[0:00] my business partner Maro and I have
[0:01] created videos with retention graphs
[0:03] like this which has led to views like
[0:06] this this and even this and today I'm
[0:09] going to show you these seven editing
[0:10] techniques that we use to make this
[0:12] happen consistently by the way I'll be
[0:14] using capcut to show you these
[0:15] techniques because it's free and they've
[0:17] also sponsored this video but you can
[0:18] use any editing software that you like
[0:21] starting with number one don't overedit
[0:23] for your audience a mistake I see a lot
[0:25] of creators make is that they think more
[0:27] editing equals better performance which
[0:29] simply isn't the case I've even made
[0:31] this mistake myself in the past just
[0:34] take a look at the YouTuber penguin zero
[0:36] the man just throws in a few Cuts in
[0:38] b-roll Transitions and still brings in a
[0:40] few million views per video or take a
[0:42] look at my buddy micaa who's brought in
[0:44] hundreds of thousands of views with very
[0:46] simple a-roll and stock footage the
[0:48] point I'm making is that editing is not
[0:50] the star of the show it's simply the
[0:52] supplement which means that you need to
[0:54] align your style of editing with your
[0:56] audience's preferences and also realize
[0:58] that the value of your content is way
[1:00] more important than the way you present
[1:02] it if you have a younger audience you'll
[1:04] likely need to add more Transitions and
[1:06] fancy editing gimmicks to drive
[1:07] retention but on the contrary if you
[1:09] have an older audience you probably
[1:10] won't need to employ this as much and
[1:12] doing it might even overwhelm your
[1:14] audience so again the level of editing
[1:16] that you're employing in your content
[1:17] really just depends on who you're making
[1:19] videos for and again you definitely
[1:21] don't want to overedit number two is to
[1:23] raise your graphs now everyone knows
[1:25] that intros are the most important part
[1:27] of your video to drive retention so
[1:29] you'll watch to do what's called
[1:30] frontloading your video which means that
[1:32] you'll first want to pay special
[1:33] attention and put more work into the
[1:35] first 30 seconds or so of your video we
[1:38] keep the pace of our videos pretty
[1:39] similar throughout the entire thing but
[1:41] definitely add more animations b-roll
[1:43] and so on if it makes sense for the
[1:45] audience in those first 30 seconds to
[1:47] really Drive retention and keep viewers
[1:49] for the rest of the video but you'll
[1:50] also want to take this a step further if
[1:52] you really want to increase your
[1:54] attention now when you've consistently
[1:55] published videos for a while you'll
[1:57] start to get more and more data on your
[1:59] audience and how long they watch your
[2:01] videos this will obviously depend on
[2:03] video length and also the age of your
[2:05] viewers for the most part so for example
[2:07] if you have a younger audience your
[2:08] average watch time might be in the range
[2:10] of like 3 minutes versus if you have an
[2:11] older audience it might go up to let's
[2:13] say 6 or 7 Minutes whatever this is
[2:15] you'll want to expand the effort that
[2:17] you put into the first 30 seconds of
[2:19] your video to Encompass the same amount
[2:21] as your average watch time so you're
[2:22] pleasing as many viewers as possible now
[2:25] Beyond just raising your graphs you'll
[2:27] also want to flatten them after the
[2:28] front load of your your video you
[2:30] obviously don't have to edit as much in
[2:32] the latter part of your video but you
[2:33] definitely don't want a huge drop in
[2:35] retention after those first let's say
[2:37] three or 4 minutes otherwise you'll see
[2:39] dips like this where people drop off of
[2:41] your video and kill your attention So to
[2:43] avoid this you're going to want to keep
[2:44] a consistent style and relatively
[2:46] consistent pacing to bridge viewers from
[2:48] the beginning of your video to the end
[2:50] of your video and bump up your retention
[2:52] number four is to keep the big
[2:54] transitions for the big moments in your
[2:56] video transitions are a super important
[2:58] part of the editing process but if
[2:59] you're going to throw in a huge whoosh
[3:01] or Zoom or whatever else then you're
[3:03] going to want to make sure you do it at
[3:04] the right time to keep retention High
[3:07] some creators I talk to think big
[3:08] transitions in their edits equal better
[3:10] retention but unfortunately they don't
[3:13] instead they really only work when
[3:14] you're doing something big changing
[3:16] scenes or really anything else that
[3:17] warrants that big transition versus
[3:19] otherwise where people get distracted
[3:21] you overedit and they click off for
[3:23] example take a look at this clip of Mr
[3:25] Beast you can see that he uses a big
[3:27] transition sequence when he's going to
[3:29] one of the biggest houses in the video
[3:31] the key here is that if you're going to
[3:32] use a big transition sequence it needs
[3:34] to be at the right time and in every
[3:36] other scenario you're probably just
[3:38] going to want to use jump Cuts so you're
[3:39] not again being distracting and over
[3:41] editing and losing viewers remember
[3:43] editing shouldn't steal the show it
[3:45] should really just be a supplement to
[3:47] the value of your video number five is
[3:48] to focus on sound design sound design is
[3:51] crucial for creating immersion in your
[3:53] video and that doesn't mean everything
[3:55] needs a sound but for example if an icon
[3:57] slides onto the screen you're going to
[3:58] want to have a SL sliding noise if money
[4:00] falls in the floor you're going to want
[4:01] to have a noise for the money and so on
[4:04] or if you're using actual footage in
[4:05] your video you can even artificially
[4:07] improve sounds to get the exact same
[4:09] effect for example let's take a look at
[4:11] this clip in the movie The Lord of the
[4:16] Rings Bilbo drops the ring here and in
[4:18] order to convey the idea that the ring
[4:20] is super heavy the sound design team
[4:22] behind the movie artificially enhanced
[4:24] the sound obviously don't overuse this
[4:26] for example if you have subtitles in
[4:27] your video you're not going to want to
[4:28] have a pop anytime a subtitle comes on
[4:31] screen because again it gets distracting
[4:33] you're over editing and you lose viewers
[4:34] but otherwise be tasteful with it
[4:36] include sounds when you can to immerse
[4:38] the audience in your video and I promise
[4:39] you your attention will Skyrocket and if
[4:42] you're using cap cut PC like I am right
[4:44] now cap cut even includes a whole
[4:46] library of free sound effects that you
[4:47] can use in your videos to achieve this
[4:50] effect now building off of just using
[4:52] sound effects Tastefully in your videos
[4:54] you're also going to want to
[4:54] purposefully use music as a tool to
[4:57] boost retention I suggest first having
[4:59] the volume quiet enough where you can
[5:00] actually hear your voice over for me
[5:02] this is like -5 to -25 DB below the
[5:05] voiceover volume but for you it could be
[5:07] different however on top of that you'll
[5:08] also want to change the music when big
[5:11] things happen in your video like when
[5:13] you go from the intro to the body of
[5:15] your video or when you move from a
[5:16] section to another section or a place to
[5:18] a different place just like you'd use
[5:20] transitions you're going to want to
[5:21] change music to bring viewers over to
[5:24] these big changes when I first started
[5:25] on YouTube I saw music as an
[5:27] afterthought and I would honestly just
[5:29] throw one one or two songs in a video
[5:30] after I was finished with everything
[5:32] else but I soon realized that it was
[5:34] killing my retention music is powerful
[5:36] so you definitely want to be purposeful
[5:38] and use it to bridge viewers over
[5:40] different sections of your video
[5:42] different moments settings whatever
[5:44] number six is to get creative with your
[5:46] edits for example you can play subtitles
[5:48] on your video as a supplement to
[5:50] whatever you're saying but also if
[5:51] you're going to do that don't make the
[5:52] same mistake I used to and make all your
[5:55] subtitles manually instead if you're
[5:56] using cap cut PC you can use cap Cuts
[5:58] built in autoc captions tool to
[6:00] automatically add subtitles in whatever
[6:03] style you want to your video to use it
[6:05] all you have to do is click a button and
[6:07] if you have an audio track in your
[6:08] timeline capcut PC will automatically
[6:10] create captions for you without you
[6:12] having to do a thing you can also use
[6:14] cap cut or any other video editing
[6:16] software to create motion tracking on
[6:17] objects add text overlays create
[6:19] trending effects and so much more to add
[6:21] just a spice of creativity to your video
[6:24] and cap cut is great because it makes
[6:26] this way easier all this does is keeps
[6:28] your edits interesting for your viewers
[6:29] and also makes you more unique and more
[6:31] likely to stick out to your viewers
[6:33] finally tip seven is to give your
[6:35] viewers a break definitely don't be
[6:37] afraid to give your viewers a break a
[6:38] lot of YouTubers hyper stimulate their
[6:40] viewers with side by-side or even
[6:41] overlapping voiceover tracks and cuts
[6:43] and eventually it just becomes way too
[6:45] much for a viewer to digest if they're
[6:46] getting information thrown at them like
[6:48] crazy so instead in between different
[6:50] sections of your video I'd recommend
[6:52] giving your viewers a little bit of
[6:53] breathing room and you'll notice that
[6:55] some public speakers even do this like
[6:56] for example Barack Obama here has breaks
[6:59] in the way he speaks we know the battle
[7:02] ahead will be
[7:03] long but always remember that no matter
[7:07] what this makes him appear more
[7:09] confident and it doesn't hurt him
[7:10] because his audience is engaged enough
[7:12] to a point where little pauses really
[7:13] just keep them listening as opposed to
[7:15] making them tune you out so definitely
[7:17] cut your voiceovers this way too and
[7:19] you'll have better retention instantly
[7:21] on your
[7:26] videos