---
title: 'The Content Format AI Overviews Haven''t Taken Over Yet'
source: 'https://youtube.com/watch?v=ke-53zivOaw'
video_id: 'ke-53zivOaw'
date: 2026-07-28
duration_sec: 70
---

# The Content Format AI Overviews Haven't Taken Over Yet

> Source: [The Content Format AI Overviews Haven't Taken Over Yet](https://youtube.com/watch?v=ke-53zivOaw)

## Summary

This video explains that AI overviews are reducing clicks to traditional informational content like how-tos and listicles, but free tools (e.g., calculators, checkers) remain unaffected and still drive significant traffic. It provides a strategy for identifying and creating such tools to capture high-intent visitors.

### Key Points

- **AI Overviews Impact on Traffic** [00:02] — AI overviews have not yet taken over free tools, which still generate SEO traffic. Unlike how-tos or listicles, tools like mortgage calculators or backlink checkers are not summarized by AI.
- **Decline in Informational Page Clicks** [00:15] — A recent study shows clicks to informational pages are dropping by 30% or more due to AI overviews providing direct answers.
- **Why Free Tools Still Work** [00:31] — Free tools are inherently useful, attract natural backlinks, and bring high-intent visitors even in an AI-first search results page.
- **How to Find Tool Ideas** [00:44] — Use a keyword research tool (e.g., Ahrefs Keywords Explorer) to find tool-related terms like 'calculator', 'checker', or 'converter' within a broad niche.
- **Action Steps for Success** [00:57] — Create the tool, get backlinks, and drive traffic that does not compete with AI overviews.

### Conclusion

Creating free tools is a viable content strategy to maintain traffic in an AI-dominated search landscape, as they bypass AI overviews and attract engaged users.

## Transcript

haven't taken over yet, which you can still get a ton of SEO traffic from. It's not how-tos or listicles because AI overviews are great at answering and summarizing these types of questions. And people are clearly using them
because our recent study shows that clicks toformational pages are dropping in some cases by 30% or more. The content type AIO's haven't taken over are free tools. There's no AI overview for a mortgage calculator, no AI
overview for a list randomizer, no AI overview for a backlink checker. Those searches still send clicks straight to websites, which is why free tools are still a great way to get traffic. They're inherently useful. They attract
backlinks naturally and they bring in high intent visitors even in an AI first SER. To find the right tools to make, just enter a broad topic related to your niche in a keyword research tool like HF's keywords explorer. Hit a keyword
ideas report. Filter for words like calculator, checker, or converter, and you'll see exactly which tools people want. then go and create them, get back links to it, and boom, you're getting traffic that's not competing with AI.