car is no longer just a means of transport, it is an identity. Buying a car is becoming an emotional decision, and no longer just a rational one. And within Ford Motor Company, [28:14] the signs are clear. Executives warn that they are losing ground and propose changes. Even Etsel Ford insists on modernizing the brand, but Henry doesn't listen. The man who industrialized the world is now [28:27] becoming his own undoing. Success makes him inflexible, and absolute control begins to isolate him. In the late 1920s, Ford's sales fell, while Chevrolet surpassed it for the first time. The message is clear, the [28:42] market has changed, [music] but Ford has n't yet. It is only at this point that Ford accepts that evolution is part of growth, and so after 19 years he makes an unthinkable decision. The [28:55] Model T, the car that powered the world for so long, is finally being shut down. And in 1927, Ford launched the Model A, more modern and elegant. Production moves to the River Roch complex, a monumental factory designed to fulfill [29:09] his ultimate obsession. In River Roach, steel, glass, energy, and every part of the automobile are produced. Everything comes in as raw material and comes out as a finished product. It is the largest and most ambitious factory in the world. The Model T sold [29:23] nearly 15 million units and dominated for two full decades. No car in history had achieved anything similar, but the very success that built the monopoly almost destroyed it. For too long, Ford confused [29:38] dominance with permanence. The Model A sells more than 4 million units, marking a new beginning for the company and the end of an era. For the first time, Ford accepts that the automobile cannot be eternal, that the market does not wait, and [29:52] that the world does not adapt to a single vision. [music] Ford finally adopts the annual model change, exactly the same system that General Motors has been perfecting for years. Henry Ford admitted quite late that he was wrong. [30:06] Absolute control no longer works in a world that changes [music] every season, but accepting the mistake does not mean regaining success. In 1933, Ford fell to third place in the market. General Motors leads and Chrysler advances. [30:20] Ford, the giant that once defined the industry, is now chasing those who learned to adapt better. He no longer commands, now he observes. As Charles Darwin rightly said, it is not the strongest or the most intelligent species that [30:34] survives. It is the one that is most adaptable to change, and the same is true in business. The great depression hits, sales fall, costs [of music] weigh heavily, and Henry Ford lays off workers while cutting wages. The man who once paid [30:47] $5 a day and forever changed the relationship between industry and labor, makes decisions that contradict his own history. People stop seeing him the same way, but Henry keeps thinking about engines. In 1932, Ford launched the flathead V8, [31:03] [music] a powerful, cheap and accessible engine, something that no one else could offer at that [music] price. It is a masterpiece of engineering. Ford is relevant again, not by dominating the market, but by inspiring a [31:15] generation. But the company no longer revolves around Henry, and he knows it. In 1943, Etelfort [music] Ford, Henry's son , died. The blow is devastating. Henry loses his son, his mediator, and the only person capable of balancing [31:31] vision with reality. [music] At over 80 years old, tired, isolated and sad, he takes command again, but not out of ambition, but because of his inability to let go. Two years later, he finally handed the company over to his grandson, Henry [31:44] Ford II. After more than four decades, he finally relinquishes control. Henry Ford dies at the age of 83 during a Roach River flood. The machines stop and the man who once industrialized the whole world dies [31:59] surrounded by candles, [music] without light, without engines and without noise. Today, Ford Motor Company is worth tens of billions of dollars and remains one of the largest companies on the planet. Henry Ford's legacy is not [32:12] simple. Henry was genius and stubbornness at the same time, innovation and control, coexisted the ideas that moved the world and the decisions that stopped it. He built a system so powerful that it ended up trapping him [32:26] . But one thing [music] is indisputable. The world never moved the same way again after Henry Ford. His vision changed the way we work, produce, and live. Millions of people crossed distances that [32:40] were previously impossible. Modern industry was born from his obsessions. The game is over for Henry Ford, but the legacy he left behind lives on. And what did Ford leave you with? Do you think he won the game or did his ambition cause him to lose? Do you think [32:54] obsession and absolute control lead to success? Or that sooner or later [music] pushes you to failure? Tell me in the comments and as always it's a pleasure to serve. See you in the next video. Bye.