[00:02] our favorite streamers' broadcasts. But have you ever thought about how much it costs to issue became particularly pressing after streamer Dania Kashin announced an offer of 500 million for an annual contract with BC. I was actually offered a one- [00:17] year contract worth half a billion rubles. I decided to figure out how much bookmakers earn, evaluate the feasibility of the 500 million ruble offer received by streamer Danil Kashin, and try to reveal all the figures in this [00:30] streamers on behalf of a popular bookmaker, gambling industry experts, and learned how much streamers earn from their bookmakers, what they personally think about the industry, and how realistic it is to outbid a [00:44] popular influencer from another gambling brand. Enjoy includes any streamers who actively promote bookmakers or act as [00:57] see streamers who, during a sports match broadcast, place banners with the outcome they are betting on, along with betting tips, below the stream. At the same time, top players like Booster and Bratishkin, professional eSports players like [01:10] Duracho and Dmitry Lix, and even ordinary streamers and adult film stars . Can all of them be called full-fledged BC streamers? In fact, this. But some of the fattest checks are written out by bookmakers, unless, of course, they [01:23] cooperate with the casino. Let's go from the smallest to the biggest streamers are guys with a reach of several hundred viewers. The reason why bookmakers may buy advertising from such streamers is quite prosaic. [01:36] Coverage of market volumes. It's clear that neither Booster, nor Bratishkin, nor any of the cover the entire audience they need. For example, MLBB is not a very large Not many people watch it, but all these people can also deposit. This category [01:51] also includes the community of casters for smaller events like Tier 3 tournaments, as well as simply experts in specific disciplines that are unpopular on Twitch. Most knowledge and dramatically drive audience engagement to the [02:03] formats for cooperation. First of all, integration. Several times during the broadcast, the in the tournament they're commenting on, or what outcome they're alongside the stream. This is where the importance of the [02:16] streamer's expertise in a particular discipline comes into play. The second option is individual Telegram peacocks. after Twitch tightened its rules. Now the platform can ban an account for a regular banner from a bookmaker streamers create separate betting publics, promote them, or create native social [02:30] networks, and then bring people to the bookmaker from there. At the level of small streamers, influencers themselves. How much do small streamers earn? According to our office worker in Moscow. The amounts most often do not exceed 100,000 [02:44] It's important to note that even the smallest streamers often receive free bets, put money into their account, which they themselves bet on the event, and then withdraw in the information experimentally by writing to a streamer with an average online audience of [02:59] everyone was willing to make contact, but after a short conversation one guy gave an estimate of 70,000 rubles. per month of cooperation. And yes, the price list of another small-scale streamer was Cloud 9 Counter-Strike player. Streamer Pusha 13, with an average reach of [03:13] 200 viewers, asks for about 100,000 rubles. per month. Another important detail is that small streamers often end up in the hands of bookmakers. The reason is simple. If a convert well, their audience will quickly burn out for a single bull. In 2-3 [03:26] runs out of audience. It becomes inactive, after which streamer himself goes to ask for a contract from another company. Also, according to the Expert, to host community casts for small events are highly welcome. Again, this benefits them [03:40] primarily because it reaches an audience that doesn't follow popular events. To they don't take just anyone. If anyone didn't know, I'm a level 10 face, so I request rights to stream tier 3 events, as well as find out what conditions they would [03:54] quite prosaic. Naturally, no one wanted to collaborate with me. Who please write in the comments below. This means that without any streaming earn money right away, unlike with casino streams, where, [04:09] have been found. If we draw a line under small streamers, they are most often small, but loyally interesting for the bookmaker audience. The most interesting thing is that average BC streamers are considered to be guys with an online presence of 1,000 to 2,000. At this [04:23] bookmakers offer something extraordinary. The main difference come alongside bonuses. Bookmakers offer streamers opportunities earn money but also to reach a wider audience through collaboration. They are already being [04:36] granted rights to the Comcas of major tournaments, invited to events, special projects, and streamer battles, and other events. One more important nuance. At this level, their TG betting channels, outsourcing this process. After writing to several [04:50] example, the streamer is simply bad and employs a separate person to run the former manager of Nikoglay, asked us, as a bookmaker, for a channel manager who would provide him with the technical specifications for the clubs. This is the story. Well, and the most [05:03] on average, such streamers earn between 200,000 and 350,000 rubles per month. depending on the stream's subject matter. Cast streamers who are heavily involved in betting and comcasts can earn even more, up to 400, 500, and 600,000 rubles. If an [05:18] influencer streams IRL, Varan, Tarkov, Marvel Rivals, and other less popular would be 200,000 1000 rubles. One more nuance. Most often, these streamers are given around 40 dash 50,000 rubles. in the form of free bets for demonstrating bets on the [05:31] decided to test this information experimentally, but ended up with a In the process, I came across a streamer manager who revealed a lot more to me than I had ever expected to see. In just a couple of messages, I [05:44] candidates at once. In general, this works, in principle, in any business. Almost always, business or financial challenges, I try to find a service that offers my problem at once, and then choose the appropriate path. That's why I'd like to [05:58] that allows you to quickly and securely exchange cryptocurrency on a huge number of both centralized and DX exchanges. Moreover, The Change is an official organization and is represented on major global platforms such as Best [06:10] offers the ability to exchange cash for cryptocurrency and vice versa verification is not mandatory and is required only in certain cases. Overall, there are a lot of advantages. And for those looking to earn money, we offer a solution for [06:23] automated exchanger in just a few minutes. One more important point. activations for exchange without commission. So, if you want to exchange coins quickly and securely, with some of the most profitable options at your fingertips, follow the [06:36] Change. We're moving on to the streamer experiment. I've written to a couple dozen influencers, but this time I gave them a more detailed brief, outlined a specific list of participating in special projects and other events. And yes, I wrote as a streamer on behalf of a [06:49] represented bookmaker on Twitch. The answers, in short, there weren’t many of them, but they made manager of Inters, a former player of the Cloud 9 PKS team, answered me. The streamer's reach is around 1,000 average online viewers. However, he asked for about 400,000 [07:03] offering additional options in the form of a smaller streamer. I already talked about him our expert, this manager's prices are greatly inflated. However, we have what we have. I still won't buy advertising from them . Moreover, this is the first [07:16] The conversation did not always reach the point of discussing numbers. For example, streamer H, in response to position regarding the bookmaker. In general, he refused to advertise bkap because the form of crashed games. But a couple of days later I came across this diamond. The [07:30] He shared statistics on the guy's streams, with an average online audience of around 1,000 viewers, and then announced the sum of $3,200 for a month of cooperation. It's a bit much, you must admit, so I was able to negotiate the price down to $2,600. He also began [07:43] jointly organizing special projects. I hope that he will offer a couple of ideas from the happen, but he did create a separate chat with me and the streamer. True, our said that for now he needed to think about the offer. Will come back with ideas later. [07:56] A little later, the streamer Katana, whom I mentioned earlier, responded to me. I'll be funniest conversation I've ever had between any medium-sized streamer. Important note: this streamer has an average online audience of around 1,500 viewers. Casino content. [08:09] six-month contract with the bookmaker? I'll give us a couple of seconds to think. You guessed wrong. 30 million rubles Naturally, I refused this. He offered 7 million as our maximum. The answer killed me. Katana agreed because he [08:22] if our employee could run a betting Telegram channel. In short, fun. price tag is still overpriced and more suitable for streamers in higher categories. Otherwise, my personal observation is that most [08:35] acquired by some bookmaker and are not ready to sever ties with them, but some are Inter manager expressed interest in switching to a new bookmaker immediately after Well, according to the expert, larger streamers make transitions much less frequently. [08:50] this category includes guys with an average online of 2-3,000 thousand and up to the booster level. According to the expert, these streamers are talking about equally serious offers. Unlike average streamers, big streamers aren't [09:04] given separate budgets for such special projects. Moreover, these budgets can even exceed the streamers' own fees , as they are a highly bookmakers themselves. To what extent do streamers themselves maintain much closer [09:17] long-term plans? But this is far from the only issue that large streamers are less likely to switch to another bookmaker. Why does this happen? The reason is simple: fines. In the event that a streamer suddenly decides to [09:29] contract expires, each current agreement contains a severance package, which, in theory, the the case of average streamers these compensations may constitute a portion of the expert, they can reach the amount of the total annual fee. [09:42] Naturally, there are no publicly available figures, but here are some insider tips from my sources in the approximate. The booster, according to the contact, receives about 200 dash 300 ambassadorship, he can also receive a couple of tens of millions for his team [09:57] Booster's special projects, for which the bookmaker can allocate additional budget. esports, also receives around 50 dash.80 million. Bratishkin receives around 60-70 for an annual contract. The numbers are roughly the same, although [10:11] it is more involved in eSports. Dmitry Liks gets about 60, and Makrivskiy Aunker gets about 50-60 million. Yes, as you understand, Dani Kashin with his 500 million for an annual contract is either fake or something completely unprecedented. [10:24] Some experts write that such a high price may be due to the fact that the bookmaker said on the broadcast that the company that sent the invitation is more than are approximate, and my informant and I may be wrong. The amount of fees from bookmakers [10:37] for Twitch's top performers sometimes depends on completely non-public and special agreements. streamers with over 2,000 online followers. According to the expert, hunting down even one of the top 100 Russian-speaking streamers on Twitch is almost [10:50] if we offer some unique special project. In our case, this will be an , which will take place on May 31. We'll be writing with an offer that includes the opportunity directly from the sponsor's box, within arm's reach of the players. Pretty [11:05] cool, huh? But I received almost no answers. Most of Telegram to managers were ignored, but there were some unusual cases. For example, would be happy to participate in such a cool event, but first we should [11:18] I received a similar message from streamer Morfi's manager. The girl they already have a common chat with the bookmaker on whose behalf we are writing, so it would be better to continue minutes after that, another streamer, Dunduk, responded to me. Ofer went well with him, he gave me [11:32] there, I was greeted with the following message. Yeah, I'm on camera, guys, nothing can be was genuinely interested in my proposal. Mafani's manager immediately Vadim was currently working with another bookmaker. I thanked them for their answers and wished them a [11:46] a message saying, “If anything happens, we’ll write.” Here I realized that there was still a chance. Once again very limited in time. He asked for an answer by Monday. compensation if the streamer agrees. So the manager promised that [12:00] days later I received a message that Vlad would not be able to terminate his relationship with the current bookmaker. Well, we can come back to negotiations later. I once again started to drive up the price, hinting that our bull was ready to allocate a large budget [12:12] the end of the week, the manager returned to me with a detailed report on the streamer's statistics, as well as a fee of approximately 21 million rubles. for a year of cooperation. As a nuance, we must also pay Vlad's severance pay in the amount of 2 million rubles. for [12:24] with the current bookmaker. And yes, the manager said that Vlad already has a Schengen visa and could be ready to go to the Champions League final on behalf of our company. Guys, if you're watching for the purpose of collecting information for the video. In general, as you can see, breaking the [12:38] not an easy task. This can be explained both by the huge fines imposed by stable situation within the industry. According to the expert, the According to the expert, the [12:51] Firstly, Twitch itself is putting a lot of pressure on Gamlin. Just a week ago, there was a some streamers removed their banners. Secondly, influencers are no longer able to recoup the fees allocated to them . How does this happen? The cause of [13:04] allocate to show matches, events, and other activities, the licenses they hand out to community members from major tournaments—all of this is already starting to work against them. The same under contract with all bookmakers for one simple [13:16] League is underway, Shudok sits at Makrivsky's and watches the tournament with him, because he received the rights from a bookmaker. The major is happening, guys, they all go to Shadukek for the stream. Apparently he has rights and caste thanks to another bookmaker. The PSL tournament is underway. Super. [13:29] So, all the guests are gathering at Dmitry Alex, PGL. Everyone goes to visit another four major bookmakers is forced to pay and accept the fact that expensive streamers, but also work for the benefit of competing streamers. And [13:43] partnership extensions. This collaboration format is beneficial to absolutely all streamers, but not to bookmakers. After all, the audience, although driven from one broadcast to vital field. But there are far fewer clients there than old or current ones. [13:57] Reach seems to be growing, but advertising effectiveness is falling. So , the current figures will remain valid. Another couple of months at most. From now on, streaming budgets will at the very least stop growing, and at the very most, [14:10] begin to shrink. Share your thoughts on BC's streaming advertising in the comments below. And yes, if you're a streamer and watching my videos right now, please share them on your stream right now. [14:22] A lot of people are watching you. Tell me honestly, how much do you get from great or not so great bookmakers? At least a fork would be fine. So, you know, not from zero, of course, to a billion, narrower. There, for example, from 50 to 60 million rubles. per year, from [14:37] 80 to 90. Let's agree honestly, otherwise minus rap from the audience that is watching you right now . Anyway, like, click the bell, and subscribe to my YouTube channel. Thank you all for watching. Bye everyone.