[00:12] So in today's session we will discuss more over what So the first thing I'll cover is the market. Research How to do market research How do we manage our content in whatever way we add? Will create and there will be totally validated content
[00:26] We won't do any guesswork here. That for an example, you do lead generation today Yes, you are applying for a stock market course. Yes, you don't have to do any guess work here. What will resonate with my audience? Or will he stop after seeing my ad?
[00:40] So that we can generate more leads find validated ideas that people what topics are we talking about so that we Create your ads related to those topics. The second thing I get is what makes an offer. Irresistible We have to make a mini offer
[00:55] Obviously, if you have a course of your own Or whatever you do lead generation for. You have an offer of your own Have your own package or service, whatever you offer You are there but you are office in the ad copy also Something So How to Make That Thing Very
[01:09] Irresistible that no one would say no after seeing him. The third thing is this is Thorets The concept of big market you need to Understand why we talk about funnels that awareness Interest Desire Action that you understand that
[01:25] Today any let's say you guys are now you are Aware of the Problem That Lead Generation Has I don't know, but from today you can spend two-three years or four years First of all, you guys should also talk about this problem. I was not aware that I had to earn so much money. I know how to earn it but I don't know how, so here
[01:39] But there is a concept of a big market We'll talk about that later. To Quickly Create Ad Copies That Target Attract the audience here No need to learn copywriting V Will be using chat gpt here now my
[01:53] Have your own custom promotion we design And I'll give it to you just Have to fill your research point over there and It will create multiple ad copies for you Then the last thing you did was create AIDS. So what metrics do you need to track?
[02:09] or before that you have to What metrics you should know So that you can tell what the problem is with your ad. Identification
[02:31] He will ask you what you ate and what you did. So, we have to become doctors like this. where we will see different things that if this matriculation of mine is going wrong that means my creative is not working properly If so, it is not right that you can take that d from there.
[02:44] Optimize and then in the last Module I Will Give You My Framework How We Start With a Lead Generation Campaign How do people start it so these are The things we're going to cover today so Let's first start with the most and I
[03:01] Means it's a very critical point never ever Skip This Part Market Research Because If If you don't do this, whatever happens next Do exercises there, you will get them. Never get results You will find that market research is important
[03:15] Why is it so that you will become the student? Off the market when I say student of the Off the market when I say student of the The Market That Means We Always Need to Learn New things because in today's date Technology or people's content consumption
[03:28] The way to do it is very quickly. Changing quickly and with this AI revolution today's date first people any way to find any query or some And today's date, people are totally different. Let's go to GPT and also use any other i tool
[03:42] I came there, typed it and understood everything. So if we start understanding this thing that we know What is going on in our market? So whatever knowledge base you have, it is there I'm done, but when will you become a Student of the market I am after 12 years
[03:57] Still a student of the market because I am Learning New Thing Everyday at the Daily Market What new things are coming and this is the mentality You should always keep this psychology with you. That the market is evolving very rapidly And we should always be a student of it.
[04:11] We always have to learn new things. how my audience is His behavior towards consuming online content There is a change in taking action so that So Now This Market Research What It Will Give
[04:29] You it will give you complete insights of who Your Audience Is What They Are Looking For What are their pain areas looking for? Is he stuck in technical questions? what level is he at for an Example: Like I will talk about you
[04:44] Generations don't come, you need one step next They need a solution, so they are looking for a solution. Is it yours or at what stage will you get it? a very good idea about it it will give you A Confidence in Your Communication When I Communication is the content
[05:00] If you're writing ad copy, you can write a video. You are creating, you are creating something creative. When You Know Your Audience, So You Will Have That Kind of Confidence That I Know that what my audience wants so all this thing and definitely all these things which
[05:12] The impact it has is on your sales. So It Will Give You Boost in Sales Now Going forward, we are doing a small live show. We will demo that we have all these markets
[05:25] How to do research as I told you know Thorates will be practical here. We have to find our goals here. what are the audience's goals, what are their What are their ambitions and what are their current problems? Where are they stuck right now, Fears?
[05:40] what if they are trapped or they Even if the goal is clear, what are their fears? If I do this, this will happen. If I do this, this will happen, what fears will those be? And then what kind of Language and What Kind of Words to Wake Up
[05:52] Technical words they use, this is very Important to understand because many times What happens is that Just Take This Webinar For example, today I will talk to you about something very highly technical. I'll start talking to you in the language you If you don't understand what I'm saying then there's no point in it.
[06:08] If we need to talk to anyone So we have to go into his language and understand him. I have to talk to him, so these are the four. Things Which We Need to Find Goals Problems Fears and the language so how to do it let's see it
[06:30] Live so I hope my screen is on will be visible First you need to create a The sheet where you store all your research
[06:45] Get it and you can create a Word document. and what ever you like so let's create a g Sheet Quickly
[07:01] Sir I think some 21 participants are here Hand is there any query and We will take queries and questions after the session no problem ok
[07:17] So for all this market research we We have to go, we don't have to go anywhere, we have to go to them We have to go to the platform which we use daily. Let's do the public form for ourselves. Let's do the public form for ourselves. Quickly start with you
[07:30] So let's take a topic that lets say for An example for now that we are selling There is a market course for which I have to lead Generation Karni Hai Now I Need to Understand My audience, which we just talked about earlier. So what we will do is simply enter our keywords
[07:46] I'll put the stock in here from the lettuce market Now you put the filter in it Put a view count on all your videos It should be filtered by view count. It will be known which posts have the most views.
[08:01] Let's From For An Example Dr. Vivek Bindra From For An Example Dr. Vivek Bindra This is a video of this, this is about share Market Now We Need To Go In The Comment Section so na you guys can write late is
[08:18] A chrome extension called Video IQ You can use this as a video card to convert the .gc extension to . IQ you have to install this hey my Name's Eli Budd I'm the Founder Lee
[08:30] And when you install this extension So in the comments you may have something like this A panel will be created here, this video IQ is the icon, now you can do anything simple You don't have to do this, you will click on it. Filters your comments to see if you
[08:44] what kind of comments to see because whenever When any content is published, people queries or whatever your opinion is Write in the comments now they have 20000 Obviously I don't have that much time to do it. If we have to do this quickly then we will do it in
[09:00] Simple what will contain questions so All the comments from here that There is a question mark anywhere The question has been asked, all those comments I will have separate filters because of this What questions will people ask him?
[09:16] are their thoughts about the stock market Do you have any doubts? Have all the things come? will get a very clear idea about it so Right now because there are 20000 comments so that sort doing his first take on that so lettuce A lot of people watch videos and read the comments.
[09:32] On youtube4 income but it akers to me i am Fed Up So You Can See This a Question Mark So here's how much do I have? So here's how much do I have? to invest so see we have we found a
[09:48] question over here in which they are asking How much do I need to invest because You should understand its level that this is a cow who Now they have knowledge of stock market. I know money can be earned from this but he is a Very on a very beginner level whom these
[10:03] I don't know how much money I have to make Things to Do So We Find One Question What you have to do is you simply have to copy This part you have to come to your sheet and Paste It How Much Do I Have to Invest This is the first question we
[10:18] Gut Next Question Brother What a Human Being You Are How Can You Understand So Much Being You Are How Can You Understand So Much So they are praising him. So they are praising him. A Question Mark Q Mark Okay Again
[10:31] Next question mark so here you I understand the language and technical level. I understand the language and technical level. Hai wach pe we will see sir so now this guy is Hai wach pe we will see sir so now this guy is Asking them to have a little idea about one
[10:43] There is a term in the stock market, so this We can simply paste it here. I will take it as much as you can in detail. I won't do much now because it will take We have to spend one hour, you spend two hours on this.
[10:57] Extract as much data as possible in two days or three days The more clarity you will get, the more you Now! will do so now give a question what is a The Difference Between Trading and Investing Again a very basic level question but whatever
[11:12] Questions are coming to us, we are taking this to ourselves. Hello Sir I am a student of company And I Want to Know About the Professional Practices Related to Feed Can You Earn More by doing the Same please make a video on y pe so hi
[11:25] they are asking to create a Video There are comments so it will take time to filter. I'll let you go over a video and another one.
[11:47] Now this one from Basic of Stocks Lets We watch the video Are Again Simply Go To Comments
[12:24] Ba ok so we are now in the question just Okay, so again, come to the video. I'm curious. Question OK now we have to find questions again. Here I am new to the stock market every Stock that I but out of luck I feel I miss
[12:39] for the 150 How I Know This Sounds a Bit Dull But I 150 How I Know This Sounds a Bit Dull But I No if I want to do it for me okay so I think she is just making a comment she is not Asking Anything
[12:51] I am aware that continues during the Period you can be smart to a people what Majors Can I Take to Achieve This OK general question buying stock is but
[13:03] Buying the stock right with time testing TR The Best Stocks Now OK So Now There Question so this guy saying buying a stock It's Easy But Buying the Right Stock Without a Time Tested Strategy Is Incredibly Hard that without a time tested
[13:18] Strategy to pick any stock It's very difficult to hard I mean Very difficult to pick so now they are Asking Any Tips and Any Watch List to Filter some stocks that are time tested This is the question of how to find a stock
[13:33] Basically the question is how to find a Proven Stock One More Question Will Take Proven Stock One More Question Will Take From here a something good it's high time I Start Something for Myself The Issue J Always been not knowing where to start
[13:48] Again a pain area this guy does know how to Start and from where to start only Wants to Invest in a Stock Market But He doesn't know where to start again, there is No question mark, but we definitely can. The Pick It Issue Has Always Been Not Knowing Where
[14:04] Two Start so you can see when you have these 50 100 150 list will be there, you will have a very Fair idea of ​​what my audience is looking for Building This List What Kinds of Ad Investment Wood
[14:22] You advise so we have covered this question Lia So This Is How You Start Gathering Information from the Now a very known platform, Quora so well be
[14:34] Now a very known platform, Quora so well be going over
[14:51] there okay let's see for another one is Reddit So There Are Lots of Public Forms I Mean you can go to f groups you can go to you can go to This Quora Reddit gives a lot of things where People post their questions so we just
[15:05] have to fix this again don't go to the Trips and tricks that I'm here to share on Pay Tools I'm using go to the fundamental level which that we discussed earlier in We Have to Find that we discussed earlier in We Have to Find The Pain Problems Goals Fears and the
[15:18] language my audience are using so you can You can choose any method of your choice. It has to be done in a different way but again the base is the same So in the stock market from Let's to Reddit So in the stock market from Let's to Reddit I go
[15:38] So we need to find some good questions. Over
[15:50] here okay so this is a good question what Is Option Trading Your Favorite?
[16:21] crash so if you look here then what Obviously, this is the level of people's questions. increased a bit because Reddit people are These are the people who are asking the question Already doing it but now they are in the middle of some where where some of these people
[16:35] Queries are some questions Is there another way you can try answer the public Is there another way you can try answer the public I will share this list in case you guys If you are not able to remember then no issue later Like I have a list of 50 websites you
[16:51] Can go and find this kind of things so What does Answer the Public do? Answer the Public I am yours on And Bangkok pe people related to your topic
[17:03] What are you searching for? Tell him a little bit. Seg gives it to you in gate way so here But like you selected India where is also your target audience, for example, is also your target audience, for example, I write Stock Market India and Then
[17:15] We go to search so now what it will do it Will Seg Gut All The Queries In Different Different forms will show you how okay so C
[17:30] Questions are starting for stock Market and Share Market Same R Stock Market Open Tomorrow is the most searched Is the stock market open on Saturdays? These are obviously basic questions that we have here. Can you find questions of your interest?
[17:45] Can you find questions of your interest? Stock Market Make You Rich This is a Good Stock Market Make You Rich This is a Good question so let's put it here can stock Market Make You Rich
[18:04] question but I think those who start Those people are in the stock market A very relevant question for people This is how the stock market works, so for This is how the stock market works, so for Now will not take much enough time I will share
[18:18] List of around 50-55 websites where you These people can do this type of exercise. Ho and I want you guys to put a lot of time in this because here you have as much Made time for all the other exercises Your work will be done that much faster. Okay now.
[18:33] We have shared a part of our research here. You have completed it, so you can do the rest later. You can divide it further from here Isco Goals Fears Problems Challenge In You can divide it among all and try to Make it around 100 150 200 The more you do the
[18:48] The more strong your research will be, the better off you will be. Now just for this webinar and will take 10 years off now right so we just kept this We will take a look at it now, keeping it with us. What we have to do is ours later. Market research completed here
[19:03] Went Now the second thing is how to make a Irresistible offer why I am using the Word irresistible or irresistible is Something Most of the People Find It's hard to refuse, so if I'm off you
[19:20] It's hard to refuse, so if I'm off you Something, some offer, some value, and something and Where it is very difficult for you to refuse me because you find so much value in it to That would have become an irresistible offer for you. Now here we are talking about the complete details of offer creation.
[19:33] We are not doing it because we are considering it. Already have our product lates from stock In the webinar we will talk about that only I have a stock market course. I already have an offer so resist me! What does offer mean here?
[19:48] A registrable offer means that any The offer you are offering in your ad copies or Whatever offer you include in your landing pages We are describing it in What elements should be kept to make it More convertibles, you have made a good ad.
[20:02] More convertibles, you have made a good ad. Made something nice, then let's take a
[20:32] Increase the conversion ratio by 10x and this is what we have seen in our AIDS when our Some clients come to us with AIDS. If it was there then let them get a 00 rupee note.
[20:44] Is the lead being generated or is a lead of 00 being generated? So when we add all these elements to it We do our effusions their landing In their ads on the pages, the same thing happened In their ads on the pages, the same thing happened They have 10x the profit in the same budget of Rs 60-70
[20:58] will show you How so I'm going to show you an example Here's an irresistible offer when we If we make it, what difference does it make to us? It seems you ran an ad from Let's in which If you spend 00 then how much is spent
[21:14] 00 Right Now Those The overall ad that we ran by running an ad worth Rs 10,000 Pay impressions we get, i.e., the number of times Our ad was seen, how many impressions is our ad? People see it 5 lakh times, so we did it 5 lakh times. People saw our ad 00 Our expenses
[21:30] People saw our ad 00 Our expenses What percentage of people are responding to the tax? I get a response by clicking on my ad. If you're giving it to me, I'll take it. If you're giving it to me, I'll take it. 0013 Because impressions are too many
[21:44] So we would have kept this response rate in it. So if P 0013 has 5 lakh impressions I get 65 leads i.e. 5 lakh 0013 of 65 leads then spend 00 5 lakh
[21:58] My response to the impression made is 0013 If the rate remained, I would have received 65 leads. Now that I call these 65 leads or I book a call for your landing pages.
[22:10] I book a call for your landing pages. Through I take this idea that at 75 So my confirmation rate is 75. I'm 65 and 49 now, but I still talk to them. I pitch them my offer. I do things so I have all these
[22:25] We have adopted industry standards 16 out of 49 of my leads that are close 16 out of 49 of my leads that are close If it happens then 49 becomes 16 then I have eight Leads close curry of one of my products Price is late to 000 so eight lead close
[22:40] I did it for 000, that is, I sold my goods I sold whatever I had, whatever my service was. My offer is I have 000 revenue there So, return on aid spent is generated from So, return on aid spent is generated from Spend 1.600 and the revenue comes to me
[22:54] I would do it again for 000 I spent 00 to like my ad 5 lakh times I saw 5 lakh ads of mine, out of which 65 were seen. People did my lead generation, out of which
[23:06] out of 65 when we booked a call from them When we talked, only 49 people said yes. People will call me that with me lead forward After filling it, I closed eight out of 49 people.
[23:18] I closed my deal of Rs 000. If it is my product then it means I have spent ₹1 If revenue is generated here then the total My return on aid is spent or whatever We speak ROI Return On Investing 00,000 business
[23:33] I generated that means my RO is 1.6 Now considering this is your plain offer. Which is a normal vanilla plain offer you can run Now we are going to infuse our Elements that we offer in an irresistible way We put it in, so what do we care about it?
[23:49] You will get changes, now you see here first We spent 00 right same 00 we We are still spending some budget. We did not increase ours even earlier, we got 5 out of 00
[24:01] We were getting lakhs of impressions if we left You will see it on the side in normal offer and now We are also getting only 5 lakh impressions because D is visible to people of our same type But now because I have seen some such things in it I have added elements that will enhance my offer.
[24:15] They are making people irresistible It looks very appealing which will attract people's attention. Because we did a lot of research. People there considered him to be a big problem. What is our actual problem? They feel like she's talking to us.
[24:30] So I think our 2.5x is Actually all the metrics are our own. No one has made this, we have made this I saw the differences so I based it on that. I am telling you all these things, so 5 lakh I had some impressions, but that was my response at first.
[24:43] I had some impressions, but that was my response at first. The rate was Rs 13, now it has increased to Rs 13. 0033 but there is not much difference two and a half My difference in times is now 5 lakhs. My difference in times is now 5 lakhs. 0013 was at 65, that means I have 65 lead I but
[24:57] Because now I have two and a half times the response rate on 2 Now I have 165 in the same budget. Now I have 165 in the same budget. Leeds Eye was 65 earlier, now 165 Eye first call Confirmation ratio because my team is talking Whatever we are doing is the same right now.
[25:12] He is no different, so even before that he was 75 But closures were giving leads on call bookings If they are still giving beans then first 65 49 people out of which said yes that we will come on call Will you come or will you understand your offer still 75 I did it but our base was 165 so now
[25:27] I have 124 people who say yes. OK, we will talk to you or book a call. He took now that I'm closing my When I come to the pitch, my offer is Irresistible again, I have all those
[25:39] elements are fused there first My closing ratio was coming to 3 now 2.3 becomes one so now it is almost done What used to be around eight has now become 46.
[25:51] I got mine here earlier at the same price I had closed three or eight leads, now I 46 Leeds Close Curry was in price point 2000 earlier also which cost me 16000 There was revenue but now I have closed 46 leads If I did it, my revenue would be Rs 92,000.
[26:07] If I did it, my revenue would be Rs 92,000. That means, after spending 00, what I had earlier was 1.6 By spending the same 00 due to change in offer That's Been Mine on 99.2 Almost 10 Times of the result with the same kind of d Spent you can take a screenshot of this
[26:24] case if you want to understand later So Now we understand that a How do we buy the by making irresistible offers?
[26:36] This is what we also call optimization. When we talk about optimization Optimization doesn't mean that you If you made an ad or made any one thing Close and recreate optimization This means that your ad, your landing
[26:51] page your offer page or whatever your one funnel Let us find out what is left there What things are not working for them? Fix and keep your response within the same budget So that we can increase our output there If we call it optimization then the same is
[27:06] Our optimization in this way All our things grow, right? We will. Understand what makes an offer irresistible So give a very very very good book I advise
[27:18] So give a very very very good book I advise You to read that is 100 million offer by You to read that is 100 million offer by Alex Hermoji, you read that book in it it's about how to take a very good offer it's a Very practical book, so this formula is
[27:33] Very practical book, so this formula is It's divided from there as to what It's divided from there as to what things we have to put in our offer so this Offer Sage Value Basically, first of all you should understand that
[27:45] What is value? Value is that You bought a water bottle from Let's today You gave him his form if you think that he Water bottle worth more than 20 rupees If it is, then its value is higher You think it is worth less than ₹
[28:01] If it is there then its value is less now we will take the offer to Make your value irresistible If I increase the value of my same offer i.e. the ₹ for my course is giving if he feels that this course If the value is more than 000 then that means
[28:18] The value of my offer increased for the one Perceived value is that it increases if it feels Its value is not ₹, it is very high. If he is charging a price then his perceived If the value has decreased then irresistible offer If we want to make it, then we need to price it.
[28:32] will have to be taken above the point where People may think I will give only 000 but its The value is much more than 000 now. There is a formula for increasing value. Simple A Dream Outcome Multiplied by Perceived
[28:46] A Dream Outcome Multiplied by Perceived Like a head of achievement, I think there is Like a head of achievement, I think there is Sam is not showing any problem here. Sam is not showing any problem here. PPT
[29:16] Okay, so this is the formula, memorize it. Memorize it, make any offer, any deal Make anything at any time, make these four things I have to mention my dream there. I have to mention my dream there. Outcome multiply by percy wad like hood of
[29:29] Achievement Divided by Time Delay Multiply by Effort Sacrifice So Denominator Nunet you understand what is above The numerator of the equation is the one at the bottom. The denominator is what we have to do with it. The things above are the maximum he can get.
[29:45] You have to increase it as much as you can, which is below reduce the things that are there as much as you can I want to reduce that much so dream outcome from my offer or whatever I I am also selling the product of the industry What is my audience's dream outcome there?
[30:00] If I have it, I can increase my offer as much as I want. The value will increase by that much. Perceived Like Heart of Achievement Chances are that you will use my product Chances are that you will use my product After that, he should go to his goal or his
[30:15] His round meat should be in his chances. Let him raise me as much as he can So I have to increase both the things above. I have reduced the two things below by time. I have reduced the two things below by time. Delay how quickly he can use my offer
[30:29] If a person will be able to reach his goal, he will I have to subtract means if from let's now I I say that there are 50 days left, if I How to market your course or offer I should modify it in such a way that instead of 50 days, it is 20 days. When it came in, its value went down.
[30:43] Efforts and Sacrifice By doing this course you can reach your goal. how many efforts or how many to reach The less effort you have to sacrifice, the better And the more sacrifices you make, the more its value will be. It will increase so we will get more and more news.
[30:58] We have to increase the denominator by more than The more you reduce the higher the Increase c Decrease the one below c By the same amount Valuables
[31:14] It's very simple, it's not complicated. Let me explain it to you with an example There's a plane offer that's available right now from Let's Not registrable yet we have elements Don't efuse that, join our stock Market Course to Learn Effective Trading
[31:28] Strategy and Start Your Journey Towards financial success that you mine Join the course where we will teach you strategies. We will teach you and take you to your financial success. Will you be able to reach, this is my offer for a plane? There is no excitement in this, there is no animal action.
[31:43] There is nothing simple, boring and Like 50 People Now How To Convert It Into An Irresistible Offer Just See How We Will Be Using those elements transform your Financial Future with Our Stock Market Course
[31:58] Course Proven to Deliver Results Fast Achieve Proven to Deliver Results Fast Achieve Expertise in Just 30 Days with Straight Expertise in Just 30 Days with Straight Forward Easy To Follow Approach Same Product
[32:10] Same offer, but we got those four things in it. The what is the dream outcome yer transform Your Financial Future You Your Financial Future Here Future You Your Financial Future Here You can change your perceived level of achievement.
[32:24] What are the chances that you will get this item? Proven to Deliver Results Fast So Proven is the power word here where we If I give proof then this is a psychological one impacts that this is already Proven course and might be in case you have
[32:39] A customer testimonial and something where Can you show me how someone else did it? achieved sot that can also come under this Perceived like hood of achievement time delay 30 days plane is my offer here I don't have time, I don't have anything, so I never know
[32:56] How much time will it take, so obviously here I don't want to make any fake commits here. This is just for an example, whatever your offer What time duration should be but be specific that How much time do you think it will take or How much time did people take to achieve a standard
[33:09] Achieved it is 30 days if you You can design the offer like this We have to do as little as we can Efforts and sacrifices also reduce us Straight forward easy to follow approach and might be here we can also write
[33:24] might be here we can also write that just two minutes video means if we If you do a course, it will take one hour each. If there are courses, then every module has three Videos for tutu minutes so efforts and My sacrifices have become less and I have been waiting for more time.
[33:39] Three videos in each module of two minutes each If you want to see it, always remember these four things. anytime we are anywhere anyone communication where our The Selling Part Is Evolved Leads Are Doing Whether we do conversion ads or e-commerce
[33:54] That no matter what we do, it will keep us somewhere Four things to mention: To fulfill your dream Outcome Perceived Like Hood of Achievement Time Delay efforts and sacrifice on this thing If you need more details then go and buy 100 Million Offers by Alex Haar Moji It's a
[34:09] Very Good Book and Might Be If You Don't Want To buy you can go to Alex Harm The website provides a complete course version of the book. He created it there for free. where I am explaining it completely to you There's a very good one, I mean, I must
[34:24] have that Course so I hope it is clear till here Course so I hope it is clear till here Much over velminik
[34:56] Website name so website name is Alex Harmuz You Can Search His Website Acquisition co is their website name of the extension is Vid
[35:13] [music] No okay sir can we can we just do a five minutes q na session in between i think Because even this will not be clear to the people. So I think there is a bit of confusion.
[35:27] or if it is needed then you can do it No, I think a little bit because we are No, I think a little bit because we are There's a little understanding we can do no worry in case if anybody has a Question: We can take a five-minute break.
[35:40] For a question, NA and then any of your Questions may be for market research and for Creating this irresistible offer then you can. Ask questions because on this basis we Quickly Forward If it increases, you can write in the chat box.
[35:56] In case you have any questions So anyone still has any questions Our topic has also been going on till now regarding this topic. If any question is coming from inside, doubt is coming then you can ask so please Share Website Name in the Last I Will Tell
[36:10] You How I Will Be Giving You These Resources There are other resources as well that come In the end, I will tell you how to get it from me. You can all
[36:26] I will quickly tell you about an irresistible offer. It means you are running any of your ads. So let's not make it too boring and plain. How to make him excited and what to include in it We will add such elements so that your which is the ad copy or whatever your landing page is
[36:39] It is that it becomes a little engaging. It becomes interesting to see people He should have built confidence, so here we We can put four elements here. Your goal, which is the goal of your target audience How much is that, we should mention it clearly
[36:53] You can offer that your lets from My goal is to become financial. Financially Independent and to Become Two Generate a passive income this is my goal so if This line is in my offer or in my offer Includes you can learn how to create a
[37:09] Passive Income So This Is a Dream Outcome Perceived like hood of achievement how many Chances are you will do this after taking my course So here you can see the Let's for an So here you can see the Let's for an For example, you can give a number so that
[37:24] It may happen that there are chances like others 000 people you can also generate a stream of Passive income, so here I showed the chances that like thousands of other people, I too have my
[37:36] I can generate a passive income. How soon can I achieve this? I am like 1000 other people you can also Generate Passive Income in the Next 30 Days Right
[37:49] Efforts and Sacrifice without without And we just pending one hour daily means my No one can spend the whole day so one of mine
[38:01] The copy is made like other than the people you can Also generate a stream of passive income in Just Next 30 Days by spending one are daily so this is a Irresistible offer rather than just creating a You made a plain offer to learn how
[38:17] To Create a Passive Income Join Our Course So this is the How to Comment on Difference Market Research Search so the extension name was DI Search so the extension name was DI you him
[39:08] How to make it not boring Take my Question sorry aa Faizan I did get your question if you could rephrase it So sir I am a beginner so how do I create an offer
[39:21] You are a beginner, how to make an offer, first you should Look what your product is again four Put the elements in it, what is the outcome, how many You can achieve that outcome in time. what are his chances And how much delay time will come in it, then these four
[39:35] You put things in it and ask it a question. You can create a market there. List of questions people ask in research If it has been made then should we discuss the same questions?
[39:58] In that we use that market research How will I do it, so my first resource was me. Giving you 50 websites Second Thing This is my second resource which I
[40:10] I will give it to the people, so first what should we do? used to do it until chat was GPT Obviously we need a little bit of copywriting and I had to understand everything but chat is GPT. So now it is very easy to know how to create Content So I have a custom chat GPT
[40:26] Promote which this is the second resource which I will be giving it to you I will be giving it to you A okay so this again I will tell you in the end How will you get this promotion? Custom promotion is what we have done for the product.
[40:41] It is made, so how do we use it? Now I will explain to you that we add How will we make our own copies, so we are now Continuing Next Q NA We wait a while So now what we have to do We have to go to chat GPT now we will learn this
[40:54] Let us know how to create ad copies. Right Right Okay, so now what you have to do is customize Okay, so now what you have to do is customize It is prompted, you have to paste it here.
[41:07] It is a ready-made promotion, have you written anything in it? don't have to So first of all you have your research points You simply have to add this thing here. Delete From here you go to your sheet you have 10 Points: You haven't edited anything in this.
[41:23] All you have to do is simple, you have 100 points 50 points for whatever you did for your research Points here: Your research heading The second thing is Let's sell stock market course. are those people who are working
[41:39] Professionals are And the judge is currently 25 to 26 years old. He started his investment journey If you have to do it, you simply have to write it. If you have to do it, you simply have to write it. A working professional, whatever your target
[41:53] I am telling you here for example, the audience I've been 20 want To Learn Stock Market
[42:10] Investment: First of all, we did our research. We had added all his points here. Kar di as it is copy and paste second jo My target audience is I have written here I'm done with my work here, after that. I want to do this Chat GPT Now Ban Dis
[42:27] I want to do this Chat GPT Now Ban Dis Promote what it will do is the magic of Promote This is because these are for different emotions. On this basis, I will make two copies for you. Example One: I Fomo Fear of Missing Out Excitement Fear Achievement and Trust So
[42:43] Excitement Fear Achievement and Trust So Now See What It Is Doing Wait Are You Still On the side lines while you all of this Whatever copies there are, they are the basis of our research. But now you will read it, you will get all the information in it. You will get points if you are still not
[42:57] You will get points if you are still not Sideline Where You Are out this is just any marketing it's a Gold Mine of Opportunity Don't Be the One Who Watches Regretfully and Other So Watches Regretfully, you'll remember we had a watch list
[43:13] I had made a point about this, so this On top of that, it created foam away up here. Excitement Get Ready for the Roller Coaster The Profits of Stock Market Investing
[43:25] I'm just smart, it's thrilling, imagine Riding the Waves of Market Watching Hour Investment Grow See This Point Watching Our investment growth is related to Our investment growth is related to Passive Income This Is Your Ticket To Not Just
[43:38] Financial Growth But An Exciting Journey Fear Think the Stock Market Is a Gamble Its Career to Stay Out Without Investing Inflation Is
[43:52] Chipping Away at Your Savings But Don't Worry We've got our backs with our guidance. Navigate the market with confidence so we have a Points were also taken on inflation
[44:04] Points were also taken on inflation Tha picture this you now achievement is something In which you are showing a vision for the future You are telling me about the future, this is the picture you are Out Smarting the Stock Market It's Not A Dream with the Right Strategy Watch Your
[44:17] Investment Sir We Are Talking Real Success Real Achievement No More Waiting for Some Day It's Your Time to Shine in the Stock Market so these are the exact copies which we are using for our clients and we are Getting Almost 10 Times Better Results
[44:34] then what they are doing Previously simple, in this you will get language You have to change it if you think it is better than the latest The language is very typical in this, so that The language is very typical in this, so that You can use further prompting in that
[44:47] You can use further prompting in that Simple English word words to now what it Simple English word words to now what it I will do it again Rise here it started very easy word Simple win u minutes you have fun and
[45:02] Six D Copy to Start That Nothing Else And this is the only framework we have. Using your agency to create Copyright Any Confusion I The Chat Aa Will Be
[45:14] Giving yes money in case someone is having Question Regarding This Promt OK, so let's move ahead now.
[45:36] I will not take much of your time, so one of these We have to understand one small thing that whatever we do with it It is important to explain this so that whatever we Recently we have made our emotion based copies.
[45:50] Why was it made, what was its reason? Our reason for this is that most of the People, whenever we sell out any service or anytime we talk about any Let's talk about selling products, so Avery Time there are only % people this is a survey
[46:07] And that's industry conversion rates. That's what it's all about, only 3 people are like this. Which at a time can buy that product ready to do so again Considering Stock Market So Our Audience Whatever the size of the bridge, 100 people from Let's
[46:20] So at a time out of 100 it is just average We will meet three people who will always We will meet three people who will always 27 such people are ready to buy from us. And on the 27th there will be people who are ready There is a buy but in comparison
[46:35] Looking at the options and what it has I will take this, I will take this, I will take this and people at 70 There are those who know about the solution Not only that, for an example, my dream is that I don't want to work at the age of 40. I want to retire but I don't know.
[46:52] An option somewhere in the mind Might also come to my mind If I do e-commerce today, I can create a brand. Should I sell it and there would be 36 types of examples. I actually only know how to do it What to do but I don't know, so at 70
[47:07] Our audience comes like this so if You should know about the AIDS we have created in the past. Remember the excitement trust, so people on 27 Your trusted ad will work where They want trust, they have to say goodbye but You don't have that 3 but I have FOMO
[47:24] Excitement, all these ads will work so How do we use all those five or six ad copies? I'm telling you, but this logic That's why we make the challenge now, what What happens is what we call competition. that we get leads at such a high cost
[47:38] Whatever is happening or whatever is coming, this is the challenge that the computer you have that the computer you have also behind the people on 3 which is let Of course if we do that 3 But people want to buy your Afit course.
[47:54] The stock market is ready, so people are on 3 All the companies are after those 3 people. Everyone is roaming around for them only. Everyone is targeting me but this is the problem that the people who are at 97, who right now Maybe it is in comparison or those who know
[48:09] No, very few people touch those people. Yes, because what happens there is that they You have to show their ad five to ten times. There's an awareness level you have to move to. Let me reiterate as an example My goal with Lets is to earn passive income.
[48:22] I want to make it but I don't know about yours and mine. I see one of your ads where Simply, you are giving me an education now. You are not selling me a product there. You say here are seven ways to generate passive Income in which you mentioned six-seven things and
[48:37] You have highlighted the stock market and put it there. But once I tell you, I will slowly start reading your content. Consuming 70 to 27 in the category I will come to a place where I know that my I want to take a stock market course but right now I have to compare then I did it at 27
[48:53] I was targeted with the trust ad, so I 3 I am here and I am ready to Buy So This Is Called the Larger Market Formula this is just for your understanding Nothing to do with creating something else Like that, but you should know that
[49:05] What are the awareness levels of people? Most of the people are worried if your conversion Ratio kam aarha hai toh might be you are only Targeting People Who Are Ready to Buy From You right now you are not targeting people who Are not even solution aware and who are might
[49:20] Been the comparison state so this is your just of understanding of understanding So this is the formula for ad copies. Although we created Chat GPT I have created it from but still this is also me
[49:35] I will give it to you whenever we create ads So this is some other chat format other than GPT In this case, if you are fond of writing then you Chat does not use GPT, although this is The Quickest Way to Do It So This Page Hum
[49:48] It will run quickly and will not take much time. In your ads, you can use specific numbers Numbers that get attention very quickly Let's grab like last 48 aa left and Let's grab like last 48 aa left and Three Ways to Build Your Passive
[50:01] Income Thou Customers Have are backing us on our course so numbers When you have number one you have specific Number people's tension goes there, this d Negativity bias is for writing copies something where you make a negative statement
[50:15] Talking about this is why you are not rich. This is how your investment is getting You are talking in down so negativity Because negativity is very quick attention Provides group callouts where you can Targeting a specific community
[50:32] Dear Investors, this is for This product is for all the unfit Marketers when you have a group a community When he mentioned him, people's attention went to him. The way people's attention goes there
[50:46] In problem call out problem you are a Specific problem take ho for an Specific problem take ho for an Example: You have money but you don't have any luck. Stock to pick and course to choose and anything One of the problems we used in research
[50:59] You can take that problem out of there. Potential Benefits Now about the benefits I can talk to you about a just by Investing 000 You can also club two things You can do it like we specify number and Potential benefits can also be clubbed
[51:13] Just Buy Investing 00 you can get a % Revenue and % Jump on Your Investment So This Is a Potential Benefit Warning Advice warning again this is a sort of
[51:27] It goes in the negative way but here You are giving a warning, warning do not You are giving a warning, warning do not Invest in this stock, below that you have this Below that you have described the entire problem. is that there are lots of stocks that people
[51:41] We should have all this in our course. Practical steps are explained that you can take to How to screen stocks also You started with warning advice. Again these are the some examples and these are The Some Hooks which is my third resource watch
[51:59] I will be sharing with you guys what you have These are templates to fill out. Basically, you can use it as a hook. The Big Lie Experts Tell About Topics
[52:11] I wrote about lettuce in Big Lie Experts Diya Investors Tell About Stocks That Big Diya Investors Tell About Stocks That Big What Investors Tell About Stocks That Could Cause you great harm that could lose You a Million Dollars So the Big Lie
[52:25] You a Million Dollars So the Big Lie Investors Tell You About Stocks That Could cause you're losing a million dollars so this is a Hook followed this way I have a very Big List of Hooks Which You Can Use in Your copies are for whatever the product you
[52:40] Are Selling So This Is My Next Resource which I will be sharing with you which I will be sharing with you Guys So 20 Plus Headlines Formula Plus There will be an additional landing page Template Which Is Just Fill in the Blanks
[52:53] Whatever your product is, whatever niche you are in You will only get success in everything there you have a fill in the blanks Complete Content for Your High Converting Sales pages, product pages, and landing pages So this is the next
[53:08] Resources So Far We Understood Market Research I have taken it and understood how to make an offer. This is one of the theories we have understood about Big Market. Lia Hai and Writing the Killer Copies Plus Landing Page This Is So Far We Have Covered now, these were all the things we had in our
[53:26] Our previous exercises were to deflate Now whenever we do our delusion or whenever We make a marketing plan. We always have all these things with us. It should happen that when we do this or any other When things become loose, what things will we have to do?
[53:42] We have to track it so that we can measure it. whether it is working properly or not so we need to be very aware of the KPI's performance indicators so the KPI's performance indicators so the The first one is CPM cost per impression
[53:57] What indicates how good your targeting is? So for an example, whenever you have AIDS If you run it, all the columns will appear there. CPM's column is Let's Say You Have Two Ads CPM's column is Let's Say You Have Two Ads Earlier you were getting CPM of 00
[54:10] Meaning CPM is basically advertising to a thousand people. Yours to show and yours a thousand times over Not Logo So Difference Between Reach and Impressions It takes a thousand times to show your ad.
[54:22] It takes a thousand times to show your ad. or any platform Made another ad in the same manner, now he asks you 00 is charging so if your CPM is very
[54:35] If it is increasing too much then that means your Targeting is whatever your interest is. Targeting is whatever your interest is. Targeting your
[54:58] CPM always goes down we have to reduce Cost per click Cost per click always tells us that whatever we creative or whatever our ad copy is Whatever image we have given is the video How well it is made, for an example
[55:14] How well it is made, for an example For ₹1, my ad is visible to 100 people. Just for an example, 50 out of 100 people If you click on my ad, the cost will be The click cost me ₹, i.e. for one click I had to pay ₹ now I ran the same ad
[55:28] I had to pay ₹ now I ran the same ad Again, 25 out of 100 people are clicking. Earlier I was doing only 50, now I have added I changed the copy, only 25 people clicked. Get them an ad for more than 100 people People did not like the ad or did they understand it?
[55:40] Could not find or communication clear for what Ever the region 25 people clicked now My cost got clicked on the price which was earlier It was worth ₹, now it has become worth Rs, that is, on my ad. Now less than 100 people are clicking why will fewer people click because my
[55:55] The ad copy is not good, they don't understand it. So if my cost per click goes high If it is there then it means my ad copy The problem is if CPM goes high then my The problem is if CPM goes high then my There is a problem with targeting, CPC has gone high
[56:07] If the cost per click is high, then it means my ad The caption I wrote for the creative or ad People are not able to understand what has happened. If you are not clicking much then that is I need to change the ad copy Next is conversion rate from lets
[56:21] I have also clicked my CPC now in 100 50 people clicked on my ad. 50 people visited my landing page Product Page Viewed in the first 50 for N For example, five people buy my product. who were coming after seeing my ad
[56:36] So my conversion rate is 10, that is Five out of 50 people buy my product. Now I have made some changes to my I found this thing good on the sales page. It is not working or change this text Now only two people out of that will get 50
[56:50] If you are taking from me then mine which is on the first 10 It was almost mine Sit on 4 legs or whatever figure comes. So if my conversion rate goes down,
[57:02] That means I'm going to miss my landing Need to change the page so daj r di Most Most Most Important Matrix You can either use a card of Rs 1 lakh or a card of Rs 000. Run an ad that will keep you on track for two or three things. You have to keep it if you want to keep your money
[57:18] If you are spending it, then it is your job to You should see that by spending the same amount of money, You should see that by spending the same amount of money, If I get X result, then I will now mark that X How to do x + 2 How to do x + 3 So if You will continue to monitor these things regularly.
[57:31] You can also monitor the same ad that Yesterday my CPC was this much, today my The CPC is coming this much if there is a difference between two ads If it is, then it means one ad is good and the other is bad. I have only one ad running and my CPC is good. It was there earlier and now it is going very high i.e.
[57:45] Only those people are seeing my ad. If they are not clicking then that means here I need to change the targeting and either I need To change the copy, so these three things we to monitor Hai so this is the basic in case if you guys
[58:03] If you want to take a screenshot, we can do it. Anytime any ad starts on its own So this is the structure of one of our campaigns. Hey, generally start with a campaign we
[58:17] Hey, generally start with a campaign we I am considering Basic Dot Set Campaign D copy you people have idea not these cases If so, you can tell
[58:31] Everybody is clear about what is done what is and copy so [music] Yes, so this is the structure we follow.
[58:45] We create a new campaign anytime We always have him with five ad sets. Let's try it now, I'll tell you too How do we keep the ad sets, so one I will have five ad sets within the campaign. Total I will have two ads in one set
[59:00] There will be an image add and my video add Because what happens is that there is an interest But now those interested people are more engaged. On whom will you pay, on image, on video I don't know what we would do, so whenever we Whenever we create a new campaign, we
[59:15] We have to find the winning combination that My video ad will work well on this targeting My image ad will work well with this targeting We have a lot of testing to do before that. So when ever you will be Getting Started With Any of the Budget You Need to
[59:28] Structure It This Way This Is a Very Basic Structure but very similar gate very simple and Which will give you results very fast You should test this for 10 days or 20 days.
[59:40] With in just three days you will get a fair idea that my audience is It responds to ads in a certain way, so one Campaign Five ad sets Two within one ad set Campaign A Sorry Two ads within one ad set If you want a third one too, then you can go to Carousel.
[59:54] You can do it too, but just to start with two AIDS made so with this way you have 10 AIDS and five add sets and one Campaign OK So For Every Ad Set Make Sure The
[01:00:08] Minimum target audience size is 4 million The maximum is 20 million if you are from 4 million. If you lower it, the base will become very small. In that and your costing, the cost of D
[01:00:20] But lead cost per CPM CPC is very You will go high so make sure the minimum is 4 You will go high so make sure the minimum is 4 million and the maximum is 20 million now which how to start how to start five What interests him with the ad set
[01:00:35] Your work will be done in the first ad set that will be kept Related to any magazine with the name of famous This is C, I will tell you its logic. The logic is simple, we should Specific audience has to be found for an Example: You are selling a camera. Now the camera
[01:00:52] If you are investing in an interest I know the camera, you may also know it. I may or may not be interested but you have a Interest charged from lates to Archer or any Interest charged from lates to Archer or any A technical term was used which was applicable only to those
[01:01:05] Most people know that If you use a camera, you can use it for specific purposes. You will be able to reach people who are visible on camera. If you are interested then I will tell you this set. I am telling the structure below, this is that format So that you can reach specific people
[01:01:19] You will find those who will actually be interested in the First one is magazine which is also famous magazine The first ad set is to put all those magazines in I want it to be at least 4 million. Maximum you can put until That 20 million is not happening which you gave the second chance.
[01:01:34] Ad sets are to be made for related TV shows. For example, you can buy something related to investment. So Shak Tank is an investment related TV shows and this way it gives you a little Research will have to be done as to which method TV shows are like a set in which you have any
[01:01:48] TV shows are like a set in which you have any Interest is not to be entered, let f and g be defined. Who is the best audience with this product? You made your own copy, someone interested you You don't have to put it blank there. Forth is specific keywords
[01:02:01] Related to that industry which I have just Told you Archer for an example stock market related we do or lets We're selling a lead generation course from We're selling a lead generation course from So there landing pages SO and conversions
[01:02:14] Ratios are also specific terms. related to the industry that Mostly people from the same industry You know you can do that there. And the Fifth One Is Broad Interest Stock
[01:02:26] Investing that is not very specific It is very broad so what will happen if no interest and which is broad interest The platform will automatically decide Which audience do I want to take and three You've been very specific
[01:02:46] Do not touch it for three days Leave it because until he has more Until you have data, you can change your CPC. You will not be able to monitor it, so minimum three days Whatever budget you have to run your campaign Minimum budget try a d set
[01:03:01] Minimum budget try a d set You are our one ad set, five ad sets It is at least 50 to 00 if possible you get less If you want to keep it, you can keep it as little as possible. The more you keep the more data you will get. You also keep 50 from one of your campaigns.
[01:03:15] So 50 a day campaign is three days That means your minimum amount has become Rs 3600. That means your minimum amount has become Rs 3600. V Advice Everyone else has their own budget three The day you ran the ad, after three days every Set your CPM/CPC conversion rate
[01:03:29] Monitor where you think you are The results are very good, you Keep those ads which are giving less results You can close the sets after three days. Yes, now after three days, let's give you two Your interest is from lettuce to magazine
[01:03:43] An ad set that is very well received Now we have to scale our The ad set was worth Rs 50 and I got an ad set worth Rs 2000. Do I have to make it or do I have to spend 000 days? How do we scale? We need to scale. The budget for the same campaign or the same ad set is never
[01:03:58] It is in the optimization phase and gets optimized Because if you touch his budget then he Your whole body will be shaken, what should you do? You have to create a new campaign in which You have to make three sets with same interest. All three will have the same interest and when you add
[01:04:14] If you create a campaign budget there There is an option for optimization in which that you do not enter a specific set budget You give the campaign a budget of 000, this f Let's see how much budget I have to pay for the first set. How much do you have to give to the second person and how much do you have to give to the third person?
[01:04:27] How much do you have to pay to keep beans in all three? The logic is that all three of them are related to each other. I will give more I will give more And if the campaign has money, whatever the maximum He will give a good response and give her more money. If it starts giving then in this way you
[01:04:40] If it starts giving then in this way you Gradually he can scale the campaign. If you go to the advanced level, whatever your budget How do you divide your campaign budget?
[01:04:54] How do you divide your campaign budget? have to do it late you have 00 so one Create educational posts for For example, I created a campaign on how to For example, I created a campaign on how to Learn Stock Market and Five Best Stocks
[01:05:10] You can invest in this if I own any I am not selling the product in your case If you have a large budget then you can do this. You can apply the formula to your Create a place where you are providing education. You can sell your product in a topic related to it.
[01:05:24] If you are not selling then 20% off the total paid Let's start with your budget of ₹00. Put an engagement on it, what will happen to it people? Education people will understand it, not sales people. Will start engaging with you, like, comment Share all this and start saving that
[01:05:39] By posting, you will have an audience. You will understand what kind of people Engaging with my ad is 50% money. Focus on lead generation like we did. Just discussed earlier, you can keep your money at 30. You can earn up to 20,000 rupees through retargeting
[01:05:55] Now invest in creating your ads and increase engagement. You create an audience of all those people who have Engagement Ad Pay Like Comment Save Shared Retarget them back to your leads Generation D to So 30 on budget you there can consume
[01:06:13] A this is an advanced frame structure you You can also take this in case you want to go further and You will go to the next level and more will come in it. A little advanced level comes that your You have a product that you can call a lead magnet What we call free ebooks from Lets
[01:06:28] Gave it or free checklist in which you First you give them a free thing, their email You take the address and then use that email address. You can retarget your ads there by retargeting But you show it, so this is an advanced structure. You can use it there as well
[01:06:42] I will be giving this all these three four frame structures to