[00:00] Have you ever wanted to sell your own products&nbsp; without ever touching inventory? This poster,&nbsp;&nbsp; these shirts, I made them with just a&nbsp; few clicks. They're printed, packed,&nbsp;&nbsp; and shipped automatically. In this video, I&nbsp; partnered with Gelato to walk you through how to&nbsp;&nbsp;
[00:18] launch your own print-on-demand store using Etsy.&nbsp; From setup all the way to your first product,&nbsp;&nbsp; there are no monthly fees, no stacks of merch in&nbsp; your closet, just you, your creativity, and maybe&nbsp;&nbsp;
[00:32] some cookies on the side. Let's dive in. So why&nbsp; Etsy and why Gelato? Let's start with Etsy. It's&nbsp;&nbsp; one of the easiest ways to start selling online,&nbsp; especially for print-on-demand. There's no monthly&nbsp;&nbsp;
[00:45] subscription. It already has millions of active&nbsp; buyers. And best of all, people come to Etsy&nbsp;&nbsp; looking for unique, creative products, like custom&nbsp; posters, t-shirts, mugs, you name it. That makes&nbsp;&nbsp;
[00:58] it beginner-friendly and also discovery-friendly,&nbsp; even if you don't have a big following.&nbsp; Now, Gelato handles the other side of the&nbsp; equation, production and shipping. You upload&nbsp;&nbsp;
[01:10] your design, choose the product, like this poster&nbsp; right here, and Gelato prints it and ships it to&nbsp;&nbsp; your customer automatically. They print locally&nbsp; in over 30 countries, which means faster delivery&nbsp;&nbsp;
[01:22] times and lower emissions. Plus, you don't have&nbsp; to touch inventory or deal with packaging. It's&nbsp;&nbsp; as hands-off as it gets. Together, Etsy and&nbsp; Gelato let you turn your creativity into real&nbsp;&nbsp;
[01:35] products that people around the world can buy. And&nbsp; you don't have to worry about logistics. So, if&nbsp;&nbsp; you're an entrepreneur looking for a low-risk way&nbsp; to start selling physical products, this is one&nbsp;&nbsp;
[01:47] of the easiest ways to do it. Now, let's start by&nbsp; setting up your Etsy shop. First off, head to the&nbsp;&nbsp; following address and on this website, let's click&nbsp; on the button that says, "Get Started." On this&nbsp;&nbsp; page, you can either set up a new account or you&nbsp; could sign in with an existing account. I don't&nbsp;&nbsp;
[02:02] have an account yet. I'll go ahead and continue&nbsp; with Google. Etsy will now walk us through a few&nbsp;&nbsp; quick steps to get started, including choosing a&nbsp; shop name, setting up payments, and also paying a&nbsp;&nbsp; one-time $29 setup fee. Down at the very bottom,&nbsp; let's go ahead and click on "Let's Do This." On&nbsp;&nbsp;
[02:19] this page, select an option and then down below,&nbsp; click on "Next." On this screen, Etsy lets you&nbsp;&nbsp; choose topics you'd like help with, like branding,&nbsp; getting discovered in search, or packing and&nbsp;&nbsp; shipping. You could select as many of these as you&nbsp; want, or you could simply skip it if you'd rather&nbsp;&nbsp;
[02:34] explore on your own. Down at the very bottom, I’ll&nbsp; click on "Skip This Question." That way we could&nbsp;&nbsp; keep setting up the shop. Right in the center,&nbsp; let's click on "Start Your Shop." On this screen,&nbsp;&nbsp; you'll choose your shop's language, the country,&nbsp; and the currency. These help Etsy display your&nbsp;&nbsp;
[02:49] listings correctly and handle things like pricing&nbsp; and taxes. I'm good with all of these defaults.&nbsp;&nbsp; Once these are all set, down below, let's&nbsp; click on "Save and Continue" to move on. Next,&nbsp;&nbsp; you'll choose a name for your shop. Right down&nbsp; below, you'll see some of the requirements. Now,&nbsp;&nbsp;
[03:04] keep in mind that you can always change this&nbsp; later, so don't overthink it. Just pick something&nbsp;&nbsp; that reflects your brand or what you're planning&nbsp; on selling. Right over here, I'll type in my name,&nbsp;&nbsp; the Kevin Cookie Company. Look at that, it's&nbsp; available. Down below, let's click on "Save&nbsp;&nbsp;
[03:18] and Continue." Here's where you fill in basic&nbsp; details about your product. And first off, we need&nbsp;&nbsp; to specify the category. I'm planning on selling&nbsp; posters for the Kevin Cookie Company, so right up&nbsp;&nbsp; on top, I'll type in "poster." Then I see various&nbsp; categories. I think "Wall Decor" is the closest&nbsp;&nbsp;
[03:35] match. I'll select this. Next, you need to specify&nbsp; what type of item it is. I'm selling a poster,&nbsp;&nbsp; which is a physical item, so I'll make sure that&nbsp; this is selected. Then, let's scroll down. Next,&nbsp;&nbsp; we need to specify who is making this product. I&nbsp; made the design, but Gelato is producing it. So&nbsp;&nbsp;
[03:52] over here, I'll select another company or person.&nbsp; For the next question, this is a finished product,&nbsp;&nbsp; and then let's go to this drop-down. When&nbsp; did you make it? This will be made to order,&nbsp;&nbsp; so when someone places an order, that's when&nbsp; Gelato will actually make it and then ship it&nbsp;&nbsp;
[04:07] out to the customer. So right up on top, I'll&nbsp; select "Made to order." Finally, we need to add&nbsp;&nbsp; Gelato as our production partner. That way, Etsy&nbsp; knows who's handling the fulfillment. Let's click&nbsp;&nbsp; on "Add production partners." At the very top,&nbsp; let's start by entering in the production partner&nbsp;&nbsp;
[04:21] name. I'm using Gelato, so I'll type that in. And&nbsp; right down below, let's turn on this option to&nbsp;&nbsp; show the name to buyers. That way, we keep things&nbsp; transparent. In the description field, you can&nbsp;&nbsp; type in something simple like this. "Gelato prints&nbsp; and ships my product on demand." For the location,&nbsp;&nbsp;
[04:37] let's type in Oslo, Norway. That's where Gelato's&nbsp; headquarters is located. Now, let's scroll down&nbsp;&nbsp; a little bit more, and we have a few different&nbsp; dropdowns. These will only be shared with Etsy.&nbsp;&nbsp; First off, why are you working with this partner?&nbsp; And we have a few different options. Well,&nbsp;&nbsp;
[04:52] I don't have the technical ability or equipment&nbsp; to make it entirely by myself. That's the best&nbsp;&nbsp; match. I’ll select this. Next, what is your role&nbsp; in the design process? I'm going to design all&nbsp;&nbsp; of the artwork myself. So right up here, I design&nbsp; everything myself. Lastly, what is this partner's&nbsp;&nbsp;
[05:08] role in the production process? And we have a few&nbsp; different options. They're going to do everything&nbsp;&nbsp; for me. Gelato will handle the printing, the&nbsp; packing, and the shipping, so this one is the best&nbsp;&nbsp; fit. Let's select that. And now that I'm all done,&nbsp; let's click on "Save." Right up on top, I can see&nbsp;&nbsp;
[05:22] that I've added Gelato as a production partner.&nbsp; Down below, let's click on "Done." Now that we've&nbsp;&nbsp; selected a production partner, let's click on&nbsp; "Save and continue." Before we can connect Gelato,&nbsp;&nbsp; Etsy requires that we create at least one listing&nbsp; to finish setting up the shop. This is just a&nbsp;&nbsp;
[05:37] placeholder. So, you don't need to spend too much&nbsp; time perfecting it. Right up on top, we have to&nbsp;&nbsp; enter in a title. Now this could be any title.&nbsp; So over here, I'll type something in. You also&nbsp;&nbsp; have to add an image. So over here, I'll upload&nbsp; an image. If we scroll down a little bit more,&nbsp;&nbsp;
[05:53] we also have to type in a description. I'll type&nbsp; something in. And here we have to specify a price,&nbsp;&nbsp; a quantity. All these other fields are optional,&nbsp; so I'll leave them as is. And if we scroll down&nbsp;&nbsp; all the way, we also have to fill out the shipping&nbsp; information. Let's click on "Create an option."&nbsp;&nbsp;
[06:08] And over here, I'll type in my zip code, along&nbsp; with the processing time. Keep in mind though that&nbsp;&nbsp; Gelato will override all this information once we&nbsp; push a product from Gelato over to Etsy. For now,&nbsp;&nbsp; this is all placeholder content. For the item&nbsp; weight, type something in. Same with the item&nbsp;&nbsp;
[06:24] size. And if we go all the way down to the&nbsp; bottom, here, we also have to choose a return&nbsp;&nbsp; and exchange policy. I'll go with the default.&nbsp; At the very bottom, we also have to specify the&nbsp;&nbsp; renewal options for this listing. Since this is a&nbsp; placeholder and we're going to remove this later,&nbsp;&nbsp;
[06:40] let's set it to manual. That way it'll expire&nbsp; by itself. In the bottom right-hand corner,&nbsp;&nbsp; let's click on "Save and continue." Nice.&nbsp; Your first listing is ready. Remember,&nbsp;&nbsp; this is just a placeholder so we could finish&nbsp; setting up the shop, but Etsy still gives you&nbsp;&nbsp;
[06:54] a little celebration. Now, they’ll suggest adding&nbsp; more listings, which you could totally do later,&nbsp;&nbsp; especially once we start publishing real&nbsp; products from Gelato. For now, let's click&nbsp;&nbsp; on "Do this later" and keep moving forward with&nbsp; the setup. On this screen, you'll need to provide&nbsp;&nbsp;
[07:08] Etsy with your billing information. And they'll&nbsp; charge a one-time setup fee, around $15 to $29,&nbsp;&nbsp; depending on your location. It's a small cost to&nbsp; get started, especially since there are no ongoing&nbsp;&nbsp;
[07:20] monthly fees. Feel free to fill out this form&nbsp; and then once you're done, in the bottom right,&nbsp;&nbsp; click on "Continue." Here, you get an offer to&nbsp; upgrade to Etsy Plus. I'll pass on that. I'll&nbsp;&nbsp; select this option and then down below, I'll click&nbsp; on "Continue." To help keep your Etsy shop secure,&nbsp;&nbsp;
[07:34] Etsy recommends turning on two-factor&nbsp; authentication or 2FA. It adds an extra&nbsp;&nbsp; I recommend setting this up. Go ahead and set&nbsp; this up and then click on "Continue." Once that's&nbsp;&nbsp;
[07:47] all done, your Etsy shop is now officially live.&nbsp; Congratulations! Now that your Etsy shop is live,&nbsp;&nbsp; let's connect it to Gelato. It's free to sign up.&nbsp; Just head to the link that you see right here at&nbsp;&nbsp;
[07:59] the bottom of the screen and then log in or create&nbsp; your account. On the homepage, click on "Get&nbsp;&nbsp; started for free," and then you can either log&nbsp; in with an existing account or you could create&nbsp;&nbsp; a new account. I'll see you on the other side. Now&nbsp; that you're logged in, we're ready to connect your&nbsp;&nbsp;
[08:13] Etsy store to Gelato and this is where the magic&nbsp; happens. Gelato will automatically print, pack,&nbsp;&nbsp; and ship your products when someone places an&nbsp; order on your Etsy store. From the main dashboard,&nbsp;&nbsp;
[08:25] over on the left-hand side, let's click on&nbsp; "Stores." Here, you'll see all the different&nbsp;&nbsp; platforms that you can connect to. I'm going to&nbsp; connect to Etsy for this tutorial, but as you&nbsp;&nbsp; can see, Gelato also works with Shopify, Amazon,&nbsp; TikTok, WooCommerce, Wix, and the list goes on and&nbsp;&nbsp;
[08:39] on. So even if you decide to branch out beyond&nbsp; Etsy or maybe you're already selling somewhere&nbsp;&nbsp; else, you can still use Gelato to handle all of&nbsp; your print-on-demand fulfillment needs all in one&nbsp;&nbsp; place. Right up here next to Etsy, let's click on&nbsp; "Connect." On this screen, we have to authorize&nbsp;&nbsp;
[08:54] the connection between Gelato and Etsy. Let's go&nbsp; all the way down to the bottom and I'll click on&nbsp;&nbsp; "Grant access." And look at that. Our store is&nbsp; now connected successfully. Right down below,&nbsp;&nbsp; I can set the billing currency. It's set to&nbsp; Euro, but let me change that to USD. From now on,&nbsp;&nbsp;
[09:10] any product you create in Gelato can be published&nbsp; directly to Etsy, and when a customer places an&nbsp;&nbsp; order, Gelato handles the rest, the printing, the&nbsp; packing, and shipping it automatically. If you're&nbsp;&nbsp;
[09:23] using Shopify, Wix, or maybe another platform,&nbsp; the process is just as simple. Gelato walks you&nbsp;&nbsp; through each of the connections step by step. Now&nbsp; let's create and publish your first product using&nbsp;&nbsp;
[09:35] Gelato. To do that, let's click on "Publish your&nbsp; first product." Now it's time to pick the product&nbsp;&nbsp; you want to sell, and Gelato has a huge catalog of&nbsp; print-on-demand products. You'll find everything&nbsp;&nbsp;
[09:47] from t-shirts and hoodies to mugs, tote bags,&nbsp; calendars, phone cases, and much more. Over on the&nbsp;&nbsp; left-hand side, you can browse by category. Right&nbsp; up on top, you could apply various filters to find&nbsp;&nbsp; exactly what you're looking for. Now for this&nbsp; example, I'd like to go with wall art. And here,&nbsp;&nbsp;
[10:03] I have a few different options. I'd like to go&nbsp; with a poster, and then I could choose the type&nbsp;&nbsp; of material. I think premium matte paper will work&nbsp; really well. That'll be perfect for showcasing&nbsp;&nbsp; something like our Kevin Cookie Company recipe&nbsp; print. If you're selling apparel, accessories,&nbsp;&nbsp;
[10:18] or gifts, you'll find plenty of options here&nbsp; too. Just choose the product that fits your idea,&nbsp;&nbsp; and then we'll jump into the design step. I'll&nbsp; click on this. Now that we've selected our&nbsp;&nbsp; poster product, it's time to design it. This&nbsp; is the Gelato design editor, and it's super&nbsp;&nbsp;
[10:32] straightforward. Over on the left-hand side, you&nbsp; can choose the orientation. Here we have vertical&nbsp;&nbsp; and also horizontal. And right down below, you&nbsp; can choose the size. Over on the left-hand side,&nbsp;&nbsp; we have lots of different options. We could add&nbsp; in text. You can apply a template. You could&nbsp;&nbsp;
[10:47] add graphics. Down at the bottom, you can even add&nbsp; different shapes to your design. But in this case,&nbsp;&nbsp; I've already got a design ready to go. The Kevin&nbsp; Cookie Company's official chocolate chip cookie&nbsp;&nbsp; recipe poster. To import an existing design or&nbsp; file, right up on top, you can click on files,&nbsp;&nbsp;
[11:03] and then here you can choose the file.&nbsp; Alternatively, and what I think is even&nbsp;&nbsp; easier is you can simply drag and drop your&nbsp; design directly onto the canvas. So over here,&nbsp;&nbsp; I'll drag and drop a file from my computer and&nbsp; release it right there. Once your design loads in,&nbsp;&nbsp;
[11:17] you can resize it and also reposition it. When&nbsp; I look at the edges here, it appears that some&nbsp;&nbsp; of the text is going over the edge. So, let's&nbsp; try adjusting this. Over here, let's adjust the&nbsp;&nbsp; size and let's adjust the size over here. Now I&nbsp; could also click on it and here I could reposition&nbsp;&nbsp;
[11:32] it wherever I want on the poster. I'll place it&nbsp; right here in the center. I think that looks good.&nbsp;&nbsp; Gelato also makes it easy to personalize products&nbsp; with their personalization studio, and that could&nbsp;&nbsp;
[11:44] be a huge selling point, especially on Etsy. Now&nbsp; that the main design is in place, let's add a&nbsp;&nbsp; personal touch. Over on the left sidebar, let's&nbsp; click on personalize. Gelato offers a built-in&nbsp;&nbsp;
[11:56] personalization studio, which lets your customers&nbsp; customize the product right from Etsy. Up on top,&nbsp;&nbsp; I also like to automated Etsy personalization.&nbsp; And that way, any changes the customer makes,&nbsp;&nbsp; like adding their name are applied directly to the&nbsp; design, helping me save time. Right down below,&nbsp;&nbsp;
[12:13] let's add a personalized layer. Here we can choose&nbsp; what customers can add to this design. I’ll select&nbsp;&nbsp; text. Now that we've added a personalized text&nbsp; box to the design, let's make it meaningful&nbsp;&nbsp; and polished. Over here, we can change the&nbsp; placeholder text. Currently, it says sample text,&nbsp;&nbsp;
[12:30] but let's use something more descriptive. Let's&nbsp; go with your family name. That way, buyers know&nbsp;&nbsp; exactly how they can customize it. Next, let's set&nbsp; the character limit. Down below, let's expand text&nbsp;&nbsp; options. Let's turn on the character count limit.&nbsp; And currently it's set to 16, but let's increase&nbsp;&nbsp;
[12:46] that to let's say about 40 characters. That way,&nbsp; longer names still fit cleanly on the design&nbsp;&nbsp; without breaking the layout. Let's now go up and&nbsp; choose a different font. Currently, it's set to&nbsp;&nbsp; open sans, but let's expand this, and let me try&nbsp; my luck and see if they have one called cookie.&nbsp;&nbsp;
[13:02] Look at that. They do. Let's select this. It's&nbsp; playful and also handwritten, which I think pairs&nbsp;&nbsp; really well with the bold rounded title font we're&nbsp; using above. Let's also adjust the font size.&nbsp;&nbsp; We want it to be legible, but subtle enough not to&nbsp; overpower the rest of the design. Currently, it's&nbsp;&nbsp;
[13:17] set to 48, but let's set it to 24. Lastly, let's&nbsp; drag the text box to the very top of the poster&nbsp;&nbsp; right up above the header. This gives it a nice&nbsp; headline placement while keeping the recipe fully&nbsp;&nbsp;
[13:29] visible down below. And with that personalization&nbsp; is all set. Now I think this turns a fun kitchen&nbsp;&nbsp; poster into a thoughtful gift worthy print. In&nbsp; the top right-hand corner, let's now continue&nbsp;&nbsp;
[13:41] to mockups. To enable personalization, you'll need&nbsp; to start a free trial of Gelato's personalization&nbsp;&nbsp; studio. It's free for 14 days, and after that,&nbsp; there's a starter plan with no monthly fee,&nbsp;&nbsp; just a small fee per personalized item sold. Once&nbsp; enabled, customer edits are automatically applied,&nbsp;&nbsp;
[13:58] saving you time. Down below, let's click&nbsp; on get free trial. Right up on top,&nbsp;&nbsp; I’ll select the starter plan, which is free,&nbsp; and down below, I'll add my payment information&nbsp;&nbsp; and then let's click on continue. Let's now&nbsp; continue to Gelato. In the top right hand corner,&nbsp;&nbsp;
[14:11] let's now continue to mockups. Let's now pick a&nbsp; mockup to showcase our product. Right over here,&nbsp;&nbsp; I could filter by all the free mockups. The first&nbsp; one looks fine. Let's go with this one. Ooh,&nbsp;&nbsp; this one's in the kitchen. That's very&nbsp; fitting, and maybe this one right here,&nbsp;&nbsp;
[14:26] I'll choose these four. Now in the top right-hand&nbsp; corner, let's now continue to the details. Here we&nbsp;&nbsp; need to fill in the product description and right&nbsp; at the top, we could even use AI to assist us,&nbsp;&nbsp; but I have something very specific in mind. Right&nbsp; up here for the title, let me type in personalized&nbsp;&nbsp;
[14:41] chocolate chip cookie recipe poster. For the&nbsp; description, I'll type in some text. I think&nbsp;&nbsp; that looks good. And down below for the settings,&nbsp; we could type in some tags, maybe kitchen decor.&nbsp;&nbsp; Let's add one more maybe baking print. I think&nbsp; that sounds good. I'll add those two for now.&nbsp;&nbsp;
[14:57] And let's start showing this to store visitors.&nbsp; We won't offer free shipping. And then down below,&nbsp;&nbsp; I could also activate the personalization field in&nbsp; my Etsy listing. I think that sounds like a good&nbsp;&nbsp; idea, so I'll check this box. Over here, we need&nbsp; to provide instructions to the buyer. So here I'll&nbsp;&nbsp;
[15:12] give some information. And down below, we're going&nbsp; to limit this to 40 characters. All these details&nbsp;&nbsp; look good, so let's continue to the prices. Now&nbsp; we're setting the price for our product. Gelato&nbsp;&nbsp;
[15:24] shows us the product and the shipping costs&nbsp; and also calculates our estimated profit. I'm&nbsp;&nbsp; going with a retail price of $12 and 10 cents,&nbsp; which gives us about a 50% margin. Of course,&nbsp;&nbsp;
[15:36] you can always come back and adjust this later&nbsp; if you want a higher margin or maybe you need&nbsp;&nbsp; to stay competitive. Once you're happy with&nbsp; your pricing, in the top right-hand corner,&nbsp;&nbsp; let's continue to review. Lastly, let's click&nbsp; on publish. And check that out! We have now&nbsp;&nbsp;
[15:50] successfully published our first product. If you&nbsp; want to test out your first product, Gelato gives&nbsp;&nbsp; you 50% off your first order if you purchase&nbsp; within two days of signing up. It's a great&nbsp;&nbsp;
[16:02] way to get a sample or if you want to launch fast. Once your product's live, it's always a good idea&nbsp;&nbsp; to test it and to preview your Etsy store, just to&nbsp; make sure that everything looks the way that you&nbsp;&nbsp; want it to. Over on Etsy, I can now confirm that&nbsp; my product is now live. It's looking beautiful.&nbsp;&nbsp;
[16:18] Congratulations. Your first print on demand&nbsp; product is live. Now that your product's live,&nbsp;&nbsp; let's look at a few extra features that you&nbsp; can explore. If you want to take things a&nbsp;&nbsp; step further, Gelato also offers tools to make&nbsp; your shop feel more polished and professional.&nbsp;&nbsp;
[16:34] First up, we have branded packaging. Let's&nbsp; click into this and go to configure. Here,&nbsp;&nbsp; you can add a branded label or a packaging insert&nbsp; that ships with every single order, so instead of&nbsp;&nbsp;
[16:46] just the generic packaging, your customer receives&nbsp; something that actually feels like it came from&nbsp;&nbsp; your brand, even though you didn't pack it&nbsp; yourself. If you want your product listings&nbsp;&nbsp; to stand out even more, be sure to check out the&nbsp; mockup studio. This lets you create custom product&nbsp;&nbsp;
[17:00] photos and lifestyle mockups beyond the default&nbsp; images. It's worth checking out. And that's it.&nbsp;&nbsp; Your print on demand store is officially up&nbsp; and running. If you want to try this yourself,&nbsp;&nbsp; Gelato is completely free to start and they offer&nbsp; 50% off your first purchase if you place it within&nbsp;&nbsp;
[17:17] two days of creating your account. It's a great&nbsp; way to test things out to see your own designs&nbsp;&nbsp; come to life. And hey, if you want to see how&nbsp; it all turned out, you can even order your own&nbsp;&nbsp;
[17:29] Kevin Cookie Company poster right from my Etsy&nbsp; shop and you can even personalize it. That way,&nbsp;&nbsp; you'll always have a chocolate chip cookie recipe&nbsp; on hand and also a sweet reminder that you too can&nbsp;&nbsp;
[17:43] build your own product line. I've included all&nbsp; the links down below. Check them out and let me&nbsp;&nbsp; know what you end up creating. Please consider&nbsp; subscribing and I'll see you in the next one.