---
title: 'If It Scales, It''s Free. If It Doesn''t, You Pay.'
source: 'https://youtube.com/watch?v=tKLdrlLIn1g'
video_id: 'tKLdrlLIn1g'
date: 2026-07-14
duration_sec: 0
---

# If It Scales, It's Free. If It Doesn't, You Pay.

> Source: [If It Scales, It's Free. If It Doesn't, You Pay.](https://youtube.com/watch?v=tKLdrlLIn1g)

## Summary



## Transcript

Anything that scales, that's like great, I'll give it away for free. If it doesn't scale, then I'm not. People come here every week, you know, we have whatever 100 people who come in and my advisors who actually work my portfolio go and help them. That doesn't scale. So, you got to pay for that. But, if you want all my books are free, all my courses are free, everything's free. My events are free, I have everything's free. Mirroring that, like if it scales, it's free, if it doesn't scale, you have a price tag is a good uh litmus test for what you give versus what you charge for?