---
title: 'How to Fix the Voice in Outsourced Blog Posts'
source: 'https://youtube.com/watch?v=STtJxyG4SXY'
video_id: 'STtJxyG4SXY'
date: 2026-07-14
duration_sec: 0
---

# How to Fix the Voice in Outsourced Blog Posts

> Source: [How to Fix the Voice in Outsourced Blog Posts](https://youtube.com/watch?v=STtJxyG4SXY)

## Summary

This video addresses a common problem in blog content, especially outsourced articles: the writing voice doesn't match the brand's tone. The host demonstrates how to fix a paragraph that sounds too formal or irrelevant, aiming for a friendly, neighborly voice that feels conversational and personal.

### Key Points

- **Common Voice Issue in Outsourced Content** [00:00] — Outsourced articles often lack the correct voice, sounding either too formal or irrelevant to the blog's audience.
- **Example of Poor Tone** [00:15] — A paragraph about chicks and down feathers includes irrelevant sentences and a tone that is not friendly or neighborly, which is not suitable for the blog.
- **Desired Tone: Friendly and Neighborly** [00:30] — The host aims for a tone that feels like talking to a friend, with shorter paragraphs and a conversational flow.
- **Tweaking the Content** [00:45] — Before publishing, the host edits the paragraph to make it easier to read, breaking up text and improving flow.
- **Result: Improved Readability** [01:00] — The revised text feels like a conversation, not a scholarly article, and is more engaging for the audience.

### Conclusion

The key takeaway is to always review outsourced content for voice and tone, editing to ensure it aligns with your brand's friendly, conversational style before publishing.

## Transcript

one of the most common issues I see for a lot of blog content especially if the Blogger outsourced an article to someone else is getting the article in the right voice we're going to talk about that let me show you exactly what I mean just look at this first paragraph here it says chicks don't have feathers like chickens do instead they have down if you were to read through this you're definitely going to see some issues for example this whole sentence here is completely irrelevant to the topic but also the overall tone that's being used in this whole section feels a little bit not formal but certainly not friendly and neighborly what I'm going for on this blog is kind of a friendly neighborly tone particularly from someone who has experience with the topic when your writer doesn't have said experience this is often what you get so before publishing I'm going to tweak what's written here now you can pause here and see the text it's so much easier to read the paragraphs are shorter and broken up a bit more but also it flows so much better because it feels like I'm talking to you not writing a scholarly article or a school essay don't miss the rest of my pre-published checklist I'll put links in the comments