[00:03] You just heard about this PLR thing, I saw a bunch of people with fancy cars, trips to Bali and all that, saying they made their fortunes with PLR. You want to know what PLR is? You've come to the right place because I'm
[00:17] PLR is? You've come to the right place because I'm going to talk about PLR from scratch.
[00:29] Hey guys, Zé Eduardo from Heros Park, I'm very happy to be back on this topic, which is one we always manage to have great discussions about here on the Heros Park channel. PLR is
[00:42] a topic that has emerged with great force in recent years and continues to have a lot of strength because, first of all, it's an easy way to enter the digital market because you don't need to be an expert, as the
[00:55] content will already come from somewhere else. It 's also a topic that many people are interested in, many people are looking for. We have great launches happening in our digital world here talking about PLR, and this is a topic that
[01:09] people are always searching for. So let's go back to it and talk about it from scratch. This video here is for you who wants to understand what PLR is, how it works, and if it's
[01:21] actually possible to earn money from it.  Money, I'm going to talk about the pros and cons here, simply talking about everything that's good. There are many good things, and I'll talk about them, but problems that exist within the PLR ​​universe. Okay, so
[01:42] explaining this term, right? PLR, what is it? PLR stands for Digital Product Licensing Rights. In other words, it's Licensing Rights. In other words, it's you taking the rights to a product and being able to sell that product. That is, someone produces this,
[01:58] someone else creates a course, you buy this ready-made course, you give it a a foreign product, you have to translate it, and then you sell it as if it were yours because it is yours because you bought it. In other words, PLR is nothing more than
[02:15] digital product licensing. Whenever you license a digital product, you're talking about PLR. PLR has a very strong myth surrounding it because many of these people in digital marketing, the
[02:30] ostentatious ones, the people who sell a lot using expensive cars and trips and so on, talk a lot about PLR. We have, more notably, Tiago 20 and Caíque Jainski, who are people who talk a lot about it.  This topic is because they generate
[02:44] lot about it.  This topic is because they generate information products about PLR (Profit Sharing), which simultaneously creates a positive aspect: visibility for this type of business. However, there's a less positive side, which is the
[02:59] fact that many people view it with a sense of ostentation, of showing off, of someone with a luxury yacht. This has created a myth that PLR is an ancient secret that leads to fortune, and that's not how it
[03:13] works. So, let's take a realistic look at PLR so you can understand and see if it 's really a good market for you. For
[03:30] someone who wants to enter the digital market but doesn't have any knowledge they consider important, knowledge that other people would pay to see, and doesn't even know an expert or someone who has that kind of knowledge. Let's
[03:49] someone who wants an expert, a specialist who could sell their knowledge. What you'll do isn't PLR; you'll do it with production; you'll be the one launching the content.  This expert partnership is, let's say, the
[04:04] most common union in our market, right? The expert and the launcher join forces. So, if you want to sell content from someone you know, someone who will work with you, who will be your partner or your client, what you'll be doing is production, which
[04:17] what you'll be doing is production, which has nothing to do with PLR. But if you want to work with PLR, you'll simply license a product from someone else. So, if you want to enter the market, you don't have the knowledge that
[04:30] makes you an expert, and you also don't have a contact with an expert, what's the best way to enter this market? Obviously, it's going to be doing PLR. PLR is different from digital affiliates, okay? Because an affiliate is
[04:46] someone who is simply like a salesperson. Imagine this: you go to Centauro and there's a salesperson selling Nike to you. That's like an affiliate. Now, when we talk about PLR, it's the same
[04:59] as being a white label. It would be the same as buying a pair of sneakers in China, putting your brand on them, and selling them as your own. So, PLR is more or less like that. Thinking about this analogy, it's like
[05:15] less the same, so if you're someone who lacks knowledge and doesn't have share that knowledge, and you want to enter this market, it's an excellent space with many opportunities.
[05:34] Some things you need to be careful about regarding PLR are as follows: Okay, I want to work with PLR, but I want to work in PR because I saw a video of Caíque, and Caíque drove an imported car. Wait a minute, that 's not how it works.
[05:48] this: let's take these big players in the market, these guys who talk players in the market, these guys who talk about PLR nowadays. They sell PLR, about PLR nowadays. They sell PLR, some do, some don't. From the
[06:01] moment they realized they knew how to make money with PLR, what did they become? They became PLR ​​experts and started selling as experts. They're no selling their own products. When you can create your own
[06:16] product, it's much better, much better for several reasons. One of the main reasons is that when you are the expert, or you have an expert on your team, you'll have contact and interaction with your clients, which will allow
[06:32] you to retain those clients. It's not someone who will buy only once. This is a guy who will constantly be buying from you, so if you have the ability to evolve into an expert role, or you have the
[06:45] ability to bring expertise into your business, it will always be much more advantageous because PLR ​​(Profit Sharing) is kind of cold in these exchanges. You don't have exchanges like that, where a client contacts you and you
[07:01] in sales because you don't understand the subject; you just took the material, translated it, and put it online. There's this problem, actually. What
[07:13] happens is this: if you're someone whose goal is not just to make money but to change people's lives, PLR can be very dangerous people's lives, PLR can be very dangerous because PLR ​​is something where if you're going to
[07:25] know, you don't even know if that product will actually help others, you're say, "Oh, but this is an ethical discussion, this is n't a business discussion." First of all, ethics are part of business. Secondly,
[07:40] business. Secondly, always think, "I'm not going to make countless sales." It's not just about selling to many people, but about selling to people who will stay close to you. If you have a minimum of reading about
[07:54] Cooper (Copyright and Loan), you...  You know it's much cheaper to retain a customer than to acquire a new one. So think about that. If you're thinking about it, PLR is great for entering the digital market. If you want to enter the digital market and don't know how,
[08:08] I even posted a video here where I talked about places where you can find PLR for free if you don't have the investment. But keep in mind that PLR is here to help you enter this business, to think that
[08:23] it will be something lasting, to think that it will become a large enterprise where you will really build a journey, a great career within it. Maybe it's a bit of an illusion, but I repeat, PLR to get into
[08:40] but I repeat, PLR to get into this market is sensational. If you watched the video here and you said, "Okay, I want to do this PLR thing,"
[08:52] I'll leave a link here for you to access rich content from Euros Park where we talk step by step about everything you need to do to enter the PLR ​​market. And I'll also leave
[09:06] a link in the description for you to sign up for our free program at Euros Park.  You can use all our tools to sell both PLR and reproduction materials, or even
[09:20] reproduction materials, or even your own material as an expert. That's it, you enjoyed it. If you liked it, please leave a like, it helps us a lot. And if you're new here, welcome! We have
[09:33] game-changing content every day here on the Heros Park YouTube channel, so please subscribe. Thank you and until next time, bye! next time, bye!