---
title: 'The Ego Secret: How to Use Ego to Achieve Success'
source: 'https://youtube.com/watch?v=2zIHbh-lw00'
video_id: '2zIHbh-lw00'
date: 2026-08-11
duration_sec: 132
---

# The Ego Secret: How to Use Ego to Achieve Success

> Source: [The Ego Secret: How to Use Ego to Achieve Success](https://youtube.com/watch?v=2zIHbh-lw00)

## Summary

The video explores the role of ego in personal achievement, drawing on Carl Jung's concept of the ego as the center of consciousness. It argues that while most goals are driven by ego satisfaction, a strategic, ego-driven mindset can turn failure into a productive learning tool. The creator shares personal examples from his YouTube journey to illustrate how building a strong self-belief, even if slightly delusional, can lead to success.

### Key Points

- **Ego as the Core Motivator** [00:00] — Carl Jung defined the ego as the center of consciousness and core of personality. Everything we do, from earning money to chasing freedom, is tied to satisfying the ego.
- **The Irony of Goal Achievement** [00:13] — To achieve goals, we must 'play' with the ego. The fear of 'what will people think' is an ego-driven barrier, as seen when the creator hesitated to start his YouTube channel.
- **Solution: Build Other Successes** [00:41] — To protect the ego from a single failure, achieve success in other areas. The creator built a six-figure agency and got in shape, so a failed video wouldn't crush his self-worth.
- **The 'Best in the World' Mindset** [01:12] — If you have nothing else to fall back on, develop an ego that believes you are the best in the world and just need practice. This turns failure into analysis, not depression.
- **Applying the Mindset to YouTube** [01:39] — The creator believed he was India's best creator, above Ranveer Allahbadia, Finance with Charan, and Tech Burner. When his second video failed, he analyzed thumbnails, titles, and ideas instead of despairing.
- **Egoistic Approach Leads to Success** [02:07] — After improving based on analysis, his third video went viral. An egoistic approach to failure, treating it as a practice gap, leads to success.

## Transcript

हम अपने life में जो भी करते हैं, वो कहीं ना कहीं अपने ego को satisfy करने के लिए करते हैं One of the greatest psychiatrists, Carl Jung ने ये कहा था The ego is the center of consciousness and the core of personality
चाहे वो पैसा कमाना हो, अच्छी लड़की से शादी करना हो, या फिर कोई freedom को chase करना हो कहीं ना कहीं all of this is tied down to satisfying your ego पर irony ये है कि ये goals achieve करने के लिए हमें हमारे ego के साथ थोड़ा बहुत खेलना पड़ता है
let me explain जब मैं अपनी YouTube journey को start करने की सोच रहा था मुझे बस एक चीज रोक रही थी लोग क्या सोचेंगे ये thought मेरे ego का part था कि अगर मेरे videos अच्छे perform नहीं किये
तो I will be considered a failure and people will laugh at me solution to that achieve something else in other areas of your life that one cringe thing or one failure doesn't take a hit on your ego
मैंने भी वही किया I built a six figure agency मैं बहुती अच्छे shape में आ गया and I got my life on track ताकि जब मैं videos बनाएं fail views ego affect because society I was already successful But just start out
you don't have anything else to build, there is one approach that can save you. You have to develop an ego such that you believe के आप दुनिया में best हो, but you just need practice for it. आप अपने आपको ऐसा बोलो कि मैं जो भी करने वाला हूँ
I am the best at it बस एक या दो साल का practice लगेगा That way even if you fail you will have a productive mindset about it and analyze why you failed instead of going into depression I had the same mindset
कि मैं इंडिया का best creator हूँ Ranveer Alabad या Finance with Charan, Tech Burner कोई भी मेरे level पर नहीं है So when I uploaded my second video and it failed मैं अपने आपको बोला के यार तू तो best creator है, how can your video fail?
तो I started analyzing के शायद thumbnail इतना अच्छा नहीं था, शायद title इतना अच्छा नहीं था, या फिर video का idea ही इतना अच्छा नहीं था and after analyzing everything and improving on it, when I uploaded my third video, boom, viral
so ऐसा ही एक egoistic approach towards failure will lead you to success