[00:02] haven't taken over yet, which you can still get a ton of SEO traffic from. It's not how-tos or listicles because AI overviews are great at answering and summarizing these types of questions. And people are clearly using them
[00:15] because our recent study shows that clicks toformational pages are dropping in some cases by 30% or more. The content type AIO's haven't taken over are free tools. There's no AI overview for a mortgage calculator, no AI
[00:31] overview for a list randomizer, no AI overview for a backlink checker. Those searches still send clicks straight to websites, which is why free tools are still a great way to get traffic. They're inherently useful. They attract
[00:44] backlinks naturally and they bring in high intent visitors even in an AI first SER. To find the right tools to make, just enter a broad topic related to your niche in a keyword research tool like HF's keywords explorer. Hit a keyword
[00:57] ideas report. Filter for words like calculator, checker, or converter, and you'll see exactly which tools people want. then go and create them, get back links to it, and boom, you're getting traffic that's not competing with AI.