[00:03] a tiny hole. Well, that little hole has the power to destroy your entire life. Do n't you think you're exaggerating? No, because in 1969 Stanford psychologist Philip Sinimbardo conducted an amazing experiment. He left two identical cars [00:17] abandoned with their hoods open. One left him in a poor area of ​​New York and the other in a rich neighborhood in California. In 10 minutes the car in the poor area had already been vandalized, but the one in the rich area remained intact for a week. It was then that [00:31] decided to break a window of the car in the wealthy neighborhood to see what was happening, and in a very short time the vehicle was completely vandalized. This is the broken windows theory. Neglect makes our brain assume it does [00:46] n't matter and gives us permission to create more disorder. A street with a lot of trash encourages you to throw more trash, but a clean street doesn't encourage you to throw anything away. Clutter creates more clutter, and it all starts with that tiny hole in your [01:01] shirt or the small crack in your cell phone that keeps breaking. You get used to seeing everything only halfway. Then you have your phone case falling apart and the crack keeps growing until one day you take your phone out in [01:14] public and realize you live in the deia and all because you let a broken window pass by. Vah. But it's just a tiny hole.