[00:01] have collected over 300,000 views in the first four videos , and this is largely due to proper uploading.  Today I'll teach you how to post long videos and shorts, and I'll also tell you everything about video optimization.  I'm Stas Mara,
[00:13] team, he created and released more than one and a half thousand videos in three years. Today I'll share my experience and reveal the secrets of making money from content.  This video is intended for beginners.  And if you don't understand
[00:26] it's no longer important and YouTube is so smart that it can handle it itself, then you'll have to watch this video in its entirety.  Today there will be many myths that have been making your life difficult.  And catch one of them right away.  Once the video is filmed, we take the file and, of course
[00:39] , rename it so that it clearly matches the title of the video itself.   It will also be easier for YouTube to understand who the content is addressed to.  Right?  A fatal To settle this question once and for all, remember how
[00:52] evaluate viewers' reactions to your videos, compare engagement rates, and then decide whether to show or hide your video.  That's exactly it. The name itself, which is displayed here, has an impact.  But no one sees the file name.
[01:05] Call it by numbers or by obscenities .  The file name does not affect the promotion of the video.  Now the next thing.  What is the best way to post your video?  Via PC or via phone?  Well, you have to understand that the phone has such limited
[01:17] Tetris.  You can only do the basic steps: upload the video itself, and add your video to a playlist.  That is, this is the minimum necessary via your phone.  The problem is that videos load much
[01:32] worse and take longer to load via a phone.  It is not clear what this is connected with. Perhaps even with speed limits here in Russia.  What can you do in the computer version?  In addition to using extensions like VidQ and others
[01:44] to analyze keywords, such as demand and search queries by take advantage of other advanced functionality that isn't available on never be able to set them on your phone
[01:56] appear in the upper left corner also cannot be set or edited on the phone. And beyond that, we're giving each video flexible customization options, such as automatic segmentation , video language, filming location,
[02:09] specifying the license you're using, whether your video can be remixed, blog categories, such as what you have there: people, blogs, training, and so on.  You can is, everything that can’t be done from a phone.  These fine-tuning settings help
[02:23] solve a specific problem, for which the video was made.  But, for example, you can make a video publicly available or via a link, or even restrict access additional functionality that will never be available on your
[02:36] phone, firstly, this is deep advanced analytics.  It is superficial creative studio, in a separate application on our phones.  But detailed, extended statistics are only available on a computer.
[02:48] This is what it looks like.  And the main feature that makes me love online editor.  That is, every time you release a video and discover interest in my video is dropping sharply on the retention chart , at a certain point you
[03:03] can simply cut out this element right after publishing, and your with a new version, with the sections cut out.  It's not difficult to do this.  Literally here in fragments you can see what simple steps
[03:17] need to be taken for this.  Because of this, any video, even a disastrous one, can be improved weak spots.  I did this before with my dog ​​training videos that I filmed for testing, and I cut out almost half of the unnecessary parts
[03:30] that my viewers didn't like.  And the result was, in principle, watchable content.  Even a video that doesn't fit the channel and wasn't filmed for the recommended.  This is how it's done.  Yes, it's directly against YouTube's rules, but it
[03:43] interesting.  Just write a test stasis on YouTube and you will find these videos, my journey.  You can get to know my creative process, how I created them the videos themselves are interesting.  But let's get back to the main topic: how to
[03:57] upload videos correctly.  And then we click on the plus sign to add a video and a video with the name "Oh, you're such a [ __ ] idiot, I couldn't think of a name."  We upload it and here we chosen.  Well, in previous issues I talked a lot about how to pick it up,
[04:12] .  The title should contain popular phrases, trigger words, something like step-by-step instructions, top 10, most expensive and cheapest, but it triggers.  And in each niche they are different, this must be understood.  That is, there are also
[04:26] general ones.  And in order to understand what these triggers are, an analysis is usually carried out .  You can simply look at the channel to see how to promote a small channel. I talked about it in more detail there.  So, there is a name.  Scroll down to the
[04:39] write correctly here so that YouTube understands who should show it correctly. No, here you write what the actual content of the video is, and give an additional reason to watch it.  It's like a movie description on Kinopoisk.  The main thing is that
[04:52] the idea of ​​the video is conveyed and some points of interest are identified.  And, time codes.  And ideally, each idea in your video should be titled in such a way that this title could, in principle, be entered into a YouTube search and
[05:05] your video would be found by a similar query.  Well, for example, in the video "How to create a channel," upload a video, and then how to create a proper description for the video, how to choose the right tags, then there's a high probability that your video will be found by one of these
[05:17] forget why YouTube is made in the first place.  Everyone wants to video description must include an advertising insert, your contact information, some kind of targeted call to action, and
[05:29] we must do this immediately after the description of the video itself, and only .  And now we are asked to upload a most important element of your video.  And here we need to competently approach
[05:43] the analysis, to the selection of the right objects that need to be placed there.  You shouldn't clutter things up, you should write a minimum of words and place a minimum of objects.  Then your cover will most likely be attractive.  But you
[05:55] can't just post whatever you want either.  You need to make sure that all the objects that are placed there and will be in focus will attract the attention of your viewer.  And the cover should also convey the idea of ​​the video.  I also talked in detail about
[06:07] in my previous video, and how to promote a small channel.  Look too, I hope a link to this video in the description.  Now let's go below and I'll tell you about tags.  They are only important for new
[06:20] write them, because YouTube has already formed a certain pool of your viewers. He understands who the videos will need to be shown to.  Such tags can sometimes actually narrow the audience.  And on the new channel, this will help attract the
[06:34] right audience.  The main thing in the tag is not to write everything in a row or even the names of doesn't work.  It's better to write everything and check using the IQ extension to see if there are similar search queries and
[06:47] channels, I don't recommend using keywords in tags that will who have high competition will arrange things poorly. Why does high competition have such an impact? direct competition with other videos on a similar topic.  And if it's not interesting or hasn't
[07:03] video, it won't show up in search results for that query. Believe me, there are tons of videos like this, which means you won't appear in search results at all .  And so, first of all, make sure that the competition is
[07:16] .  Hover over the tag, click this button, and that's it, low competition is It will fit.  Sometimes you can even edit the final title of the video and tailor it to this low-competition query.  In the end, it’s not the number
[07:30] competition.  The lower it is, the more effective your small channel will be and channel.  And since we're learning how to publish videos correctly, it means the channel is clearly to release content without worrying about it?  No.  And they won't
[07:46] content to professionals.  And I Meddiia team.  And you will need to set aside a few hours of filming each month so that you can release your new videos regularly.
[08:00] surest way to get big views and sales, just like the most experienced authors, as confirmed by our clients' reviews.  I will leave contact information for us in the description.  Regarding loading shorts, more functionality will be
[08:14] create a basic publication, write a title, and write a description for the shorts, and even write tags, which, by the way, don’t need to be written at all, but , you will need to write the title of the video, and at the end,
[08:28] put a hash mark and write "shos" without a space. Then your videos will be included in the short videos feature, but only if the video is no longer than 3 minutes and filmed in vertical format.  Perhaps, after recent updates, the functionality of uploading short
[08:40] videos via a computer has changed, but the main disadvantage of uploading short videos via a computer is that you cannot choose the first starting frame, which you make the cover of your options that YouTube itself decided to offer you for some reason.  And in
[08:53] the phone version, you can easily do this in a separate window that appears.  In general, the functionality of downloading shorts via phone is much broader.  You can choose any frame you like.  You can add any captions you want to this first frame
[09:05] is done in the same way as it is done in reels and TikTok.  You can also choose any music available in the library of artists who own the considered an infringement.  Regarding the description and tags for shorts, I recommend leaving
[09:18] runs a large number of test ads in Shores, so simply write the matches your viewers' needs, and YouTube will find that viewer even without tags or a description.  I have 1,000 released videos under my belt.  Want to
[09:31] to one video?  Then be sure to watch my last knowledge in one video and talked about my three years of experience and the tips that help me promote new channels.  Well, bye everyone.