[00:02] under. >> It's got itty-bitty tits. I'm just wondering if I'm capping my coaching business. I just get this feeling that coaching businesses are
[00:15] >> It's not that coaching businesses are capped. It's that businesses that turn out customers every 6 months can't grow. >> The issue with the information education space is that they have one-time stuff and then try and build like it's
[00:28] consumable. So, if I say I'm going to teach you math, then why am I going to keep paying you for the same arithmetic after I graduate fifth grade? There's zero value in a course that teaches you something you already know.
[00:41] is think, "Okay, there's some level of education that I have that's incredibly valuable, but I'm only going to bill one time for that because that's how the >> workouts, >> accountabilities,
[00:54] are consumable. The thing is is that this often is priced very differently where people get in trouble. They basically say, "This together is worth $30,000, and so I'm going to bill you monthly for $2,500 a month." Now, the
[01:09] was super valuable for that first thing. But, month two, now they feel guilty for Month three, they're like, "Okay, well, you know, this isn't worth $2,500 even though the first purchase was." And so, it's just better matching the pricing
[01:24] to what the value they're getting when they're getting it.