[00:02] understand one thing, you will have to understand the game of content creation. After the Android meta update, you guys saw how people's ads sales that were happening here have suddenly dropped. Not only this, this AI is going to trouble every ad
[00:15] platform, be it Google Ads, Meta Ads, Shopify, TikTok, brother. So in such a situation, one thing which will not only bring you constant results but will also scale your business is content.  And in today's video
[00:27] I have taught you completely how you can create an ad.  I have explained the entire process to you in detail by creating live ads and creating content. If you watch today's video completely, you will understand the ad game to such a level that
[00:42] Insha Allah, Insha Allah, your ad results will be boosted.  So, you are ready to learn again. So let's learn.  Let's talk about Zee content.  So today we will create the content in such a way that we will create it.  Today I will also discuss AIDS with you all.  There is one thing
[00:57] which is very important. Whatever you do, you should make the client see that the targeting is top notch.  Make a cool website. Apply some butter to the email.  But if you focus on something creative, then all the efforts you put in will go waste.
[01:12] But even if there is some shortcoming left behind, if the creative is good, then all your results.  What is seen sells. Keep this statement in mind.  If your creative is good, I am saying again and again that Android update came forward, all the even
[01:27] Google Google ads you go are promoting the performance max campaign so much. Just tell us little things and we will make them.  Tell me how to create an image. make them.  Tell me how to create an image.
[01:39] you'll see that even creatives will be creating these platforms themselves.  Then where will your work go?  You can still check out the audience targeting options.  It is becoming less and less.  So where will that psychology come in?  It's fine now.  Right now these things
[01:51] are fast and all these things are going on. These things will also end in the future.  So only one game will remain and that will be of the creatives.  There is AI inside it too.  He can also make that creative.  So what are you going to do differently that you will survive in that era of AI,
[02:04] not only survive but you will do very well.  That is your creative sense.  Becoming a good knowledgeable digital marketer can make you an employee. marketer can make you an employee. But a good digital marketer with the
[02:17] knowledge of content creation.  Will make you an employer. Keep this thing in mind.  So if you you memorize these four things and go for the interview, you will get the job.  But if you want to sit on the seat where he is sitting, then you will have to look further into this sense that if
[02:31] you do not develop that sense of content creation within you. You are not creating content. You are not working hard on it. All this research is very if your content creation is not good. Now let's talk about ad creative
[02:45] not talk much about organic content.  I will talk more about creatives.  How But now let us talk about how we can do research? First up is Zee Ideas for Ad Creatives.  That is comparative research.  Everyone
[02:59] knows this, right?  I heard this line over and over again.  I have heard it 50 times.  You know, man, if I'm How is he selling?  How is he making the ad?  When I am selling a shirt, I look at the ad of the person in front of me to see how he is making the ad.  But let's
[03:13] direct comparative research, whatever you are selling, your competitor is also selling the same. take inspiration from there and make ads.  There is one more thing.  Suppose you are look at a cosmetic ad and apply lipstick.
[03:28] is very different.  But what will happen from there is that when you see their creative, now you have to take the sense from there and translate it into your industry.  This will take you ahead of your competitors.  If you are selling perfume then go and see
[03:43] how this guy selling watches is making the ad. How is the guy selling real estate making this ad? And see how I can translate that ad This is a very high level advice brother, if you understand it. This is that thing.  You will never
[03:59] not over here yet.  The taste is of Navi Gal.  Yes.  The new thing about this is that we will do comparative research.  Will do it from a different industry but a different country.
[04:16] you missing any of this? Fashion products have arrived for you, those who are creating ads in education.   It is the real estate industry.  E-commerce is full, man.  I mean, imagine that your mind is opening up.  You think that you
[04:32] need to memorize any prompt or give me these ideas.  Yes Chat can do it. But this is real time, isn't it?  Then you can go and see which ad is getting good engagement.  Well friend, he is performing well.  Let's shoot an ad.
[04:44] I will hook into that ad with disappointment. Well, for whom am I making these ads? I am making this ad for those people who already know me.  And he always sees me in an energetic mood.  Let's see inside a happy face, the
[04:57] guy is a very young guy.  Energetic and like this but this time I will add hook with like this but this time I will add hook with a disappointed face.  Sad and worried. What happened to Bass Bhai just now?  And then I have a problem and that problem is
[05:13] money.  We, the majority, which is my audience that I am going to target, are students.  His age is 18 to 24 years.  He is still managing his life by asking for pocket money from his father.  He must have taken rent here also. So they are already busy.  Now
[05:26] I have to target them.  So now he has many problems in his life. But here I will address their money related problem which is an entry barrier for them related problem which is an entry barrier for them
[05:39] bigger issues in your life.  But I grabbed this one with a price point.   It could have been due to time, it could have been due to distraction , it could have been due to mobile addiction.  There are many problems in your life.   There may be a relationship.  These teeth came out.  This
[05:52] is your issue.  This could be how I can play around it.  So I have to identify a problem related to price, friend, I will address this issue of theirs within this problem and then after that I will give its session.  What is the session now
[06:07] I am sitting inside it and I am talking, friend, what have you done?  It has been made so cheap. I told you not to reduce the price so much. Look, so many people have joined.  And then you people are coming to your value part and you are saying that
[06:21] learning so much.  How was the experience of the community?  Then I am telling him that if you see then you will come to the next city, friend, we have given this community to them within just ₹100 per day. Dude, what did I tell you?  Increase the price of the community,
[06:35] friend. You gave me access to the community for just ₹100.  Now so many people have joined, right?   Are you enjoying learning?   Yes. enjoying learning?   Yes.
[06:47] also saying, friend, please give me access to this CME Freelance Community.   For how much money can one access this? You can also join this CME freelance community for just ₹1 per day. Click the link below and come.   I enjoyed listening to the ad.  Now the first thing that hooked me in this ad was
[07:03] enjoyed listening to the ad.  Now the first thing that hooked me in this ad was Now everyone will match here immediately. What happens in this ₹100?  Third thing, when it is edited, we should impose tax on it.  If we don't feel it, it will go completely raw.   It will
[07:18] go absolutely raw. Third thing, as soon as the transition happened, the person sitting there watching, no one is expecting that yes, I should have taken off the mic, but again, he was not expecting this at all, he was just thinking that he is
[07:32] scolding someone sitting in front, it must be his teammate or something, and suddenly a transition comes, this is called transition hook, and what is happening from there is that things are shifting from low energy to high energy, so again it will happen like this from here, so
[07:48] this was the fourth hook, now when this ad will come in front of someone, now he has seen this transition till here.  Do you think he will go without listening to my message?  So if not today then tomorrow he will buy it.  Again, it comes down to your targeting and how well you have done all those things.
[08:01] But you will not get these options in future.  So this is as much meta as you want or Google Ads.  They will see their AI will see what your creative is talking about.  And your creative includes your video, your image,
[08:16] text above that, expressions above that, your primary text, your heading, your description, CTA, then these have crawlers because the pixel is installed. what copy they have written on the website. From here they will analyze everything and
[08:31] then decide which audience should see this ad.  This is just the beginning of things going forward.  are done.  And later on, gradually these marketer right there.  But the good content creator who has good
[08:46] knowledge of good content will win.  This is what gives a content creator an edge over other digital marketers.  A content marketer has this edge that but he also has the content sense.  He knows how to hook this audience.
[09:00] So I came to know how an ad is shot. So today I am talking specifically about creative. But yes, when you create content organically also.  You can apply this same formula there also.  So I understood the content. Follow good creators.
[09:12] Analyze their reels.  The stronger the sense of organic content, the better the game for creating ads. Organic is the most difficult to reach any person.  Why?  By investing money in the ad, you reach its feed.
[09:26] Organically, you also have to create algorithm-friendly content so that it pushes your content and shows it to the right audience.   There is more consumption there.  So the more you try to engage organically,
[09:41] the more you try to attract people, the stronger your advertising sense will become. made almost 2000 videos. After making so many videos, there were other posts too but at least I created 2000 plus content.  Do
[09:56] not ignore organic content at all.  Create content and whatever you are watching, watch it as a content creator. Look at it from the perspective of a creator, not a consumer.  Next comes a
[10:09] very important point.  This is perhaps further than that and that is offer creation. perhaps further than that and that is offer creation. Your targeting has gone haywire. In terms of content, I would still say that 90% of it should be your strong point.  Well, there is still some 510%
[10:25] margin left.  But if your offer is strong, then sir you will win the game.  Will you win that client or will you win that customer? Create an offer irresistible offer.  I say one line.  Make your sale offer, not your product offer, so
[10:41] attractive that people's attention goes more to your offer than to your product. But yes, first create a wow product. If today, Alhamdulillah, I am marketing my CME community here in a big way, then I know
[10:55] We have crossed 150 members. Alhamdulillah, the ad has not been posted and launched at a few places.  People are coming yearly and also subscribing monthly. and still teaching till today.  Thanks be to Allah.  Allah has given respect.
[11:09] People are coming without any ad, without any marketing, sales are happening.  People are coming and they are finding that value there.  Now I am confident about my product. Why am I so confident?  There are four sessions per week, including a session on personal branding,
[11:24] where the instructor speaks directly to you about your client communication.  The speaks directly to you about your client communication.  The tell me, you are writing an email as if you just got the tips, this is the mistake brother,
[11:36] correct it like this in the email, this is such a part of your verbal, nonverbal or communication on which Alhamdulillah no one is working in our country, almost our freelancers have such a big problem due to which they are stuck with local clients.  He has
[11:49] lacks communication due to which he has to work with local clients. But he is the only guy whose skills are still compromised.  But communication skills are Charge 10 times more than the same freelancer from an international client.
[12:02] Communication is such a crucial thing.  Then your personal branding, what do you guys know me for ?  If I have to say one word, freelancing, now what it is is that I have built my brand around freelancing.  I have been talking about this for 5 years.  I am
[12:14] talking.  So whenever you Why is this coming? Because of that branding.  And how did that happen ?  That value is given by value.  He will teach everything that Aqeel talked about education that
[12:27] educate your audience.  When you educate them, your brand gets built. then recalled in your mind.  Whenever you hear the name of that brand.  Now some people do things like Colors.  Some people have kept some dialogues.  Some have some
[12:40] recall that brand.  Offer Creation.  Now look like I have CME community.  It is such a valuable product that thousands of dollars can easily be charged for it.  So
[12:53] you are getting this networking opportunity that I am here and there are many other instructors. Wow product this is a must have.  If your product is not good.  Let me tell you.  Even if your targeting is good, your creative is good, your offer is good, the
[13:06] product will still sell.  But if the product is not strong then you will get stuck in scale. not strong then you will get stuck in scale. You will not get repeat customers.  You will not go and recommend to anyone that friend, buy this.  Dude, these shirts are showing the fitting, the
[13:19] body is loose.  So first you have to work on the product.  I want to make a wow product.  I made that.  Now make all these arrangements without any tension.  So how do you create an offer now tension.  So how do you create an offer now ?
[13:32] I know that every person who has started Just ₹100 per day is watching it, a student is watching it , an agency owner is watching it, a freelancer is watching it too.  Friend, take ₹100 per day from abroad and we are still living on ₹3000 per month.  This will Obviously he also has a sense of this thing, friend, I will give you ₹100 right now.  I'll
[13:46] take some access for a day.  He will go, he is doing it for only Rs 3000.  But that offer see now, are you comparing yourself with Shami Burger or are you comparing it with a packet of chips. Now if you compare such a valuable thing with so many other things, then
[14:00] win anyway.  This has become Hathi versus Shanti. Ok?  Now I am not telling you all these comparisons in the ad.  I am not telling in my offer but your mind is is so attractive.  This is called irresistible offer.  But when you are creating an offer.
[14:15] In this too, it is very important to understand the audience. I know which nestlings I'm selling. This is his pain point.  But if I am in an industry which does price war that.  I am saying that it will be bad.  It will definitely be bad.
[14:28] you have to understand the audience first.  Who are you making this offer for and which of their caught the price one.  I understood affordability that I have to make this program affordable.
[14:40] Why?  Because I need more people. What is my goal?  I also can change the lives of maximum number of people.  I can educate them. And definitely I want business after that too.  You can create a business even with fewer people. You can make it in larger quantities also.
[14:54] But because my goal is also reach.  So I have to reach more people.  If I start charging a premium.   So yes, the business side will be very good.  But I will face some problem in between because I also have to teach.  People
[15:09] lot of people are learning.  You will learn for free.  I never charged you anything. free of cost on our YouTube channel. You guys are learning.  So, I have to carry forward this legacy as well.  I want to reach more people. I also want to create impact.
[15:23] Not just for yourself but for the people too. So that impact creation will happen only when I am able to solve this problem of all these people and within their pocket friendly price which they can afford.  So I made affordability the main sector.
[15:37] These factors, all that I have mentioned, when combined, one ingredient and one thing comes out and a delicious dish is called irresistible offer.  So when you present such an offer to someone who actually has a problem, then sir, if not today then tomorrow he will become
[15:54] your customer.  So whatever things there were, you learned targeting and then you learned content creation.  We also created a live ad and then you learned how to create today's offer.  If anyone is watching this session online also.  Watch it again and again and
[16:09] you will get it for free, brother, so learn from it and take advantage of it.  This was our session today.  Thank you so much for coming.  Hopefully, such events will keep coming in the future and you people will keep learning.  Jazak Allah.