[00:01] Justin Bieber has been live streaming his life on Twitch in 5-hour variety streams that include him playing music, playing mini golf, sitting in a ball pit with Sebastian Maniscalo, having vulnerable conversations about life.
[00:13] >> Life is about how you treating the people around you and like the community really important to >> Justin Bieber live streaming his life on >> You're Wow. >> I am incredibly out.
[00:26] >> Yeah. >> What have you even watched? I've only watched the clips, but let me just take a step back here. I think we've lost the world of true celebrity because everyone is too available at all times. And I
[00:38] think scarcity is what drives celebrity. When Bieber dropped his album out of It was really exciting cuz it was scarce. And once you remove scarcity exciting. >> Dude, I don't think anyone is scarce
[00:51] anywhere in the world now. Every single person has been on many podcasts. I to be present. >> I agree with the general concept that fame can be manufactured today through clips and live streaming and then
[01:05] throwing that out into the internet as like open-source material for everyone to clip is a good strategy. But I don't want all of my celebrities to have good marketing strategy. I want them to go away for a bit and then come back. But
[01:17] here's why I like it. He's not actually trying that hard. Like he's just hanging through. I don't have to watch for 5 hours. But if something comes up, I want out on it. I want Bieber to shut down the live stream, go back to the studio,
[01:33] back or come back next year for Coachella. That's it. Just come back everyone needs to be clipped all the time all over the internet. Just get off back when the time is right. >> Justin Bieber live streaming on Twitch.
[01:46] >> Justin Bieber live streaming on Twitch. Are you in or out?