[00:00] they're costing you deeper connections with your audience with being a content creator on YouTube. of the mistakes, it could make a significant impact
[00:15] And for this, I'm gonna throw somebody under the bus, that I'm working on a video about ways for me to reference something on your channel to highlight
[00:31] or to point out as something that you can improve. And if this is your first time here, my name is Nick, that make content creation a little bit easier,
[00:45] The first mistake is a combination or just choosing to not niche down. Now, when it comes to GareTheBear,
[00:59] is that they make videos for creative people. With that alone, it becomes challenging Now, if we scroll down and we look at the videos
[01:12] We can see that Gare is definitely a creative person But we're gonna see how the value proposition Right here, "My closet is a disaster."
[01:28] when this video shows up on your homepage on YouTube, that is a stranger on YouTube they're alienating that particular audience.
[01:42] This one on the other hand, makes a lot more sense, where it says, "My new camera overhead setup," this one is for that audience of creative people.
[01:58] whereas we have another one here, Why would creative people care about that particular video? it's important to think about you are making videos
[02:14] that's interested in certain things. with yours 'cause that makes everything you know better However, when you make everything scattered like this,
[02:27] because if you look, on Mr. Beast's candy bar, why would that person care
[02:39] They wouldn't. Why would the person that enjoyed this disc golf video Most of them wouldn't.
[02:51] that cares about this overhead camera setup, why would they care about what they did this year? to just get really clear on who it is that you're serving
[03:03] for those people so that you can package those video ideas that will help the people that you're trying And then you repeat that process over and over again
[03:19] that you are building content for. The next mistake is talking to a big group of people instead So let me show you what I mean.
[03:32] Now, when we start this video, to how he addresses his audience. - So everything was about a bunch of people,
[03:45] or watch with their friends, but most people, they're watching it on their TVs, and YouTube is more of an alone experience.
[03:58] the same thing applies because for every viewer you also wanna be talking directly to them as well.
[04:10] (audience laughing) For this, all he has gotta do and start making it singular language The next tip is to not end your videos in the wrong way
[04:25] to access more of your content easily. is In The Kitchen with Momma Mel. She has 138,000 subscribers on her YouTube channel.
[04:38] is because I know that you might be a new content creator, that you can still have your channel going, But even when you're established, there are things
[04:53] and make it a little bit tighter so you can do even better. - [Mel] And I just think it's a kick. I don't ever take for granted the time you spend with me.
[05:07] "I appreciate you being here Super kind, and she comes across very friendly. like she sounds amazing.
[05:21] she's letting people know that the video is complete to click on another video while she's saying those finalizing things,
[05:35] and those finalizing things help her viewers All she has to do here is start setting up the next video, that she's got a playlist that they'll love,
[05:49] and move them onto that with all this extra filler are gonna start clicking on her end screens more, And another established channel is doing another thing
[06:06] especially once you start getting traction What I'm getting ready to show you is a very common way which ends up costing them a lot of views.
[06:20] she's got 249,000 subscribers. on her YouTube channel, and she could do better
[06:32] At the end of her video, she does this. Thanks to all of our patrons, top tiers, Colin Holmes, Littlekittlecat, Mitchel Shafer-Meyer.
[06:48] and her timestamp on this video is 52 minutes, of interruptive stuff Now, the thing she's messing up here
[07:01] in between people clicking on the next video. but for everybody else, for 200,000 people that interacted
[07:13] And because of that, I guarantee you because out of those 200,000 people that watched this video, This video could have been credited
[07:28] which then ends up causing this video and session time. is you want to remove anything
[07:40] from seeing those end screens on your video. And you want to build up that next click by telling people and why it should matter
[07:52] that they're currently watching. and trying to understand why it worked, that you think might have made it work in the first place.
[08:06] is Playing the Mom Game. and her presentation is great, you know, all of that stuff. But when it comes to a big glaring mistake
[08:19] she has a video here that has 90,000 views on it It's about an Amazon lounge haul. is you can see the exact layout
[08:33] that says "Amazon Lounge Haul," Now, she sort of did it up here but then she structured it differently,
[08:48] but also a little bit of a different structure. is when she's doing those other thumbnails because this grabbed people's attention.
[09:02] And whatever she did here with the packaging was attractive So the very first thing is that. Now, when it comes to the theme here,
[09:16] "and Review from Amazon." So in this particular one, she modified that here, you know, Once we come up here, she did the same exact thing.
[09:30] is say, okay, huge, what are these, sweatsuits? is she should have said, huge sweatsuit sets, is because that's what worked previously.
[09:47] Now let me go into this a lot deeper. what she's doing, what she's saying Here we go. - I bought a whole bunch
[10:00] I'm going to try 'em on for you today so you can get rid of all of your other loungey clothes. I don't even know if there's any good ones.
[10:13] - Okay, so again, super fun presentation, if you look at how she has set up that video if you look at the other videos,
[10:28] - Amazon has been busy delivering sweatsuits and we're gonna try 'em on today and see if there's. and then she goes back into that particular part,
[10:42] but she started it a little bit differently here to repeat success when you get it. what she should have done is she should have said, okay,
[10:55] How did I start this video? How long did it take me to get into the content itself? How did I structure my title?
[11:10] that have already been proven to work Next on the list is fix your audio. that I could use information in their channel,
[11:23] and there's a lot of people that have really bad audio. here's what you wanna do. Play your video and then immediately play a video
[11:35] in what everything sounds like, The trick to having good audio is to get your microphone For me, right now, this microphone,
[11:48] if I put a hang loose sign and I put it on my forehead, get it as close to you as you can. they're like 15 bucks, and that will clip right
[12:02] to you that way, but audio is half the video experience. then prioritize that because it's really, really important. Next is keeping irrelevant content on your channel.
[12:19] of your YouTube channel. that are currently watching the channel based on the topics then you wanna leave it on the channel.
[12:31] However, if it's something that is completely different, I went to The Car Advisor Classics YouTube channel, YouTube's For You section,
[12:43] unless you turn it off, it's recommending me content Now, if I was somebody that clicked on one of his videos it's possible that YouTube might change exactly what it is
[12:57] But the fact that I clicked on the channel name if I was somebody that was interested in cars, on social media, then in that particular case,
[13:10] with videos that are not related into that number one spot about making sure so that you can make sure
[13:24] or at least most of it, is a perfect fit for those people. that's too narrow within your niche. And the whole idea of having a niche
[13:37] for people that care about that type of content. of going too narrow within your niche. Now, when it comes to CampBrood,
[13:53] So pretty cool value proposition there. is when they talk about general audience stuff they perform better.
[14:08] "to Get Kicked out of a Campground in 2024," right? if you're staying in a campground or considering it, Here, "8 Reasons Everyone is Selling their RV, Should You?"
[14:23] anybody that's considering getting an RV And technically, even people that don't like people oh yeah, see, I knew they were gonna be selling these RVs.
[14:38] that they're making here, you can see here these are isolated down to a very specific location. they are limiting the potential reach in this.
[14:51] it's a little bit different, But when they are getting really granular here about, you know, a specific trail in this particular park
[15:05] but it is getting very narrow within the niche. what it is they're offering on the channel, it's fine to do. that you're mindful of, I have my niche that I operate in
[15:21] is this going to resonate with a very small percentage that anybody that's interested When you start talking about or showing
[15:36] then you're giving yourself the opportunity And then that will help your videos also start going better, and you're thinking to yourself, yeah,
[15:50] of these things, there's also some skills that you need that will help you massively on this journey. You can go ahead and click into that right here, right now.
[16:04] and I'll see you over the next video, thanks for watching.