---
title: 'How Chandler Bolt Built a $75M Business with Self-Publishing'
source: 'https://youtube.com/watch?v=V1k9sXHvaAQ'
video_id: 'V1k9sXHvaAQ'
date: 2026-07-31
duration_sec: 2270
---

# How Chandler Bolt Built a $75M Business with Self-Publishing

> Source: [How Chandler Bolt Built a $75M Business with Self-Publishing](https://youtube.com/watch?v=V1k9sXHvaAQ)

## Summary

In this interview, Chandler Bolt shares how he built an eight-figure business through self-publishing, using books as marketing assets rather than relying on personal brand or ads. He breaks down his partnership blueprint, funnels, and the exact frameworks for writing a business book that generates leads for years.

### Key Points

- **Books are still powerful marketing tools** [00:01] — Even in the digital age, a book remains one of the most effective marketing assets. Chandler Bolt's first self-published book generated over 1,000 leads for his then-nascent business.
- **Books and partnerships drive growth without ads** [02:34] — Chandler built his business without a personal brand or paid ads. Instead, he played to his strengths: books give leverage to everything, and partnerships (affiliates/JVs) drove early traction.
- **A single book brought in ~$7M in 12 months** [04:13] — Chandler's flagship book has generated roughly $7 million in the last 12 months and over eight figures in its lifetime. The book acts as the pillar that brings leads, sales, and referrals.
- **Why traditional publishing fails authors** [06:24] — Traditional publishers provide little value and control what authors can do. 70% of all books are sold on Amazon and other online retailers, so self-publishing gives authors control and the ability to use the book for business growth.
- **Self-publishing creates leveraged impact** [07:33] — A book crystallizes all you know into an asset that can impact thousands or millions of people. You do the work once, and it keeps marketing for you.
- **A book is the new business card** [09:27] — Give away your book in any format — physical, ebook, audiobook — to let prospects experience your value. It's a $5 business card that brings in hundreds or thousands of leads per month.
- **The Five P's of the Profit Bridge** [14:40] — To scale to eight figures, focus on: paying customers, product-market fit, profit, people, and process. Each stage requires rebuilding and reinventing the approach.
- **The $30M Partnership Blueprint** [19:14] — Find people already speaking to your customers, add value to them and their audience, and create a win for the partner. This includes virtual stages (podcasts, webinars) and in-person speaking, generating $6-8M annually.
- **All roads lead to booking a call** [21:47] — Despite multiple funnels (VSL, free-plus-shipping, live webinars), every webinar's CTA is to book a call. The free book is the bait to increase registration, show-up rates, and retention.
- **First steps to write a business book** [26:53] — Get clear on the Four P's (person, pain, promise, price) and use the MORE Writing Method: mind map, outline, rough draft, editing. The full process takes 9-18 months, but a rough draft can be done in 30 days.

### Conclusion

Chandler's advice comes down to this: a book is the single best long-term asset you can create for your business. It provides leverage, builds trust, and keeps generating leads and revenue for years — unlike ads that stop working the moment you stop paying.

## Transcript

like a kind of old-school way to market, and you might think that these days we're past that and we are just going to focus on digital marketing tactics, Facebook ads, content marketing, social media, and all of that. But actually,
even today, and perhaps today more so than ever before, a book is an incredibly powerful marketing tool. When I was first starting my online business, I met this guy named Chandler Bolt who had recently, a couple years before,
started a company called Self-Publishing School, and he told me all about how I could self-publish my book and use it to generate leads and even customers for my business. And I jumped in and I did that, and even though I didn't really
have a business yet, it still generated over a thousand leads for my business, and those were people on my email list, many of which turned into my future customers. Well, that was about 10 years ago, and Chandler has come a long way
since then. His business has grown over 75 million dollars in gross revenue, and he has, of course, learned so much along the way. But he's still true to his mission of helping entrepreneurs to use self-publishing to grow their
businesses. And these days, he also works with authors in all sorts of other niches and genres, including fiction, to help them to successfully self-publish their books and make it be as successful and as profitable as possible. So, I'm
the show today and share with us all about how he's built his eight-figure online business, and how we can use self-publishing to grow our businesses Work Less, Earn More. It's been a minute.
to be here. >> Yeah, for sure. So, yeah, I think it's been a couple years since we last talked. For those of you listeners who episode, I'll give you the tiny backstory. We met like, I want to say
about 7 years ago at a conference down in San Diego, and we've kind of followed We've done a few podcast interviews on each other's shows and it's been really interesting to and just incredible to watch Chandler's business grow over the
years. He was already shooting for the moon when I met him, but he was certainly under a million at that point, I know, and now he is over eight figures. So, I definitely want to dive into all of that, Chandler. Hear the
into all of that, Chandler. Hear the wild story, find out how you did it. So, one thing we are specifically talking about is how you've done this without a about is how you've done this without a personal brand or ads. So, zoom us out.
Give us the big picture to start though. Just tell us the yeah, that big picture story of how your business has grown over the years. I don't know, when you look at the the businesses in our space doing eight
personal brand and so it's all social media or they've just spend almost all >> [laughter] >> Yes. Uh and
whatever reason, we just kind of took a different approach. Mostly cuz I've never really been great at it. Now we're getting better at the ads and the content. I was telling you my brother's trying to get uh get on your level uh
with YouTube. But we just play your strengths. That's what I tell people your strengths. What are you good at? And where can you find leverage in your business? Now, obviously for me it's been really books and partnerships have
been the two biggest things. And so, the books give me leverage, give the give leverage to every everything we're doing. And then a lot of our early success was partnerships. So, I think even how we met, right? It was back at
Hal Elrod's event, if I'm not mistaken, in San Diego and that was one of our first supporters and first partners. >> Yeah, so explain to the listeners who know idea what we're talking about how you've grown your business with books
confusing one and also the relationship between the books and the partnerships. >> Yeah, so you know, we've done gosh 75 million over the last decade maybe closer to 80 million at this point. But we use the books to bring in more
lead sales and referrals. So that's the pillar of everything that we do. So my for free and people will pay you to tell it to them again. And so my books and specifically this book here has brought in roughly
7 million dollars over the last 12 months eight figures in the lifetime of this book. But we just point people to the book and we get as many people as possible to download the book to buy the book to read the book to listen the book
and then they end up in our ecosystem talking to the team all that stuff. And then I guess it's related ish to the partnerships just in the sense that we use the book to kind of grease the wheels of partnerships. And so when
or whatever we just give away a ton of books and that is kind of the on-ramp to where people experience how we can help them and then they want to work with us as a paying client. But then the partnership stuff is just
it's all of your best customers are already someone else is already talking who's talking to them and just make it a win for them to put you in front of their audience whether that's on a podcast whether that's on a you're
webinars in the early days we did these how we hit our first six figures and then our first seven figures was just would line up all these partnerships and all you know people call that affiliates
or JVs or joint ventures or whatever else. But that was kind of how we got the early traction. >> Mhm. Mhm. So for those of you who are listening to the audio version of the podcast the book that Chandler is
did write that book, Chandler? >> So, the first I think the first version was maybe 2017. I did I did what we teach is an updated and revised version, which was way better because I read the old one and I wrote and then we'd been
published a couple thousand books at that point and I just went back and read the first version and I said, "This sucks. I got to do way better than this." And so, I rewrote it and then that was in 2021 and
I mean, it's become just a major pillar of the business since then. of the business since then. >> Yeah, yeah. And for the listeners who aren't really familiar with you and your brand at all, touch on Do they need to
this to work for them? >> Don't get me started on that, Gillian. bit. >> Absolutely not. Traditional publishers suck. They bring no value to the table. Even if you can get a bit book advance,
market your book. What are they going to do? Get you into bookstores when nobody buys books in bookstores? 70% of all books sold are sold on Amazon and other online retailers. You don't need a publisher to publish on those platforms.
entrepreneurial publishing. Putting the power back in the hands of the authors. cover you take some of the risk up front, upside, a lot of the things that we teach around using a book to actually
grow your business. You can't do those things if you traditionally publish because they control what you can and cannot do. control what you can and cannot do. >> Mhm. So, self-publishing, you published
published? >> Me personally, seven books. Us as a company, yeah, over 7,000. We publish about two books a day. So, all day, every day, we're publishing books. >> Yeah, that's crazy. And talk a little
just a bit just about like this opportunity of self-publishing. And I know you've kind of touched on what it's done for your business, but tell us a >> Yeah, I mean, I think self-publishing a book is the ability to crystallize all
of the thing all of the best things that you know in your business into this thing that then thousands if you do it right, thousands, tens of thousands, maybe even millions of people can go read that thing and be
thing that you can ever do to grow your business. We call it leveraged impact. You do work once, you create a book, that book goes on to impact thousands, tens of thousands, maybe even millions of people. I'm holding your book here.
>> You're talking about rewriting your book. I was telling you beforehand I I market, that one, and I need to write a new one for my business because that book has nothing to do with my business, practically speaking, but it was still
writing that first book, which by the way, I'm talking about my book Sorted, like I said, it's out of print right now, but I wrote that book and I want to now, but I wrote that book and I want to say 2017, 2018, 20
>> 20 >> Okay, yeah, so 2016, so 10 years ago now, and at the time I had no audience at all. I barely had a business at all. I was just kind of like barely starting to get my business off the ground, but I
taught back then at least, it's probably changed significantly. But doing that, you know, it grew my email list from zero to 800 subscribers in a matter of just a couple of weeks. It brought in a few thousand dollars of revenue into my
not a real business and it just like paved the way to so many different opportunities and started to grow my network. It gave me the opportunity to get on podcasts. It was a really incredible experience.
So, you were talking uh Chandler about giving away copies of your book like on webinars and just kind of whenever and however and wherever you can. What do you mean exactly by giving it away? Are you actually shipping out books? Does it
cost you anything to do this? Are you just giving them the ebook version? told you this Gillean, but I'm pretty sure you're on our wall in our office over here. Yeah, like a picture of your face, your
book and everything. >> I like my famous client. >> Uh Yeah, I mean I think when it comes to giving away books, it's a book is the new business card.
And so we give it away in any format and and and we give away the physical copy, we give away the audiobook, we give away the ebook. I mean, everything. You name it, we give it away in that format, PDF, whatever. But I think it's for us, it's
how do we just get someone to experience how we can help them. People get get weirded out by giving away their They say, "Well, how am I going to I spent all this time, this money. What do
you mean give this book away for free?" And I'm thinking, it is the best business card that you ever will have. And even if you give away a physical it's you know, a few bucks for a business card. So it's you know, let's
call it a $5 business card that I mean, brings in tons of great really great leads. The best prospects, the best buyers if you just give away the free version,
mean, we get hundreds if not thousands of leads a month that are either free leads or we're getting paid to get leads because they buy the book and then opt into our stuff. And so we're just I mean, it's just a a pipeline of people
that we're helping and we're adding value to first because a book has an inherent it has inherent value, right? Cuz they would pay on Amazon or Audible that thing. We're just giving it to them for free. And so that's kind of our
philosophy is, "Hey, how do we add value as much as possible as early as possible so that if they can't afford to work with us, no problem. You know, you use the stuff that we teach in the book, and we're we
can still help you in that way. But, if you can't afford to work with us, well, awesome. Then, work with us after you read the book and you've kind of got a taste of it. And so, it's just it's the best business card we have."
>> Mhm. Tell us more about the contents of that specific book that it seems like is your main uh $5 business card, right? That you are focused on giving away.
of the contents inside of that book? What sorts of things does it cover? Is it similar to what we might cover on a webinar, like a very educational, value-packed sort of webinar? Um and maybe you can even start to get
into like after somebody experiences all of that value in the book, why do they still want to work with you? >> Yeah. So, I would say it's it's very similar to It's funny. We give away the video
actually one thing that really works works really well for us. At the don't want to read this book, you want to listen to it? Here you go. Get the audiobook for free. And if you'd rather have the video summary, well, then just
summary. The video summary is one of our best converting webinars. That that covers a lot of the same things in this. So, it's absolutely educational, value-packed. The best books that are books that are I think a lot of times
know, it's it's a $5 business card." Well, they assume that the content of the book is just sales, and it's a sales pamphlet. Absolutely not. The book needs to be great. And so great that when they read it, they think, "Oh my gosh, if I
got all this for free or for 15 bucks, imagine what it would look like to work with them." And so, I think that's why people then go on to work with us is because they realize, "Whoa, they've got a lot of great frameworks. They've done
And it's kind of the classic Russell Brunson value ladder where, you know, to how how to do it, and then do it for me. Well, you we teach them how to do it, and then they realize, "Okay, I either need more help, so I want you
to show me even further, or I don't have time to do this. I just want you to I way, >> that leads to them ascending to becoming a customer. >> Mhm. Mhm. So, let's dive a little bit
>> Mhm. Mhm. So, let's dive a little bit deeper into the Self-Publishing School business model, and specifically how you've been able to scale it so much over these last, you know, about 10 years? Has it been 10 full years yet?
years? Has it been 10 full years yet? >> Gosh, yeah. Uh I think 12 years. >> 12 years. Okay. Yeah. So, talk me through the different kind of like business stages that you've gone through, and the main strategies that
you used in each stage to get specifically I'm thinking of the visibility, but also if your conversion strategy has changed over the years, I'd be interesting to hear about as well. >> Yeah, it's a great question. So, my
guess is people watching this or listening this, you're either in startup listening this, you're either in startup mode, you're in, you know, validation mode, or you're in scale-up mode. So, startup mode, you're trying to get your
first customers. Validation mode, you're trying to get maybe to six figures. And to get to seven or eight. So, I think there's kind of five core things. Uh we call it the five P's of they figure profit bridge, right? To get to eight
profit bridge, right? To get to eight figures. Now, this works at any any uh starts with paying customers. So, if you don't have paying customers, you don't idea. And so, for a lot of folks, that's the biggest first hurdle. But then
probably you're selling your time. So then you have to you have to figure out how do I extricate myself from the delivery of this thing or from the just selling one-on-one time. And so that was a real early thing I had to figure out.
and train those coaches and they were those were our best students became coaches. And but then there's product market fit. that's okay, not only are you just muscling it and selling it one off, but
do you have something that people actually want and will repeatedly buy at actually want and will repeatedly buy at scale? Then is there's profit. So are you able to acquire customers and fulfill on that that thing profitably
and make a profit in the process? Then there's people, you need people to scale and then there's process. You need people and process to to apply to scale to seven figures, eight figures. But to your point,
rebuild it at each stage. You get to I mean sit getting to six figures is kind of just survival. I'll do whatever works. How do I just get, you know, first customers or how do I just get people to validate that this is
something that they want? And then I think you start to hit momentum. Now either way you got to find a way to get customers. So for some people they start spending money on ads. For some people maybe you go speaking. But
there's earned media and paid media. And so either you're going to go earn it and build out an audience, do content, create a book, uh else, social media content, or you're going to pay for it. And pay for it
know, maybe you're doing paid ads, maybe you're doing sponsorships, maybe you're doing Yes, it's kind of weird. It's like partnerships and affiliates are this of where you have to go do effort a lot of times to get people to say yes to a
day you're really paying them per customer likely or some sort of sponsorship if they bring in customers. And so I think you just have to at each rung of that ladder or at each
piece, you just have to say, "Okay, how do I reinvent this?" And it's change is the only constant. I mean, we've had to readapt the business model a bajillion times. We've had to you know,
change all kinds of stuff because, you know, as much as I would like to say, it." No, you you're going to have people You're going to have a bunch of competitors pop up. I mean, we're in a
very red ocean industry, I would say. And so, everybody and their mother tries us. >> Mhm. by the way. [laughter] Cuz we can out we can out execute just
about all of them, but find what you're good at, find your competitive moat, keep reinventing yourself. >> I mostly just want to hear more about really been working for you. Maybe you can tell me about right now
>> What Yeah, right now, what is the current business model? You mentioned, you're giving away the book. What is your go-to strategy for getting the >> Yeah. So, I would say So, our business model
is is people pay us up front and we coach them through the process and we So, it's it's coaching, course, and services. So, one of the other. We kind of combine all three into a delivery mechanism that
helps get great results for our authors. So, we coach them through the process. great and that's people who have done it. Then there's the course, which is give our coaches leverage. And then there's the done-for-you services, which
is all the annoying stuff that I think probably back when you worked with us, we didn't do any of that stuff. Cover design, formatting, ISBN, all the things. And so, that's kind of the business model. And then what's working,
I would say, is the partnership stuff, which we just did the channel Bolt Channel. We call it a $30 million partnership blueprint. But it's essentially finding someone who is speaking to your customers,
finding a way to add value to them and their audience, and then creating a win in that for them. So, >> Could you give me some examples? >> Yeah. So, there's there's three channels, which is a lot of times it's
there's virtual stages, and that's in the form of podcast or webinars, and then there's in-person speaking. So, we'll do roughly $6 to $8 million from that is we're doing a bunch of webinars with folks, some of that is we're going
on podcasts, a bunch of that is we'll go speak at 40 to 70 events this year. And a speaking team, and so I don't have to be on the road all the time. And so, but
to your point, can you give an example? It's we provide a win for them in the customer that signs up to work with us." Or sometimes it the deals get a little bit creative, where we'll say, "Hey, you're working on a book. Well, why
don't you work with us, and then we'll do a a training to your community, and that comes in. And so, we're going to help you blow up your book. We're going write and publish the book in the process. They're also doing it alongside
for you. A little bit of extra motivation for everyone involved. And then we'll just keep cutting you checks for a long time. And so, that's that's >> Yeah. >> And then and then but then it's always
value. I mean, everything we do, whether we're coming in to speak, whether we're doing a webinar, giving away books, I mean, it's just it's got to start with a ton of value added because it it's a it creates a true win-win, and it builds
reciprocity in the mind of the partner and the mind of their customers or their people and their audience. And so it's never this big hard sale or pitch or Hey, let me teach you a bunch of stuff. Oh, by the way, if you're serious about
call with the team and we'll customize you know, that kind of thing. >> Mhm. Yeah. What do you typically use these days as your calls to action on different webinars you do? Like one for the course, one for the coaching one for
the done for you? Or do you always have your webinars promote one of them and then you like value ladder the customers up after that? >> Yeah, great question. So for us, I mean, maybe it's in some ways it's probably
maybe it's in some ways it's probably overly simplistic. In other ways it is I don't know. I feel like it's it's very trendy to hate on call like calls these Mhm. But for us, all roads lead to booking a call. And so we have all kinds
of webinars that we do and we got different funnels. Like there's our VSL our free plus shipping funnel. Those are the kind of the three main funnels that >> Yeah, I mean like >> choose one strategy when I can do all
three? >> Yeah, I mean more is more. But no, uh those three work really well. So we do live webinars and to your point, yes, there's they're different they're slightly different topically. Like last
week, you know, I did a webinar to Jay Shetty's audience and that's a more purpose-driven kind of book author and then maybe I forget who I'm doing a webinar with tomorrow, but I think it's a bunch of business coaches and so
to grow your business. And so the end outcome is we're going to help you with your book. Now, it could be any type of book. It could be fiction book, memoir, non-fiction, business book, whatever else. And so based on that, the end the
on-ramp or the webinar content will be a little bit different. But all roads lead call. On that call, we customize a strategy and then pair them up with the product or service that's most helpful for them.
>> Okay. Yeah, that makes sense. And so, do you have like a dual call to action on your webinar as where the one call to action is like download the free book or like here's a free copy of the book and then the kind of ultimate call to action
>> Kind of. I mean, really I would just say it's one call to action, which is book a call. I mean, that's is the thing. But we give them a copy of the book for free if they show up and stay till the end of the webinar. And so, it it kind of all
roads lead to where the book is just helping us get more people to register, lower our cost for registering, increase our show up rate, increase retention of when you book a call on the thank you page, the book is there. Or if you stay
with a free copy of the book. And so, the book is the bait, if you will. And action. >> Sure, that makes sense. Yeah, and the further sales mechanism. So, if they don't book a call then, then they're
more likely to in the future. >> Exactly. >> When you give away that free copy as that if you stay till the end offer, is it a physical copy or a PDF? >> PDF. Yes, we give away the ebook or the
possible I want to I want to add value, but not add a crap ton of cost for me and for the business. And so, really with the only place we give away the physical copy, I guess is maybe three places. One
is if we're in-person speaking at an event, it's a no-brainer. Those are really great prospects. And I mean, that allows us just any event that we speak allows us just any event that we speak at, we just get a bajillion leads and do
a ton of revenue. And so, that is a no-brainer. I would say secondarily is our free plus shipping funnel. That prints. So, that is, you know, handling. So, it's We end up losing money per book, like, you know, a couple
bucks or a few bucks a book, but they cover a decent amount of the cost. Um That's probably the second place, and then the third would be like a one-off promotion. We've done stuff where if we have a strong compelling reason
why, maybe we add that as part of the funnel, and it's a big revenue spike, end up spending five grand to send out a bunch of books or something like that." But it might do a few hundred thousand dollars in revenue, so it's worth it.
Those are kind of like maybe the three places where we would use the physical >> Sure, that makes sense. Yeah. So, I think you've mentioned that you have written seven. Is that what you said? Seven books for your business?
If you were doing this again, would you still write all seven of those books, or has it really ultimately come down to just like this one book is the the main thing, and it's gotten you like it was 20% of the work that got you 80% of the
results? >> Uh this book is definitely the 80/20. and not do the other ones. That would be kind of like saying, "Hey, Gillian, you got this one video
I thought you were going to bring up my children. Bring up my children. >> I wouldn't do that to you. Yeah, think of your favorite child. Would you rather just go back and have only my favorite child? Yeah.
>> [laughter] >> No. But if you think about your videos, right? I'm sure you've had one or two videos that just popped off and added amount of subscribers, and you say, "Oh, well, would you go back and do all those
video?" And you'd say, "Well, well, I had to do all those other videos to get to that one video." I think it's kind of the same with with my books, is I had to do those other books to learn the process to get to the culmination of
what ultimately has become the best book for me. >> Yeah. Yeah, that makes sense. So, if somebody is listening right now, and they're thinking, "Okay, this makes a lot of sense. I would I should probably
write a book to help grow my business. What would be the first steps that you would recommend? And I'm thinking here of like planning steps basically. Or is there anything they should do before they decide to write a book?
I would say there's kind of two things if you're if you're just think if you're about writing a book, there's two things I'd get really clear on. One is what we call this the four P's of a best selling book. And so person, pain, promise,
price. The price is easy based on the format. But think about the person that you're writing to that this book would be helpful for. So maybe Gillian Eden for your next book that's more closely related to the business. What's Who's
is should be someone you actually know in your real life. What's the pain that And then what's the promise that you can make in the book? And so I would get clear on that and then I would use the framework that we teach called the More
Writing Method, which is mind map, outline, rough draft, editing. And so actually write the book, but you get clear on that first piece plus the mind map, which is really just spend 15 minutes brainstorming all the ideas
around the topic for your book, then you'll be off to the races and you can real progress. >> What's the process that you're having most of your clients these days use to write their books? And how long does it
take most people to write their book? >> Yeah. So our tried and true process is the More Writing Method. So mind map it, outline it, and then you can either write it or speak it. Or some people,
what's your What's your strength? Play to that strength." And so maybe it's outlining and creating YouTube videos. Well, then I would say, "Okay. Well, then let's make a 10-part series or let's make, you
know, make all these chapters actually long-form videos and then use that as the mechanism to create the rough draft of the book. Maybe it's speaking, maybe it's writing. Okay, so use that. Obviously with AI these days, you can
use that to help accelerate some of the structuring of the book. I think that's fan of just kind of just doing an AI slop book and that sort of thing, but use it to make a better book. Use it to mine and distill
the frameworks. Use it to organize your ideas. Use it to pull stories. Like use it to enhance and write a better book, but that's kind of how I would think >> And how long does it generally take? >> I'm sorry.
people set aside for it? >> Yeah, I mean, to go through the full process, most for most of our people it's 9 to 18 months. For just the as a couple weeks. It can take as much as a few months. I mean, it can take
>> But we've got this thing called the 30-day rough draft challenge. And they just say, "Hey, I'm going to write for an hour a day for 30 days >> Yep. >> But I'm just saying I'm going to I'm
just writing an hour a day for 30 days straight and that's roughly 1,000 words a day. So then at the end of that 30 days, they've got over 30,000 words written, which is most of the length of a book. And so now all of a sudden
they've got most of a rough draft, maybe even a rough draft done in a month. So that people can do it in. >> Yeah, that is what I did for that first book of mine that you have there is I wrote it in a month, about 1,000 words a
day. Yeah, it worked really well. I think for me, I got tired of the book by the end of the month because I was like so all in it and so then I spent the next month or two editing it and I hired a couple
people to edit it as well, but I didn't really have the creative energy at that point to like add to it or make it better. I could only like do what do you call it? Like copy editing, you know, typos and punctuation and that sort of
stuff. What do you have What advice do you have for how I can maybe avoid that problem this next time around? >> Yeah, I would say the better the outline, the easier the draft and the better and the easier the faster the
I would say is I would work with a really good content editor and I would, you know, pay them well and I would So then you then you have that breathing got it for a couple weeks, then you get it back. Yeah, that's kind of how I
if you're right if you're writing specifically to your business and it's of those things, I mean, cuz what can be creatively exhausting is working out
frameworks or working out thoughts around a thing for the first That's the funny thing about a book, right? Is it forces you to distill your beliefs or opinions into the written word and into text. And so you're having
"Well, hold up. I'm about to put this in writing. What do I think about this?" writing about stuff that you know and you're talking about all the time, you've done a bajillion videos on it, it's in your course, it's in
you know, your your business and the stuff that you teach, it's a lot easier to then say, "All right, let me outline this and then let me maybe even chew on that outline for a bit and make sure I've got that good out Okay, and then
now I'm working my way through actually writing the draft. And it's a lot more easy and life-giving because you've already kind of cleared your throat a >> Mhm. Mhm. What would you say to the person who sees the value in all this
and they see it a great like visibility and customer development tool a book can and customer development tool a book can be, but they are struggling with what I'm thinking about is choosing the topic of the book because they're thinking if
I make the book on exactly the same topic as my paid program, then people will choose to buy the $10 book instead of my $1,000 paid program if they have
the same promise. >> Have you ever Have you ever read a book person? >> Yeah, I think most of us probably have. >> Yeah, I mean I think it it I think it makes someone more likely to do business
with you, not less. And it it is an approachable on-ramp. So, I mean my personal philosophy is give away all your best stuff for free, and people And I think it's very scarcity-minded when
I'm going to like that's in the I need to keep that in the paid program, or I need to whatever." They're different. So, the book is strategy, the course is tactics, or the coaching or the whatever is tactical. And so, of course
programs, of course it's not in this book cuz a bunch of it would be Right? I mean it would just not make sense because if I did the click by click on Amazon, or if I told you some cutting-edge Amazon strategy, well then
by the time you read this book, it's going to be outdated. So, the book is very strategic. It is a lot of if not all of our best high-level strategies, and then the tactics, the customizing it to the
person, that is what happens in the course and in the coaching and in the bell. >> Yeah, apparently it's lunchtime. >> life change. That's our life-changing bell. Uh so, you change your life, you
ring the bell. So, sorry about that. >> Well, okay, we're running up on time here, Chandler, but to wrap this up, I would love for you to kind of maybe give like a recap almost uh for people who are not previously familiar with this
idea of using a book to grow their business. Uh could you just kind of recap what the strategy there is on like how a book can get you visibility. >> Yeah. I would say a book is the
Well, actually I would take a step back. We talked about earlier in the episode the concept of leveraged impact, right? Doing work once, creating this thing that goes on to impact thousands, tens of thousands, maybe even millions of
people. If you're struggling to grow your business, it's probably because you lack leverage. You are you're doing a bunch of one-off effort, and it's so, the whole concept is what if you take the best things that you know, you
put them into a book, and then you create the best asset that exists, which is a book. You look at all of the most successful entrepreneurs pretty much that you can think of, especially in this space, they've
books, and those books are the best thing that they do that grows their business because it takes people from browsers to buyers, and it might just be they're in your ecosystem, they're learning from you, and then you use that
book to accelerate and ascend people into the things that you do. And so, what I love about it is that it gives leverage, sure, with prospects, with about doing business with you, but it's also, I mean, it's onboarding for our
customers. It's onboarding for our employees. It is the single best asset that we have in the business. It splinters off into content, it it's it's the hub of everything, and especially in an age of AI, where you need kind of
structured source material that you can then use well, a book is the best way that you can do that. And yes, it's cumbersome. Yes, it's you know, it's going to take you a good amount of time and money and
energy to do this thing, but when I just look at the assets that I have in my I can't think of another asset that I have in my business that is as powerful as a book that was a similar of a commitment. It's like
okay, I'm spending 50 grand a month on ads. Well, as soon as that month is over, those ads are I mean, it's that that's not still existing, but meanwhile, I spend, you know, 10 grand, whatever, on this book and a few hundred
hours and I I mean, this this sucker published this 5 years ago and it's last 12 months. I mean, it just keeps going. And so,
for a very long time, but I bring so much leverage to what you're trying to do in your business. >> Very well said. Well, let's wrap this up here, Chandler, but thank you so much for everything you shared with us today.
Where should listeners go if they want to learn more about these strategies >> Yeah, thank you for having me. This has been really fun. I would say um two things, uh we're building out a lot of media stuff, content stuff. So, if you
want content, check out the YouTube uh channel, self-publishing.com. We are at subscribers over there. >> Very nice. Congratulations. >> mean, we're not at we're not at 750 yet. Uh
scaling to eight figures. You can check out content over there or on Instagram. Uh and then we created a link for you guys, self-publishing.com/gillian, and see if we can help with your book. >> Perfect. Well, thank you so much. Great
>> Perfect. Well, thank you so much. Great to have you here.