---
title: 'Top Quality Content for Your Website, Multiplied!'
source: 'https://youtube.com/watch?v=NxWRPoZJyJY'
video_id: 'NxWRPoZJyJY'
date: 2026-07-29
duration_sec: 803
---

# Top Quality Content for Your Website, Multiplied!

> Source: [Top Quality Content for Your Website, Multiplied!](https://youtube.com/watch?v=NxWRPoZJyJY)

## Summary

The video presents a practical strategy for growing a website's authority by recruiting multiple expert authors. The speaker shares his proven system for finding, hiring, and managing freelance writers who have firsthand experience in the niche, rather than relying on generic content or AI. The approach aims to make websites look more legitimate and authoritative to Google while producing authentic, valuable content.

### Key Points

- **Why Multiple Authors Matter** [00:53] — Google favors sites with multiple authors as they appear more official and legitimate. Adding diverse perspectives helps build authority and trust.
- **Hire Experts, Not Just Writers** [03:29] — Instead of hiring generic writers, recruit people who are passionate about the topic (e.g., RV users for a camper site). They provide authentic content, photos, and stories.
- **Building the Hiring Page** [04:55] — Create a dedicated page on your site inviting expert writers. Clearly state the pay (e.g., 5 cents per word), expected topics, and the opportunity to build their own authority.
- **Author Bio with Social Links** [06:58] — Set up author bios that include links to the writer's social media profiles and optionally their own website. This adds credibility and helps Google verify the author's realness.
- **Ownership and Licensing Terms** [07:12] — Specify in the contract that the website owns the copyright to the articles after payment, but the author retains ownership of their own media (photos) and grants a license for use.
- **Using JotForm for Applications** [09:41] — Build a simple application form using JotForm to collect writer information. Include questions to gauge experience and writing ability.
- **Trial Article and Training** [11:03] — Give promising applicants a paid trial article to evaluate their skills. Optionally provide a brief training video on your preferred writing style and article structure.

### Conclusion

By recruiting expert writers who genuinely know the topic, you can multiply your content output while building a more authoritative and trustworthy website. This system helps you stand out in the age of generic AI content.

## Transcript

School I've been asked a lot lately about how we're going to grow our Authority how we're going to strengthen Our Brands we're a lot of us are just have a little website and we're just like a Blog so how do we turn this into
a brand in fact a lot of people are like companies spend millions and millions on branding we can't do that especially like as an independent blogger how do I make a brand well we're going to talk a lot more about branding over the course
of a lot of videos but today specific specifically we're going to go over a process that we have used to help grow the content on our website as well as to make it more genuine and authentic and actually helpful for users which in the
days of the proliferation of crummy AI content I think is a GameChanger so let's Jump Right
to get more authors on your website I had somebody ask me recently should we be like collaborating a bunch with other bloggers to try to get multiple authors on our site and the reason for this is again specifically Google uh Google um
they seem to be favoring sites that seem more official more legitimate and so like businesses we're putting more of those things on our website that make us
look like we're a real business and you are by the way if you're trying to make not making money yet but that's your goal that's your purpose you're a business so might as well act like it and so we're doing all those things but
one of the things that makes a site look more established more legitimate is when there's more than just one person writing on it and we actually saw in that Google leak one of the things we saw was that Google actually has like a
a modifier they're putting on websites website we don't want our websites to look like that not anymore at least so we need our websites to have more opinions more views more authors because
that's what businesses tend to do I guess so what do we do do we collaborate with a bunch of other bloggers sure I think that's totally fine in fact I collaborating with each other if you
willing to not be so KY and not act like we're all competing with each other we could actually support each other a lot more so to that end if you have a Blog where any of your content overlaps in topic with any of my content on Pantry
preparedness where I'm talking about realistically I'm talking about raising livestock usually on a fairly small scale because it's kind of more for the average person so but a lot of livestock homesteading skills that kind of stuff
if you create content on any of those things and you want to collaborate let's collaborate I'll write some articles for you you write some articles for my website we get listed as authors on each other's websites it's not about trading
a backlink but it is about making both of our websites be more authoritative and have more perspectives more views and more authors on those websites so that's something that I'm willing to do if you want a guest post but you got to
actually like know the topic and write a piece of content That's Unique for my that I'm willing to do that for you we'll make a trade that's one way to do it sure absolutely another way to do it though is to get people to write on your
website who don't already have their own blog and who maybe aren't even writers but who know your topic really well this actually comes back to something we've done multiple times here the very first season of our podcast for p24 members
project 24 the very first season was about camper report and how we were going to take that and monetize it make a lot more money with it and one of the steps that we did in that season was we hired freelance writers but instead of
just hiring writers off of like a writing board or from upwork or writing board or from upwork or somewhere else we hired people who use campers who were rving people who were visiting our website we basically
hey you want to make some money on the side come right for us and it was a perfect fit and we actually had quite a few applicants and those writers were great when it came to the content that they wrote for us for camper report that
these actual campers wrote we got great content we got images photos that they took from their own trips at their own campers we had people who had done them and who took pictures of the whole thing and gave write-ups about it on our
website so today I want to talk to you a little bit about how we made that happen because we did the exact same thing when we started the website for our backfire YouTube channel and now I'm doing the same thing on my project double time
website all right here I am on this website and you can see as I scroll down what's that up here oh look it's a little hello bar is one of the things we call those really I built this just using Cadence theme elements all right
then here what do I want to put on this page I want to give people a realistic saying well I'm hiring a team of writers about 10 I want you to share your preparedness knowledge and I'm saying right here like this I can say because
of our experience here you know this is a fairly new site but our team has built some really big sites with a lot of traffic before so this could be a good opportunity for you to get in early and get your name shared and recognized on a
site that is going to be big so we're saying hey if you want to get paid for preparedness and self-reliance earn a little bit of extra money for some of opportunity and then I just go into it right we're paying 5 cents a word so
you're going to make 501 or $150 based on the article length and really that's kind of how we do it now I don't really worry as much about word count today by worry as much about word count today by the way but I do kind of specify sort of
so whenever I have a freelance writer I just say hey this is a $50 article you write it you get 50 bucks I do expect it to be around 1,000 words long but we Articles you want to write and you write them now the cool thing here is I'm not
I'm handing it to someone who knows the topic so if I have a bunch of gardening who know gardening they get to pick it they get a ticket and they get to write whatever they would write it's so much better by the way because when I used
writers but don't necessarily know the topic very well we're going to get fairly generic advice I want specific advice I want opinion I want experience I want stories I want all that put into this article credit as a writer you'll
Articles you write so they get credit for their work you can mention or link to your social media profiles and even your own website if you have one in the bio so let me show you that I've got it set up here so that the author of the
article in their bio like I can specify their social media profiles right there and so here we can link to his LinkedIn and so I'm just going to put that right there for every one of our fre our freelance writers or guest writers as
you're going to write if you're going to work for me I want you to write at least this on your own website you may have a different expectation you may be like want three articles a month ownership this is an important thing to specify I
like to put it right here right up front so people know but when I bring bring are going to sign a contract and that makes that will make this more binding here I'm going to specify that whatever you write that I pay you for is mine
credit for it but I own the copyright you can't go republish the same blog post somewhere else I paid you for that on the other hand something that I've the past we've said before that any
I don't think that's very fair if somebody took their own photos and they upload them to my website there's their photos they're going to use them for them on their own blog and I don't want to limit what photos they'll put on my
already used on their own website or that they want to use on their own them on Pantry preparedness because then I can't use them anymore no I'm saying whatever on my website you're giving me license to use it I can use it as long
10 years and say hey that was mine tick it down you I mean you can you can ask it down you I mean you can you can ask me to but legally I won't have to do so you get to keep ownership of your own of all your other media but we are licensed
to use it cool and then other legal stuff basically we're like this is a freelance gig you're an independent contractor we'll send you a $199 tax form at the start of the next year this is owned by income School LLC now you
pay someone to write an article for you when you have ai ai can write an article for me and yes maybe it's not going to be perfect but I just you know add my own personal flavor some of my own anecdotes maybe some personal stories my
opinion and and we're good right but again like we talked about in the very beginning I think there's going to be real value in your website having multiple authors on it but realistically like we're at the point where Google's
media profiles for these authors like if profile for an author then it's easy for Google to look and see oh that's a real and steal other people's social media profiles and pretend to write under some
for just do things right and don't lie about stuff and that's going to make your life way easier all right that's a good rule to live by by the way don't lie a bunch so now I have this application
form this form I just built on jot form jot form is a really good form Builder Builders out there and we even have one tied into our CRM and everything but I
really like jot form for a lot of functionality this form itself took me like minutes to build in fact what took the longest was me just like customizing these questions right if you want you can even build your forms so that it's
like one question and then they click next next question next next question click next so it's like one question at a time I kind of prefer one longer form application really so that's my preference all right so they fill it out
they click submit I get an email I look it over what am I looking for I just want to see that they have actual experience and in their like their questions I want them to have written more than like 10 words I want to see
that they are capable of writing if they seem like they probably have the their social medias in fact I was going to add that I think I'm going to add one text box here but it's just like paste in here links to all the your relevant
social media profiles but the idea is try to see do they have reasonable experience if it seems like it could be a good fit and they like actually thing that I'll do is I'll give him a topic to write an article about and I
article but it's a trial if I'm not going to hire him I'm not going to use their article so we don't need the contract before that if I decide I want have them sign the contract which gives me permission to use that article so
they write an article if you want to you can give them some basic training on how to write in the way that you want them to write we've done that in the past by filming like a 20-minute little video it just kind of walks through like here's
you can write these different types of blog posts and they need to have these different elements and here's the tone I'd like you to take but of course be could set it up in about an hour and a half I've been meaning to do this by the
way for like two months and now that this is like what I'm showing you in YouTube videos it's like actually giving me the time to actually do the things on my website that I need to do all right so now we're going to magically get a
whole bunch of applications right no that's actually probably not what's while maybe over the next month we might get one or two and that's okay uh especially right now because Google's not sending any traffic to anybody but
reasonable traffic actually from being in Duck Dugo we've got traffic from the even go mention that over on the YouTube channel for this website like hey if you make content or want to write an article or something like that go check this out
going to be able to get some some applications over the next little bit and that's going to help us one be able to start to add more content to the help us add more authority to the website and more opinions and more
different perspectives to the website which is going to make it a better following me on this journey of course we're going to make videos all the time things related to content marketing internet marketing what's working today
how we're going to build successful Brands but this is the case study of the brand that we're building right now and I think it's going to be awesome and if that I talked about in this video like the Cadence theme jot form um I'll put
links in the description because they're awesome tools and I use them both all found this helpful then I think you're going to find our other videos helpful so go check out that one right there um
because I think it's going to be super helpful for you we'll see you all there