[00:02] Tik Tok ads so you could qualify for the going to be super useful if you're starting from scratch and if you need to hit that 1,000 follower or the 5,000 follower threshold in order to qualify.
[00:16] to qualify for the Tik Tok shop affiliate program, you do need to have at least 1,000 followers for the pilot program, which gives you limited access. that would give you full access. And running ads to your account is one of
[00:30] followers. And I'm going to show you exactly how to do that. So without And when you use the link in the description below, it will take you to this page. And once you're on this page, just click on start now. And here you
[00:45] would just need to enter your email and password to sign up for an account. And you can check this check box and just click on sign up. some basic information about your business. And for business name, if you
[01:01] don't have a official business name, you can just put your legal first and last And when you're done, let's click on continue. need to select our advertising objective. So make sure that brand
[01:16] awareness is selected. And then on the right hand side, you interaction. That's the option that we want to select. and then just click on continue. And then you can give it a campaign name. So you can just put down
[01:31] gain followers or any other name that you want to give it. For optimization goal, you want to make sure that it's follow. And then any of the event way it is. And then just click on continue.
[01:45] And then here you would just need to connect your Tik Tok account. Uh, you could also do the authorized post, but I just find it easier if you just connect your actual Tik Tok account. So, let's click on connect Tik Tok account and
[01:59] then you would just need to verify your email. Just click on send code here and then enter the verification code here. Click on confirm and then you can just log into your Tik Tok account. So, let me go ahead to log
[02:14] in. And once you're logged in, you can just scroll down here just scroll down here and click on continue. Tik Tok account linked here. So next, we would just need to select
[02:29] the creative that we want to use to run the ads to. So let's click on videos and images. So these are going to be the post that you have already posted on your Tik Tok account. So, what you want to do is just
[02:43] to select the creative um either the image or the videos that you want to run the ads to. So, I would just go ahead to select a post just as example. So, let me just go ahead to select this one. Click on confirm.
[02:59] Click on continue. So, here we could set the targeting and the budget. So, for targeting you could just leave it at automatic for now. Let's scroll down here and go to budget. And for budget, we can set a daily
[03:13] budget of $30. And obviously, if you want to set a higher budget so you can get results faster, you definitely can. And let's scroll down. And for the schedule, we can select continue for at least 7 days.
[03:28] click publish. And the next step is you need to enter your payment information. And after you do that, it will process your payment. And then you'll see this automatic payment activated.
[03:41] And after a few seconds, you should see this congratulations message. So let's click on close. So we can close all these boxes here.
[03:53] And here is the campaign. And then under status, it will say pending. So it typically takes Tik Tok a few hours to approve your ads. So that's totally normal. So for the Tik Tok ads, there are like three levels. First we
[04:07] have the campaigns. So for our campaign is the get followers campaign and where you can group the different types of ads and then we have the ads itself which is the creatives that we are running ads to. So within one campaign
[04:21] you can have multiple ad group and you can also have multiple ads within the ad group. So let me show you an example. So let's click on ad group and that'll take you to the ad group level. where you can click on edit
[04:36] and this is where you can edit the ad group settings. So you can rename the ad group. So let's name this ad group one. So we can scroll down here and look at the targeting. So currently our
[04:50] targeting for location wise is people in the United States. So if you want to when you target different countries typically you do get a lower cost. So that depends on what objectives you want for the ad. If you want a US-based
[05:05] audience, then you definitely want to run ads to the US-based audience. But if followers as possible for the lowest cost possible, then you could consider to switching the locations to different countries like India or Pakistan or any
[05:20] countries that will get you a lower cost. So for now, I'll just leave it at United States. And the same thing for age group. You can select a different age group to see which one will give you the best results. And from what I've
[05:32] seen, if you want to keep cost as low as possible, a lot of people select age 13 to 24. Those two are the age groups that will give you the highest engagement rate uh with the lowest cost from what I've seen. And for gender, I like to
[05:45] keep it at all. And for the rest, I would like to keep it as broad as possible because typically if you keep your ad as broad as possible, that will lower your cost. The general rule of thumb is the more targeting, the more
[05:57] detailed your targeting is, the higher that's going to cost. So for languages, I have it set at all. And um I'll just show you if you want to select a to select English, we can just click here and select English.
[06:14] Spending power is all. And the rest I would just keep it as broad as possible. And once you're done with the targeting, you can click on save at the bottom. So next let's come to the ad level. So let's click on add
[06:29] and let's click on duplicate. So here we are duplicating another ad into a existing campaign and the existing ad group. Just click on duplicate. So I just want to show you this. If you
[06:43] want to run like your ads to like a different specific creative, this is what you do. So for the ad, you can just name it, let's say add two. And then here you would just click on update.
[06:58] And then here is where you could select a different post um in your Tik Tok account. And once you do that, just click on confirm. And that's all you have to do in order to run the ads to a different creatives.
[07:11] And then we can come down here and click on publish all. And then your ads is going to be created.
[07:23] screen. And as you can see here under the ads section, uh you'll see the two different ads with the two different post. So within the same ad group and the same campaign.
[07:37] And then let's scroll to the right side and I'll show you the two uh important metrics that you want to pay attention to. The first one is CPM. So CPM basically means it's the cost that you pay for 1,000 impressions. So this means
[07:49] how much you're paying for your ad to be shown 1,000 times. So for example, let's say if you have a $6 CPM, that basically means that you pay $6 every time your ads gets 1,000 views. And let's scroll more to the right. And what you want to
[08:03] look at for a campaign like this is cost per result. So in this campaign, your cost per result is cost per follow. So this tells you how much you're paying for one follower basically. So, for example, if you see a 6 cents cost per
[08:15] results here, that means you're paying 6 cents for every one follower. So, for a will cost you in order to reach 5,000 followers. So, let's say if your cost per follow or cost per result is at 6 cents, that will cost you around $300.
[08:30] And let's say if your cost per result is at 10 cents, that will typically cost you $500 total in order to reach approximately 5,000 followers. So, this is just to give you a better idea of how much it will cost you to run ads to gain
[08:43] much it will cost you to run ads to gain followers on your account.