[00:03] YouTube channel. This is Kenny and he runs a 7figure coaching business and his clients all come from YouTube. Before us, he was averaging 3,000 views per video at a historically dead time for his channel. Here is exactly what we
[00:15] changed. First, the thumbnails. One, repeatable format that we used for pretty much every single thumbnail. Huge text, fully saturated colors, nothing else. Simple thumbnails win on YouTube. Number two is the titles. every title
[00:28] under 60 characters. Anything over 65 and your views drop on YouTube. Also, zero jargon. No complicated words relevant to his industry because this is viewers that can still convert. Third, and this is the biggest one, the ideas.
[00:42] We picked the most broad educational topics possible in his niche. For example, his highest performing topic historically was anything about defense. So, we aggressively doubled down on defense videos. And any good concept we
[00:54] could find for defense, we also did for offense. We found as many viral formats as we could for him that he can now reuse every single year on his channel. And number four is the scripts. We gave him script outlines that have a banger
[01:06] main hook as well as banger sub hooks to keep retention high throughout the videos. And the result, well, we 10xed his views almost instantly. In the last 90 days of working with us, we got him 1.6 million views, added 31.9% new
[01:20] in just the first 30 days of working together, and we even hit trending. were together, and we even hit trending. were the number one channel in his niche.