[00:04] improve your lifestyle, take care of your loved ones , but above all to gain freedom and independence? I am currently in Mallorca, taking a walk around the hotel.
[00:17] My wife and I have come for a week's holiday for her birthday. laptop and I really needed to record a video.  And if you don't know me, my name is Jesús Orozco and 13 years ago I started my first online store while I was
[00:32] working in a store in a shopping center. That first online store was what allowed me to generate an extra €2,000 a month to finally quit my job and start building my freedom.
[00:46] And when I achieved it, what I did was help others to achieve it help others to achieve it too.  And almost 9 years have passed since then, and many people ask me how they can
[01:00] ask me how they can start and scale an online business to generate those extra thousands of euros at the beginning and eventually gain that freedom. And what I've realized is that
[01:13] how the rest of the world thinks it's done, how it's been done in the past, and how they tell you it's done today, has nothing to do with reality. So, there are three things you need to focus on if you want to start
[01:28] building an online business today. Who do I sell to?  How do I sell?  And what do I sell? Who do I sell to?  How do I sell?  And what do I sell? And in that order.  Let's start with the first one. Who do I sell to? Traditional wisdom in
[01:43] universities, business schools, and business books will tell you that you have to do an exhaustive market study and find its
[01:55] problems, its fears, its concerns, find a target audience, and all find a target audience, and all these terms that I personally have never used.  First, because I didn't go to university.
[02:10] Secondly, because I don't think I've ever read a a business book in my life, at least not completely, and especially because the others hasn't been in this way. Okay?  It's much simpler.
[02:24] Okay?  It's much simpler. The key is to select an audience that you are also part of, because this covers several things and several problems in the future and solves them quickly.  If you are part of an
[02:38] audience and that audience has had problems, and you have had those problems problems, and you have had those problems and solved them, then you can lend And when you solve someone's problem, what happens is that you have provided
[02:52] value, and that value is money.  And secondly, if you're part of that audience, that audience has a passion, for sure, right?  Because you passion, for sure, right?  Because you have it too.  And what we like most is
[03:04] talking about our passions and what we do or would like to do if we weren't working, right?  So, if you select an audience that has already
[03:16] solved a problem for you, it will be much easier to communicate, and that's the most important thing: to communicate with that audience.  And the second thing is that if you are part of that audience related to a passion, a community is created and in the
[03:32] community what happens is that you generate connection.  It's a bit like how influencers do it, isn't it?  There are influencers in every sector, right? They exist in the fashion sector, in the cosmetics sector, but they also
[03:49] exist in the technology sector, in electronics, uh, or in finance, okay? No, it doesn't have to be that.  And what these influencers do is add value, entertain, connect, have a community, and then from time to time they
[04:05] point their finger in a certain direction, either recommending a product or selling their own product.  And the thing is, it sells, and it definitely sells a lot. sells, and it definitely sells a lot. So, the question of who doesn't involve solving it
[04:20] the way it's done in business schools. Okay, I don't know anyone who, by going to business school, has built a super company on the internet today to gain
[04:32] that freedom and independence we seek, right? seek, right? The second point is how I'm going to sell it, okay?  Even before the third point, which is the what.  So, how am I
[04:44] going to sell it?  Well, I'll have to do paid online advertising, I'll have to generate content, partly yes, but there's one piece of content that does n't cost money, that's unique and that's the one that will reach the most people, the one
[04:57] that will generate the most interaction and the one that will also generate the most connection, which is your story.  So, the key piece of content when you speak to an
[05:09] audience that you are part of to solve a problem or to share solve a problem or to share a passion is your story.  Is it, or what is it that made you start this project?  Uh, you probably have a
[05:22] personal story from when you were little and your mother gave you, uh, your first dress.  I don't know, do I?  So, your story is unique and no one can compete with it.  No, and it's neither better nor worse than anyone else's .  And in this way, what you
[05:39] achieve is that suddenly you have no competition because your story will generate a connection, right?  If you think about it and see the story of an influencer or the founder of an online store, they are unique and you may like them
[05:55] more or less, but we connect with stories, right?  And this piece of content, if you're able to record it in a format like the one I 'm recording, where I've literally taken my phone out of my pocket and
[06:07] started telling my life story and you publish it, is going to be the easiest way to connect at the beginning, right?  To reach more people, to generate interaction, to people, to generate interaction, to create connection, and simply by sharing
[06:21] your day-to-day life, thinking of yourself as more of an influencer than an entrepreneur, this is the ultimate hack, okay?  And then if you want to create organic content and if you want to create organic content and if you want to run ads and all that, well, it
[06:36] will work great, it will work much better, but the key is to scale your authenticity, which is what you can do. So that no one considers you in the same category, make it your own category,
[06:50] okay?  So, what you're basically doing here is being yourself, scaling your currently have. Only those who truly sell in this way will
[07:02] become—I won't say millionaires because that sounds a bit pretentious—but they will certainly generate the freedom and independence that we all seek at the beginning when we are starting out.  And the third point is,
[07:17] what am I going to sell?  Okay?  And here there are only two options.  Or I sell a product and are only two options.  Or I sell a product and a service, which can only come from having solved that problem before and being very good at it.  Okay?  So this
[07:29] isn't so easy.  This isn't for everyone .  Many people find it very easy because it's very attractive to sell a product or service because you have very high margins, etc., etc. But precisely because it's so easy to
[07:42] start that business model and say that you know things and that you solve problems, a lot of people do it and obviously only those who are really capable of solving that problem stay, right?  Therefore, it's not for everyone.  Second,
[07:56] it is a physical product.  And this is exactly what got me out of my job in a store, in a shopping center.  And it was a simple online store that generated four orders a day.  So, with four orders a day, I was generating about
[08:12] €2,000 before taxes, more or less, right?  And that was, well, in fact it was more than I earned with my normal job, wasn't it?  So, you have
[08:24] to select one of the two.  If it's a product, a service, or a digital product in the market we live in now, otherwise, I mean, you're going to be selling smoke, honestly.
[08:38] But anyone can make a physical product , right?  And that's how I did it .  That's what I've seen to be most possible for the vast majority of people.  And that's where I think you should start, honestly.  So,
[08:55] simple things.  We have to start with the basics and the fundamentals.  And if you too want to create and scale an online store, generate your first €2,000 extra per month and you've reached the
[09:10] end of this video, I'll be on my Instagram, which I'll put here on the description of this video, personally replying if you send me a direct message with the word " Mallorca", for example, so I know you
[09:25] came from this video.  And tell me a little bit about your situation too, like, tell me about yourself briefly and I'll personally reply with an audio message, okay? I want to see if the people who reach the end of these videos are really
[09:38] end of these videos are really serious. This is something that selects a very small group of people to work on helping them achieve their first sales.  So that's
[09:52] achieve their first sales.  So that's all.