--- title: 'How to Spot Fake Deals in Big Billion Days & Great Indian Sale' source: 'https://youtube.com/watch?v=t0YCdB4frn0' video_id: 't0YCdB4frn0' date: 2026-08-03 duration_sec: 488 --- # How to Spot Fake Deals in Big Billion Days & Great Indian Sale > Source: [How to Spot Fake Deals in Big Billion Days & Great Indian Sale](https://youtube.com/watch?v=t0YCdB4frn0) ## Summary This video exposes the deceptive tactics used by e-commerce platforms like Amazon and Flipkart during major sales events such as Big Billion Days, revealing how sellers inflate prices before sales to create a false sense of discount. It explains the psychological triggers behind these fake deals and introduces a free tool, Buy Hatke, to help consumers track price history and avoid being misled. ### Key Points - **The Illusion of Once-in-a-Lifetime Deals** [00:02] — Banners with 70% off and countdown timers create a false urgency, making consumers believe they are getting a once-in-a-lifetime deal, but in reality, many deals are not genuine. - **Sellers Inflate Prices Before Sales** [00:29] — Amazon and Flipkart are just platforms; sellers quietly increase prices a week before the sale, then bring them down to the original price on sale day, making it seem like a discount. - **Four Psychological Triggers** [01:11] — The four reasons consumers fall for fake deals: flash timers creating urgency, big banners causing anchoring effect, limited stock pop-ups inducing scarcity, and influencer FOMO. - **Government Warning on Dark Patterns** [02:04] — India's Consumer Affairs Ministry and CCPA have warned platforms against dark patterns like false urgency and bait-and-switch, which mislead buyers. - **Introducing Buy Hatke: A Free Price Tracker** [02:42] — Buy Hatke is a free price tracking assistant that shows price history, compares prices across stores, auto-applies coupons, and sets alerts to help shoppers make informed decisions. - **How to Spot a Fake Deal Using the Graph** [03:36] — If the price graph shows a sharp spike before the sale and the deal price equals the old price, it's a fake deal. A genuine deal is when the sale price is at the lowest point in the 90-day graph. - **Deal Scanner Feature** [04:04] — Deal Scanner lets you see price changes without opening product pages, using red arrows for price increases and green for decreases, with percentage change on hover. - **Pro Features of Buy Hatke** [04:18] — Pro features include price alerts (set target price, get pinged), auto coupons (applies best coupon at checkout), compare across stores, and Spendless (tracks spending and savings). - **Pattern A: Presale Spike** [05:10] — A product priced at Rs 42,999 increases to Rs 47,999 before the sale, then drops back to Rs 42,999 during the sale, giving no real discount. - **Pattern B: Coupon Illusion** [05:39] — Banners claim Rs 8,000 off, but after auto coupon application, the price is still above the 60-day median, making the discount illusory. - **Pattern C: Bank-Only Price** [05:53] — Headlines show a low price like Rs 35,000, but it's conditional on specific credit cards (e.g., ICICI), and without that card, the price is higher. - **Pro Tip: Read Fine Print and Check Reviews** [06:18] — Many orders get cancelled or fake sellers sell wrong products during sales; always read fine print and check seller ratings. - **Five Rules to Avoid Fake Deals** [07:00] — 1) Graph first, banner later; 2) Set a target alert; 3) Compare other stores; 4) Auto-apply coupons; 5) Watch for dark patterns like urgency, tricky EMI, inflated MRP. ### Conclusion By using price tracking tools like Buy Hatke and being aware of dark patterns, consumers can avoid falling for fake deals and make smarter purchasing decisions during major sales. ## Transcript think they are getting a once-in-a-lifetime deal. 70% off is written in big letters on the banner. The countdown clock is ticking and we think that we will never get back such a dangerous deal. Just click and buy it now and save your money. But the reality is not every deal main reason for making a video on this topic is this mail from one of our subscribers who two biggest players in the Indian e-commerce space. Amazon and Flipkart. But remember, I am talking about Amazon and Flipkart sellers here and These guys are just an e-commerce platform that provides support to these sellers. generally happen from sellers only. Many sellers quietly increase their prices just a week or so before the sale. Then on the day of sale, they bring down the same price and mean, you suddenly feel like you've hit the jackpot. But you people are actually Or in some instances even at a higher price. In today's to help you spot such fake deals and also tell you about a completely free tool you can use to avoid such deals. we Indians are at fault for it. How do we get so ? There are four biggest reasons for this. Number one flash timers. The clock on the screen says ' and you feel an urgency within you that if you don't click now, you might miss this deal. Number two, big banners of 70% off. anchoring effect. Seeing these big numbers like 60% off, 70% off, your mind automatically thinks that you have saved a lot. Even if actually that saving is very normal. Then comes this limited stock pop ups. This is where saying there are only three left. You think that if I do not be available tomorrow. And last comes Influencer Fomo. Some influencers like us always tell you that I have said goodbye. Don't miss out. second thought, you add it to your card and buy it. India's Consumer Affairs Ministry and CCPA have just warned the platforms that their dark patterns like creating false urgency, bait and switch and mislead a buyer. So recently this ministry has asked them to stop doing all this. Consumer groups and media reports have called this tactic a discount on inflated prices. practice that just gives you a false sense of saving. Meaning, just by looking at that offer you feel that you have saved ₹10,000. But in reality you people do know what the most dangerous thing is? Every year, new customers who experience such Big Billion Days or any other sale think that the deal might be real. But once you know the trick you will see that thousands of people are trapped by similar patterns. Now the question is that if we cannot trust both the banner and the discount then what is the real a little trick and a powerful tool can change your life. Its a simple, easy and free session by Hatke. It is a free price tracking assistant that makes your shopping smarter on Amazon and Flipkart. First of all, it and also tells you at what price the same product is available at other stores. it also applies auto coupons at the time of checkout and you can also set alerts here Spendless feature shows you how much you're actually spending and and you won't believe it you can easily set it up while watching this video. First of all go to Google Chrome or HT and install the By HT extension. After that, price history panel will open in front of you. Usually it opens with a 90 day graph. It is just that simple to install and use it. Now let's see I talked about at the beginning of the video. If you see a sharp spike in the graph before the sale and your deal price is the same as the old price, then understand that this is a fake deal and if the sale price is at the lowest point in the 90 days graph a legit opportunity or a legit deal. There is another feature of Buy Hack which I personally found very useful, its name is Deal Scanner here. Now you do not even need to open the product page, or increased. If you see a red arrow, it means its price has increased its price has fallen. Just by moving your cursor over that product, you will get to know the percentage change. This means that without even opening the product, you just for show. Look, it also comes with some pro features that can save you even more money. The first one is price alerts. You just enter your target price like 399. Now as soon as that specific product reaches that price, Buy Hat will ping you. Then come auto coupons. What does it basically do? At checkout, it tries all the coupons available and automatically applies the coupon that offers the best discount. next feature comes Compare Across Stores. with Amazon and with the brand's own website and with different websites. And then comes the Spendless or Purchase Inside feature. It's basically tells you everything to your face. Whether that thing is right or wrong. Basically, it how much you spent on impulse and how much money you saved. And lastly is their mobile app. If you shop from your phone then Buy Hut also has an app in which you then Buy Hut also has an app in which you Pattern number A is the presale spike. That is, for example, suppose the price of a product was Rs 42,999 in August a few days before Big Billion Days, it increases to Rs 47,99 and again becomes Rs 42,99 in the name of Big Billion Deal. So this whole scenario is called a presale spike. That means not give you any discount. It has just increased its price and come back to its old price. That's why you can check the graph here and set an alert and just wait actually comes down, you can buy it. Then there's pattern number B, Coupe on Illusion. Basically here the banner tells you that ₹8,000 off. But when this auto coupon is applied, its price is still above the 60 day median. You can also check this thing After that comes the pattern number C Bank Only Price. Look, it is written in big letters on the headline ₹35,000 only. But there is a small condition below that only ICICI credit cards and if you do not have that credit card then That is why it is very important to read the fine print below here I will give you a small pro tip. Every year, many people complain on Reddit and Twitter during Big Billion Days or any other sale, their orders got cancelled or fake sellers sold them wrong products. Always always always e-commerce platforms generally market about sales, they biggest ever sale on iPhones, laptops and appliances. But the truth is genuine and many of these deals are conditional or time windowed. This card or the deal will be valid only from 12:00 pm to 2:00 am. Sometimes, even giving your old phone is mandatory in the name of exchange offer. Only then you get that sale price. That's why I have a look at the graph before buying anything. So next time during any sale, remember these five things. Number one graph first banner letter. First look at the graph of 90 days and I don't want even a single rupee of yours to be wasted here. Then number two to set a target alert. Decide on your one walk away price and let Buy Hatke track it. That I get this product at the price I have given, only then will I buy it, otherwise I will leave. Then number three is always compare other stores. four, auto apply coupons. Let By Hatke test all the coupons and generally happen on phones should be taken only when you are getting a fair price. And number five Watch the dark patterns for surgency Tricky EMI Inflated MRP If you find anything off then skip the offer So don't get caught in the deals on this year's Big Billion Days, there is a free and simple Chrome plugin, do install it and check the graphs, compare stores and let the coupons and alerts work for you and yes if you save even a little money with this method then do mail me your screenshot and product name My personal mail ID is create wov@gmail.com I informative. See you in the next video. Till then keep hustling, keep hustling, keep learning and as always keep inspiring.