---
title: 'YouTube’s Algorithm Hates Your Titles – Here’s How to Fix It in 5 Minutes'
source: 'https://youtube.com/watch?v=AviFFbu4FP4'
video_id: 'AviFFbu4FP4'
date: 2026-06-14
duration_sec: 365
---

# YouTube’s Algorithm Hates Your Titles – Here’s How to Fix It in 5 Minutes

> Source: [YouTube’s Algorithm Hates Your Titles – Here’s How to Fix It in 5 Minutes](https://youtube.com/watch?v=AviFFbu4FP4)

## Summary

The video argues that titles, not thumbnails, are the primary driver of video clicks on YouTube. It explains that titles serve as marketing, curiosity engineering, and emotional targeting tools, and provides strategies for crafting effective titles that boost click-through rates and algorithmic performance.

### Key Points

- **Titles vs. Thumbnails** [00:00] — Thumbnails get attention, but titles decide whether people click. Weak titles can negate hours of thumbnail design.
- **Title as Marketing Tool** [00:22] — A title is not just text; it encompasses marketing, positioning, curiosity engineering, emotional targeting, and expectation setting.
- **Why People Click** [00:42] — Clicks are driven by curiosity, fear of missing out, transformation, shock, benefit, and emotional relevance.
- **Example: Photoshop Tutorial** [00:49] — A title like 'Photoshop Tutorial' is weak; '5 Photoshop Tricks That Make a Beginner Look Professional' is stronger and more clickable.
- **YouTube Algorithm Factors** [01:30] — YouTube tracks click-through rate, watch time, viewer satisfaction, retention, and title affects clicks, ignores, and audience targeting.
- **Keywords in Titles** [01:44] — Every title contains a keyword; using high-competition keywords can prevent the algorithm from pushing the video.
- **Bad vs. Strong Titles** [02:04] — Bad titles confuse the audience; strong titles help YouTube understand the video, audience, niche, intent, and interest category.
- **Positioning: Strongest Word First** [02:28] — Put the strongest word first. Example: 'Canva AI Kills Graphic Design Forever' vs. 'In This Video I Tried AI Canva' – the former is more clickable.
- **Emotional Trigger Words** [03:19] — Use words like secret, dangerous, free, hidden, mystic, powerful, AI, fast, easy, viral to evoke curiosity.
- **Make the Viewer the Hero** [03:41] — Position the viewer as more important than the video. Example: 'How Beginners Can Learn Web Design Fast in 2026' outperforms 'My Web Design Journey'.
- **Title Types That Go Viral** [04:17] — Curiosity titles ('Nobody Talks About These YouTube Tricks'), conflict titles ('Canva vs Photoshop: The Truth Designers Avoid'), transformative titles ('How I Went from 10 Views to 100K'), fear titles ('Why Your YouTube Channel Is Dying'), authority titles ('I Analyzed 1,000 Viral Videos').
- **Common Title Mistakes** [05:00] — Don't sound smart, don't use too many words (8 words is enough), ensure emotional trigger, and don't let title and thumbnail say the same thing.
- **Final Takeaway** [05:34] — Your title is your first impression, marketing strategy, and the key to getting clicks. Apply these tips before your next upload.

### Conclusion

The video emphasizes that titles are the most critical factor for YouTube success, providing actionable strategies to craft compelling titles that drive clicks and satisfy the algorithm.

## Transcript

Most common creator think thumbnails is
the only way to get views. But the truth
is that your title decide whether people
click your video. I'm here again.
Updates, updates, updates. Click on the
subscribe button before we continue.
You could spend 5 hours [music]
designing your thumbnails and lose
clicks because of six weak words. A
title is not just text. It is [music]
marketing positioning curiosity
engineering, emotional targeting, and
[music] expectation settings. Jesus.
Jesus.
Listen, it's a big English, but I will
explain to you. Your thumbnail can get
attention. [music]
What? But your title might close the
door of opportunity. People click video
because of curiosity, fear of missing
out transformation shock [snorts]
benefit, and emotional relevance.
Example, you create a Photoshop tutorial
and you now write Photoshop tutorial as
[laughter] your title. And the person
that creates the Photoshop tutorial and
wrote five Photoshop tricks [music] that
makes a beginner looks professional.
Jesus, I'm blushing. I'm blushing. Can
you burn your title? If you now want to
kill it finished, [music] the person
should not write it like I learned five
Photoshop tricks that most professional
don't teach people. Oh my god.
>> [screaming]
>> Jesus. That is it.
You see now, it it's [music] not about
the thumbnail.
Sometimes your the reason why your video
is not going far is because you are
using bad titles. Listen, listen. This
is how YouTube knows.
>> [music]
>> YouTube track your click-through rate,
your watch time, your viewer
satisfaction, your retention, and your
title affect [music] people who click,
people who ignore, and audience
targeting. Do you know that for every of
your title owns a [music] keyword? If
you know it's a high keyword on your in
your title, your video will [music] not
be pushed by the algorithm.
You cannot say I don't [laughter] papa.
I don't papa.
Subscribe. Okay, so let's move to the
next
All right, so bad title confuse their
audience and strong title help YouTube
to [music] understand your video.
To understand your audience, to
understand the niche they will push the
video to, the intent of your video, and
the interest [music] category.
All right, so this is why [music] this
is how you should position your title.
Take your book and start writing this
[music] down. Put the strongest word
first. Example, you can you write
I in [music] this you write in this
video I tried AI Canva. And somebody
write Canva AI kill graphic design
forever. Which one will you click? The
second one, abi? Okay. So, the reason is
because people come first and that one
[music] give them the clear reason to
click the video. Again, another one says
how I edited photo using mini AI. And
[music] another one write somebody else
write this AI tool edit better [music]
than Photoshop.
You That's one bring curiosity. That's
what they call curiosity. You start
thinking what type of AI can edit more
than Photoshop? And before you know, you
click it.
>> [music]
>> That's it. Click bait.
>> [laughter]
>> Okay, now let's go. Anytime you are
writing your title, use emotional
triggered word. People are moved by
emotion. [music] Like secret, like
dangerous, like free, like hidden, like
like mystic, like powerful, like AI,
like fast, like [music] easy, like
viral. This makes the viewer to be
curious about your video. And again,
make
your [music] viewer the hero. Make it
look as if your viewer is more important
than the video. This is how you can do
that. Let's use an example. Somebody
wrote my web [music] design journey as a
title.
And another person write, "How beginner
can learn web design fast in 2026?"
That's more we get more [music] than 10
million views. Try it. So, that is
example of making your viewers [music]
the hero. Making your viewers more
important than your video. And these are
the type [music] of titles that go
viral. Are you with your book? Start
writing. Curiosity title. Example,
"Nobody talk [music] about these YouTube
tricks." Second, conflict title.
Example, "Canva versus Photoshop, the
truth designers [music] avoid." Oh.
Number three, transformative title. "How
I went [music] from 10 views to 100k
view." Number four, fear title. "Why
your YouTube channel is [music] dying."
That was an example. And the last one is
authority title. Example, "I analyzed
[music]
1,000 viral video." These titles that I
tell you, if you implement it, I swear
to God, your video will get [music] will
go viral within 30 days. These are the
biggest mistake you should never make
while adding [music] your title. Don't
try to sound smart on your title.
[music] That is number one. Number two,
don't add too many words. Eight words is
enough. Number three, make sure your
title is [music] emotionally triggered.
Number four, don't let your title and
your thumbnail say the same thing. That
is a very big mistake. Me, say if I make
that mistake, [music] I quickly start
correcting it. You understand? Hey, I
know if I know if you left over. And
this is the end as I'm rounding off.
Your title is your first impression.
Your title is your marketing [music]
strategy. And your title is what make
people to click your video. All in one
sentence. Before your next upload, make
sure you
input all these things [music] that you
have learned here. I might be joking, I
might be laughing, but everything I tell
you is legit [music] and true. Don't
forget to click on the subscribe button.
See you in the next one.
>> [music]