[00:02] TikTok feed and come across a video.  Some guy is standing on the edge of the roof of the seventeenth floor.  One second and he jumps.  The camera shakes, people start screaming, and a second later a QR code and the logo of some gang pops up on the screen .  And this, by the way
[00:18] , is real advertising.  A couple of days later, it turns out that the very same corpse was a mannequin stuffed with rags.  The screams were added during editing, and the random witness was an actor who received five rubles for this video.  But the most
[00:34] important thing has been done.  The video was watched by millions of people, forwarded to all parenting chats, discussed in the news, and criticized in public groups.  And by the way, yes, the Darknet has stopped hiding in basements. Let's get this straight right away.  The Darknet
[00:48] today is not about schoolboy hackers in Gay Fox masks.  This is a huge amount of money, and an even greater amount of impudence.  I think everyone remembers 2021.  You turn on
[01:00] YouTube, wanting to watch an interview with Dud or a new episode of ChBD, expecting a pizza delivery ad that you can skip, but instead you get an official payback roll in your face .  The music is pompous, in general, as is usually the case in such
[01:15] advertisements.  And then an incredibly cynical slogan was heard: "Laughter prolongs life."  And it was running, by the way, not on some crooked websites, but through Google Ads, right on your phone.  The shadow giant simply bought the right to visit you
[01:30] without knocking.  In this video, we'll peer into the abyss and discover how those who sell death have become PR geniuses.  Let's count their dirty money, find out how much, so to speak, a golden pixel costs on shadow forums,
[01:45] and why ordinary guys are sent to prison for 8 years for one video.  This is the story of how marketing became the most terrible weapon.  Watch the video to the end and give it a like in advance.  The topic is tough, but you need to know about it.  Chapter One.  The collapse
[02:01] of the monopoly.  The era of shadow massacre. To understand where all this ambition comes from, let's rewind a little.  For a long time, the Russian darknet was a blur.  There was only one monster in charge of everything.  This is the well-known
[02:15] hydra.  They didn't have to run after the client.  You yourself crawled to them on your knees.  The ad was super boring.  That is, these are some kind of shadow banners for their own people on closed forums.  Minimum noise and maximum silence.  This was back
[02:29] when marketplaces lived by the rule: slow and steady wins the race .  But in April 2022, everything fell apart.  The Germans shut down the Hydra servers and the vast empire fell.
[02:41] Billions of rubles are stuck, leaving millions of clients unattended.  And then what could be called a war for the client began.  Dozens of new sites client began.  Dozens of new sites have sprung up like mushrooms.  Mega, Blackpfrut,
[02:55] Way Away, Salaris.  The names changed every day, but the essence was the same.  They all needed Hydra clients.  In a regular market, competition is when you get, for example, a discount on a subscription, or something like that.  On the darknet, competition is
[03:10] when they try to burn a brand name right into your retina.  And so that you wouldn't forget that they existed, they needed to not just attract attention, but make you remember the name at any cost, even if you never
[03:25] went there.  And at that moment they chose the path of guerrilla warfare.  Let me remind you, Moscow path of guerrilla warfare.  Let me remind you, Moscow City, in December 2022, the center, and on the facade of the Mercury Tower, the marketplace logo appears with a QR code covering half the sky.  It
[03:39] the marketplace logo appears with a QR code covering half the sky.  It was a shock, to say the least, that they missed it at all.  Ah, it's all elementary. The advertising space was purchased through third parties, through outright shell agencies, under the guise of an innovative
[03:52] IT startup.  By the time the facade's administrators realized they were broadcasting an ad for a drug shop to all of Moscow, the photos had already been shared all over Telegram.  For pennies by big business standards, they achieved a reach so vast that large corporations couldn't even dream of it
[04:07] .  This was the first loud alarm bell.  The Darknet has already entered the Clearnet, apparently has no intention of leaving.
[04:19] Telegram channel, which, by the way, contains no advertising, no contests, or anything like that.  Only proven schemes, work with a guarantor, reputation on forums.  You can find the post pinned or under the Navigator hashtag.  First link in
[04:34] the description.  Chapter three.  Sabotage in the city. more attentive, the shadowy figures went even further. They realized that chaos in the city is, well, the
[04:47] best way to get into the news.  And this is where the real action begins. Scene one - Kutuzovsky Prospect.  I'm sure everyone has heard this story, but it still needs to be said.  It was rush hour, traffic jams, a huge cloud of people.  And
[05:03] then, in the middle of the road, an old, broken-down bus suddenly stops across two lanes.  The driver jumps up, lights a firecracker, abandons the car and runs into the yard.  And the bus is covered from top to bottom with the
[05:17] site’s logos.  The avenue literally came to a standstill, the Federal Security Service was on alert, and the police were in shock.  And, of course, the main goal is all the cameras in the country, which, by the way, is what happened.  In the evening, they talk about it on literally every federal channel.
[05:32] From aromatic to snow-white powder. Internal forum roulette. People are advertising an old bucket on wheels that costs, well, 200, well, 500,000 rubles.  edge, received advertising throughout the country.  If, for example, they
[05:48] had bought such ether legally, let's say , they would have been charged a price tag of a couple of million dollars for this business.  That's for sure.  But let's be honest, who's driving this bus?  Well, this can’t be a sane person who hangs banners
[06:03] in front of the prosecutor’s office building.  And yes, yes, there was a similar case in Perm too.  Do you think these are some kind of tough crime bosses?  No, these are ordinary people 18-20 years old.  They are found in chats and promised easy money.  For example, some
[06:19] schoolchild is simply told: “Just jump into the car, leave it in a certain place and run away.”  It's a 5-minute job.  You will receive 800,000 rubles for this.  for four.  And believe me, the boys fall for it. They think that this is some kind of joke, a
[06:33] quest or a test of them, the ultimate in hooliganism.  They say that if they are caught, by the way, according to them, they face, well, at most, a fine or 15 days, but they will keep the money.  But the system quickly fixes such bugs.  Now there are
[06:49] no fines issued for such actions.  Now the courts are using Article 230 of the Criminal Code of the Russian Federation.  inducement to use drugs.  And those guys who blocked Arbat with a bus playing loud music received 8 years in a maximum security prison .  Think about it, 8 years of a bottle for one
[07:06] .  Think about it, 8 years of a bottle for one evening of hype.  At 19, being sent to prison until you turn thirty is the real price of this advertising.  And what about the customer?  The customer simply deletes the conversation in Telegram and hires new local units, so to speak
[07:20] .  For them, these are not even people, but simply numbers in an advertising budget.  And obviously, don't do such nonsense and never work in the fields.  This is the key rule. training opportunities for a percentage of profits in the end screen.  Chapter
[07:36] Four.  Economy.  How much does an ad click cost? Let's move away from the street shows a little and take a look into the digital basement to see what it looks like there.  If you think advertising with bloggers with millions of followers is expensive, then
[07:50] you simply don't know the prices on underground forums.  There are no random passers-by there .  If a person has intentionally come in, turned on a VPN beforehand, opened a forum, basically found it, they have come to spend money or at least
[08:05] they have some.  This is essentially a hot client with a script in your pocket.  And the conversion there is, well, simply cosmic.  And, of course, the prices are such that marketers, for example, from Yandex, might get their eyes watering.  Let's count.  Any large forum has a
[08:20] so-called showcase.  This is a list of stores.  And if you want your banner to just hang somewhere on the side, that is, not even the main screen, be prepared to pay from $1,000 to $5,000 per month.  Just for the picture.  Want to get VIP status or become a
[08:36] trusted dealer? That's another ten dollars a month.  Without this plaque you are nobody.  No one will trust you. You'll simply be inundated with fake reviews, and you'll essentially be unable to sell anything.  But the most expensive things start at auctions.   The
[08:50] main page of the marketplace usually contains only 15-20 top items.  Those are the very lines that a person sees first when visiting a website.  And there is a when visiting a website.  And there is a real massacre for them.  Every month there is an auction, and
[09:04] you have to win it if you want to get in.  Just, for example, do you know how much the last twentieth place costs? About $30,000.  And for first place, that is, for the crown in the store, they are ready to fork out 125-150,000
[09:19] are ready to fork out 125-150,000 dollars a month.  Think about it, 13-15 million rubles just to have your icon first on the list.  What kind of money is circulating there if they can afford such expenses simply on marketing.
[09:32] such expenses simply on marketing. makes $2 million in net profit per month just from selling these advertising squares.  It's a business on the bones, packaged in an interface that's more user-friendly than your banking
[09:45] app. Chapter Five.  Deepfakes and psychological terror. Shadow marketing today is not only about buses and public things, hanging QR codes on houses and apartments, and so on.  This also includes working with new
[10:02] tools, such as deepfakes.   This is roughly how it works.  You see a video where some famous actor or blogger supposedly talks about a new way to make money or a safe service.  His voice, his face, everything is
[10:17] literally one to one.  And only a person who has more or less touched upon this topic, the topic of neural networks, will understand that this neural network was trained on a video of a real person.  It's just an incredible level of cynicism
[10:30] to use the faces of people who would never get involved with this crap. Sorry, but that's how it is.  Or take seoterrorism.  What is this?  Hackers break into the websites of ordinary companies.  These are municipal clinics, kindergartens,
[10:44] small news portals.  And, unbeknownst to the owners, they insert thousands of hidden links to their mirrors into the code.  Why do this?  Google search engines see that this shadow resource is linked to by thousands of normal, well, in parentheses, sites and
[10:59] raise its search results higher.  You're looking for something to buy cryptocurrency, and you get a link to Marketplace on the first page .  They create full-fledged media departments.  They have their own designers, their own copywriters who write texts.
[11:13] They do everything to create the illusion of normality.  That is, you go to such a site, and everything there is beautiful and polite. Support responds, of course, every 2 minutes.  Cashback, bonuses, and the main loyalty program.  They want
[11:28] you to forget that you are in crime territory.  And they want you to think of it as just another marketplace.  And this, by the way, is the biggest trap. Chapter Six.  Why are they all
[11:42] going to lose anyway? After all these numbers of daring actions, it might seem that the Darknet is the invincible mafia of the 21st century.  But if you turn on your brain, it becomes clear that they are driving themselves into a corner.  Yes.  They
[11:57] compare themselves to BB or Amazon, but there is one huge difference.  Legitimate business thrives on trust and scale. That is, VB or Ozo earn hundreds of millions of dollars from sales of socks, frying pans and phones.  Their audience
[12:13] is the whole country.  70 million solvent audience.  Their advertising is an investment in the future.  And advertising on the darknet is always a momentary flash. They spend huge amounts of money on marketing. Not because they are so successful, but
[12:27] because they are constantly banned.  As soon as the advertising budget runs out, the flow of fresh blood decreases.  It's running in one place trying not to drown.   The shadow market is a jar of spiders.  They don't create anything new.  They simply
[12:42] share the same audience, which, by the way, is constantly decreasing.  Some people go to jail, some people die, and some people, by the way, get smarter.  And there are many of them.  And most importantly, with their insolence they sign their own death warrant.  When you hang
[12:56] an advertisement on a media façade opposite the Kremlin or block the country's main highway, you're not just attracting customers; you're giving the state a slap in the face, forcing the system to work faster and harder against
[13:11] you.  Following the 2022 bus wars, security forces created special units that are now hunting not for small-time drug dealers, but for those same creative types.  And believe me, when an entire country's resources are at your disposal, no VPN
[13:26] or Tor Browser will save you. Chapter Seven.  The price of your attention. viral song that schoolchildren make TikToks to, there's real dirt.
[13:41] Darknet marketing doesn't sell a product; it sells the illusion that it's all just a game, that it's cool, daring, and about some kind of incomprehensible freedom.  They hire guys for protests, promising them mountains of gold, and then these guys cry
[13:56] in court, realizing that their lives ended in an instant, before they even began.  The customer will never come to them with a parcel.  The customer will simply delete the account and find a new idiot from the next generation of eighteen-year-olds
[14:10] who want everything at once.  This marketing preys on our curiosity.  When you repost a funny video with a bus, you are essentially working for them.  You are their free advertising agent.  You will help them fly
[14:22] into the heads of those who still doubt. Information hygiene today is not just a boring phrase from a textbook.  This is a way to avoid becoming a cog in someone else's bloody machine.  Sorry for the stuffiness, but it really is like that.  If you see some
[14:36] strange QR code, or see a provocation in the city, just remember the math: they're willing to pay $150,000 for a spot on the display case and 8 years of maximum security for those who just decided to make some money off the hype. If you enjoy these kinds of analyses and
[14:51] insights into, let's say, our world, subscribe and like.  Tell us in the comments if you think it's even possible to defeat this scourge in the internet age, or if hype will always be one step ahead of the law.  Your opinion and your
[15:05] activity help us make such complex and, obviously, risky videos. Think for yourself, don't fall for the packaging and take care of yourself.  In this game, the only winner is the one who does not participate in it .  It was the Dark Archive.  Bye.