[00:01] engagement ring in 2026? There is a popular rule out there that says you salary on an engagement ring. But the origin of this rule came from a marketing campaign in the 1930s by De Beers. That's the diamond monopoly. Now, [00:16] which created the idea that we need to propose with a diamond, but that's for a you actually spend on one? Well, the national average is around $5,500 for a ring, and a third of Americans report that they spend less than $3,000. Now, [00:30] if you want a framework, follow this. Number one is that you need to be able to buy it without dipping into your emergency funds. Number two is to spend what you can afford without incurring additional debt. I think this one's [00:42] card debt just to buy a ring. And number three, since this purchase is usually not for financial reasons, so for most of you out there, I would not treat this right person, I doubt they care what size ring you get them, but I would love [00:56] especially if you're a woman, because that's the minor minority of my viewers amount to spend on a diamond? And do you even care if your man gets you a diamond even care if your man gets you a diamond or perhaps another gemstone?