[00:01] Instead, he jumps off of a cliff to show you. Zack and Jay could make videos knocked on the doors of yachts in London to go further. These top creators don't just try to make interesting content, they go to war with boring.
[00:22] battle is to show, not tell. Anyone can just say something, but taking the message of your video and finding a way to show it creatively prove your point is what makes content really special. And that's what Eric Floberg did when he
[00:34] stood there and ranted about how YouTubers always talk about how their kit doesn't matter when it comes to making videos, even though they used could have lasted 15 minutes, but instead he made this and in 43 seconds
[00:49] simply saying, gear doesn't matter. That 60-second video got 1.2 million that can still be boring. And that's why drying paint is very exciting. You see,
[01:06] you want to go to the next level and find a really creative and interesting did. So, here's an example of what I mean. didn't just show their viewers how to remake a scene from the 1980s Tron film
[01:20] on their computer, they set a challenge to remake the entire scene in a day. 24 hours for two guys to remake a video that would have taken a team weeks. it as part of the story, you are literally pulled into the story with
[01:34] makes this approach of a storytelling challenge even better is it had stakes. they had set themselves. And stakes create tension in content, and that makes video more thrilling, more entertaining, and it slams boredom
[01:48] around the face. But that's hard to do, isn't it? And yeah, you're right, it is. But hard is good. It's an opportunity for you because most people just won't their content isn't boring. So, if you want to rise to this challenge, then the
[02:00] first thing you need to do, start by planning your video as normal in bullet of the information you want to get across in your video, and then put it don't make this. You've got to bolt on another round of work here. This is the
[02:14] you're going to focus only on finding ways to make sure every point you want to make can be made in a more creative way than just talking about it. You can keep it simple to start, and that might just be by using b-roll to help show
[02:27] by telling a story that proves a point, or it might be by working out a metaphor you can use to help with every point that you want to make. It's all about the planning and ensuring that you make every second count. Make every second as
[02:42] look at Casey Neistat as an example here. Casey always shows. Here he is reviewing a GoPro, not just talking about it, but flying down a water slide to prove his point. That's interesting. Then suddenly he flies down a street
[02:55] talking to you on camera, but everyone walking is boring. So, if you can make that more interesting, why wouldn't you? Now, I don't have one of those fancy boards, but I do have a bike. So, let's
[03:07] interesting. 50 first, but if you don't have a bike or live anywhere fancy or nothing interesting if that happens to you.
[03:21] in war. So, you make it up. I mean, I didn't just crash. Of course not. But, I needed to do something big to make my point stand out, to make you pay more attention, and to make my content less boring. All it needed was just a few
[03:33] different camera angles, some editing, a few sound effects, this story became more interesting. But, at the same time, I also used this little white lie to prove a point and educate you. Now, this just isn't about lying here, but
[03:45] exaggerating the way that you get your information across. Act out scenarios to help make that information more digestible and more interesting for your viewers. And then, and this is crucial, you have to let go of the information
[03:58] that you think is important in your videos and establish if it's really important to your viewer. That is really hard, distinguishing between the two. Editing is the last chance you have to make sure every second counts. Is every
[04:11] piece of information that you present something that delivers on the title and adds value to your content? Because if it's not, you've got to get rid of it. their content with them, it's pretty common that a 12-minute video should
[04:23] long. And there's four minutes of information in there that's just getting in the way. So, forget this whole crazy make longer videos for the sake of watch Nearly every video that David Dobrik makes is 4 minutes 21. The video I
[04:36] showed you earlier was under 1 minute. Logan Paul's videos are very short videos. It's your job to make your videos so good, your viewers want more. And this video here is going to help you do just that.
[04:49] Okay. Okay.