[00:02] impactful and they've been more and they are more impactful than they have ever been before if you have a toxic link pointed at your website the ratio of good links you need to try and offset that truly toxic link it's almost 10 to
[00:15] that truly toxic link it's almost 10 to 100 good links to offset one truly toxic link that's how bad it is getting and that's how impactful they can be if you end up building a link to your money page and for some reason the site owner
[00:27] does something awful like building Viagra Casino links on mass or selling stuff to his site because you do not have control over your links and that link then becomes toxic and it then devalues your page you could potentially
[00:43] tank in rankings you only go from second third first place all the way down to the fifth ninth page even I've seen in some cases where somebody or an SEO specifically has accidentally built a link or a link has become toxic over
[00:57] link or a link has become toxic over time and it is crippled that pages