[00:02] run the boutique agency PMD, and we generate the most profitable traffic on the generate the most profitable traffic on the talking about all the traffic sources that can be used to generate
[00:18] leads, that is, attract clients for educational products. Experts, mentors, online schools, and so on. We'll analyze the pros and cons of each source and compile our own rating. So, watch this video to the end to
[00:32] find out which marketing channel is currently in the lead. And which one is best left untouched. There will be two videos on this topic, and yes, there are quite a lot of traffic sources. Today we'll discuss paid traffic sources. These are the marketing
[00:47] channels from which the audience is obtained using an advertising budget. And in the next video, which will be released in a week, we'll analyze free ways to attract to subscribe to the channel and click the bell so you don't miss the
[01:02] next video. And I'd like to remind you that we at the PMD agency have discovered a formula for unlimited, and most importantly, free, traffic, so if you need it for your educational product.  Need targeted transitions, targeted clicks, target clients?
[01:16] Leave a request for a consultation using the link in the description. Well, if you want to learn how to attract traffic using our model and our methodology. There, in the description of this video, you will find a link to a free video guide
[01:29] with all the instructions of the checklist that will help you understand the specifics of our work and the specifics of the channel from which we attract an audience. Well, now to the point, but first, like in advance. Yes, we work on a prepayment basis. Let's go. Our
[01:44] first stop is targeted advertising in the Meta advertising system. This is Instagram, Facebook, and so on. In short, this is probably the best advertising short, this is probably the best advertising system in the world. Thanks to it, the information business in
[01:58] Russia has grown so rapidly and is flourishing. With the help of targeted advertising on Instagram, it was possible to attract traffic to almost any product in almost any volume. And most importantly, at a very reasonable cost, the Facebook pixel
[02:12] worked incredibly well and pulled out exactly the audience that was needed for a particular product, but the keyword was. Unfortunately, there is  One fatal drawback is that the advertising system is currently blocked in Russia.
[02:28] Yes, advertising can be used to steal Russians. But if you consider demographics, it's less than half a percent of the country's total population. So, it's extremely limited, but not counting, of course,
[02:40] those cases where you're promoting a product for understand that if our advertising is n't running in Russia and is aimed at vacationers, then in
[02:55] this case, vacationers will most likely pay with non-Russian cards. Accepting payments from abroad requires a daunting task. This requires officially opening your own legal entity abroad
[03:08] and accepting payments through it. Fortunately, there's an alternative option. We at the PMD agency have integrated it and recommend our clients use the Prodamus payment system, which, for a small percentage of the payment amount, allows you to
[03:21] percentage of the payment amount, allows you to easily accept payments from anywhere in the world without wasting resources on registering a cash register or opening international accounts. A link to the service is in the description, along with a discount promo code for 2,000 rubles. PMD is a partner of our agency if
[03:37] you accept payments from anywhere in the world.  and launching products to a foreign audience is important for you, then I highly recommend connecting this service. Well, now to the source assessment. So, the first criterion is simplicity in terms of
[03:50] simplicity of meta. We give it a two. On the one hand, you can set it up with the help of an outside specialist who is very knowledgeable about setting up advertising on this platform. On the other hand, you can simply click the "promote" button. And this will
[04:03] also be quite effective. Therefore, simplicity is two points out of three. The next point is efficiency. Unfortunately, today only one due to the fact that an extremely narrow audience. If we are talking about the Russian
[04:17] market, the cost is two points out of three. We could give it three, but the exchange rate is unstable and quite high, so the cost of the target action is often slightly higher than it was before. Well, if suddenly life
[04:30] improves and Meta returns to Russia, then I will definitely re-shoot part of the video and post a separate video regarding working with Instagram and Facebook, because this is really one of the best advertising systems in the world, if not simply the best,
[04:44] we move on. Targeted advertising on VKontakte. Yes, the human brain is designed in on VKontakte. Yes, the human brain is designed in such a way as to interact with the surrounding reality.  Spending as little effort as possible, and the
[04:58] entire online marketing market, after Instagram and Facebook were blocked, had a very simple, logical idea: "Let's go to VKontakte," and everyone went to VKontakte, and the auction smell simply quadrupled,
[05:14] the cost per click, the cost per 1,000 impressions, the cost of a target action, in general, traffic became more expensive. In addition, VKontakte simply couldn't handle the influx of advertisers, and the advertising system broke down and didn't
[05:27] work at all for some time. Today, these problems have been resolved. The advertising system problems have been resolved. The advertising system works, but time has shown and experience has shown that parliament, as they say, is not Java. VKontakte is not Instagram. The audience is
[05:41] different, the patterns of content consumption are different, interaction with advertising is different, and if you could find an audience for literally any product from Instagram, then VKontakte. This is a story more for no one in the market for such products for a
[05:57] wide audience, for some high-ranking offer for a premium product, it is unlikely that you will be able to gain an audience on VKontakte, and the cost of traffic from there is quite high. So, to summarize and draw a general conclusion  As for
[06:11] the platform, we rate the simplicity at one. Without a targeting specialist, it's better not to go into VKontakte. There's no magic button to promote. Therefore, you definitely need a guy who knows his stuff, otherwise there's a 99% chance of wasting your budget.
[06:25] The effectiveness is about one point. This is a fairly complex advertising system with a fairly specific audience. Therefore, there will be a lot of trial and error, a lot of bruises. Will something ever work out? But this is usually something. On VKontakte, things are always
[06:40] pretty shaky. Therefore, the effectiveness is one point, the cost is a two. Yes, more precisely, the cost of the result is, on average, like on the market, 400 dash 500 rubles. For registration in this way, targeted advertising on
[06:54] VKontakte gets us four points out of nine. We're moving on to targeting advertising on Odnoklassniki. Yes, there are situations on the Russian market when, if you suddenly want to play with targeting, it's better to play on Odnoklassniki. This is a very
[07:08] relevant advertising platform for an older audience. Weight loss, culinary health topics. This whole story is promoted quite well on Odnoklassniki. The cost  The result will be lower than in VKontakte, but
[07:22] still noticeably around 400 rubles per target action. For registration through the advertising system itself, I have nothing special to say. Our agency processes few products for which promotion on Odnoklassniki would be relevant. As for
[07:36] the disadvantages of the platform, there are problems with moderation. If suddenly the product is near- medical, it can hang in moderation for a long time without objective reasons. Well, if suddenly you want to return your money from the advertising
[07:49] account in Odnoklassniki, this is also a problem. A refund can only be made if the account is completely closed without the possibility of its restoration, which is rather strange, but nevertheless, as it is now, the
[08:01] strange, but nevertheless, as it is now, the assessments are simplicity, one, you can’t cope without a targetologist, efficiency, also one, again, because the audience is quite specific, cost, two, price per result, plus or minus, like everywhere else,
[08:14] and thus, Odnoklassniki, like VKontakte, scores four points out of nine. Now, a more interesting point is contextual advertising in Yandex. Contextual advertising is advertising in search results. That is, when you
[08:27] enter a search query.  In Yandex, you see not only organic but also advertisements, and when this whole story with blocking began, the infobusiness, of course, also tested Yandex Direct. Previously, finding an online school there
[08:41] today this is an absolutely normal story, and now, in principle, it will become clear why. Let's first go over the pros, then the cons. So, let's start with the pros. Promotion through contextual advertising is suitable, in principle, for any
[08:56] product if there is direct or indirect demand for it. That is, if you set up advertising on VKontakte and are learning how to
[09:12] show him your ad, or if someone is looking for information regarding how to promote their business, but they do not specify through which advertising source, that is, the demand is indirect. You can also show an ad and get your
[09:26] results. Your target actions are recorded quickly, and it takes about 3 weeks to accelerate advertising campaigns and bring them to the scaling phase. That is, working links are determined in 2 weeks,
[09:40] these links are honed in a week, and with  By the third week, we can increase volumes and scale results, which is pretty cool. The relative simplicity of the account, in principle, even a beginner can set up advertising using the company's master technology. Yandex has such a
[09:53] thing. So, direct advertising is a good opportunity to test your product on real traffic without serious investments and without involving additional specialists. An important advantage is the predictable budget.
[10:06] We clearly understand after the test marketing period how much money we will spend and what result we will get on this budget. Another cool feature is the ability to pay for conversions, that is, we calculate the economics and create a
[10:19] comfortable price for ourselves. We are ready to pay for registration. We write all this down in the Yandex advertising account, and Yandex writes off the budget from us only if the user performs the target action, that is, in fact. This is payment for
[10:33] leds, which in some cases is quite convenient and profitable. It is important to understand that Yandex has absolutely adequate moderation. You can talk to managers in the chat or on the phone and literally in a few minutes resolve your issue
[10:46] so that ads pass moderation and begin to show. Now to the minuses and today, due to the influx of a huge number of advertisers, we are recording a serious overheating of the auction
[10:59] and in many topics the cost per click reaches up to 1,000 rubles. This is not a conversion, not registration, not leaving contacts, it’s just a click on your ad for 1,000 rubles. This is very expensive, it’s clear this is a deviation from the norm, but
[11:16] nevertheless, if we talk on average, the cost of Leda from Yandex Direct is approximately 300-600 rubles, depending on the topic. Another disadvantage is the presence of generic traffic. Advertising in Yandex is configured not only in the search engine, but also on
[11:30] partner sites, and some of these partner sites are scammers. They will partner sites are scammers. They will generate, that is,
[11:42] budget expenditure is recorded. This is a minus. You need to know how to fight this. do this. One of the advantages of Yandex is the ability to flexibly configure ads for advertising impressions. And unfortunately, this is also a minus if
[11:59] you are a beginner. If you have not figured out the system, then the presence of such a large number of different settings creates  For you, there are risks of wasting your budget, and in this regard, it is better to resort to the help of a contractor and neutralize this disadvantage.
[12:12] Competition is quite high, and if the product does not have a strong offer, then we risk wasting our budget. Therefore, before going to Yandex Direct, I highly recommend conducting a QASVA, testing the product, communicating with
[12:27] your audience and making sure that the product is in and making sure that the product is in demand. The product is built
[12:40] important. In general, to summarize, today this is one of the best offers on the market, but only if you approach it wisely with a high-quality product and a good budget of about 200,000 rubles for
[12:54] contextual advertising per month - this is the advertising budget and another approximately 50-70 thousand on top for a contractor, depending on who you decide to work with. If you sum everything up, then simplicity is clearly one point out of three - this is not enough due to the fact
[13:10] that you should not meddle in Yandex Direct with a good budget without a specialized knowledge of the contractor. The effectiveness of three out of those results is quite expensive, but at the same time The quality of registration
[13:25] generated from Yandex Direct with the right approach is high and the further passage of these leads through the funnel is well, it is really captivating numbers are cool, great, the story pays off if you do it smartly. Well, and the cost,
[13:39] accordingly, is a two, if the leads were cheaper, you could give it a three, so the overall score of six points out of nine is already better than what we discussed a little earlier. The next point is another contextual advertising. Yes,
[13:55] it is not only in Yandex, it is also in Google and also on YouTube. More precisely, not is, but was. Unfortunately, this grandfather Maxim also died and we really miss him. Again, if your product is aimed at the Internet, then of course, you can
[14:11] get into this story and run advertising on Google or YouTube, but if we are talking about the broad Russian market, then alas and ah. Unfortunately, there is nothing much to not dwell on the details here. We will move on to the assessment of simplicity, one without a contractor, it is
[14:27] not worth it, the effectiveness is also one point, again, because it is narrow, the cost is 2 out of those. Despite the fact that it is narrow  It's still possible to get targeted leads for some types of products from there, and the cost of these leads will be even
[14:41] slightly lower than from contextual advertising in Yandex, so two out of three, so the overall score is four points out of nine. If you work with blocked advertising systems, you've probably already encountered problems with
[14:54] bans, access restrictions, and other hemorrhoids to bypass blocking. We at PMD use the GoLogin service, a proven and secure tool designed for managing large numbers of accounts on different
[15:07] platforms. Simply put, for multi-accounts, the service guarantees complete confidentiality and security and at the same time helps manage a large number of accounts, literally dozens and hundreds, simultaneously. Go
[15:19] Login creates a unique fingerprint and thus minimizes the likelihood of blocks when working with blocked sources. You can use this service to set up advertising in Google Ads, Instagram, and Facebook from Russia
[15:33] to conduct business on Amazon or eBay, manage multiple accounts at once on Instagram, Facebook, LinkedIn, and other social networks, and generally manage any accounts on absolutely any site on the Internet. Try Go
[15:47] Login  and if you like it, you can use the discount and promo code from our agency and get a 40% discount, regardless of the period for which you pay for the service, be it a month or one year, to
[16:01] test gologin for free right now, follow the link in the description of this video and enter the promo code pmd to get special conditions from our agency for using the Go Login service. The next point was sent. In Telegram
[16:15] channels, in principle, I think there is no need to explain much here. How it works, we go to the owner of the Telegram channel, give him our advertising text and ask him to post it on behalf of the channel. As for the advantages of this approach, this is the ability to
[16:29] quickly attract a fairly large amount of traffic in general, if your product is tied to a Telegram channel where you are
[16:45] There are good opportunities for preliminary analysis of channels through Telemeter, you can evaluate the channel by absolutely different indicators, this includes coverage and engagement, reactions, and so on. What is extremely important is a lower price for the
[16:57] result due to targeted work with channels by interests than. If we compare with the cost of registration with targeted or  Contextual advertising If everything is done correctly, the cost per result can be two or even three
[17:13] times lower than from Yandex Direct or Target, and this is a very significant difference. Well, and most importantly, given the huge, simply colossal number of different thematic Telegram channels, you can promote any product with this tool,
[17:29] including our agency's educational products. We important one is generic traffic. We have already determined that there are a huge
[17:43] number of thematic channels, and among them there are also scammer channels where admins sit who cheat subscribers, create the appearance of a successful channel with awesome indicators, and we come to such a channel, buy advertising,
[17:58] get fraud, left clicks, draining the budget for this. You need to monitor very carefully. Another disadvantage is the shortage of buyers. If we are talking about large volumes and serious budgets, here you have to negotiate the
[18:12] placement yourself. But this is simply not an option and we definitely need a contractor, and high- quality, adequate, proven, solid contractors are rare; there are few of them. In principle, as in other areas. But those that exist charge quite a
[18:27] hefty  A chunk of the budget from 15 to 30% on average is 20-25% of the budget, you need to immediately put it on the buyer. Another disadvantage is that in really cool channels, placements are often booked a month in
[18:41] advance. Therefore, sometimes you have to really wait seriously. One of the most significant disadvantages, at least for me, is the weak predictability until we test until we can’t
[18:54] feel how much the registration will ultimately cost. We always hope that it’s inexpensive, but sometimes it turns out to be just outrageous. Therefore, in order to level out the minus, you always need to be prepared to lose 30 dash 50,000 rubles on a test. This is
[19:09] inevitable, but that’s life, what can you do? Another possible disadvantage that you need to keep in mind is that this tool is only suitable if we are promoting a Telegram channel or a Telegram bot. If suddenly we are trying to
[19:25] promote, for example, some webinar through purchasing, or way we immediately get X3 or X5 to the cost of the result, the price for registration
[19:37] flies into space. Therefore, if we are promoting  In Telegram, we promote Telegram, either a channel or a chatbot. This needs to be kept in mind. Well, it is important to understand. This can also be classified as one of the disadvantages that advertising in
[19:52] Telegram is always working with indirect demand. That is, we assume that somewhere in some channel our target audience lives and we go hunting for this target audience and this audience does not want us to suck it in. The
[20:06] audience and this audience does not want us to suck it in. The good marketer. You need to test feeds. You need to conduct Kaz Devs and really know your target audience in order to understand how to approach her, what kind of
[20:22] candy to offer her in order to get what we need from her, namely, registration in our funnel. In general, the tool is extremely useful. It is great for projects based in Telegram and even for projects that have a
[20:35] small budget. If we talk about evaluation, here we have simplicity: two, you can do it efficiency: three, if we follow all the rules stated above, and the cost of the result is two, so the
[20:50] overall rating is seven out of nine, and this source is slowly becoming a candidate for that.  To get to the top, by the way, I also run my own Telegram channel where I talk about promoting educational product infobusinesses.
[21:03] description. There's a ton of analytical material there. material and real-life practice of promoting educational projects. So, to learn how to achieve results in the infobusiness using less obvious traffic sources, go to Telegram and
[21:17] click the subscribe button. See you in the channel. Now let's move on to the next point about seeding. We've already talked. Now let's talk about official advertising in Telegram. Plus, they are ideal for scaling
[21:30] if we already have everything and understand that we need to inject a lot of traffic into our product. Welcome to Telegram. What we have is good opportunities for targeting, and they are constantly improving. Initially, the advertising account was quite weak.
[21:45] But from month to month, progress is clearly visible, and today, finding an audience for your product using targeted advertising in Telegram is much easier than six months ago. In addition, it is possible to show
[21:58] ads based on the contact database. This means that we have a new tool - that we have a new tool -
[22:15] very easy to create creatives in Telegram due to the limitations of the platform itself. Today, text creatives up to 160 characters long are allowed, that is, in fact  We basically advertise tweets, create a small
[22:30] text with softro, launch it into advertising, basically everything is ready. Well, and the most important thing is that it is suitable for most niches, even for the narrowest ones. I can’t even remember a product for which advertising in Telegram would be
[22:44] irrelevant. There are disadvantages, and they are very significant. The first and most important one, which most triggers the market, is one simple moderation. Moderators check all content on the channel, all mailings in T-Bot, make sure that there
[22:59] are no chains of pressure, but only content chains. In general, everything is checked strictly, checked for a long time, checked harshly, and punished simply with or without reason by the advertiser. But even if the channel or bot passed moderation, there is
[23:13] bot passed moderation, there is little to rejoice about yet, because the ads are also you understand that the marketing test period has passed, and somewhere in a month or two you will
[23:27] need to launch advertising in Telegram. For active scaling, it is better to start passing moderation a couple of months before the expected launch date. The high entry threshold is also a big disadvantage, as of today it is
[23:40] about one and a half  Thousands of euros plus commissions plus VAT plus losses during conversion, and thus today, to enter advertising in Telegram, you need to enter advertising in Telegram, you need to deposit about 180,000 rubles, and I
[23:54] say this very confidently. Because yesterday I myself uploaded 180,000 rubles, and we began this path to great results from targeted advertising in the League, again by analogy with purchases in channels. This method is suitable for promoting channels
[24:09] and bots are not needed. And it is impossible to drive traffic from Telegram ads somewhere externally. drive traffic from Telegram ads somewhere externally. We will
[24:30] come out with the right conversion. Ofen is very cool, but it is only suitable for those products that, firstly, are interested in Zro in Telegram and conduct their main activity of warming up sales there, and secondly, have already passed testing periods,
[24:45] clearly understand the economics and are ready to invest thousands of euros in order to powerfully scale current results in this Key, working with this source is just a sweet deal. If we talk about evaluation, then here are the numbers:
[25:00] simplicity, one, no way without a contractor, efficiency, three. You can find any audience and attract them to your product, cost, two, in fact, you could set it to three. But for a huge number of projects, this
[25:13] The cutoff is a high starting budget. In principle, the price for the result is low compared to other methods, but due to the fact that you need to immediately set aside but due to the fact that you need to immediately set aside almost 200,000 rubles, the cost is currently 2
[25:27] points, not three. The overall score is six points out of nine, which is pretty good within the framework of our CPA network rating. This thing may be unfamiliar to many, what is it? This is a platform where advertisers place their offers, that
[25:42] is, I have an online school. I teach search engine marketing. I come to the CPA platform and say, "Friends, these are my conditions. If you bring me conditions. If you bring me clients, I pay there 5, 10, 15, 20% of sales,
[25:55] action. The platform says "Okay," adds The platform says "Okay," adds its commission on top and gives this offer to webmasters, targeting specialists, contextualists, and SEO specialists who create websites and say, "
[26:10] Bring traffic to this offer and you will receive such-and-such an amount." This is how an arbitration system of work is built. Online schools haven't used this mechanics much for a long time, but  Time goes by, the market is developing and today CPA
[26:25] networks are becoming more and more popular for promoting those currently working with such platforms and as an advertiser, that is, we promote our educational products through them, and as webmasters, that is, we
[26:41] launch sites as traffic sources for attracting partner leads and selling them through these CPA networks. Three main platforms with which we currently interact. Perhaps this will be useful to someone. This is trl
[26:55] AD Cake and Solid. The link will be in the description. What are the advantages? The first main traffic is post-paid. First, chairs, then money. First, the school receives leads or sales, and then pays a reward from them to the wonderful
[27:10] person who brought these leads or sales. Another extremely important advantage is that you don’t need to look for any contractors. You just say I have such a product, just say I have such a product, I’m ready to pay so much for it, and
[27:22] someone agrees to these terms and begins to solve your problems of popularizing your product. It’s pretty cool, but there are also disadvantages, naturally. First, the main cost of the result from a CPA network will always be higher
[27:39] than if you sit down yourself or at least with Why? Because the arbitrageur also needs to make money. He invests his time, invests his advertising budgets, creates a landing page, sets up the
[27:54] advertising, and you receive the end result, covering all his expenses. And on top of that, he needs to make covering all his expenses. And on top of that, he needs to make about 50-80% of what he has to earn from all this. Therefore, working with CPA networks is relevant for large schools
[28:08] that are ready to vacuum traffic from everywhere, capture the market, and buy leads at literally any price simply because their economics allow them to do so based on volume. For small schools, CPA networks are not very relevant, but nevertheless, there are
[28:24] successful cases. By the way, a video about traffic arbitrage was recently released on my channel. You can watch it somewhere here, using the link in the tooltip. If the topic is relevant and interesting to you, I highly recommend checking it out. Tamerlan Safiullina,
[28:38] founder of the Flap platform, and I just salted the air and analyzed the topic of arbitrage in the tech vertical, that is, education, in detail and laid everything out in detail. In general,  Enjoy watching. And we're moving on. Towards the simplicity rating, 3 points, you
[28:53] don't need to do anything at all, you just posted an offer, got the result, efficiency, one point because, as a rule, it takes a long time. There are few webmasters in this vertical, results don't come immediately. Well, we've already discussed that the cost of this
[29:07] result is too high, which affects the final profitability. Well, zero because this is the most expensive traffic. The overall rating is obvious. Four out of nine, and the ninth participant in our rating is spam, beloved by many
[29:23] mailings. Well, damn, come on, guys. This is a total disaster. A question for you, dear viewer, have you seen at least one systematic, sustainable business that was built on spam? Well,
[29:35] not counting the business of spam mailings, accordingly, I've never encountered one in my practice. Therefore, in the direction of spam, we don't even look. But this is heresy, spam, we don't even look. But this is heresy, we forget about it. Zero on all points, an
[29:49] outsider. The loser of our today's hit parade is spam. Well, today we've looked at as many as nine ways to attract information products using paid traffic sources, we got this wonderful one.  A
[30:04] rating in which the leaders and the outsiders are obvious. contextual advertising, two tools that we also actively use at our agency.
[30:17] But despite all this leadership, they have one big problem: it is still expensive in terms of cost per result. Divey is a
[30:29] highly profitable way to generate leads and sales - this is working with organic traffic sources, which we will discuss in the next video. So, subscribe to the channel. Click the
[30:44] bell and don't miss new videos. And I remind you that you can contact our agencies at the link in the description of this video and consult on promoting your educational product, or at another link you can get a
[30:57] video guide and figure out for yourself how to attract the most profitable and unlimited traffic to your training, mentoring, and other educational things. Thank you for your attention, see you in the next