one of the most common issues I see for a lot of blog content especially if the Blogger outsourced an article to someone else is getting the article in the right voice we're going to talk about that let me show you exactly what I mean just look at this first paragraph here it says chicks don't have feathers like chickens do instead they have down if you were to read through this you're definitely going to see some issues for example this whole sentence here is completely irrelevant to the topic but also the overall tone that's being used in this whole section feels a little bit not formal but certainly not friendly and neighborly what I'm going for on this blog is kind of a friendly neighborly tone particularly from someone who has experience with the topic when your writer doesn't have said experience this is often what you get so before publishing I'm going to tweak what's written here now you can pause here and see the text it's so much easier to read the paragraphs are shorter and broken up a bit more but also it flows so much better because it feels like I'm talking to you not writing a scholarly article or a school essay don't miss the rest of my pre-published checklist I'll put links in the comments