[0:00] if you think you need thousands of
[0:01] followers to get lucrative brand deals
[0:03] you're wrong having followers is a bonus
[0:05] of course but small channels get
[0:06] lucrative brand deals all of the time
[0:09] and so can you so over the next few
[0:10] minutes my friend Justin who has made
[0:12] millions of dollars in sponsorships and
[0:14] helped content creators make tons of
[0:15] money in sponsorships he's going to
[0:17] share with you how channels regardless
[0:19] of size can get lucrative brand
[0:21] Partnerships by the time this video is
[0:23] over you're going to learn what to do
[0:24] when somebody offers you product instead
[0:26] of money for your sponsorships you're
[0:27] going to learn how to craft pitches that
[0:29] actually get responses and you're going
[0:31] to learn how to get started when it
[0:33] comes to pricing yourself so let's jump
[0:35] into the questions so we don't waste any
[0:36] more time and we're starting right
[0:39] now all right Justin so a lot of my
[0:41] audience thinks you need to have a huge
[0:43] follower account or at least a big
[0:45] follower account in order to start
[0:46] working with Brands what would you say
[0:48] to somebody that has less than a th000
[0:50] subscribers or let's say a th000
[0:52] subscribers it's a great question Nick
[0:54] you know one of the biggest myths is
[0:56] that you need a massive following to
[0:58] work with Brands you know I've helped
[0:59] hundreds of creators with modest reach
[1:02] land four and five fig sponsorships and
[1:04] and the key is understanding that Brands
[1:07] don't just care about your numbers
[1:09] always they care about the results that
[1:10] you can deliver think about it this way
[1:12] you know if you're a small Creator in
[1:14] the gardening Niche let's say with 800
[1:16] YouTube subscribers but 750 of them are
[1:20] passionate about sustainable gardening
[1:22] and they trust your recommendations
[1:24] that's incredibly valuable to certain
[1:26] brands you know you might not be a fit
[1:27] for giant companies yet but there are
[1:30] plenty of of smaller and medium-sized
[1:32] Brands who would love to reach your
[1:34] engaged audience you know the mistake
[1:36] most creators make is uh pitching random
[1:39] Brands and saying oh I love your product
[1:42] let me promote it instead you need to
[1:44] think about uh what specific value you
[1:46] bring you know maybe you're great at
[1:48] creating educational content maybe you
[1:50] can help them tell their Brand Story in
[1:52] a more compelling way maybe you can
[1:54] create content uh that they can
[1:55] repurpose on their own channels on their
[1:57] website on their own social media on an
[2:00] e-commerce Partners you know page now
[2:02] here's a specific example one of my
[2:04] students uh had less than a thousand
[2:07] followers but noticed a brand in her
[2:09] Niche was only posting on social media
[2:11] once a week she reached out and proposed
[2:14] creating 12 pieces of content per month
[2:16] for them uh that they could post
[2:18] directly on their handles so not only
[2:20] did she land that deal but it turned
[2:22] into a long-term partnership because she
[2:25] solved a real problem for them you
[2:26] remember Brands they often work with
[2:29] multiple creator at once they're not you
[2:31] know just looking to one person with a
[2:33] million followers they want a mix of
[2:35] Partners uh who can help them achieve
[2:37] different objectives and so as a smaller
[2:40] Creator you might be perfect for testing
[2:42] new messaging or maybe you know reaching
[2:45] a a specific geographic area and so I
[2:48] think that the key is to stop thinking
[2:50] about yourself as small and start
[2:52] thinking about yourself as specialized
[2:54] you you're not competing with massive
[2:56] influencers you're offering something
[2:57] different and valuable in your own right
[3:00] also you know working with with smaller
[3:02] Brands when you're starting out can
[3:03] actually be a huge Advantage you know
[3:04] you'll learn basically you'll learn the
[3:06] ropes you'll build case studies and
[3:08] develop your NE negotiation skills and
[3:10] then when bigger opportunities come
[3:12] along uh you'll be ready to to handle
[3:15] them uh professionally and so what what
[3:17] matters most is having a clear
[3:19] understanding of your value proposition
[3:22] you know what I call your surprising
[3:24] transformative promise which we'll talk
[3:26] about in a little bit I think uh and so
[3:28] this is again this is just about being
[3:29] clear on who your audience is what
[3:31] transformation you help them achieve and
[3:34] why that's valuable to Brands yeah that
[3:36] makes total sense so if you can't see
[3:37] the value and what it is that you're
[3:38] doing how in the world can you expect
[3:40] somebody else to see the value and what
[3:41] it is that you're doing makes total
[3:42] sense so when it comes to Brand deals
[3:44] what is a big mistake that you see
[3:46] smaller content creators really any
[3:48] content creators doing when it comes to
[3:50] Brand deals one of the biggest mistakes
[3:51] I see smaller creators making is making
[3:53] everything about themselves instead of
[3:55] the brand honestly uh you know they send
[3:57] messages like oh I I love your product
[4:00] I've been using it for 3 years I would
[4:01] love to promote it or or maybe I have
[4:04] you know X number of subscribers or
[4:06] viewers I would I would love to
[4:07] collaborate and so you know this
[4:09] approach immediately positions you as
[4:11] someone asking for a favor rather than a
[4:15] potential business partner and so you
[4:16] know what what creators need to
[4:18] understand is that Brands they just
[4:19] don't have piles of cash lying around
[4:22] waiting to sponsor random people who
[4:24] reach out however they do have money
[4:26] allocated for their own specific Market
[4:29] marketing initiatives and objectives and
[4:31] so your job is to figure out what those
[4:34] objectives are and propose ways to help
[4:36] them achieve them you know another
[4:38] massive mistake I think is having like
[4:40] standard pricing that you send to every
[4:42] brand and so if if this is you if you're
[4:44] listening to this right now watching
[4:46] this I want you to go right now into
[4:47] your Media Kit delete that pricing page
[4:50] that rate card or that place on your
[4:51] website oh yeah click here just book a
[4:53] integration with me right here see when
[4:55] you do this you are encouraging Brands
[4:58] to compare you to other creators purely
[5:01] on price which is a which is a race to
[5:03] the bottom that you can't win and so
[5:04] instead you need to treat each brand as
[5:06] a unique potential partner you know
[5:09] research their current marketing
[5:11] campaigns their you know social media
[5:12] presence their press releases you know
[5:14] look for gaps or opportunities where you
[5:16] could add value and and then you craft a
[5:19] proposal that directly addresses their
[5:21] specific needs and goals you know I also
[5:24] see you know see creators get really
[5:26] discouraged when Brands offer them uh
[5:27] free products instead of money and so
[5:30] you know my perspective on this is like
[5:31] rather than viewing this as an insult
[5:34] use it as an opening for a deeper
[5:36] conversation right ask questions about
[5:38] their marketing objectives their target
[5:39] audience uh their their current
[5:41] challenges and then you can educate them
[5:44] on why compensating you makes good
[5:47] business sense you know I think also
[5:48] many many creators make the mistake of
[5:50] trying to handle everything via uh DMS
[5:53] you know or like informal email threads
[5:55] and this is just a recipe for disaster
[5:57] you have to have proper contracts and
[5:59] and clear deliverables and professional
[6:02] communication even if you're small you
[6:04] know you you need to operate like a like
[6:06] a professional business another common
[6:08] error is is trying to copy what bigger
[6:10] creators are doing you know just because
[6:12] someone with a million subscribers can
[6:13] charge you know1 $20,000 for a singer
[6:16] single YouTube integration doesn't mean
[6:18] that oh well I only have 1% of that
[6:20] audience so I guess I can only charge 1%
[6:22] of what they are you know your unique
[6:24] value proposition needs to be different
[6:26] and specific to what you can offer
[6:28] remember Brands aren't just buying
[6:31] access to your audience they're buying
[6:32] your creativity your ability to tell
[6:34] stories your production capabilities and
[6:36] your your understanding of what
[6:38] resonates with your specific community
[6:40] and so just focus on communicating that
[6:42] value rather than just your numbers what
[6:44] about when a brand reaches out and
[6:45] they're offering you product in exchange
[6:47] for promotion how do you turn that into
[6:49] a paid brand deal so first it's
[6:52] important to understand that that most
[6:53] brands have different buckets of
[6:56] marketing money you know when they when
[6:57] they're offering you free products
[6:59] they're usually working from their their
[7:01] earned Media budget basically trying to
[7:03] get free promotion uh and brands are
[7:04] going to do this all day long okay but
[7:06] almost every brand also has what's
[7:09] called a paid Media budget and that's
[7:12] the one that you want to tap into and so
[7:13] instead of getting frustrated or
[7:15] immediately saying no I'm only focusing
[7:17] on pay Partnerships right now which is
[7:18] what most people do uh use this as an
[7:21] opportunity to open a deeper
[7:23] conversation you might say something
[7:24] like oh thanks so much for reaching out
[7:26] you know your product looks amazing and
[7:27] I can see my audience really resonating
[7:29] with it I would love to create the
[7:30] following one 90c video integration one
[7:33] social post I'll Grant you ad rights to
[7:35] all the assets for uh 3 months would you
[7:37] be interested in that you know let me
[7:38] know if you can pull from a different
[7:40] budget for a collaboration like like
[7:42] that and so this this response does
[7:44] several important things it shows uh
[7:46] well number one it shows enthusiasm for
[7:48] their brand it demonstrates
[7:50] professionalism uh and it clearly
[7:52] outlines what value you could provide
[7:55] also you're you're you're subtly
[7:56] educating them that you're not just
[7:58] someone who posts about free stuff
[8:00] you're you're a business partner who can
[8:02] create valuable content assets remember
[8:04] Brands they don't care how much you love
[8:07] them that's a good start but they don't
[8:09] care about that really they care about
[8:11] finding more customers so when you
[8:14] respond you have to focus on uh how you
[8:17] can help them achieve those specific
[8:19] business objectives and you know maybe
[8:21] you're great at creating educational
[8:23] content that explains their product
[8:25] maybe you have uh you know an audience
[8:26] that perfectly matches their Target
[8:28] Target demographic I I seen countless
[8:30] creators transform free product offers
[8:33] into paid Partnerships by helping Brands
[8:35] understand the full scope of what
[8:37] they're able to bring to the table you
[8:39] know I I say this all the time you are
[8:41] not just a Creator you're not just an
[8:43] influencer right you are a production
[8:46] company in a box right you're the
[8:48] creative team you're the you do all the
[8:50] ideation you are the production team you
[8:52] shoot and edit the content you you you
[8:54] have an organic distribution channel
[8:57] right to distribute this content all
[8:59] rolled into one by the way it's also
[9:00] worth noting that you know sometimes
[9:03] accepting the the free product first
[9:05] again with no strings attached can lead
[9:07] to paid opportunities later you can say
[9:09] something like you know I would love to
[9:10] try out the the product first to make
[9:12] sure it's going to be a great fit for my
[9:14] audience and I'm sure it's will and then
[9:16] if it is we can discuss a comprehensive
[9:18] paid partnership down the line and a
[9:20] feature feature on my channel so again
[9:22] most importantly you have to maintain
[9:24] your professionalism even if you decide
[9:26] to pass on the opportunity because you
[9:28] never know when the brand might come
[9:30] back with a bigger budget or when that
[9:32] contact might move to another company
[9:34] with that does have paid opportunities
[9:36] so like so you just have to remember
[9:38] that every brand that reaches out even
[9:40] with a free product offer is showing
[9:41] interest in working with you that is
[9:43] valuable information so you use that as
[9:45] an opening to build the relationship
[9:47] that could lead to paid work down the
[9:49] line this is good stuff can you walk us
[9:51] through what a pitch email should look
[9:53] like for somebody that's just getting
[9:55] started like what should they say to
[9:57] Brands when they're reaching out so let
[9:58] me share what call the Rope method for
[10:01] crafting pitches that actually get
[10:03] responses so R stands for Relevant
[10:06] organic proof and easy to execute and
[10:10] this framework has helped thousands of
[10:12] creators finally get on the radar of
[10:14] their dream Brands and so first your
[10:16] pitch needs to be relevant to something
[10:18] that the brand is currently doing or has
[10:21] done in the past a campaign that they've
[10:22] run and so again this this requires a
[10:24] bit of research looking at their social
[10:26] media their press releases maybe even
[10:28] their job boards are they launching a
[10:31] new product right running a specific
[10:33] maybe seasonal campaign maybe they're
[10:35] looking to hire someone in Partnerships
[10:37] you can use this information as your
[10:39] hook um the O in the Rope method stands
[10:42] for organic so you want to show them
[10:44] that you've already created content
[10:47] related to their brand or industry that
[10:48] shows that your audience has an affinity
[10:51] for their brand or their product or
[10:53] their service right and so again this
[10:54] doesn't mean that you have to have
[10:56] mentioned them specifically but you
[10:57] should be able to point to content that
[11:00] shows that hey yeah this is perfect I
[11:02] have a big pool of prospective customers
[11:04] here that you want to tap into P is for
[11:07] proof okay so you need to show how
[11:08] you've helped other brands achieve
[11:10] results and again if you're just
[11:11] starting out this could uh be as simple
[11:14] as sharing you know uh proof of how
[11:16] you've driven affiliate performance or
[11:18] maybe hey I told my audience to do a
[11:20] thing and they did the thing I told them
[11:22] to sign up for this free webinar and
[11:24] they did it I have screenshots here as
[11:26] proof right they're just looking for uh
[11:28] like anecdotal even anecdotal evidence
[11:30] that you have influence right and so the
[11:33] e in the Rope method stands for easy to
[11:36] execute so you need to make it Crystal
[11:38] Clear what you are proposing to do for
[11:41] the brand you can't just say oh let's
[11:42] collaborate right they don't know what
[11:45] what you'd be good at doing right you
[11:47] have to outline specific deliverables
[11:49] and how they will help the brand achieve
[11:52] their goals and so okay here here's
[11:54] you're probably thinking okay yeah this
[11:56] is all good and well but what does this
[11:57] actually look like uh in practice okay
[11:59] so instead of saying hey I love your
[12:01] brand I would love to collaborate right
[12:03] your email might say hey I noticed that
[12:05] you're focusing on sustainability this
[12:07] quarter I saw this campaign maybe the
[12:09] hashtag you know in the subject line
[12:11] hashtag you know sustainability you know
[12:12] 2025 whatever you know I recently
[12:15] created some content about eco-friendly
[12:17] practices that strongly resonated with
[12:18] my audience then you link to that
[12:19] content I would love to create a series
[12:21] of educational posts highlighting your
[12:23] recycling program similar to what I did
[12:25] for this other brand that drove XYZ
[12:27] results right here's EX L what I'm
[12:29] thinking I'll make this post I'll make
[12:31] this post I'll turn it around in 10 days
[12:32] I'll Grant you usage rights for for a
[12:34] year you know XYZ right so you're you're
[12:36] giving them something actually tangible
[12:38] that they could react to okay so this is
[12:42] actually what you're saying but what
[12:44] about like who am I actually sending
[12:45] this to so this is one crucial crucial
[12:47] detail do not send your pitch to generic
[12:50] email addresses right like press
[12:52] brand.com or through the DMS on social
[12:54] media okay it's way more effective to
[12:56] use platforms like LinkedIn for example
[12:58] or other research tools to find the
[13:00] right person at the company and
[13:02] different job titles matter depending on
[13:04] the brand size so for for small Brands
[13:06] look for you know might be the director
[13:07] of marketing might be the marketing
[13:08] manager that they're probably the only
[13:10] person working on you know doing
[13:12] marketing at their company that's
[13:13] probably the right person but for for
[13:14] medium-sized brands or larger Siz Brands
[13:17] a lot of them now have influencer
[13:19] marketing managers partnership marketing
[13:21] managers uh which again they didn't have
[13:23] that 10 years ago so it's a lot easier
[13:24] to find these people now which is
[13:26] awesome uh and so just again keep your
[13:28] pitch concise but specific and remember
[13:31] it is not about you it's about them
[13:34] right and so every sentence should focus
[13:36] on how you can help them achieve their
[13:38] objectives so what would you say is more
[13:41] important when you're first getting
[13:42] started just reaching out to tons of
[13:44] people so basically finding everybody
[13:46] that you can possibly find and reaching
[13:47] out to everybody or trying to build just
[13:50] nice core solid relationships with a few
[13:52] companies what do you recommend you know
[13:54] from from my perspective uh quality
[13:56] absolutely trumps quantity when it comes
[13:58] to Brand Partnerships I you know there's
[13:59] this um thing called the exploit explore
[14:02] tradeoff it's a phenomenon that I talk
[14:04] about in my book sponsor magnet um and
[14:06] it's actually inspired by how honeybees
[14:09] operate of all things so in a hive While
[14:12] most bees exploit known food sources
[14:15] about 20% of those Scout bees explore
[14:19] for new locations that guarantee the
[14:22] continued survival of the hive right and
[14:23] so similarly you want to balance
[14:26] building deeper relationships with
[14:28] existing Partners while still exploring
[14:31] New Opportunities you know the problem I
[14:33] think with uh with mass pitching Brands
[14:35] is that you often end up with shallow
[14:38] one-off deals that don't lead anywhere
[14:41] and so instead when you land a deal with
[14:43] a brand treat it like the beginning of a
[14:45] long-term relationship right go above
[14:47] and beyond with your deliverables be
[14:49] proactive uh with your communication and
[14:51] always think about how you can add more
[14:53] value you know here's what most creators
[14:55] don't realize is that Landing New Brand
[14:57] deals is much harder and more time
[14:59] consuming than getting repeat business
[15:01] from bands that you already worked with
[15:03] and just did you know amazing work with
[15:05] like you know when you do a great job
[15:08] for a brand you become a known quantity
[15:10] to them right they they've seen your
[15:12] work quality they know you're
[15:13] professional and they trust that you can
[15:15] deliver think think about it from the
[15:16] Brand's perspective right they are
[15:17] constantly being pitched by creators
[15:19] that they don't know and when they need
[15:20] to run a new campaign who are they
[15:22] likely to turn to First the random
[15:24] Creator in their inbox or the person who
[15:26] knocked it out of the park on their last
[15:28] campaign right and so this this is why I
[15:30] teach creators to uh to create something
[15:32] called a post campaign report after
[15:35] every sponsorships and after every
[15:37] sponsorship and this isn't just uh
[15:39] analytic screenshots it's a
[15:40] comprehensive analysis of what worked
[15:43] right what could be improved and ideas
[15:45] for future collaborations almost no
[15:47] creators do this which means that you
[15:49] will immediately stand out okay and so
[15:52] that said you shouldn't put all your
[15:54] eggs in one basket either right you need
[15:56] to maintain a a steady pipeline of
[15:59] potential new Partnerships right
[16:00] especially when you're just starting out
[16:01] and so this is where the explore part
[16:04] comes in right you have to set aside
[16:06] dedicated time each week to research and
[16:08] Pitch new brands so remember your goal
[16:11] isn't just to land deals it's to build a
[16:13] sustainable business right and that
[16:15] comes from having a mix of reliable
[16:17] repeat partners and new opportunities in
[16:20] the pipeline okay so I've got the
[16:21] question that is always the big elephant
[16:22] in the room when it comes to
[16:24] conversations about brand deals and it's
[16:25] what should you charge so when somebody
[16:27] is just getting started I know a lot of
[16:28] content creators they just take a guess
[16:30] at pricing or they price what their
[16:32] friends you know priced on their last
[16:34] deal or whatever the thing is what do
[16:36] you recommend when it comes to getting
[16:38] started with pricing okay let me
[16:39] completely change how you think about
[16:41] pricing um instead of starting with what
[16:44] other creators charge your friends you
[16:46] know when you DM them you have to start
[16:49] with the Brand's objectives I teach a
[16:51] framework called arc Arc so awareness
[16:55] repurposing or conversion so every brand
[16:58] partner parip that you do is going to
[17:00] fall into one or more of these
[17:02] categories okay and so when a Brand's
[17:04] goal is awareness which is you know
[17:07] getting their name out there or a new
[17:09] product launch for example uh they
[17:10] typically have more flexibility with
[17:13] their budget because you know the
[17:14] metrics that they're tracking are
[17:16] squishier right it's like views and
[17:18] engagement and comments right did we
[17:20] spread the word hopefully right and so
[17:21] when they want repurposing which is the
[17:24] r basically like using your content on
[17:27] uh their platforms like their site or
[17:28] their social media or for ads maybe um
[17:31] you could charge more because you're
[17:32] saving them for example production costs
[17:35] um for conversion Focus campaigns which
[17:37] is the C which is basically driving
[17:39] sales they often have very specific Roi
[17:42] targets or return on investment targets
[17:44] that they need to hit and so I think the
[17:46] mistake that most small creators make is
[17:49] charging less just because they're small
[17:51] but let's say that you're uh a niche
[17:54] creator with I don't know 2,000
[17:55] subscribers who gets 30% engagement on
[17:58] your posts that is often way more
[18:00] valuable than someone with 50,000
[18:02] subscribers who gets 1% engagement and
[18:05] again it's it's not just about reach
[18:06] it's about results okay next you need to
[18:09] factor in what I call the do rule due
[18:13] deliverables usage rights and
[18:15] exclusivity and so each of these
[18:17] elements should uh affect your pricing
[18:19] so for example if a brand wants to run
[18:21] ads with your content for I don't know 6
[18:24] months that should cost significantly
[18:26] more than just organic posting rights I
[18:29] can actually give you like a real a rule
[18:31] of thumb formula here if a brand wants
[18:33] to let's say license your content right
[18:36] the rule of thumb that I give is you
[18:37] should be charging an incremental 15% of
[18:41] the base deal size per 30-day period so
[18:44] if they're you know you're they're
[18:45] paying you $1,000 let's say for the
[18:47] content creation that should be an
[18:49] incremental $150 per month okay now
[18:53] let's say it's they want paid usage
[18:55] rights where they're going to actually
[18:56] be boosting your content uh should be
[18:59] more like 25% of the base deal size per
[19:02] 30-day period so let's even say they're
[19:03] paying you $10,000 for the content that
[19:05] would be an incremental $2500 per month
[19:09] and if they want this for six months you
[19:10] can quickly see wow I'm I might actually
[19:12] make more on the paid usage rights than
[19:14] I do on the content creation itself it's
[19:17] crazy right also never ever send a brand
[19:21] your standard rates okay instead you
[19:25] always have to be providing multiple
[19:27] packages that are tied to their specific
[19:29] objectives right and so your base
[19:31] package might focus on one main
[19:33] deliverable with higher tiers uh that
[19:35] include things like usage rights and
[19:37] additional platform amplification or or
[19:39] longer partnership terms so remember
[19:42] charging too little can actually hurt
[19:44] you in the long run it sets a bad
[19:46] precedent with Brands and can make them
[19:48] like question your professionalism right
[19:50] it's better to charge what you're worth
[19:51] and deliver except exceptional value
[19:53] than to compete on price awesome so
[19:55] what's one thing that content creators
[19:56] can do right now big or small to make
[19:59] themselves more attractive to Brands you
[20:01] know I I think the single most powerful
[20:03] thing that you can do is create what I
[20:05] call a surprising transformative promise
[20:08] or STP and this is completely different
[20:10] from just saying hey I make make videos
[20:12] about X or I have y you know number of
[20:14] followers uh it's about clearly
[20:16] articulating the transformation that you
[20:18] create for your audience or or how you
[20:20] can serve a brand let me let me give you
[20:22] a real example so one of my students was
[20:24] a fashion Creator and her bio basically
[20:26] said the cutest everyday style and the
[20:29] best sales petite outfits this is this
[20:31] is what her bio said and so after
[20:33] working with her through the uh through
[20:35] the STP process she changed it to
[20:37] helping you find petite outfits to look
[20:41] and feel your best notice the difference
[20:43] so the first was all about her but the
[20:46] second one is about the transformation
[20:48] that she creates for her audience and so
[20:50] why does this matter to Brand so because
[20:52] when they are looking for partners they
[20:54] are trying to figure out if your
[20:56] audience matches their ideal customer
[20:58] customer and so when they see a clear
[21:00] STP they can instantly understand if
[21:02] there's alignment and so in the example
[21:04] I just mentioned if a brand specializes
[21:06] in petite clothing they immediately know
[21:09] that everyone in that Creator's audience
[21:11] has the exact problem their product
[21:13] solves and so if you're thinking okay
[21:14] well how do I actually do this in real
[21:16] life so here's how to create your own
[21:17] SCP so first it has to be surprising
[21:20] what makes you unique in your space then
[21:22] it needs to be transformative right what
[21:24] specific outcome are you going to help
[21:26] people achieve and finally it needs to
[21:28] be a promise how are you consistently
[21:30] delivering this value to your audience
[21:32] and so you can actually test your SCP by
[21:35] adding two or so that to articulate the
[21:39] transformation so for for example uh my
[21:41] STP for my business which is called
[21:43] Creator wizard is helping you find and
[21:47] negotiate your dream sponsorships so
[21:50] that you stop leaving thousands on the
[21:52] table and so you know the the
[21:53] transformation I'm promising is pretty
[21:54] clear right and here's the here's the
[21:56] most amazing thing actually about um
[21:58] about the SCP when you have a strong one
[22:00] you'll not only attract more Brands but
[22:03] your audience is going to grow too uh
[22:05] because you know people they just they
[22:07] don't honestly follow you for you they
[22:10] follow you for how you can make them
[22:12] feel or you know what you can help them
[22:14] achieve basically and so when you are
[22:16] clear about what that transformation is
[22:19] most people are going to want to come
[22:20] along for the ride and actually most
[22:21] importantly your SCP becomes the
[22:23] foundation for all your brand pitches
[22:25] right and so instead of saying you know
[22:26] I have X number of followers you can say
[22:29] everyone in my audience is actively
[22:31] trying to achieve why which is exactly
[22:34] what your product helps them do this is
[22:35] great thank you Justin for bringing all
[22:37] this value as always so for people that
[22:40] want to pick up a copy of your book
[22:41] sponsor Magnet or if they want to
[22:42] sponsor you online where can they do all
[22:44] that thank you so much again nick uh
[22:45] this was this was such a blast uh so the
[22:47] best place to uh get the book is at
[22:49] sponsor magnet.com uh and that's also
[22:52] where you can access all the free
[22:53] bonuses that I mentioned throughout the
[22:55] book like all the templates and the
[22:56] scripts and checklists and all that
[22:58] basically to help you start making more
[22:59] money on your on your sponsorships ASAP
[23:01] you know my goal is to help creators big
[23:02] and small land a million paid brand
[23:04] Partnerships in the next 10 years and I
[23:06] would love for each and every one of you
[23:08] who is watching this to be added to that
[23:10] list and I would love for you to be one
[23:12] of them too so check out Justin's book
[23:13] sponsor magnet at sponsor magnet.com and
[23:15] I'll put a link to Justin's channel
[23:17] right here so you can check that out and
[23:18] if you want to learn other ways to make
[23:20] money on YouTube besides sponsorships
[23:22] then you can click into this playlist
[23:24] right here where it's all about
[23:25] money-making stuff as it relates to
[23:27] YouTube thank you so much for watching
[23:29] I'll see you next time