Endless are the possibilities on YouTube, especially when you've been on YouTube for a while. However, sometimes you kind of get stuck in a rut and ultimately you made some really important decisions to see massive growth. And if you are on this live stream, welcome. If you're new to me, I'm Daryl. I've been on YouTube since 2005. Uh, and I'm obsessed with YouTube. In fact, I just am about ready to finish my book, The YouTube Formula, uh, version two, uh, 2.0. It's coming out this year. Really excited about that. And I've been really in in the trenches when it comes to YouTube. And I'm obsessed with it. And I I assessed I'm obsessed with the details of the data of really understanding how it translate into success. And so, um, every once in a while I just kind of get this wild hair and I'm going to come on and talk YouTube. And today we're going to do just that. um especially if you've been on YouTube for a while or just starting out, there's decisions that you need to make to really understand that how the platform works and leveraging it in a way to uh not only grow but to explode in certain new audiences and so on. So really grateful to have my friend Ry Guy Rocky here. How you doing Ry? >> How's it going >> man? I am just excited to have this conversation today and um I just for those that don't know who you are, would you just kind of give us a thing of what you do on YouTube and we'll dive right into your your data? >> Sure. So, uh I'm pretty much the biggest Minecraft nerd you'll ever meet. I love the game. I've been obsessed with it for over a decade now. So, um I've been making Minecraft content on YouTube since probably 2011 now. Um and it hasn't stopped. I've kept making Minecraft content for over 15 years and uh I I wouldn't change it for a thing. It's been honestly a blast. >> And you've you've seen the evolution of YouTube. I mean, a lot has changed since 2011 uh to today. There's a lot of great things that are very positive for the creators and other things. It's kind of a struggle. Um and uh what would you say the differences of of starting now versus then? Um, for people that are just actually looking to pull the trigger, >> I mean, the biggest thing is discovery was awful back then, right? It getting getting people to view you was near impossible. Getting people to see your content was near impossible. It was all about, you know, tags and tag manipulation and SEO and well, some of that tags don't play really well, but you SEO can, but you get what I'm saying. the weight of those things is so minuscule today comparatively to where it was back then that it's it's just a different game. You know, people are looking at we have way more data to work with too. So, it's just it's just totally different. >> You know, for for me, um 2011 was a very important year because uh basically it was a view-based algorithm. Uh people were gaming it. YouTube's like ah freaking out because there's uh money involved and you know you you'd have all this clickbait and whatever and they would actually get the money and so YouTube uh had a big decision to make and in 2012 that's when they actually did uh their first beta test on taking AI to understand uh the viewer and and be able to predict what the viewer wants to watch. And when that happened, um the the the the the powers that be that made the algorithm um and and the AI um they were afraid that they were losing their job. And it's really pretty funny because it's almost 2011 this time is when it actually started and in May it was just tanking. It was just like it was getting worse and worse and worse. And then in May it just it it skyrocketed. It was just like it took off. um it just needed to get some data points of really understanding who viewers are, what they watch, and then start collecting it in in a unique way. And then that's actually when the YouTube formula was actually created because now there's a replicatable pattern if you are a content creator on YouTube that you can use to really leverage YouTube to grow and and make a sustainable business. And so, uh, for for me, I just I'm grateful for this conversation because I think there's a lot of people that, uh, are going to learn from from us looking at your data, and I'm grateful that you're allowing us to look at your data. Um, now, now, um, you you how many channels do you have? I mean, you have a few, right? >> Active right now. I think >> I've had I've had I think there's like nine in total, but three that are active right now. >> Okay. You got three that are active. The one that we're looking today uh was just launched in September, so in the fall. Um and and now you're kind of getting some rhythm down. Uh we're going to take a look at that. And what was the main reason of really focusing in on, you know, the your your main YouTube channel, but now doing Ry Guy V2? >> Yeah, we we started to notice um into last year. Um talking with Daryl was one of the reasons that we caught it. Basically, we saw our audience kind of splitting into two different groups. And we found out we had a younger demographic that watched us and we had an older demographic that watched us. And they were kind of fighting each other um on videos where YouTube was like, "Where do we send it? You have this younger audience. You have this older audience. Sometimes it would send to the younger group, sometimes it would send to the older group." And we were starting to our own data wasn't even logically lining up with where it had in the past. and we we kind of had data points that just weren't making sense. So, we figured we'd kind of hit a point of channel maturity where we have both audiences, right? Um I I I have a a thing where when when content, especially in gaming, goes really viral. At first, it's an older demographic that kind of has that that viewership, but then as it gets more viral, younger people start trickling into it. And now you have a younger audience and an older audience. And I realized I'd be throwing away one of those audiences if I wasn't careful. So >> yeah, like I want to I want to say that because uh most people first off wouldn't even think about it. They just want views. They don't care who watches it and and here you are uh now concerned about the audiences. Like why why is that so important to you? >> Well, they're they're my viewers, right? So I I I love to entertain. Like I'm an entertainer at the end of the day. So, I I I don't want, you know, someone who um I've built a relationship with online, who subscribed to me for a certain type of content to feel like I'm suddenly just tossing them to the side, right? I want them to still feel heard because it's that thing of how you make someone feel is how they're going to remember you, right? So, my goal is to always make someone feel good coming out of our videos. But if the video is not made for you, you might not get that experience. So that's why we started diversifying the channels and moving the audiences in a way where um our main channel which had that older and younger mix, we just kind of wanted to keep the older audience there but still have content for that younger pool. So we started a new channel where we were doing a lot more um content for that for that age group. >> Yeah. And and here's here's the lovely thing about YouTube. Um when YouTube actually looks at content, they're not looking at channels. It's just basically looking at individual videos and how viewers engage with that video and what they do next. And they're trying to understand that data relationship of the viewing patterns. And one thing that I found is the first like if you if you make an amazing video, the first thing that YouTube's going to do is seeing who's watching that video. Where are they watching it from? Like what what device type is it? TV, is it mobile? You know, how are they engaging with it? And then it's going to say where are they watching it from? like in the sense of traffic source. Um, and and ultimately they're making a lot of decisions based off of that because every different traffic source is a different algorithm and and it's going to serve differently. So those that are on TV is going to have a different viewing experience than somebody that's on mobile or even on tablet or desktop. And so in that in that nature of it, um, YouTube will do two things. number one is going to suggest something and there's a high likelihood if you actually have similar keywords, similar type of videos, there's a similar type of experience that YouTube's going to recommend that video because of the data of viewers going from video to video or that similarity and then they're they're always going to promote your channel first if there's if there's content there. If it's not, it's going to look for another YouTube channel that has similar uh audience or viewing patterns and it's going to recommend that. So, the cool thing about what you've done is you you you're capitalizing on the viewership, but it's just saying, "Hey, if you like this video, here's more audience or here more videos uh for you for a certain type of audience." And then ultimately, they're going to the right type of channel. And then that that actually helps uh YouTube basically define who your avatar is so they can start ramping up and exploding uh when it comes to uh predicting what the viewer wants to watch because they're not skipping a video. They're engaging with it. So should we uh go into the data? >> Let's do it. >> Love it. This is like some of my favorite uh parts of all time here. Um okay, so we are in your brand new channel. Uh it's couple couple months old since September. Um and uh you already have in in the last 28 days uh 1.8 million views. Now I just got to do a couple things that I normally do. I like to look at what's actually driving the traffic and why. Um looks like your latest video that you put out today um is it you get a nice little bump and what would you say that you get normally in a 24-h hour period with a brand new video? Uh on this channel it averages uh usually around a 100,000 in the first 24 hours. With this channel videos tend to pick up in the around day three to five. Usually if we upload on a Sunday um on Wednesday we usually see a second pickup. >> Yeah. Yeah. Yeah. What what I love about this is the type of content I can tell is is meant for a younger viewer. um and they're engaging and it looks like um I I always love to see just keywords of how you're using keyword structure um the I survived or upgrading series that you have. That's that's that's great. Um I want to go into now this is where um I really like to nerd out uh more than ever before is in the audience tab. Like if there's ever a place that you need to get comfortable with, it's in the advanced mode, but also in the audience section of advanced mode. Um there's just so much information here. And uh this is this is how Ryan, this is how we were able to define your split audiences and what they were engaging with and we were able to kind of uh group them together to validate our assumption because it was an assumption at the time, right? Once we were able to group videos that would respond to our older demographic versus a younger demographic, we just we saw a huge extreme difference and and this is the reason why you started uh this channel. So, a lot of people u would look at this and they're like, "Okay, this is great. I don't know what I'm looking at." But this data right here is by far I was I was actually the most excited for uh one feature of analytics and it was real- time analytics because then I I could actually in real time make decisions that was the most massive change ever in the history of analytics for YouTube. Uh the second is this um it's not even like there's not anything remotely close because they're starting to tell you about your viewing relationship um with the content. And you can see right here you have new viewer 53, casual viewer 43, and regular viewer point uh I'm sorry, 3.8. Um now here's here's a thing that you might think, Ryan. Um and you might kind of fall into this trap. You're like, "Oh man, I'm not getting regular viewers yet." Do you have that thought? Oh yeah. >> Okay. Well, >> it's only 3%. So, >> yeah. I mean, it's just like 3%, right? So, it's like this is something that you need to understand. You don't have enough life on YouTube to give you the accurate number right here because if you roll over, it says watch your channel in six or more months. So, they have to do six or more months continuously like and you know, you're just barely coming to the threshold of just starting. So, as you start seeing this, uh, you know, uh, go from month to month, that number is going to get higher and higher and higher and higher. Um, and so I want to I want to dig into this one because there's a couple things that I look at. Number one, uh, new viewers who have returned, that that's telling me when new viewership, uh, watched a video, when they go back and returned and and, uh, come on to YouTube, they actually clicked another video of yours. And you can see very high, very high. This one's still uh gonna come out, right? And that's uh very high, very high, and moderate. Um and and you might say, well, how how does YouTube know this, you know, but it's still collecting data and and as it collects data, um it's it's basically uh you know, grayed out a little bit, but you're able to see as soon as it's ready to go with enough data set that YouTube will actually do it. But right now, it's going to be a very high video. And so coming into this um you can see um your top performers of when they uh released in the first seven days. Uh this is in the first 24hour view. So uh ultimately what we're trying to see is you know is is the viewership engaging with your content and are they engaging on a on a very deep level. So I want to show you one thing and this is this is like my my favorite of of all time. Um it really is. I want to I want to go into a video. Let's do this. Uh 100 day hopper. Well, in fact, let's do this one. Which one's this one? Uh 100 day school uh school god. Uh let's see here. Um let me do that one. And when was that released? Right there. Okay. Yep. Yep. Okay. So, I really I really love this. So, most people look at just this graph right here. And this is what like this is what they used to show. Um, and and they still do kind of in the audience tab, but this is there's some power here. Have you played around with this? I know you probably have because >> you you've been a student of mine. You know, you know, >> a long time. >> You know how this is, right? Um, but I really like to to break it down on the viewing relationship and and now we're able to see um the type of viewer that's coming in and how they're engaging with it. Uh you can see very specifically new viewers was 16 minutes. Um and regular viewers is 21 minutes. And so you know the more devout they are the more that they're going to consume. Now you might say well it's it's based on the views and it's you know only 4,000 views or whatever on this one. Uh but the reality is is you're starting to grow your base and there's not a lot of regular viewers in data the data set that YouTube's looking at. But realistically, this number, you're going to see it increase and in like 2 months, you're going to come back to the same video and it's going to have more data on this because of all those casual viewers that YouTube's qualifying as casual viewers coming into this vein. And so, you know, there's some real power to really understanding this. Um, and and for me, I like to look at a couple key things. Um, I I can see, oh, I'm I'm not as engaged with new viewers. New viewers are really powerful here. Um, and if you notice that if you if if we could zoom in, we can't, but you could see that uh 44.4% new viewership uh but only 38.7 uh uh you know regular viewers. And so some of the regular viewers weren't necessarily uh staying on as long as new viewership. But then then it crosses right here. So about 11 minutes in is it it basically separates the uh tolerance of the view for new viewer versus casual and regular because you can start seeing those kind of go go up from there. Um so just love that and and realistically um there's a lot of of things that that I look at. Um in fact let me let me do one more. Um let me do the detailed activity. This is like one of my favorite uh I I I love to nerd out over this um because you can see literally when they stopped watching. Um so I normally would uh look at very specifically the uh hook. Uh that's where everyone stops, but this is where I want to see where they stopped watching. So they stopped watching. There's a there was a um you can see uh there's like a drop off right here. Mhm. >> And and I would want to know like at 20 minutes like is that are we going to see uh retention change um you know when it when it comes to uh let me go to 20 minutes right here. Yeah. So right here. So we actually right right here you can see that we lost both the casual and regular viewer just a little bit. It kind of dipped. they might have they might have hit the the button twice or whatever to fast forward on it to get there. >> And so I always like to see, okay, what was going on here? Why why is that? Now, this isn't a big uh a big divot, but uh mo most people they would they would see it um uh let me get the detailed activity again. Most people would see something like this. Um you know, maybe midv video or whatever. You can see like right at the very end there's one right here. Of course, there's going to be one like that, right? But uh this is a great video. I I can see it's a top responder on it. Uh but ultimately uh this helps us truly understand um you know the relationship of new and returning viewers and then we can break it down to um the uh regular viewer casual viewer and and we can see exactly this is really interesting too. your new your regular viewers uh going up right here and your casual viewers going down on that that part right there. >> I also notic they cross around that 20 minute mark where that decrease happened. >> Yeah, let's let's uh see what Oh, I know exactly what that is. >> Well, please do tell. >> Yeah. Um, so we're preparing for a challenge there and I a lot of times with our audience, so basically in our our thing, it's like a 100 day formula. Um, we put challenges into them that I have to complete. One, this is one of the challenges, but I think we were way too slow getting into the challenge. It was just like in there. Yeah. Yeah. Yeah. It was too much buildup leading into it. >> Yeah. No, that um that that's always good. And it's just those small notes. if you start seeing, hey, this is a repeatable pattern, then you just fix it, right? Um, it could just be a one-off issue, but it it sounds like you have some experience there. Uh, >> it's not the first time that's happened. So, that's that's actually a pretty normal thing for us that popped up. >> Now, um, most people would always look audience uh by age and gender. U, but this is where I love to nerd out more than anything else is this watchtime hours. Mhm. >> Um I I like watchtime hours and um like I I think you and I have had this conversation several times because uh you know way back when you were doing shorter videos that was kind of the thing and I'm like nah you know that's not necessarily the best and there's a different viewing experience. You get uh you know multiple ad fires if you do longer videos and everybody's like oh okay we'll do 10 minutes instead of whatever. uh you you're doing like an hour plus on these, right? So, it's like a lean back experience, right? And and they're going from there. Now, what I noticed here is um you're you're looking at 25 to 35. Okay. So, this is what I need everyone to understand. Um we have uh older accounts here, but that translates into young kiddos. I mean, they're they're just they're just actually your your age demographic. Now, um I I know for your other channel, you actually had more that that uh you had more of the uh 18 to uh was it 13 and >> Yeah, it it was 13 to 17, 18 to 24. >> Yeah. Yeah. That that was a higher one. But now you're seeing, okay, you're getting the right audience here. Um, I uh I love the watch hours because the momentum of watch hours, like when I when I come and digest a channel, regardless of what it is, um, this is what I'm looking for. I'm only looking for this green arrow and this green arrow right here because if this green arrow goes up, this green arrow goes up, too, you know, and so when you're when you're really breaking it down, I I love that. Um, and it and it gives us so much. So, let's um let's go ahead and validate a couple things. Um, one is knowing that, um, if your channel is performing properly, um, of course your main channel is going to be there, right? >> There's going to be crossover >> and there's going to be crossover, right? And and this is what I love right here is I can start seeing which one's going to be with regular viewers. So, we can actually go in detail and and we can we can start filtering out, you know, if we want um uh regular viewers um we can start filtering out what videos are responding and how they're responding to it. Um so, so do you remember uh I I told you that um the returning viewer number was really low and you're probably thinking they're not as engaged. Well, this this report tells the complete opposite of that. Um, you can see the 42, uh, 325 uh, watchtime hours. Like, that's a lot. And, and you can see they're starting to engage and some some as high as >> 34 minutes. Yeah, that's crazy. >> 40 minutes, right? And and if we if we do that on an average, I want you to look at the average view duration when I click off this goes back down to 18. We could do casual. Um, let's do casual real quick. So, you can see it starts stepping up 18, 19, 20, whatever. And then it it goes up. Uh, let's do new viewer. And, um, love this. So, 16 for new viewer. So, so you can see the more that they're engaging with you, the the higher that that um they're they're doing uh when it comes to that the more that they're going to watch your content. And of course, you're like, "Oh, that's that loyalty." But it's around your ecosystem that you realize, "Okay, they're going to come on. They're going to get get used to me." And then we have a high probability based on your other data of certain videos that they're going to actually click on when they go to YouTube because uh their viewing session um they might be able to get two or three videos on YouTube. Uh yours might be one of the three. You might be lucky to get two of the three in that viewing session. >> Yep. >> Um just because of the nature of of the content. Now, um I love breaking this down and there's so much we can get into with all this data right here, but but the reality is um I I want to know more about this specific viewer. And let's let's go to new viewership. Um I we want to do uh let's do this one right here. There we go. Um so the new viewer, we can see uh where the new viewer is coming from and this will surprise a lot of people. Okay. So, the number one traffic source for new viewer is suggested videos. Okay. Um if we if we click off on this, you can still see, okay, um from traffic source, suggested is number one. But in in especially in the kids space, um you're actually get more views off of suggested videos than you are a browse feature. Browse feature is going to elevate that new video coming out. Like right now, your momentum is about u 100,000 views in the first 24 hours. And then and then it's going to evolve as there's more momentum and more consuming. But the the uh X factor right here is that s suggested videos because when they're watching it, it's going to elevate that as well. Um and then that's where um not only the new viewers are coming in, but the bulk of your viewership is coming in as well. And so what does that tell you? Um as a content creator, it you know, knowing that suggested video is your number one traffic source. I mean, beyond just I mean, we we've obviously established younger demographics tend to come from suggested more, but I mean, for me, it just tells me that I'm a for lack of a better term, second thought. Um, yeah. Yeah. I I would say it's you're a second thought. You're not the first click. But then two, if you want more views, if you have a bigger library, um, it's going to it's going to recommend. I mean, that's basically where that's at, right? So, it's going to recommend. You can see that even with casual viewers, it's like 46% Mhm. >> Um versus 48 on that one. And then we do uh regular viewers. >> You watch this drop a little bit uh to 41. But but it's still like you're getting 41% of the views uh coming from suggested. Now now if you notice though uh browses is not too far behind and that and that's really good u from from my point of view when I when I start to break this down. I I want to truly understand the nature of who's watching what and why. And then ultimately there's another let me let me give you one other thing that I love is I love the average percent viewed. Um and then and then I also like unique viewers. Um and sometimes it doesn't give me the data for unique viewers because you have to kind of manipulate it a little bit. >> Um but you can see that um um the average percent viewed it shows us. I mean that's decent man. I mean, you're getting more more viewership and longer view view duration um on suggested. I mean, you're 21, but you still have a couple other Well, no. I mean, they're they're um 21 is your your most right here. And then your end screens, which but it's only 63 views on that one. >> Yeah. >> Yeah. >> Okay. Well, um let me do this one right here. Okay. So, um, you you know, I don't really care too much about the vanity metrics of subscribers. Like, like you could have a ton of subscribers, but we want >> I don't look at it anyway. >> We want to get some some good viewership, right? And so, um, I'm I'm looking at at this as an indicator. Um, you see how it kind of starts to lift, um, with that new content. So, regular viewers are actually consuming more. And I I think you're going to see uh now watch the same thing with casual. Um so casual um came down a little bit on it because cuz what you were getting is uh the browse feature traffic that was coming in. You had a little bit more on that and then it it kind of kind of flips and then it kind of will will either uh have that baseline and then start it to lift up after a little bit of time. But let's give it like a 90-day view and let's see what's going on with this. And this is fascinating. He must had a video just pop off with a new viewer. >> Yeah. Yeah. Yeah. It's happened a couple with a couple videos. >> It was It was this video right here, right? >> Yeah. Yeah. Yeah. That makes sense. >> Yeah. Yeah. Okay. So, um this um this is probably the best graph to explain uh pretty much everything about YouTube. So, you can see that if you have something pops off, you're going to get that suggested, right? So, the suggested traffic's going to increase as well. that's generally that um is being done through new new viewers but also casual viewers. It's kind of lifting that as well, you know, across the board and then it kind of drops down right there on that one. That could just be the nature of of that video. Um okay, so like all in all, um when do you release? You're like once a month on this channel or what what do you >> one once a week on Sundays? Three times a month. We usually have to miss one at some point just because to make sure that main channel gets at least one out a month. >> Okay. Okay. So, let's go to this one next. Um this this is probably one of the most deceptive uh you know uh pieces of content right here. Um in in the data set um not as bad as one out of 10, but it's pretty close. Um because because what we're seeing is what your audience watches. So generally it could be one video that just pops off. Um now you can see that uh you have a few that are on your channel of course. Um and this is your main channel. So you can see okay you have older content. Um I would assume that you're you're attaching your end screens to the new channel on some of this or is this just all suggested? >> All suggested. >> That's so great. That's so great. And then you can start seeing the type of shorts. And I don't I know you don't do shorts on this one. >> Um but what would you learn from this? I mean by just looking at this shorts tab. >> I mean right off the I'm getting kind of different things from each each one if you will. But I mean one off the bat I mean I can tell my my fans are really into characters and character-driven content seeing as two of them are related to characters. One's Devil Fruits from One Piece and then it brings up Marvel down at the bottom. So that shows like a real tie to like power fantasy type characters. >> Y >> um obviously 100 days that first short kind of lines up. It's a 100 day short 100 day content. So that kind of lined up. And then >> actually even even the other one, one of them is Naruto. That's power fantasy. And >> yeah, super power fantasy on that one. So >> and then the last one where it's the man, the myth, the legend is talking about her brown. I can tell hashtags and we use him as an antagonist a lot in our videos. So >> Yep. Yep. Yep. Yeah. There's there's some really good information on this. So, you're you're aging up your other content. Like, Invincible is pretty brutal, man. No. Yeah. That's that's the goal is like we're trying to really have that separation of like, you know, because Minecraft is such a wide audience now, you know, that you don't you don't have to just make content for kids. You can kind of do it for any demographic you want within that scene because a lot of people play, we've talked about this past, a lot of people play Minecraft for nostalgia. >> Yeah. Yeah. >> Watch it for nostalgia. >> Well, let's let's kind of break down uh you know, you know, kind of your plan, what to do next and so on. Um, one of the one of the things that uh, now that we have access to a lot of data and we're starting to understand the viewer um, very specifically, you have set buckets that you're using. You have set uh, set formats of videos. So, you have I survive challenges for 100 days. U, but then you also have series within that. So, like um, you had your god, you know, ender god uh, series, your god series right? >> Yep. Um and and what are some of the other ones that you have just so that we can have uh a little bit deeper discussion on um you know how how YouTube works between keywords >> and then also how it can can gauge us if if it's something that we need to you know push the pedal down do another video. >> Yep. Yeah. So I mean within the 100 days we kind of put it into three major buckets. There's character 100 days, which are we're gonna find a popular character um that fits the age demo of the channel we're doing it on, and we're going to create a mod around that character to put that character into Minecraft and then create a story around it. That's that's the first bucket. >> Okay. >> The second bucket is related to at least on this channel is go what we call the god series. So, we're creating gods of Minecraft, a whole lore of like, think of it like Greek mythology in Minecraft where we're creating this array of gods that all interact with each other. So, like we we had a story line of the nether god doesn't get along with the skull god and stuff like that. Um, and then the final bucket is what I call survival 100 days. Now, we don't do that one often on this channel. Um, but a good example, we did one on Christmas. Um, and it those ones are really really really for lack of a better term, they're easy to film. It takes about two hours. Um, and we can get them out pretty pretty quick on those. And so we it's it comes down to just survival characters or um right now gods for this channel. And then on the main channel it it's a little bit different. But >> yeah, so uh this this God series of course is still bringing in some decent views. Um, uh, one of one of the goals that I look at, uh, for real-time analytics is, uh, momentum, right? And so, when you first started the channel, it's kind of hard to have momentum off of, uh, you know, more than one video. Um, you know, you have one video and then, you know, it gets to two. And now that you have a healthy library here, um, and you're adding to this library, it's like, okay, how many can we how many videos can we get uh, in triple digits, you know? um just going just really connecting and going, you know, um how do how do we actually handle that? So, I I like to look at all the way down here, the 25 videos, and say, okay, can we get all triple digits and then can we move to to four digits, you know, uh can we get thousands of views uh on that? Um now, you might think that it could be impossible, but it's all about the data relationship uh out of the gate. And and a lot of people don't um put a lot of weight into this. I know you do because like we've we've had tons of conversations over the years and and you're very specific on your your wording. Um you're also very specific on your AB testing that you I'm sorry, your thumbnails that you do. Um I I want to have you kind of just take a minute and talk about your process of uh solidifying uh you know, okay, this is we're going to do this bucket and and then two, we know that this type of thumbnail is going to convert. Yeah, I mean our I will say we have changed quite a bit of how we do thumbnails in the last year, especially with AI kind of taking over. We use a lot of AI tools for ideiation on thumbnails now, which has streamlined that process quite a bit. Um >> say that you're probably saving what 40 hours a month now. >> Oh, it's an insane amount of time being saved because I can come up with a hundred concepts in five minutes. So, so a lot of times it comes down to I mean nowadays it comes down to just knowing how to prompt the AI and get kind of the result I want. Um, but it it really does start with um we have a what I call the green light process, how an idea gets green lit and it just has to meet depending on the channel certain criteria. So if it's a character video, just because that's the one I'm the most used to doing and consistently doing, it just has to meet five main criteria. One, it's for the right audience. So, this is meant for the younger demographic. Um, two, are there enough interesting challenges to keep a video going? So, if I'm upgrading as invincible, if I'm just constantly getting new powers, but there's no challenge to it, then it will never work, right? There has to be that that audience has to see you, how does he overcome this? Oh, he overcame it. That that sort of feeling internally, right? Um, the third criteria is actually based on length. Um, this is just a data point thing. when you look at length of video, there's a um I can't remember who posted, there's a great uh identifier which is like certain lengths of video just perform a little bit better in general. So, we've been aiming for that. We found an hour 10 for us is like a sweet spot. Um when we go over an hour 30, the audience doesn't tend to click as heavy. So, our our rule of thumb is anywhere from an hour 10 to an hour 20 is like to get instantly green lit. Sometimes after um we film it ends up being more than that or less than that and we can kind of we figure that out at that time. But length comes in as that third big thing. And the other two things are actually really simple. >> Um it's just I call it the kid test. We go to our Discord. We we post the idea and we go would you guys think this is good? Even if like we've already kind of started piecing it together. We just want to get their opinions from the public and they give some great opinions >> and and they give you ideas too to enhance the it's just so great. Yeah. Yeah. >> It it using the community is the best thing. And then the second thing is off of the community. Once the community's given their opinions, it's tweaking it based on their advice. So their advice has been killer. >> How big is your Discord? What what do you have going >> Probably like 20 or 30,000 people right now. And then when you respond to that, are you doing a smaller group of the 20,000 or are you going out to all the 20,000? >> Um, different groups. Different groups. So, usually I will uh we'll do we'll do big pushes, but we save that for kind of like content related things. Um, it for that one we tend to stick with member the membership groups or um we have a big group of volunteers that help with our videos. Going to them is quite useful because almost all of them are super fans. So, they know our content so well and what works and what clicks and what doesn't. So getting their opinions has been huge cuz I used to actually like a a clear decision example that I thought the audience didn't like, which was characters that were, for lack of a better term, they were kitty roleplayy characters. Like they kind of talk like this, you know, like all right. >> And that I was like, they hate that. No, they apparently love it. In Discord, I I I was like, do you guys want us to like m change this out and make it less cringe, if you will? And they were like, no, no, no, no. Like that's why we watch. >> Yeah. Yeah. Oh, okay. I won't touch it then. I won't touch it, you know. So, >> yeah, it's uh it's it's fascinating. Um, you know, there's I I can't tell you, Ryan, like how many people I've actually talked to that is so hellbent of saying, I know my audience. This is the way they like it and they never really talk to their audience. They just see the data, right? And there's like, okay, there's another data point. There's that human data point that you need. uh you can get all the all the uh metrics here, but all it is is is a good assumption on on uh things that you would consider and to validate that sometimes you need to talk to a live body or you know through Discord or whatever. Um one of one of the things that I love uh and and YouTube's just like so many great tools right here. I mean you can start seeing some spikes on on this um and that that's a massive spike man. I mean that for for those that don't know when you see a spike they rewound it watched it again um and or they uh shared a link to that specific moment um you know that that came in um and so it's really really interesting. I want to play this out if >> correct me if I'm wrong. Couldn't it also be a skip section like >> it could be a skip section but it dip a little bit. >> Okay. Oh, >> okay. I I I get what's going on here. >> Yeah. Yeah. Yeah. I It is It is It's a rewind. So, you'll you'll see a dip. Um and and that's where this would come in if we'd hit the dip function of it. That's when you're starting to lose people. People will just kind of tap tap >> 10 10 second tap. So, >> um, but do you know you know what that was then? So, that was more the the mystery and they're seeing this the reveal. >> Yeah, that's also the first time they're seeing that room and that was one of our most I would say Mr. Beastified looking rooms that we did in this video. >> Yeah. >> And it's very much a like this this challenge in this video felt the most like a Mr. Beast challenge. Like you're just picking chests. There's different amounts of money in each chest. You got to get the most money. It's that straightforward. >> Did Did you like this is this is great, man. Um was this released around the time that he was releasing um uh Beast Games or was it uh >> No, we we we we actually did this as a test video. We got without going into too much detail, we got a new software to make Minecraft mods and uh this was our first test on it. We were just like, let's do a Mr. Beast video and test it out. We're going to need Zach. I got to do a mod for a project that I'm working on. But this is going to be great. This is so good. So good. So, this is another one that I like to look at is like who's recommending what um where's that where's that traffic coming from? But yeah. Yeah. Well, I I think all in all, um, what what I what I would do is just be very mindful of of the older videos. And I would say where this is a newer channel, your oldest video is maybe the first year, the end of the year. Uh, so anything January uh or or prior is is be looking for another type of of things. So like what I would be doing is like, okay, learn from this one. Maybe there's another police mod that is coming up or whatever that you're doing on it. Uh because it's like November 30th and all that's going to do, I mean, it's just that constant view that's coming in >> and then and then when the new one comes in, gets more traffic and then it's going to lift your um it's literally going to lift your channel. Uh especially with the keyword of I survive, but also the police uh you know, in that in fact, let's go a little bit deeper into this. We've thought about doing the counter to this, which would be like surviving 100 days as a actually No, I think we did. I think we did release the counter 100 days as a robber. >> Yeah. Yeah, that that'd be smart. That'd be super smart. I would just make sure that uh in the description having the police, you know, have robbers evade the police or whatever. >> Okay. >> You know, just just so you have that that uh data tie out of the gate. I'm gonna just do um first 24 hours. Yeah. Boost coming from casual viewers on that one, man. Just right out of the gate. >> Yeah, it was probably a lot of that police audience or sorry, that is police. We did release Robert. I can see it there on the right two months ago. We didn't end up doing it, but this is the Let me just made some money off me. Maybe >> I got a little Hey, got that penny. >> Yeah, but you didn't do you didn't do what I said on this one. So, I >> I'd go back and and just >> um just like moving forward. It's just like if you can just have that other layer of a keyword and then two having I know you have your channels but like having that specific video being tied you'll have a higher probability it's showing up you know over over on that on that suggested >> now what would you what would you now do you think it's worth updating this description to like even to just today like putting in >> I would because um you're still getting data and then what I would do is like change out the end screen hit to that to the police one, right? >> Um and and you just basically talk back and forth and then I don't know if you pinned a comment. I I like to pin comments on it. Um just just saying hey because you can see it's coming up right here right? >> Uh but just saying hey this is available because like you'll have when they're in that kind of I'm going down a rabbit hole viewership. Okay. Boom. They're ready to go. Right. >> Yeah. No, it's it it's a great idea. >> Yeah. I generally don't like to mess around uh too much when something comes out and it's performing. But in this case where it's a brand new channel, we're trying to get a data relationship. The more video views that we can get from that's coming from suggestion, I want to tie that together. >> Sure. >> As tight as we can. So, it's just like add, you know, will they evade the police or something, you know, and then and then two, just having a link in the description and then probably a pin comment. >> Okay. >> Yeah. And I'll do that for all I think that's great. I'll do that on all crossover episodes whenever we do a crossover video like that. >> Yeah. Petition to bring back OG hunters such as unicorns. Yeah, they they yeah, they want uh we had an old character named Unicorn Man who was like a superhero in our videos, but the uh the actor he has >> he has left YouTube. So, unfortunately, that is something I cannot give. >> He's retired. >> He is retired. >> That's so good. So good. >> Man, I um I just love the detail that we're getting. Um especially especially this. Um so here we have first 24 hours. I'm going to go ahead and just do the first little bit. Let's see. That would been the 29th. Okay. So, uh th this is um this is really good data, Ryan, uh that I like to look at. Um, number one, uh, when when a video comes out like this, um, and and day two it just barely drops. I just I just know that it's still being recommended. It's generally not coming from brows feature, it's coming from suggested. Um, and then and then to have it rise back up about 7 days uh, six or seven days into it. That tells me this is just going to be one of those banger series uh, cuz it's literally doing everything we want to do. So the by this nature right here, okay, I can guarantee you if you do another police series and another robber series, I do the police one first. Uh but it will elevate it because what this does, it's going to recommend this one guaranteed. If they watch the new one coming out, this one's going to be tied to it because it's one of those rabbit hole videos and it's a good performing one, too. Um, >> now you would you wouldn't call it the same thing, right? It wouldn't be police again. It would be like SWAT or something along those Probably I probably would be more apt to put it in the description, the police. Um, I'd probably do SWAT for sure. >> Okay. Or or cop. I can do cop. >> Cop. Uh-huh. Yeah. >> Okay. >> Yeah. But but once again, uh, you know, make sure that this video and the robber video would be in the description. Pin the video that you want to be suggested. I generally will do it off of the end screen because you have a really high conversion on end screen over to it. And YouTube doesn't just they just need just a few uh few minutes of of watching a viewer. So like if they're coming in doing 26 minutes, what they do next is that that mark of oh okay, they go watch another one of your videos. Well, guess what? Magically starts to tie together with those types of viewers. It just it just does. So, um, and then, and then this is always good, too, because this is showing me right now based on the first, you know, less than a month, 28 days, uh, the types of, uh, viewership that you're getting. So, Robert, of course, um, surviving Christmas because of Christmas time, of course. Um, >> you'll notice that one wasn't 100 days. It's the one time we didn't do 100 day in the title. >> But that's not that's not bad though. I mean, >> that was honestly our first test of it. Um to see if we could start getting out of just always it being stuck in that day format. Look at that. Um let's let me go. So, what does this tell you for Christmas? >> People were loading their homepage and they were clicking it because it was around Christmas. >> Christmas and it's not getting that much suggested. Usually, it's flopped, right? Um, and so it could it could say, "Okay, once Christmas is over, you wasn't seeing as much engagement on it." Let me see. >> Makes sense. >> Yeah. I mean, you're you're dropping down. Get a blip right here. Um, I I'm a big fan of, you might not know this, but I'm a really really big fan of uh uh traditional content. Um, so things around certain seasons, uh, you know, it's only going to get the the love during that season, but if you start building up a library, man, you can you can like own own that that that holiday or that season, you know? And I like this one. And remember we talked about the um the day two. Your day two is higher than day one. And so that tells me it's super relevant. My question though um yeah my my question what was the video about? Like what was the you remember >> it? Yeah it was. So we basically wanted to beat Minecraft using a bunch of different Christmas mods. I mean it was it was pretty straightforward. Like I said, a lot of these are very linear in their progression like that. Um, and so it was just me and my wife. We hopped on and we It definitely helped that it was Janet as well cuz she's >> she's amazing. Yeah, >> people love her. So, um, but I I think it was just, you know, um, seeing us go through and because because for the viewer it was it's not just Minecraft when we have to go into like Candyland and fight all these like gingerbreads and so it just was a very I think unique take on a Christmas video that they people haven't seen in Minecraft really. >> Yeah. So, I I want you to do something for me and you got to promise me to do this next year. Um, get your get your Christmas video. um and and do some other Christmas challenge. I think you could use similar keywords and and and go from there. But I'm wondering if you uh and it depends on which when Christmas falls on the date, but if you can get it a little bit closer to Christmas, like if you if you're right here at the 18th, um I'm wondering how how much it's going to perform because I've generally seen when kids kids are out of school, it just goes through the roof. It just it does. And I'm wondering if we would have just had that first early little just uh ump and then two having multiple videos that you now have. You'll have two videos. I I would use this one as the end screen pin comment, you know, is this whole Christmas thing, right? Um and uh uh it probably tie something um you know, can you beat it? Like I don't know if it's zombie Santaas or something like that, but like it would be, you know, >> something like that. Yeah, >> pretty pretty fun, you know. >> I don't I don't hate that idea. >> I would say it's a good idea because I know the audience, right? But it's like like that. And then two, uh, another X factor, this is just kind of one of those things that you have to be open presence and you don't know if they're sabotaged or not, you know? So >> that that'd be banger. >> It would be. It really would be. But yeah, what I'm trying to do is like go from right here to here before they start school because you can see how it dropped down. >> Yeah. >> Started if we just kind of elevate that a little bit um before they start school. So it's just like >> generally and they'll watch they'll watch uh pretty much Christmas until the the new year. Um I mean I even a little bit longer. >> Yeah. We on the main channel we have a whole bunch of Christmas videos that every December right back up they go. Yeah. Yeah. Okay. I want to I want to dig into this too. Uh because we haven't really done this yet, but uh 76% TV uh for this video. Um and I want to just kind of see, you know, as a whole, uh where where we're at on on a couple things. So, I just I need to look at this first. >> Yep. >> And then TV. Yes. So, I mean, you're across the board. They're just lean leaning back and watching. >> Yep. >> Um, >> yeah. We got a lot We call them the couch potatoes. Our audience is full of couch potatoes who like to just sit back and watch TV. >> Yeah. Yeah. Uh, I want to see this though. Okay. Regular viewers is 70% TV. Um casual 75. Okay. Your casual is going to hit so hard that it's going to be uh regular. I'll bet you it'll be like a third a third. A third like 30% 30% 30% um probably end of April 1 of May somewhere around there. >> Would you say that's a healthy healthy amount? >> Yeah, I uh that that's where I'd love to see it. >> Okay. >> If you swing too much regular, you're not getting new viewership. But it just kind of tanks it. >> Gotcha. >> Yeah. Yeah. This is good. This is good. Yeah. Um I think I think all in all um heavy US audience hitting the age group that you want. You're getting a lot of viewership on Saturday. You're releasing on Sunday. Um my question would be is what 24 hours? Um, and I I don't know if you've uh gone through this. Uh, one thing I and you know this, um, one thing that I always do is I look for increase of viewership. Not not necessarily from that last graph, but from here. You see how it comes up right here to Saturday and then it dips down. >> So it like Saturday is a bigger one than even Sunday on that one. Watch this one. Saturday. Sunday. I'm almost thinking he should release on Saturday. Man, >> the only reason we don't is because that's the main channel's release date and we don't want them to fight each other. >> What we thought do either. >> Could you go back? I I'm very curious what Friday is on the main channel >> because Friday is like massive. Like like when I'm looking at this, this is bigger than Sunday. >> See that? >> Oh, I see. So almost doing maybe a Friday, Saturday is stronger than a >> Yeah. Then that way you have like the full weekend on it. But this is Okay. So um let me let me warn you first off because you worked with me long enough that you know how I I operate. This is only a data point. We're not going to do anything until we can validate it. So you'd have to go to your other channel and say, "Okay, without releasing a video, are we seeing an uptick on Fridays?" Okay? Because like when we come here, I mean, don't get me wrong, I love I love all this data point, right? But this doesn't tell me what I just saw over here, right? I mean, it just says, "Oh, okay. You got many viewers are coming on to YouTube. I don't care about when they're coming on YouTube. I just want to know the relationship of my content, >> right? >> But that's that's an uptick. So, let me go back 90 days on this." And and it's going to be harder to do it on this one, but you're you should be able to you released a video there. But you see that uptick on Friday. Look at that. Yeah, it is a big uptick. >> I'd almost I'd almost wonder if you should release this one on Friday, main channel on Saturday and then you can kind of go from there because like your Sunday numbers are just down, man. >> Would I want to release on so on Friday? I guess my my concern is is you know obviously a big chunk of this audience is in school. So does that change the upload time? Because normally we upload at like 7:30 a.m. just keep it at that 7:30 a.m. Yeah. I I would probably do the test for a solid month and and do it, but you you need to go through your other channel. I don't want it to hurt the other channel. >> Right. Right. >> Um so you need to go through that whole thing. But when I when I'm breaking this down, dude, it's like this screams to be released on Friday. But if the main channel Okay, let me let me let me stop this. Okay, I'm going to I'm going to do this. This is too important. Okay. >> Yep. >> Okay. I moved it from here. But the way that I would do it is what's going to make you more money. And I'm here to tell you the main channel versus this channel based on the demographics alone. Just the demographics alone of what you're trying to separate the audience. The main channel is going to make more money regardless of what it is because it's an older audience. That's that's, you know, they're going to be a little bit more mature into the content. They're going to be watching it a little bit longer on that. Now, don't get me wrong, the the youngans, they're going to do this, too. But the nature of it, I would just look at uh video for video. What's your CPMs? Uh because this this channel will still have to mature before the CPMs will will increase, >> right? >> But I'd rather make more money uh you know, on on that one. And and so uh maybe to reach your goals that you're looking for revenue-wise, it might just be a small tweak of just moving, you know, moving that um that release time, but you're going to need to go in and just see exactly does it do this every time on every Friday on the main channel. >> Yep. >> And and there was a um there was a YouTuber that had a gaming channel. Um he did an hour consult with me and they he became a student, too. But um anyway, all we did I just like I literally just said, "Hey, you want to release differently?" And he goes, "But I've been doing it this whole way. You know, my audience is used to it." And he said the exact same thing that you did, Ryan, which is, "Well, isn't it too early in the morning?" I'm like, "Do you know kids well enough?" I mean, they get up and they're consuming, you know, they might be brushing their teeth and doing it, whatever. But the the reality was um he doubled he doubled his views. I'm not saying that that's going to happen to you. Um but by just changing how he released uh it was able to see an increase and and so for me um regardless of it I think your Saturday videos solid. The question would be is which one deserves me on Friday. >> Okay. >> And and and we can we can kind of ride that wave through the weekend because you do have that wave. But I would I mean when I'm looking at this I I want to I want to just go back in time real quick. Okay. >> Sure. >> So, right here, um, Friday pops off and Thursday and then Saturday. >> Okay. So, maybe it's a Thursday release, too, because it's like some of those are bigger. Uh, when you're not releasing a video. >> Mhm. Yeah. We skip a week. >> When you skip a week. Nah, I I I do it Friday, not Thursday. >> Okay. Yeah, I'll double check that on the main just to make sure that that all lines up, but I I think I'm pretty sure it does. Like just off the top of my head, I'm I'm 90% sure we always have a bigger spike on Fridays than Sundays on the main. >> Yeah, this um this is a this is something that I can pretty much guarantee you. Um you know, most people would never consider. Um they were just like, h no, I got my cadence. My audience is used to it. Um, and I'm just saying no, you don't know when there your audience comes online to watch. I mean, you know, off of the release, but um, the things that I gauge when I change a time and a date of the time time of, uh, week that I release would be, okay, what's my baseline for the first hour? You got to know that exactly what that is, right? So, if it's below, um, I don't freak out. I look at two other factors. Um, and you can do this with real-time analytics, which would be what traffic source is they coming from. So, is it is it validated from the normal type of traffic that we normally get when we're releasing a video and the device type? >> And if you do those those two other things, it just kind of uh um literally lands uh pretty solid. But you can't do it just as a one-off. You know me, I need at least three or four >> Yep. >> uh videos to to make the assumption. And then all we do is put them in a group and just say, "Okay, did they perform?" and if so, why did they underperform or were they just kind of average? And then you can make the the gauge on it. But I have a sneaking suspicion that it's going to give them an extra extra little ump. Um, so let me just go to this uh let me give it one that was just not I think we did this one a little bit, but >> yeah. >> Yeah, let me just go back here. But I think you're going to get a bigger ump on if it's a two-day because you even have a a Monday before it starts to come down and it spikes up. So you might even you might even see a little bit more viewership and then two is spiking back up on a Friday, you know, and if you're >> That's a really good sign. Yeah. >> Yeah. If you're releasing on a Friday, guess what's going to happen? >> Yep. >> You're getting more views. Like ultimately it's just like, oh, okay. is now because of the viewership data and then and then knowing, you know, it's TV and then, you know, it's suggested. Um, I mean, that that's a really really powerful sign right there. Let's let's validate that on a couple more. Let me do this one right here. >> Sure. >> Look at that. >> Friday. Yep. One more. Wait, hold on. It's a good video. I do. You know what I love about this right here? >> What part? >> It's going to pop off any minute. Like any day now. It's going to pop off. It's going to go up higher. >> Oh, I Yeah. >> Guaranteed. When I see this, I know on the tail end, usually 28 to 40 days, I'll see another increase on it. >> Yeah, that that video was really good. >> Okay, let me go back to this one. Okay, so Friday, dude, there's not a world that I wouldn't do that, man. >> Yeah, no, it's every every single one you check here. >> Like like there's not a world I I mean, please go back to the main channel. I don't want to disrupt that, but man, like I'm wondering if that's the like if it's an older audience, could the older audience be on Friday and the younger audience be on Saturday? And you know, >> I don't problem. I think it'd be fine. I like I said, I'll check Ry Guy Rocky, but I I think that that's it makes sense. My biggest fear was always that people are in school and so initially when I release it, they may not get that same uptick. But >> yeah, >> the way I'm seeing it, it's just that's just not lining up in the data. >> Yeah, I I I don't know. Um I I don't know when the traffic's coming from. Another one, if you don't want to pull the trigger, is uh look for this data right here. Um see when the uptick starts. That's 5 a.m., dude. It's like you're already seeing an uptick. You know what I'm saying? Like that is the high of the day, man. So, no, I Well, I guess this is uh this is be Saturday. So, we need to do this on a Friday. Yeah. >> On on Friday, right? Um and and you can do that, too. Like, this is another way that I validate it, too. It's like, okay, when when do we see an uptick? Generally, it's like I wouldn't release it here. I just do it your normal time at 7 o'clock. Um but yeah, this is be good. >> Sweet. Sweet. I love that. >> Okay. So, here's here's a couple things that I want you to consider um in doing this. Um one, um now that you separated the audiences, um I would probably go back and create a data tie between the your younger leaning content to your newer content on this other channel. Um, it's not going to it's not going to strip away a lot of views off the main channel, but it'll you'll get that that viewing pattern even tighter on some of that. The ones that I would consider doing first would be the ones that are getting views. So, if they're not getting uh the views, I wouldn't worry about it. Um, because it's not going to do it unless you're refreshing the the uh metadata and also the description and also the the the thumbnail. So, I know you do a lot of maintenance when it comes to this. Um, and and you kind of see an increase. It just says, "Oh, let's go see this audience, and oh, this is a great video, but let's go see where it's at." That's that's when I would probably do that. >> Okay. >> Um, and then and then outside of that, um, I would look at um more validating. I would probably uh split out your Discord so that there's a younger group for uh V2 versus older group. um just so that you can get the right understanding because be because creative >> um it could get colluded if you don't if you don't do it right. Um and so for me it's all all about that of just like how can we validate this as much as possible and then and then two um how do we how do we uh get the good ideas coming forward forward with that uh and then and then really activating okay looking at the small little details that we can do to really level that out. Um so ultimately it's uh it's going to be pretty powerful I think between now and June. >> Um now historically have you seen an increase in the summer or a decrease because it just depends on the channels? >> Depends on the month. So we tend to see an increase May, June, we see a dip in July and then it kind of August and then by September school comes out and it really plummets. >> Okay. Okay. And um is it is it based on idea or do you hold your ideas because you know that that dips there so that you're doing it a little bit you're not putting it in July. >> So we yeah we used to put all our best ideas just across the summer but now we know to kind of avoid July uh with our best ideas just because it in we've gotten burned there three years in a row. So >> yeah, >> we're not doing that one again. >> Yeah. Yeah, >> I should say it's the first two weeks of July. It's not it's not the whole month. >> Okay. So, the first two weeks. Okay. >> Yeah. >> Well, that does make sense on that one. Uh because most your traffic's in the US and you know, a lot of people do their vacations and such, but generally they'd be watching your channel if even if they're >> That's what I would think on vacation they'd watch it too. So, I didn't >> I'm wondering I'm wondering um I would probably spend a little bit of time on um your niche research. >> Okay. Um, and and just track like get 10 channels that do Minecraft and track it between uh I'd probably do the 28th of of June >> to the 12th of July and just start seeing do they all dip. >> See if that Yeah. See if there's a trend line there. Yeah. Uh because my whole thing is if if you know if we know um I I got an idea. You know me, I get ideas all the time. >> That's how it works. >> What What if you did a video that um like do a mod, but you're trying to like um set off fireworks, right? So it's a whole firework type type thing. It's the biggest firework in Minecraft, whatever. Um, but for you to do it, you have to connect all, you know, connect whatever it is, you know, so it's all together 100 whatever whatever the day it is or whatever. But it's more of a nod. So you got to see the fireworks. It's like like this is like an epic moment in in Minecraft. And it's just like I I'm wondering I'm wondering I don't know if someone's already done that or if there's some data on it. So, I I have a great kind of a aside that kind of goes along with that concept. So, so fireworks and Minecraft are pretty basic, right? They're nothing not a complex thing. You can't really make them super complex, but um similar to that, there is uh a creator I'm sure cookie god you're familiar with. >> Yeah. So, he did his videos of can can you farm, you know, 1 million cookies in 100 days, right? So something more along like getting a million fireworks and launching them all at once. Like I I could see pure hypothetical, but the idea of some sort of cuz fireworks do damage. Firework cannon shooting a million fireworks at someone could be a really strong pull. >> And I'm wondering if that's what you do every year. You just one up it. You know what I'm saying? Or something like that. It's like it's like that Christmas content. You just know, hey, can we lean into it? Maybe it's only going to go viral or, you know, just for a couple days or whatever. get more viewership on it because my my whole thing is it does it does make it more relevance especially around the storytelling. It's like they're outside eating hot dogs, barbecue, blowing things up. I mean, that's what I used to do when I was a kid. So, >> Fourth of July, >> that's right, man. No, I like that. I like that a lot. Um, okay. So, uh, just I think I think in short, um, I I think things are looking good. I think um you're going to see an increase in money on both sides cuz what you did is basically strip the audience that was giving you the views on the main channel but it was selective views and now giving them a place where they can go and every video is for them. Uh and in fact you're making more money comparatively you know with with both channels than you were just with one channel. >> Uh now you're going to see this one. I I I I do believe by June uh you're going to get that returning viewer uh kick uh that's going to start seeing that increase on that and that momentum generally happens around that six seven eight month mark is when you see that next uh increase in baseline. So, I'd basically watch your baseline numbers. Uh, how I taught you how to do it in channel jump start. It's like literally watch that and and the moment that you see momentum around something, I would start planning on that idea because I think you're just so close to kind of elevate that whole bucket um when when something pops off. So, >> cool. Cool. Well, um like uh hopefully you found some value in this. Um this was fun fun for me. What was some takeaways that you had uh from from this call? >> Yeah. Yeah, quite a few. I mean, I I think for me, right off the bat, we hit it at right at the end there, that Friday thing when I you started every video has that uptick. So, for me, that was like a huge like I should have seen that one sooner. I really should have caught that one sooner. But that that for me was like I I think one of the biggest moments. But but even even you catching um like as an example um the data on the um returning viewer. >> Yeah. >> I I I was very confused why that number was so low and now it now it obviously makes a lot more sense as we get more data in that's going to slowly pick up. And so um for me that you know it it's always going to be I I love the new viewer returning view. I love that data point. Um I just never knew that or I never realized why that number was was appearing so low and now I understand that it's just you need that six months. One other thing, um, and this is for people that do shorts and long form. Um, that number when you look at it through that graph is never going to be accurate unless you you go into the advanced mode of that >> to be able to say, look, I only want to see just regular videos and shorts and you're going to see, oh, wait, um, there's there there's more new viewership, and it's going to skew the data. Um, so you just have to you have to go a little bit deeper into it. But yeah, um well look, uh Ryan, I'm really excited for what you're doing. Um you know, for me, I just love helping people. I um remember meeting you just coming, you know, just in the industry first and then, you know, having you come on through channel Jumpstart and then I got to work a lot closer with you and and uh for me, um what I love about YouTube is it opens up so many possibilities. Um, and I wanted to close on this, and I think this would be a really good thing for everyone. Um, uh, talk talk about a little bit about protecting your YouTube channel. Like, if there's ever someone in the world can talk about this, would you take just a minute and tell people how serious it is? Because you put a lot of a lot of uh, you know, there's hacks, there's people trying to take you down the whole time. >> Yeah. Yeah. Um, so ju just to reiterate, I I I had my whole operation hacked into last year. It was the toughest month of my life. We'll leave it at that. It was it was it was really brutal. They got into everything. Google accounts, Gmail accounts, every YouTube account. They added millions of manager. It was a pain to clean up. But I didn't take security seriously at all. I had everything under one email. I had the my other email was manager had full manager access on every channel. Um, AdSenses were all the same. Um, you name it. I was pretty much doing everything you could do wrong from a security sense wrong. I think they have the same passwords to multiple my accounts which is just like stupid. Um, but now it it's become a thing where I mean I use a a security key which I literally keep right here. There it is. Security key. I use this for logging into everything. It's a fingerprint security key, so it needs my fingerprint to even get in. Um, I've separated out um all the channels to different emails. And then on top of being on different emails, we're we've we've gotten most of them. We're still separating one more out. Um, but AdSense accounts, getting them on separate AdSense accounts. So if you lose one, you're not losing your whole operation. You're losing a piece of it. And while it recovers, you're not just in this horrid state of having nothing, right? Yeah. And and I think for me, um you never take it seriously until you're hit. And and and then two, >> um I never ever I when I when I do a YouTube channel, um and I create one, uh there's only one email that I make for as an owner and then I always become a manager of it. I never ever I only log in when I need to add someone. Um outside of that, I I lock it down, man. and it's it's like super tight on it because what we don't want is um the vulnerabilities that that are out there. Um especially with AI right now, it's it's so tricky. >> I I can give a great I got one uh a fishing email this morning. >> Oh yeah. >> So uh this is a great example. I got an email from um Mr. Beast's team. Love them. >> Yeah. Yeah. >> And they invited me to a video and they sent me a document with a password to open it. Um, that's the big red flag. If there's ever a document with a password, >> that's right. >> Don't touch it. >> Yeah. If I don't if I don't get if I don't get a text message from Jimmy, I need to open it. >> I literally messaged Hoodie immediately. Hoodie, is this y'all? >> That's so bad. Like with the with the chosen, we get that all the time. And we have actors that um that uh have some social presence, but they're like, "Jonathan Remy, you know, message you and he needs help and, you know, send him money and, you know, send him gift cards." And I'm like, what? What? Man, it's just like they they they they pray on just these victims, you know, but then two, a lot of us that don't take it seriously until you you've gone through it. You're like, wait, no, this this can really affect your livelihood. And you know, um you hit a pretty hard bump, man, and it was hard to recover, but you have. >> Yep. >> Now it's just uh going all, you know, all in um you know, just with security and everything. So, really Yeah. So, well, cool. Well, uh Ryan, thank you so much, uh for jumping on and um all those that have been on with us, thank you so much. If you're interested in what I do, I have a group coaching program. It's actually starting with another group up here in a couple uh weeks. You definitely should consider it. Um we we go through uh a lot. In fact, uh I'm just refreshing a lot of the content based on what I just wrote in YouTube Formula 2. um just now uh found a better way to to to teach it, communicate, but basically all we're trying to do is help you be successful on YouTube by understanding what the platform is and then how to really understand viewership and content ideation, how that comes together and basically analyzing and adjusting. And Ryan, you're you're a great case study of that it works. You know, you've done it over and over again. >> I started at the bottom and it it works. It really does. >> It does. But, uh, if you're interested, there's a link in the description. Thank you, Ryan, for joining us, and we'll, uh, see you on the next one, everyone. Thanks for having me. >> Bye.