[00:01] successful without it, but personal brand offers a unique advantage that pretty much nobody really talks about. So, I'll give you a quick example. I had podcast for them. They're this AI
[00:15] thousands of dollars. And I told the founder, "Dude, you're doing? You need to start posting on Twitter." Twitter. I give him some basic best practices. It's been 3 days. He has 15
[00:30] followers, and he has a call with an investor set up for this week. investor set up for this week. Off of three posts, he got a retweet other people, got some engagements. Randomly, he's hopping on a call with a
[00:42] startups. This is the advantage This is one advantage at least a personal brand offers you. Personal brand, people follow people on social media. Everybody is consuming content, whether it's on X, Instagram, TikTok, YouTube. If you have
[00:55] immediately jump and have an advantage over everybody else who does not have a over everybody else who does not have a personal brand.