--- title: 'How to Get Clients Through YouTube' source: 'https://youtube.com/watch?v=dfjk8rEFYxE' video_id: 'dfjk8rEFYxE' date: 2026-08-06 duration_sec: 2161 --- # How to Get Clients Through YouTube > Source: [How to Get Clients Through YouTube](https://youtube.com/watch?v=dfjk8rEFYxE) ## Summary This video is a comprehensive masterclass for experts and entrepreneurs on using YouTube as a powerful tool to generate traffic and sales for their digital products. The speaker emphasizes that YouTube is the second largest search engine and a unique platform for building trust with a target audience through long-form content. The video covers a complete system for content creation, including understanding customer awareness levels, crafting compelling titles and covers, scripting, filming, editing, and publishing, as well as advanced strategies for growth and conversion optimization. ### Key Points - **YouTube as a Search Engine and Trust Builder** [00:14] — YouTube is the second largest search engine with over 2.7 billion monthly active users. It is the best platform for warming up an audience and building deep relationships because long videos allow viewers to spend time with you, fostering trust. - **Google's Study on Viewer-to-Buyer Conversion** [02:20] — Google found that a viewer needs to watch an average of 7 hours of content across 11 different touches in four different places to become a buyer. YouTube is where people most easily accumulate these viewing hours. - **YouTube's Compound Interest Effect** [02:44] — Videos work like compound interest, generating views and sales for years after publication. The speaker shares an example of a video that made $60,000 in profit but took months to gain traction. - **Understanding Your Audience and Awareness Levels** [03:27] — It is critical to understand who you are helping and what problem you are solving. The speaker introduces five levels of customer awareness: unconscious spectators, those who realized the problem, those who realized the solution, those who realized the product, and the most conscious ones. - **Six-Step Content Creation System** [06:44] — The system consists of six steps: big idea, title, cover, script, filming, editing, and publication. The big idea is the foundation, and the speaker spends 80% of their time on it. - **Packaging: Titles and Covers as the First Hook** [08:33] — Titles and covers are the first hook on YouTube, influencing click-through rate (CTR). They must be catchy but honest to avoid high churn, which can hurt recommendations. - **Script Writing: Hooking in the First 30 Seconds** [12:22] — The first 30 seconds are crucial to retain viewers. The speaker suggests using hooks, storytelling, and a clear structure: hook, story, call to action. Five key elements: pain, specifics, promise of value, personal history, and urgency. - **Filming: Prioritize Sound Over Picture** [15:30] — Don't get hung up on expensive equipment. Use a phone and a good lavalier microphone (costing $10-20). Bad sound is intolerable, but a bad picture can be tolerated. Authenticity and value are more important. - **Editing: Amplify Meanings, Not Effects** [17:04] — Editing should be used for clarity, such as showing diagrams or charts. Avoid excessive effects. Raw and authentic videos are becoming popular, as exemplified by creators like Wizardist and Charlie Morgan. - **Publishing: Ensure Video Delivers on Promise** [19:15] — Before publishing, ensure the video delivers on what the title and cover promise. Think about what the viewer should feel, understand, and do next. - **Proven Formats for Growth** [19:45] — Several proven formats: using someone else's brand (namedropping), detailed guides, frameworks, process breakdowns, expert analysis, in-depth analyses, and influencer content. Each serves a different purpose and audience. - **Focus on Conversions, Not Views** [23:23] — Views don't equal money. The speaker's channel now gets fewer views (100-200k/month vs 700k before) but earns more because they focus on conversions and target the right audience. - **Three Ways to Provide Value** [24:47] — Provide value through documentation (showing your path), opening eyes (new perspective), and training (teaching specific things). This builds trust and leads to sales. - **Soft and Hard Calls to Action** [26:13] — Soft CTAs are used for superficial videos to warm up viewers (e.g., ask to follow on Instagram). Hard CTAs are used in high-value videos to directly sell a product (e.g., link to sales page). - **End Screens and Smart Transition System** [28:36] — The last 60 seconds are crucial for conversions. Use end screens to link to other videos, creating a binge-watching system that keeps viewers on your channel and boosts your channel's performance. - **Sales Letter Video Strategy** [29:33] — Create one high-quality sales video that directly sells your product. Then create other videos that lead viewers to that sales video, boosting its views and sales. - **Optimizing Video Descriptions** [30:59] — Write clear descriptions with links to relevant videos, product pages, and CTAs. For the CIS market, use Telegram to collect leads, as email is less effective. - **90-Day Challenge** [33:57] — Phase 1: Acceleration - make 3-5 videos addressing key pain points. Phase 2: Packaging - improve delivery and link videos. Phase 3: Optimization - track conversions and find driver topics. - **Key Metrics for Digital Product Creators** [34:55] — Monitor three metrics: traffic to product page from YouTube, conversion rate, and income from each video. These numbers guide strategy adjustments. ### Conclusion YouTube is not just about blogging; it's a system that turns viewers into buyers. By focusing on providing value, building trust, and optimizing for conversions, experts and entrepreneurs can create an automated sales department that works 24/7. Quality over quantity is key, and a small, active audience is more valuable than a large, cold one. ## Transcript should watch if you are an expert, an entrepreneur and want to turn YouTube into a traffic generator for your business. By the end of this episode, videos that not only generate views but also sales. This is a complete YouTube master class. Let's go. At the beginning of this episode, I'd like to remind you that YouTube is not just another social network for experts and entrepreneurs. It is the second largest search engine in the world. It has more than 2.7 billion monthly active users. Just imagine, if even 0.1% of people on YouTube stumble upon your content by chance , that's already 2.7 million potential customers for your digital product. But YouTube's biggest strength for those selling products is the with people before they buy anything. This is the best platform to warm up your audience and build deep relationships with them. And honestly, the biggest mistake people make when they blog is that they do it without intention, without strategy, without any goals. I don't want you to repeat this mistake, so the most important thing you need to understand is that you are not an entertainer, you are a business owner, you are an expert, and YouTube for you is just a litgen. You need to forget about all these vanity metrics like views, because views never equal money, there is no money made there . Your goal is to use YouTube to build your personal brand, attract attention to your product, and build trust with your audience. And over time, you'll be able to optimize your approach so that you attract not just anyone, but the targeted people you need, the ones who will do what you created your channel for in the first place. As I best platform for building trusting relationships with your target audience. And the reason is very simple. Long videos allow people to spend time with you. When someone watches your videos, they actually spend a lot of time with you. With every minute of viewing, a person gets more and more used to it and begins to trust. And this is something that no other platform can replicate. And there is confirmation of this. Google conducted a study and found that "For a viewer to become a buyer, they need to watch, on average, 7 hours of your content across 11 different touches in four different places." And that's the power of YouTube. This is where people most easily get those viewing hours, and no other platform provides such engagement. YouTube videos generally work like compound interest. The longer they stay on the platform, the more views and sales they generate. Videos can produce results for years after they're published, and the longer they're out there me give you an example. This video made me about $60,000 in profit, but it's important to understand that it didn't take off from day one. On the contrary, it took a few months for it to start gaining traction, and it's still generating views for me. This is what YouTube's cumulative effect is. Another strength of YouTube is that it works as a search engine. For example, when people scroll on TikTok or Instagram , they're simply killing time, but on YouTube, they're consciously looking for a solution to their problem. This means that you can, as it were, push your content to the right people, people who are really looking for a solution to their problem. Now that you understand that YouTube is one of the most powerful tools for experts and entrepreneurs, let's look at one of the most key metrics, perhaps understanding, for creating platform. And this, of course, is your audience. You must understand as clearly as possible who you are helping and what problem you are solving. This is downright critical for YouTube . Most experts create the same type of content and then wonder: why don't they get any views at all? On YouTube, you have to guide your client, your viewer, through the funnel, and this is done through different types of content for different levels of awareness of your viewers. And once you understand these levels, your task is to move a person from level to level with your videos, your content. When you understand the levels, one video warms up the problem, another shows the solution, a third leads to the product, and a fourth makes the sale natural. And in this way, your videos stop being just videos for the sake of videos, but turn into a soft sales system. Let me show you the five levels of customer awareness and what content to create for each level. The first level is unconscious spectators. These people don't even realize they have a problem. They don't know they even need your product. And in that vein, your job is to create videos that gently suggest to them that there is a problem . For example, why are you stuck in one place and don’t even realize it. Next. Those who realized the problem. These viewers understand that there is a problem, but they don’t know how to solve it. Your job here is to show that you understand their pain and highlight possible solutions. For example, how to stop or cope with a certain problem. Third - those who realized the decision. These people already know that a solution exists, but they don't know about your product. Your job here is to highlight your approach and explain way to start a business in twenty-five . Next come those who have realized the product. These people know about your product, but have n't purchased it yet. For example, the name of n't purchased it yet. For example, the name of the product is Honest Review or your product is a competitor's product. And then come the most conscious ones. These people are already familiar with your product and need just that one last push. You have to build a bridge of trust and show why your solution is ideal for them . Let's give simple topics for content. They are based on these levels of awareness. And, for example, content for those who have realized the problem. Three signs that you are struggling with a particular problem. Further. Why can't most people get the results they want there? Content for those who have realized the solution. How I achieved the result without the typical difficulty, yes, some. You can insert it. Next is the easiest way to solve a specific problem. And further content for those who have realized the product. Why does my approach to a particular problem work better? As I already said, each of your videos should lead a person to a purchase. Naturally, not in the lobby. And don't worry that you won't get a perfect funnel right away. Just start doing it the way I explained to you, with the types of content, and improve as you go. To make this scheme work as efficiently as possible. Let's combine it with my YouTube content creation system . This process consists of six steps. Let's take it apart. Big idea, title, cover, script, filming, editing, publication. In general, creating content on YouTube doesn't have to be a complicated process. No need to complicate things. The more you complicate it, the worse it gets. So here is a simple system. Let's start with the big system. Let's start with the big idea. In general, the idea is a fundamental factor in the success of your video. I spend 80% of my time on this process. This is generally the foundation of every video. If the idea is weak, then no matter how great the editing, script, or storytelling is, nothing will help. Therefore, it is precisely for this that help. Therefore, it is precisely for this that more time needs to be allocated. And the idea must be, firstly, clear. Here it is, clear and understandable. I see a lot of clear and understandable. I see a lot of newbies who make incomprehensible videos, incomprehensible covers, and in the end, of course, no one watches them. Your big idea should answer three questions. First: what are you talking about? Why should the viewer be interested in this? How can the viewer apply this to their life? It is this scheme, these questions that make your content clear and practical. And you don't have to worry about running out of video ideas. Most of my videos and most of the videos out there, uh, big creators, they're all uh built around one big idea. they are simply presented at different angles. Here's an example. Notice that all of these videos revolve around the same big idea. Help people understand how to start making money online on YouTube. The only difference is how I packaged it. Yes, packaging is a reflection of your idea. Even if the idea is great, but you package it poorly , then, unfortunately, no one will watch your videos. Therefore, it is very important to package your idea correctly. And this packaging, it is done through the title and the cover, that is, well, the title and the cover, right? Ah, and if this is very important to understand, if in short content the most important thing is the hook, that is, the first 3 seconds of the video, hook, that is, the first 3 seconds of the video, yes, then on YouTube this very hook is these titles and the cover. This is the very first hook. That's why this packaging is very important, because the most important thing for us is the idea. And the packaging is a reflection of our idea. Yes, it is the title and cover photo that make people click on your videos. Together they influence CR. This is one of the two main metrics on YouTube that the algorithm is most interested in. In general, you need to try to make covers and titles catchy, but honest, yes, because nothing kills retention, nothing kills a video, like clickbait, yes, clickbait that doesn't match your video, for example. And if YouTube used to give views for some clickbait headlines, now it has also introduced a metric called retention, right? That is, if a person clicks, uh, but That is, if a person clicks, uh, but in the first 3-5 seconds, uh, watches the video and immediately leaves, then this shows a high turn-around, that is, a shows a high turn-around, that is, a high churn, yes, and in this case, YouTube will be less and less likely to recommend your videos. So, ah, it's to recommend your videos. So, ah, it's really important that your titles and covers match the content of your video. In general, at this stage I recommend using ready-made prompts, which help consistently produce cover ideas in general. I'm always titles that bring in so many views. And I decided to collect all the working products that I use myself. The result is a file that turns any complex query into 20 powerful headers in fifteen formats at once. This is a really cool tool that saves hours of work and increases CTR by two to three times. I use it for myself and for my students. If you need the file, grab it from the Telegram channel using the link in the description, so you can see how seriously I take the packaging of my videos. I even do packaging of my videos. I even do AB tests of my titles and covers. I used to use a service called T Body, but now I use a YouTube service. YouTube now allows testing, and covers right here in the creative studio. And it really works. Sometimes I change it after a month, sometimes I change the covers after six months . And this directly and greatly influences tested these two covers and the second one won almost twice. And this can be seen on the graph. After the test was completed, we saw the views graph go up. Yes, with large views, this difference can be two or three times in reach and can be two or three times in reach and views. This is a really big difference. And imagine if you make such improvements on hundreds of videos, and this is , yes, the essence of optimization. But I don't want you to get overwhelmed now, and at this stage, I think there is no need to dwell on this at all. You will do this later, when the team is already there, when there will already be, ah, a lot of videos on the channel. And I know that some big creators have entire who are solely engaged in optimization, constantly changing covers, constantly testing. But for beginners, there is no need to worry about this yet. Just know that this is very important and something you need to address in the future. Now let's look at the script writing stage . Your task is to hook a person in the first 30 seconds, otherwise you will lose him forever. The first seconds decide everything. This is where the largest outflow occurs. At this point, the viewer decides whether to continue watching or not. And this is where good hooks come in handy. I like to think of YouTube as a process of two small sales. The first sale is getting someone to click on a video. The second is to keep him watching further. And hooks are the key to this second sale. To improve your script, constantly ask yourself these questions. What is the main idea of ​​the video? Who am I filming this for? Where is the person now and where does he want to go? What am I even talking about? Why the viewer should care and what is the next step they should take. The basic structure of a video should look like this : hook. History call to action. Hook - to make a bold statement or ask an intriguing question. The story will reveal the topic and provide benefits. And the networks call to action to tell the viewer what to do next. And remember, any truly successful video has five key elements. Pain. Talk about the problems your audience has. Specifics. Give clear details. Promise of value. Show what result a person will get. Personal history. Add something of your own to be closer and more human. And the last urgency. create a feeling that you need to act right now. To effectively address the pain point, write down your audience's biggest pain points, and then use them to generate video ideas. Some for the solution, others for the problems themselves. Yes, essentially you become a problem hunter. When I started my channel, I simply wrote down every problem I encountered. I understood that if I was experiencing this, then most likely other people were experiencing these pains as well . I wrote down these problems and then created content around them. That is, my content still, to this day, revolves around these issues. My viewers, for example, don’t know how to get views, don’t know how to retain an audience, how to monetize a channel, how to sell their products. I create content around this. That's products. I create content around this. That's why my channel, uh, is growing and making money. I'll give you a simple strategy: look for problems, and, within your niche. Based on these, you can come up with ideas for videos using two types of presentation. The first is through the problem, and the second is through the solution. Why is this important? Let's figure it out. Presenting through a problem helps to speak directly to the audience's pain, while presenting through a solution helps to speak to what the person wants to achieve. For example, presentation through a problem. Watch this if you don't have money. Submission through the solution, how to go from scratch to $10,000 a month in Let's now move on to filming. The main advice here, when it comes to filming, is not to get hung up on expensive equipment, there is light, and an expensive camera. In general, I always advise my students to shoot on an iPhone, on a phone. The main thing is to buy a good microphone, a lavalier microphone costs 10-20 dollars. This is enough, because we can tolerate a bad picture, as I always say, but we cannot tolerate bad sound. So a neat background, uh, daylight, that's more than enough. And, for example, Wizaliist, yes, she collected 7 million subscribers in 3 years, filming almost everything on an iPhone, even without an external microphone. The main thing is authenticity, uh, your own style, your own presentation and value. the value you convey. I see that many people come to YouTube and they have, uh, the wrong priorities. That is, they think that they need to first buy expensive equipment, and then they’ll figure out the content. But it doesn't work that way. First, you need to understand what value you need to understand what value you are delivering to which audience, and what you are giving. And only then, when the channel starts bringing in money, then you can start buying some equipment, yes, because the most important thing on YouTube is that people don’t watch you for the picture, they don’t watch you for some equipment, but they watch you for the value, the value that you provide. This is a stage that many people cannot tolerate at all . But don't make your life difficult. In general, I’m saying that if you are an expert entrepreneur, you don’t need expert entrepreneur, you don’t need complex installation. And at first, you may not even need to edit the video. There's Charlie Morgan, who just, uh, does a stream, well, like a stream style, yeah, and generally just draws on canvas. And it seems to me that he doesn’t even cut the video, doesn’t edit the video, but just uploads it as is. Yes, in general, you need to understand that editing is an amplifier of meanings. In expert content, editing should be used for clarity. For example, some presentations. And if you are talking about some statistics, show them. Diagrams, charts, examples, proofs work very well. There are a lot of cases on my channel when I speak there, and you can read these three books there, speak there, and you can read these three books there, books, retention really grows. That is, ah, there is a script, and editing, it should strengthen your script. That is, not these zooms, there, zumaa, some special effects, transitions, but simply what you are telling, and so that it is clear to the viewer that the viewer absorbs more easily, more easily understands the information you are saying, yes, because it is one thing to tell, and another to show. When you show it, viewers actually perceive this information better. But in general, raw and honest authentic videos are now appearing on YouTube . Yes, we all know. Wizardist, as I already said, Samslik doesn’t even cut the video, it’s just how it is. The era of Mr. Beast is is. The era of Mr. Beast is probably long gone, and besides, we are not entertainers, we do not have entertainment content, but we have expert content. Here, editing has a completely different value, right? And when the channel earning more. The first thing I recommend is to send the video for editing, because it always takes a lot of time. And here are the popular editing programs. Can you take a screenshot of this slide? And the last step is publishing your video. Before you hit publish, make sure your video actually delivers on what the title and cover photo promise. think about three things. what he should feel, what he should understand or learn, and what he should do next. But it doesn't end there. As I said, YouTube is a whole science. Now we'll move on to additional strategies that will help you grow faster. And the first strategy is proven formats. There are really proven formats on YouTube. We'll take them apart now. The first one is using someone else's brand or namedropping, right? This is a format where you rely on already established personal brands, on famous personalities, and use their stories, their faces, their cases to provide value to your audience. These types of videos often perform well because you tap into existing audience interests. For example, this channel grew thanks to the author breaking down the workouts, changes, and physical fitness of he discussed how Christian Bale transformed himself for the role of Batman. In another, he analyzed the drugs and preparation Chris Evans underwent for his role as Captain America. The second format is detailed guides. These are long, in-depth training videos where you cover a single topic or skill from A to Z. These topic or skill from A to Z. These videos are typically 30 minutes or more long. They are what make you an expert in the eyes of your audience. Plus, such videos easily become evergreen, generating views for months and even years. For example, Simon brought this format to perfection. His detailed money-making guides on how to get rich consistently gain views and build trust. The next format where you can understand a complex system in just a few minutes. Typically, these videos demonstrate a specific methodology or structure predictable results. For example, Tyago takes one idea, say, rule 99 and 1, and turns it into a simple protocol. How to move from observer to creator? Yes, he gives specific steps in this video , like, save ideas, simplify, express, publish. And all of this is connected by its large system of building a second brain, turning video into a logical entry into its methodology. Next, an analysis of the processes. Here you break down a known process step by step so that the specific result. For example, Rabivala built his entire brand on how to delegate tasks, how to scale a business, and how to build systems. All in simple, applicable steps. Next, expert analysis. Blueprints, yes, are when you share highly specialized knowledge through interviews or discussions with experts. The podcast or interview format works well here. And, for example, Andrew Huberman's podcast, yes, the largest podcast in the Baohacking niche. This is a perfect example. He simply discusses biology, psychology, neuroscience, and does so in a clear, accessible, and expert manner. And the Russian equivalent is probably the closest, Sokolovsky, perhaps. Further in-depth analyses follow. This is when you analyze one topic in detail, explain how it works in reality, and provide conclusions. Such videos show the real level of your knowledge. For example, the Alibdal channel. Yes, he does it all the time, and there he analyzes online business, productivity, and dives right into the details. Next, influencer content, yes, this format is when you share your unique perspective on popular topics, thereby establishing yourself as an opinion leader. Here you often hear unconventional, clickbait-like, ah-ah, triggering, probably, approaches. What goes against the system, what goes against what is generally accepted, yes, this is such triggering, such sweeping content that can get a lot of views. Wiard does this brilliantly, again, yes, her videos stand out precisely because of their strong position and bold ideas. I know I've given a lot of information today, but if you're a business owner and you're using YouTube to sell your products, there's one thing you need to focus on here. Conversions are what you need to focus on. It's important to understand that views on YouTube don't mean anything. So stop worrying about how many people are watching me. The most important thing is how many of the right people are watching you. Well, uh, for example, before, uh, my channel was getting a lot of views, about 700,000 a month, now it’s getting somewhere around 100, 200,000 a month, but now I earn a lot more. And all this earn a lot more. And all this happened because I changed the type of content. I realized that I want to make money from the channel. And there are make money from the channel. And there are certain topics that bring in money, maybe fewer views, but more money. more money. We fixed the funnel and built a system, and now, uh, despite the smaller number of views, yes, there are three times fewer views, we earn more. And here you need to understand that if you are an expert entrepreneur, forget about views. Again, yes, you need to focus on conversions. How can we increase these conversions? Give benefit to people. There are three ways to give benefit . This is through documentation. Show your path, your processes, how you got to something. Second, open your eyes. It is you who provide a new perspective, a new eyes. It is you who provide a new perspective, a new understanding, and through training you teach specific things. And all of this can be brilliantly tied to your digital product. For example, if your audience is entrepreneurs who have a hard time show them methods that actually improve their quality of life, or document how you helped a client or how you achieved the desired result. For example, I have been doing exactly this for the last 4 years . I provide value to my audience first before I sell anything. And if you do the same, you will build that most important trust, yes, and show people that you really understand what you are talking about. This is very important because people do not buy from people they do not trust. And this is where the connection between content and product lies. First, you provide benefits, prove your expertise, show the product as a logical continuation. Once you're already providing a lot of naturally mention your product within the video, as I do. Yes, for example, now I have a YouTube academy where we teach people how to make money through content, through selling digital products. Ah, if you're interested, we're starting a new stream soon, come on in, all the links are in the description. That's how it is , gently, not head-on, on topic, yes, without imposing anything. sell your product, mention your product. Here are some phrases you can use in your videos. You're talking about something, and this is how I help within the YouTube Academy or the name of your product, right? Or if you found this helpful and want me to help you achieve the same result, you can join the YouTube Academy. Link below. Something like this. It sounds natural, doesn't push, but at the same time directs the viewer where it needs to go. Likewise, you can use CTAs, calls to action, to encourage people to take action. There are two main, uh, types of networks, uh, that I use. There are soft ones and there are hard ones. Here's how you can apply them. Soft networks are suitable when videos are more superficial and the viewer will likely need to watch another video to fully understand the topic. That is, the viewer still needs to be warmed up, yes, before he buys your product. In this case, you can insert light networks, for example, asking them to write you a direct message on Instagram, yes, or asking them to go to another video, there watch this video. Yes, hard calls to action are used in videos where you provide truly powerful expert value, yes, for example, in this video, this hard video about YouTube for a video, this hard video about YouTube for a very narrow audience. Ah, and here I say firmly, yes, there is a product, buy it. And in the description under this video there will be links not to the next video, not somewhere else, but directly to the sales department, where you will be consulted about our training, yes. And the most important thing is that in this video I add resources, like webinars, and yes, there will also be some lead magnets that will help viewers better understand what I was talking about, and yes, this is also something you can do. And this again brings us back to the topic of providing value, because if you give useful material for free to your viewers, and it’s really cool, well-made, and produced, then the viewers will think, wow, if free products are so cool, what’s in the paid product, right? There's also this thing called end screens on YouTube, which means when a video is almost over, you can link to other videos. Ah, and this is a strategy that many people underestimate. In general, the last 60 seconds are very important for conversions, because this is where the warmest viewers remain. warmest viewers remain. Imagine, they watched it to the end. And instead of ignoring this point or immediately sending them to your product page, you can build a smart transition system to keep people in your content system. Since YouTube is a business, the platform is YouTube is a business, the platform is interested in people staying on the platform longer, so that they, how to say, bingwatch content, yes, your content. So if they, uh, just gobble up your videos one after the other, then YouTube, uh, well, that's going to reflect really well on your channel. Here's an example of how I do it on my channel. I learned this from big creators, uh , in the English-speaking market. That is, uh, they are filming one VSL called, a Sales Letter video. This is one such very selling, high-quality video that directly sells their product. So they shoot one video, upload it to the channel, then they shoot different channel, then they shoot different videos, like we discussed, for different types of people’s awareness. Different types of content, yes, they shoot, just shoot trendy, wide-ranging ones video they say: "If you want more, if you want something else, then watch this video." And so it turns out that all the videos lead to that video, the Sales Letter video. And it turns out that with each upload of this video, views on this sales video are boosted, and, accordingly, sales are boosted, yes, and thus experts have this, uh, this motivation to upload more videos, because they are boosting views of this video, which is a sales video, which sells your, uh, products. motivation. Let's now talk about the description under the video. Descriptions are not the the description under the video. Descriptions are not the most important, but they still play a role. I see many people giving up on the description: "It's generally a waste of time, yes." And when you're using YouTube for business, it's important to write clearly and to the point. Make it clear what you want from the viewer. So what can you include in your description? First, a link to any relevant video you want them to watch next. Second, a link to your product page plus a call to action. And thirdly, additional materials mentioned in the video. This is already optional. When you're just starting out, I recommend just pasting links to your other videos. And when the product appears, when you are already more experienced, you can already create soft networks and links to your products. In our market, in the SGS market, you can also do something even . Because while YouTube works in the English-speaking market works in the English-speaking market and they collect emails through these lead magnets, in our market, emails aren't really read, but Telegram works well for us . So the easiest way is to tell them, the people in the video, "Go to my Telegram channel, it's more useful, and I'll give you a link to the Telegram channel where you're collecting your database." Because again, yes, well, uh, the base needs to be collected. Those who visit your Telegram channel are the people who are most interested in your content. This means that there is a high probability that they will buy something from you. And it's very important to gather them in one place in order to them in one place in order to sell them something later, because YouTube is, after all, YouTube controls views, yes, it's not your audience, but Telegram is an owned audience, it's an audience that, uh, you own. And it’s very important to collect leads, collect contacts right from your first videos, because you make videos, it’s really because you make videos, it’s really a lot of work. And in return, at least you get contacts of people to whom you can then sell something and earn money from it for your work. I understand that starting a YouTube channel from scratch is scary. compared to short content it's not as cool, yes, it might be considered, not as cool, yes, it might be considered, but if you have a product, if you're not... I don't consider myself, for example, a blogger, I consider myself an entrepreneur, an expert. And if you're like me, and you're looking at YouTube not to be famous or entertain people, but to make money, then it's a really cool platform, and it's a powerful source of clients that will work for you endlessly. And to help you see the first results faster, I'm giving you a simple ninety-day challenge. Complete it and you are guaranteed to start receiving traffic, applications and conversions. The first phase is acceleration. Yes. Make three to five videos that address your audience's key pain points . Try different topics, angles, and formats to see what resonates most. Phase two. Package. Improve the delivery and structure of ideas. Start linking videos together to create view chains. Phase three: optimization. Track which videos generate the most conversions. This can be done through labels. Determine your style and the format in which you are strongest . Find the driver topics that consistently grow your channel. Here are the key metrics for digital product creators. First: traffic to the product page from YouTube. The second is conversion. Third - income from each video. These are the three metrics that need to be directly monitored. And remember, you don't know what you don't know. If you don't know strategy and understand what works. Once you know the numbers, everything becomes easier. You adjust your strategy and grow faster. In general, YouTube is not only about blogging and personal branding, as I said, right? It's about creating a system that turns viewers into buyers of your products. And if done correctly, the channel becomes your automated sales department 24x7. And an important reminder: a small but active audience is much more valuable than a large but cold one. Therefore, quality is always more important than quantity. Provide a lot of value to your viewers before you sell anything. And show that your product is a logical next step for those who want more. And if you want to learn how to go from scratch to making $10,000 a month selling your digital products on YouTube. I explained the complete system in this or this video. Go ahead, watch, and we'll see you in the next video. U