---
title: 'How I Use AI as an Entrepreneur (My Complete Workflow)'
source: 'https://youtube.com/watch?v=FDEVzFsPrkU'
video_id: 'FDEVzFsPrkU'
date: 2026-07-28
duration_sec: 2358
---

# How I Use AI as an Entrepreneur (My Complete Workflow)

> Source: [How I Use AI as an Entrepreneur (My Complete Workflow)](https://youtube.com/watch?v=FDEVzFsPrkU)

## Summary

Ali Abdaal presents his complete AI workflow as an entrepreneur, structured around an input-processing-output model. He demonstrates how he uses various AI tools like Claude, Voicepal, and Gamma to streamline software design, content creation, and online education, emphasizing efficiency and creativity.

### Key Points

- **Work as Input-Processing-Output** [00:16] — Ali frames work as taking an input, processing it, and creating an output with greater value. He traces this from agriculture to industry to knowledge work, where inputs and outputs are digital.
- **AI Workflow Overview** [02:30] — His AI workflow includes inputs (Voicepal, Grain, Super Whisper), processing (Claude), and outputs (Google Docs, Firecut, Notion, Gamma). Claude is his main processing hub, replacing ChatGPT.
- **Claude as Primary AI Tool** [04:53] — Claude by Anthropic is used for all processing. Ali values Claude's better writing, memory feature, and less sycophantic nature compared to ChatGPT.
- **Three Business Strands** [06:44] — His work has three strands: content creator (YouTube, newsletter), online education (Lifestyle Business Academy, YouTube course), and software apps (Voicepal, Momentum, Creator Grid). A fourth area is books.
- **Software Prototyping with Claude** [10:41] — Ali uses Claude to prototype new app features by uploading screenshots and describing desired functionality. Claude generates feature specs and clickable prototypes, saving hours of Figma work.
- **Generating Social Media Hooks** [18:17] — He uses Claude to generate 50+ one-line hooks for Instagram Reels promoting Momentum. He reviews them for resonance and then records videos based on the best hooks.
- **Voicepal for Course Design** [24:22] — For the Lifestyle Business Academy, Ali uses Voicepal to interview himself, generating raw transcripts. He then feeds these into Claude to create a StoryBrand brand script and curriculum outline.
- **Analyzing Applicant Data** [33:01] — Ali uploads CSV files of applicant responses to Claude, which identifies common issues like niche paralysis and imposter syndrome, helping refine the course structure.

### Conclusion

Ali's AI workflow revolves around the input-processing-output model, with Claude as the central processing engine. By using AI tools for each stage, he saves time on repetitive tasks like prototyping and hook generation, allowing more focus on creative and strategic work.

## Transcript

the channel. In this video, we're going to go through my entire AI workflow as be something in here that's useful for you. And just as a heads-up, this video Anthropic. [Music]
workflow, I would like to zoom out a little bit and opine about Well, in very general terms, work happens when we take an input, we do and then we get some kind of output. So, for example, in the agricultural era,
example. The processing is done by sunlight and water and nature and stuff like that. And your output is that you get your wheat or whatever as your harvested crop. And so, back in the day, the work of the farmer was to take the
to it along with nature and stuff and then harvest the output. Then you go forward a few thousand years, and now maybe your input is trees, your or an axle or whatever, and then your output is like sticks of wood. And then
maybe someone else might take those sticks of wood as an input. Maybe their stuff, and then the output might be a table or a desk or a chair or whatever value of the output, if you're doing it properly, is greater than the value of
processing, and therefore you have created value because someone else is going to pay more for that table that you created compared to the raw material agricultural era, which is all about creating food. Then we get the
Era, which is all about creating stuff in the real world, cars and trains and over the last 75 years or so, we have all basically, like if you're watching you're probably not a woodworker or you probably don't work in a factory. You
probably do some kind of knowledge work. Which is still work in the sense of input becomes processed, becomes output. But now instead of it being like physical real-life stuff that we're taking as as inputs and turning into
outputs for the most part, we've got a new kind of system whereby the inputs is data and like ones and zeros on a using our brain and our skills to type away keys on a computer, probably. And
the output is also some kind of digital thing. But still, the output has more able to charge money for the thing. Now, I say all of this because I find it very useful to understand this context as it relates to AI workflows in the modern
everything. And we as knowledge workers, as entrepreneurs, as sensible people in adapt. And the cool thing about AI tools is they can help us in every aspect of this input, process, and output situation. And so, now I'd like to show
you kind of what my workflow looks like with this overlaid on it. All right. So, these are the various different AI tools that make up my current AI workflow as an entrepreneur. We have three-ish things in the input column. We have
Voicepal, which inputs, we have Grain that inputs, and we have Super Whisper that inputs. Then we have processing, which is almost entirely done by Claude. Claude is my favorite AI large language model. I now
replaced all of my ChatGPT usage, but I Claude is sort of like the processing hub for absolutely everything. And then the outputs are either Google Docs or if it's a video, it goes output it
into Firecut, which is which is the sort of AI tool that helps you save time as a If it's like content or stuff for the business, it goes into Notion. We kind interchangeably. And if it's a presentation that needs to
be made, it is made using Gamma because Gamma is like a really nice sort of uh AI-powered presentation builder, which is very good. Okay. So, I'm going to There's going to be links down below if you want to check them out. And then
we're going to go through the three specific kind of areas of my own work for each one. So, firstly, we have Voicepal. This is an app that my team months or so. Voicepal is a conversational AI writing type tool
basically speak into Voicepal on your phone. Voicepal then asks you follow-up you can go back and forth as much as you like while you're on a walk, while And then when you're done, you can either export the raw transcript of like
including the ums and ahs, or a cleaned-up transcript, which sort of diarrhea and umming and ahing and stuff. And you can export it into Claude or any other tool that you want. Next up, we have Grain. Grain is one of the many
Essentially, we've been using Grain for absolutely years. And then we can often take the transcript of Zoom calls and chuck it into Claude to do various Whisper. Super Whisper is a really nice Mac app, which basically is a better
Mac. So, like most computers have dictation built in, but on Super and then you speak into your computer, and then it will basically just sort of said. And then So, this is tends to be how I interact with Claude if I'm on my
to interact with Claude, I'll just use the straight-up Claude app. But if I'm to dictate into Claude and then go back and forth cuz it's way quicker to speak than it is to type. And so, these are the various different sources of input.
model general AI tool by Anthropic. As a heads-up, this video is sponsored by out to them saying that like, "Hey, we want to make a video and we use Claude it since like like for the last like 2 years. So, can you guys partner with us
on a video?" And they were like, "Sure, why not?" And so, this it this video is take that for whatever it's worth. But Claude has genuinely replaced or basically 100% of instances of ChatGPT, especially because they now have memory.
Mem The memory feature was the only reason why I was still using ChatGPT for had memories of all my chats. But now Claude, thankfully, has memories of all last week since this feature came out, I actually have not had to use ChatGPT for
built in. So, yeah. Claude is basically my 100% go-to processing large language ChatGPT because its personality is a little bit like nicer, it's more like its writing is better than the stuff ChatGPT comes out with. And it's
also it's also less of a sycophantic yes-man than ChatGPT is these days. So, then in terms of output, you all know what Google Docs is. Uh Firecut is a Premiere Pro and DaVinci Resolve plugin uh that I've actually partnered with
with a friend of mine, Sahil. Um and it saves video editors time. So, if you are creating videos, you can save time editing using Firecut. Um you probably management plus everything kind of workspace where basically everything we
through Notion. And Gamma is a very nice uh sort of slide builder where you can Gamma AI will generate like pretty-looking slides for you. Um I use for our courses. I use it if I'm doing a pitch deck for a brand or for like a
It's super super nice to be able to just generate pretty-looking slides automatically rather than having to manually drag and drop stuff around like PowerPoint. But now having introduced you to all these different apps, I want
to show you the sort of three different areas of my work life. And then we're the workflow is for AI tools in each right. So, this is me, and there are broadly kind of three areas of my life
as an entrepreneur. Strand number one is the content creator personal brand side of the business. So, this is things like making YouTube videos and Instagram Reels and writing my email newsletter and like posting on LinkedIn. And yeah,
basically the content creator stuff. The monetization for this is basically YouTube ads and sponsorships. In fact, there's sort of a fourth um which I'm I'll put in brackets over here. Then we have strand number two, which is the
online education business strand. Now, we have basically two small online our portfolio, me and my wife. One of them is our Lifestyle Business Academy, lifestyle businesses that get you to financial freedom. And the other thing
running for the last 5 years, where we help people start and grow YouTube thing. So, we have these two sort of small online education businesses. Um each of them sort of has their own teams and stuff, but like I'm still very
getting increasingly more involved with them. Is that's like the second strand of the portfolio of stuff that we do. The third strand of what we do is that we are building a suite of productivity and personal development and creator
apps. Um so, so far two of them, two maybe this, are public. The first one is Voicepal that we talked about. We made an app called Momentum, which we launched a couple of weeks ago. That's a
habit tracker with accountability squads built in to help you stay consistent other things we're working on. The next thing that is launching that might have out is called Creator Grid, and that is a free platform that allows creators to
grow and monetize by connecting them with brands and getting brand deals have. And then the fourth thing is books. So, so far I have written one became a New York Times and Sunday Times bestseller, and I sold a few hundred
thousand copies, and it's been translated into like 35 plus languages. like to check it out. But I put this one in brackets because this is not like a day-to-day thing. This is more like when I'm working on a new book, instead of
trying to do it alongside all this other stuff, I generally take like far. But but for the second book I'm working on, I am planning to take like a 4-week or 2-week or 3-week kind of sprint and just focus on the book. And
then that's how, you know, the different stages of the book are going to be done everything else. So, in a way, these are like the four aspects of the brand. the online education business, we've got the software stuff, and we have books,
which happens every few years. And this is sort of like a portfolio of lifestyle um this is probably suboptimal. If I was trying to maximize revenue or maximize money, I would pick one thing and just
one thing really well. Um this is quite a lot of stuff going on. trying to maximize just revenue. I also want to have fun. That means none of billion dollars or become absolutely huge, but it's kind of nice having like
a portfolio of small businesses that are each very profitable and each have their own teams, and it sort of gives variety to my life because some of the days of Some of the days of the week I focus on the online education business and
figuring out like curriculum and student success and like operations for that. about software and apps and sort of design stuff and draw things out and use various AI tools to help me sort of with software design. So for the rest of the
exact workflow is for each of the different strands of this business and how these various AI tools when it comes to input, processing, and output really creator stuff, with the software stuff, and with the online education business
stuff. Cool. Alrighty, so we are here on the iMac in moved into hence why everything is all a bit all over the place, but we are still you exactly what the workflow looks like and we're going to start off with the
there'll be timestamps underneath this video, of course, as you know, so you like it. Now first thing to say is that we have enabled various features in our for Sparkle Studios, which is the name of the business, and so we have
snippets, text documents, and website designs. That's super super helpful for everything. We have AI-powered artifacts enabled as well, which lets us create clickable prototypes and things like that. We have location metadata. We have
so glorious. When they announced that feature, I was like, yes, hallelujah, memory feature so that Claude can then reference all of my past chats. And also from the chats to make the conversations more interesting. And we've also got
this experimental upgraded file creation and analysis tool, which is cool. Claude connected it to our Notion workspace, which allows Claude to access basically all of the stuff we've got in Notion cuz we've been using Notion since like 2019.
Notion and we've also connected it to Canva and Google Drive so it can like stuff. So now we're here in Claude's project section and I have a project for the whole idea behind a project is that you can then reference the same kind of
Claude then has context over what specifically you're doing within that project if you're context switching between like software and content and between like software and content and courses or whatever your situation might
continue watching this video. If you are at this point in the video, thank you so much for watching so far. Um basically, in this video, and I I've watched the whole thing, because I'm showing you my specific workflow for our
specific products, it runs the risk of the whole video basically feeling like example, for the next 10 minutes I'm going to talk you through exactly how I is an app that we've built, and then I'm going to show you how I use this other
sort of the curriculum for our lifestyle business academy, which is another one of our products, right? So like I'm flagging this right now that if you are allergic to anything that like feels like advertising or any of that kind of
rest of this video. Like it's impossible for me to show you what my actual workflow looks like without showing it we are selling. So I hope you will forgive me that I'm by by definition, in
selling. I don't want you to ideally, I don't because he wants to talk about his products or any any of that kind of whatever conclusions from that you like, but this is a flag that if you will if
please feel free to leave the video at this point cuz for the rest of the video products while showing you how I use AI to work sense. So the project that we've got here is for Sparkle Studios. Sparkle is
Our goal is to build delightful productivity and personal development love. It's spearheaded by me, Ali Abdaal, and my wife, Asiyeli. We both personal development and productivity space. So this is just a little bit, you
bunch of different ways that I actually use this in real life and so hopefully then maybe you can figure out how to tailor that to what you're doing. So one of the things I need to work out is um we're planning out new features to
tracking and accountability app. So what I'm going to do is I'm going to screenshot a bunch of different aspects of Momentum. Let's look at Sparkle Fitness, leaderboard. And I'm basically giving Claude a feel
for what does Momentum, the app, actually look like right now. files, airdrop them to my Mac. Now what is good about this is I can basically is good about this is I can basically chuck all of those straight into Claude.
"Okay, these are some screenshots of Momentum, which is the habit tracker and developing. I want you to help me create a
challenges feature. So I want the challenges tab to be one of the tabs at idea behind the challenges feature is users will be able to join a challenge to focus on staying consistent with one
of their habits. So for example, we want to host a challenge that's sort of the final 100 days of 2025 challenge where people pick a single habit and then they particular habit, but we also want the option of people being able to join like
a monthly challenge or like a meditation challenge or a reading challenge and we browse challenges and also be able to be able to join a challenge. has basically just written that whole thing and now I'm just going to hit
and we're going to see what happens. Okay, so what it's doing is creating a challenge feature specification. Okay, fantastic. So Claude has designed basically the specification for this, all of which sounds quite reasonable. Uh
now the most exciting thing about this, okay, please create a clickable prototype for this. Okay, so this is what Claude has generated. Um so we've got the existing habit screen,
it's created this challenges feature. What I'm doing here is I'm not really trying to write code the feature. I'm using Claude basically as a prototyping tool. Now back in the day, before we had AI tools like Claude and Lovable and
Vizzero and things like that, um in order to do prototypes, uh I would have had to back in the really back in the day draw boxes on a piece of paper and then turn them into Photoshop files and then
came out for the Mac and it was sort of like you were able to draw boxes and Sketch and then Sketch sort of went behind and then Figma came around where it basically allowed you to do prototyping in the browser and like
was amazing. But even though Figma is amazing and we still use Figma all the still have to draw the boxes. Whereas with Claude, as you've seen over here, I've just described what I want or what I think I want and it has mocked up
feature would actually be. So let's look at this final 100 days of 2025 yep, nice, recent participants, yep, join challenge. habits. So let's say I want to run every day, join challenge with run, great,
view my progress. And man, this is freaking incredible and hours and hours and hours to figure out if I was just trying to do the stuff in Figma. And what the end result of this is, it's not that like this feature
is exactly going to be what is now in the app, but the app, but immediately I get a feel for what might into the app. Now what I would generally do here is that I would kind of go back
the feature is sort of like directionally at the level that I want it to be and then I would record a Loom, which I would send to our co-founder software front and also the lead developer on Momentum. His name is Alex
Pablo and Alex and be like, "Hey guys, I've just been talking to Claude and I of the challenges feature that we want to build into the app. Here is what I G." And then I would sort of talk through the feature and why I think it's
then Pablo and Alex, being the actual developers, would then figure out, "Okay, how much of this do we want to incorporate into the app? What do we schema need to change? How do we then release this feature without like
disrupting the the existing users of the app?" And all of the fun technical deal with because that's not my role in the software stuff. My job is basically features that I would really want that I think users would benefit from given the
goal of the app and then try and do my best to mock it up using Claude or any of these other AI tools. The other major thing that I do on the software front is part part of my role is to get people to use the app. So I'm trying to do the
the software is through short-form social media content. So here are something I might do in Claude. Okay, based on what you know of Momentum, the app, this idea of um habit tracking with accountability, I want you
to help me generate 50 different hooks, like one-line hooks, that I can use when I'm filming Instagram Reels that provide value to the audience, but then also sort of sort of casually show Momentum, the app, being used on the Instagram
different hooks. Now the way that we normally do social media content is we create what we think of internally as a hook book, i.e. basically just like a loads of different hooks. Um hook meaning like the first line of the
Um and then usually I'll have a look through and I'll just sort of pick which are the ones that feel legit. Like obviously I'm not actually going to film all 50 of these, but I find that by generating 50, I can usually find like
I have something good to say from sort of building off of this one-liner." Um one of my least favorite parts of social media content creation, whether of social media platform, even YouTube, is the hooking people's attention
it's the title and thumbnail. I really don't enjoy thinking about title and TikTok, it's like, "What are you saying in the first 3 seconds?" I don't enjoy having to think about that stuff because really what I'd love is to just be able
attention and make sure they stop scrolling and all of that stuff. Uh so I quite like using AI tools to do the work for me in that regard and then I can just sort of see which of these things, as I read through them, gives me
sounds interesting." So, I'm sort of looking out for this that internal feeling of resonance of like, "Yes, I think there's something here." There's a habit again." But, I kind of prefer this is the
this is the secret to never breaking a habit again. my favorites. Give me 50 more along these lines."
of like it's generating the first draft of the thing. I'm testing for resonance in terms of what I feel like is going to hit. And then, I'm feeding that back to Claude so that it like improves its stuff, basically. Okay, cool. So, now of
these 50 which have been improved based on the data I gave it, I like 11 of Um so, you know, we've got a just over 20% hit rate for this. This is one mistake I see a lot of people make um when it comes to using AI tools for like
It's that like you look at the list of things and Oh, I don't like that." And then you're like, "Oh my god, the AI AI sucks and that all of that sort of stuff." But, if you generate 50 to 100 things, you're
of them, maybe 20% of them. And then, you can just use those rather than work for you. What we're basically doing is getting a feel for resonance and notion is basically my Momentum Hook Book, which means next time I get around
to say sitting down and filming social media content for Instagram, TikTok, YouTube Shorts that tries to actively or casually plug Momentum. I have a long that is I look at the first one, "This is why 90% of people fail at building
And then I'm thinking, "Okay, what's the value that I can give to the audience based on my own knowledge um from that specific hook." So, I can say that for habits because they don't stay consistent beyond like the 21 days that
And so, really those first 21 days are absolutely critical. and usually people fail at that. And usually people fail at the thing because because they don't have uh accountability to make the thing happen.
Then that segues nicely into talking about the app. So, this is sort of like when I'm thinking about making short-form social media content. Now, at could say to Claude, "Write me a script." But, I don't like using AI
tools for scripting my stuff because I prefer to do that stuff myself. I find that the if you outsource too much of the creativity of a process to AI, then there's some soul that gets lost. And especially when it comes to
things that I'm saying on camera, I don't want a large language model to mind it at all if it's for the hook um cuz often I'll be like, "Okay, yeah, make it a point that I'm the one actually generating the stuff from
itself. There are a few other things that we do on the software front. So, for example, we send out surveys every now and then to our users. And that survey results from people giving
Claude and we ask Claude to basically sort of parse what people have said basically figure out um what should we prioritize on the road map. And on the anonymized data, obviously. But, it's
more like you know, what's the critical mass of things that the average user value. So, we found with Voice Pal for example, based on the data, that if someone downloads Voice Pal and creates at least three recordings, then their
then sticking with the app are like drastically higher. And so then we know that based on that that really the point of our onboarding for the app is to get streams. And then that's kind of nice. That's the data that we got from
basically analyzing the CSV files of stuff, looking looking at the data, helps guide us on our road map for the software because otherwise, there's like be doing when you're building apps and when you're building a business. But
prioritize the ones that are going to move the needle most for your users. users, then you're also going to add value to your business. were going to cut it out and then we thought like, "Do we cut it out? Do we
not cut it out?" Um we're going to leave it in just because I know there are some who will get lots of value from like literally seeing the conversation that hopefully that'll give you some ideas about what kind of conversations you can
tools. But, if you don't care, all the timestamps are down below. So, please by all means, feel free to skip this bit of the video cuz this could get kind of see me interact with the AI and talk about our Lifestyle Business Academy.
Now, Lifestyle Business Academy is a brand new product. Um we launched we we went really well. People vibe with it. But now, we're launching like a proper kind of online business school for lifestyle entrepreneurs. Now, whenever I
do anything new or or wha- whenever I'm going zero to one on something, I always like to start with a voice transcription where I just head. And so, I'm going to be using Voice Pal for this. I am trying to
figure out what is the offer for our Lifestyle Business Academy. Lifestyle Business Academy, the whole goal of it is to help people build a $100,000 a year lifestyle business in under 12 months. And really what I want
is almost like a better version of an MBA. Uh like an MBA for lifestyle business owners. So, it's like program or 1-year program or 3-year program. I'm kind of imagining like the
Lifestyle Business Academy is a 3-year program where we take someone as a complete beginner. And within about 3 years, we get them to a million dollars 500,000 in profit. Now, that's going to be hard. And there's going to be like a
whole road map for that. But, I want it to feel like like I really want to build this as a kind of online business school. That kind of thing. But also Um Yeah. Okay. So now, Voice Pal is asking
will participants get from the LBA that they wouldn't get from a traditional beginners can progress to a million dollars in revenue within 3 years? And will they enhance the learning experience?" Now, I could just click on
going to use it the there's a new feature we added to the app, which is transformational program. What would you say are the core mindsets or skill
shifts that someone needs to make between hitting $100 K a year and Okay, this is a good question. Um I think the zero to 100 K revenue thing will take 12 months, 12 to 18 months depending on whether they have skills or
not. Some people will do it sooner, some people will take a bit longer. Um and we at their own pace. But, we also want to set like a a standard pace that's sort of like kind of kind of like a recommended pace. Because if someone has
running, then they can probably get to 100 K revenue within 6 months. Uh but, a bit more, maybe they want to be a bit more chill, maybe they've got other it'll probably take longer than 6 months, probably maybe 12 to 18 months
to hit 100 K in revenue. And then, really I think zero to 100 K is like a specific thing. And then, 100 K to a million is like kind of going deeper on the same foundational kind of skill sets.
interesting. Can you walk me through what specific habits or routines someone build momentum towards that initial $100 K? And how those change or evolve as they aim for the million?
Okay. Um so, initially, like to be honest, I think the habits and routines someone to do this properly, they need to put in uh 10 to 15 hours a week, possibly more than that at the start. I mean, but but
So, we're trying to build a lifestyle business where the whole idea is that you want to. So, someone could build a lifestyle business in 4 hours a week. longer, obviously, compared to someone who's putting 40 hours a week into
way, the key habit number one is actually devoting some time to making progress every week. That's like a key focus here. Number two, um they've got to fill out their um we we we've got like a whole curriculum mapped out for
where every week they're going to need to fill out their weekly kind of metric scorecard thing. And also, where they attend our accountability squads every single week to set goals and to make progress. And so, really as long as
progress week to week, even if it's an if even if it's a tiny incremental amount of progress, that will drastically accelerate the chances of and then also being able to able to scale to a million a year.
crucial. How do you help students stay motivated and overcome periods when progress feels slow? Or they hit unexpected setbacks? So, I think a key part of this will be the squads and the coaches. So, every
coach that they can contact one-on-one for any help. Um they'll also have their where they'll be meeting with them on a weekly basis um with like WhatsApp group and all of that kind of stuff for motivation. I
sessions that will include some breakout going to have like mindset office hours, mindset and motivation kind of like honestly, mindset and motivation is a huge the like one of the biggest
K a year business. I think given our target audience and the sorts of people they shouldn't find the technical side of it too hard. But, the most difficult aspect is going to be the emotional and the emotional side and actually staying
motivated consistently to see results over the long term. a big hurdle. Can you share a story or example where someone's emotional clear turning point in their business journey? What did that look like? And
then, as you can see here, I was using the conversational interview mode where it's sort of my voice with a weird little Australian accent. And so, um transcript. And then, what I can do is I can just take the entire transcript,
things with it. And so yeah, I find this method of interviewing myself to be a while I'm standing up. Sometimes I have my AirPods in, sometimes I'm just like I'm sort of being interviewed by myself for a thing that I need to work on. How
components into the Lifestyle Business Academy and what value do you think Academy and what value do you think they'll add? So, we want to have transcript. How many have I got so far? This one is currently 1,130 words, which
is quite nice. I generally find that if I can get at least like 800 words, to then put into Claude to then process it. So, we're going to stop on Voice Pal Claude. [Applause]
do is take the transcript I've just generated through Voice Pal and I am going to hit copy transcript and I generally prefer the raw version of it. into Claude thanks to the universal clipboard on Apple products. There's a
chap called Donald Miller who has a very good book called Building a StoryBrand he has a framework called like the brand script framework, which is my kind of go-to first port of call whenever I'm designing a new product. So, based on
Pal, I'm going to say I'm willing to help create a StoryBrand brand script does. So, we've got the character, the hero, a professional with valuable freedom, fulfillment, and financial security without sacrificing their life
This is actually a little bit a little bit better than it would have been is within my Lifestyle Business Academy project where I've already got chats pretty spot on. Has So, has a problem, the external
to freedom while watching expenses consume every paycheck. Yeah, sure. don't know what business idea to pursue, why would anyone pay me for anything, imposter syndrome, overthinking, analysis paralysis, fear of leaving the
Any of those things resonate with you? They resonate a lot with our target hopefully. Philosophical. You shouldn't have to choose between financial success should enhance your life, not consume it. Everyone has valuable expertise that
right system to monetize it. 100% agree. So, then they meet a guide. So, the customer, are the hero and then you have a problem, which is that you have a job You want freedom. So, then you meet a guide, which is sort of me and my team
of starting something new, I've been there, the overthinking, yep, yep, yep. already experts. Yep, nice. Who gives them a plan? So, identify your craft the solution? Okay, this is where the plan
It's not quite the plan, but whatever. This is fine. path to freedom. With the Lifestyle Business Academy, we help complete business in 12 to 18 months using the expertise they already have. Weekly
that give them freedom, fulfillment, and financial security without sacrificing their lives in the process. That is a good elevator pitch. That is with. Man, I love it. Well done, Claude.
transformation story with you as the experienced guide. Yes, perfect. dramatic. Yes, I like that. I really, really, really like that. This really good. Okay, awesome. We're pretty much there with the brand
script. We already have people who have been applying for the Lifestyle Business Academy. So, I'm going to whack out the data that we have from our applicants. Okay, so we have 346 applications so far within the last
too much about this, but really the goal like all all we're looking for is 30 cohort. Typeform does have these interesting kind of qualitative So, a bunch of people, positive sentiment, positive sentiment from Ali's
through one of Ali's emails, all of this sort of stuff. But anyway, I've basically downloaded the CSV file of all of these student responses and I'm going to chunk the CSV file into Claude. Okay, these are all the students who
have applied to join the case study. So, I basically just typed it out. you to give me a feel for what issues students are likely to face at each Primary issues you'll face, analysis paralysis around niche selection. 100%
of course this is going to happen. Like this is what we see every single time I business, it's just like what the hell should my niche be? And this is why we are offering this as a mentorship package cuz I think like
Many applicants list three to five different potential niches, fitness, Several explicitly say they're not sure where to start exploring. You'll have if the other niche would be more profitable? Classic. Yes, 100%. Imposter
applicants with 10 plus experience are saying things like I'm not an expert I don't know if I'm qualified yet. Classic. They'll need constant ahead is enough. Agreed. Trying to help everyone. Multiple responses show
and professionals or anyone who wants to improve. Yep. income potential, but I could help so many people. Resistance, yep, nice. This is so far fully gelling with all of the experience that I have around this
audience of people with my own experience of having helped people like experience of having helped people like start their first lifestyle businesses.
iterating on this whole process with the Lifestyle Business Academy, Claude has been like my primary thought buddy with this and I have also spoken to loads of mentorship programs with people doing offers like this. So, for example, one
basically my Zoom call recordings from coaching calls that I've had and chuck them into Claude to be like, okay, what are this person's recommendations for our students. Cuz really for us, this is kind of like the first time we're doing
something explicitly in the helping people make money on the internet space, which feels very scary and so I'm doing a lot of preparing, me and the team, to and Claude has been a very, very, very useful thought buddy for this whole
process as have been the coaches that we paid tens of thousands of dollars to to good from day one. So, this is a transcript of a conversation with one of application data and the roadmap I gave you, I want you to create a detailed
entire roadmap along with likely issues that people are going to have that I can mentorship program designed to help students build 10 to 100,000 a year ultimate goal of achieving consistent 8,300 a month. Yep. Exactly. Define
paralysis, imposter syndrome, trying to help everyone, money mindset blocks. Daily content creation, discovery call, clients, testimonials, paid clients, Yeah, amount raised resistance. Yep, yep, yep. The ghost zone, I like it.
Most students won't hit 100k in year one, but they'll still be thrilled if progression, not just the ultimate destination. Yeah, I agree. Obviously, I but realistically, a lot of them won't. But
even the ones that won't, we want them to also feel as if it was totally worth it. Um based on the roadmap I gave you, give me a table of contents for what the modules
and lessons in the curriculum could be. Um and again, I'm just I stuff, but I'm what I'm what I'm looking for is I'm getting a feel for based on this new information that I've given Claude via Voice Pal and also I
hadn't previously added in the CSV from our applicants cuz we have a bunch of applicants now. Is there anything here that that changes the way that I'm going to structure the course or the curriculum,
Welcome and orientation. Yep. Scott's system, ROI guarantee, how it works. Entrepreneur, yep, nice. Yep, I like it. All this is good. Finding your people, craft skills. Yep. Niche definition, market validation.
Yep. Crafting your offer. Yep. Offer doc, Crafting your offer. Yep. Offer doc, simple sales system. Yep. are doing already,
but this is useful to see. So, all of this sort of stuff, all of this use of is basically just fundamentally what it comes down to is input, processing, and output. And whether it's software that we're creating or whether it's content
this online education business that we're trying to build, like a better it's it all just fundamentally comes down to input, processing, and output. that can help you in the input stage and various that can help you in the
help you in the output stage if you want. Um one thing that I used Gamma making slides. So, when I was doing like a video for the applications and you can check out the video, it'll be linked down below. Ooh, Gamma 3.0, that's new.
Uh this one I think was what it was. And so, this is basically sort of creating the slides for me automatically, which is really nice. Uh the roadmap to 100k a year, who it's for, the three part system for lifestyle
like, our ROI guarantee, the founders cohort, all of this sort of stuff. And so, I recorded a Loom as I was talking through this, which is what encouraged people to apply. Okay, so at this point we've kind of talked about how I use AI
business, how I use various different AI tools for the kind of academy courses, business. We have a third part of the business which we haven't really touched software, which is the content side of things and that will be in this video
over here, which is a step-by-step walk-through case study of how I actually make a YouTube video kind of step-by-step and exactly how I use AI along the way in addition to all of the other things that goes into us creating
much for watching. I hope you got some value out of the video and I will see value out of the video and I will see you hopefully next time. Bye.