[00:02] content creation. I'm a volcano of a content creator since 2016. If you're work, there's a link in the description of this video to a course I created
[00:14] on content creation and streaming. It covers everything about YouTube, Twitch, and more. Anyway, in today's video, we're going to talk a little about how to promote your live stream correctly. How do you actually reach people
[00:27] who are interested in watching your live stream? that. There are some tools I'll recommend at the end of the video. So stick around! If you're new here, consider subscribing to the channel and leave a
[00:41] like. And before we go to the video, I just want to show you the website of União, the largest overlay store in the world. So if you're interested in buying an overlay, they have several packages,
[00:55] for you: with any package here, if you apply the "Hi Lucão" offer, you receive 50 [currency unspecified]. check out, enter the coupon code Lucão and you'll
[01:08] any package, whether it's emojis, beds, or overlay packages. You'll receive a 50% discount, okay folks? The links to the UN are all in the description. If you want to buy any
[01:23] it really helps the channel, okay? Thank you! Anyway, folks, in this video we're word that's very commonly used on the internet for content creators, right? So we're going to talk about content marketing, because it's where you create content
[01:39] focused on promoting a product, right? So for us who are talking about live streams, you'll create content—not your own live stream, but content on other social media—where we'll produce the famous content marketing. You
[01:51] offer some reward to your viewer, right? So, I don't know, you'll offer a funny video, some entertaining moment, something different in their day-to-day life, and this content marketing can convert that person from
[02:05] another social network into a viewer during the live stream, right? So with that, you can grow your stream, okay?  Okay, okay, not quite the end, right folks? This video is for you if you're tired of sending those links in
[02:17] Discord groups, Facebook groups, where nobody clicks on your links, right? Because everyone else is also sending their own link, so nobody's you're promoting a live stream in a Facebook group or on Discord. That's the
[02:30] reality, I'm sorry. Anyway, folks, how does this content marketing thing work? I've made a brief summary for you. First, reach people, you need to deliver something of quality to them, whether it's
[02:43] entertainment, valuable knowledge, a product, something like that. You have to deliver it to your audience. So here at Lucão Leve, for valuable knowledge, right? I make tutorials on YouTube, tips on how to
[02:58] develop your YouTube recording skills, tips on how to create a community, how to grow your audience. So all of that is valuable knowledge. So if you 're not delivering that, whether it's entertainment, valuable knowledge,
[03:11] or a product, you'll hardly be able to you'll hardly be able to why don't I?  I'm going to get an audience and all that. Because for someone to start
[03:23] following you and everything else, you need to have something interesting, you need to spark someone's interest, that 's the real deal. So do a study and see entertainment, if you're really entertaining your audience, if you're actually
[03:37] offering valuable knowledge, anyway, pay attention to that, okay? A lot of only deliver that during the live stream. It doesn't happen during the live stream; it
[03:49] happens outside of the live stream on social media, on your YouTube channel, on TikTok, on Instagram. That's where you'll do your content marketing to attract people, whether it 's to Twitch, another
[04:03] live stream on YouTube, on Trovo, on Nimo TV, on Facebook, wherever you do live streams. So you need to create content outside of the live stream. If you don't do that, you wo n't get an audience to watch you during your live stream. It's very difficult
[04:18] for you to take the big extremes, for example, I don't know, I'll mention Alan, right? Alanzoka has a very good average viewership on his Twitch channel today because when he started doing live streams, he started on YouTube, and from YouTube he went
[04:32] to Twitter and started producing live content.  What he offered on YouTube was great entertainment. People combined business with pleasure and went to see what he was doing on YouTube. He did live streams, which are more fun,
[04:45] funnier, more dynamic, and more participatory. That's why he is who he is today. If you look at other big teams, most produce content on another social network, like a clip from a live stream, right? Casimiro, for example, who is
[04:58] one of the biggest names today. He even won a Personality of the Year award. What Casimiro does, you know? I met Casimiro on YouTube with his "Cuts" channel. He offered his entertainment on his
[05:12] YouTube channel. So it's really cool. If you're curious, go see him live, right? So it makes perfect sense to manage your social networks to create your content and bring, I don't know, an audience from outside into your community. I'm
[05:26] always mentioning Twitter because we 're more used to talking there, okay? So, grow your community, increase your numbers, you need to create good content outside of your live streams. So I'll give you some suggestions:
[05:39] record short videos in vertical format.  So, posting on Instagram, TikTok, YouTube, and shorts is very powerful; these algorithms are very strong, okay? And that's it, man. Producing content on Instagram, making Stories, this
[05:53] a very strong connection with the audience because, sometimes, you're there having your because, sometimes, you're there having your coffee, your bread with butter, and suddenly the person watching your story sees that you're having a
[06:06] coffee, and it's the same coffee as them. So you're generating connections, right? And that's also important, right? It's not just entertainment, selling a product, or sharing knowledge; you also have to generate connection
[06:20] with people, okay? And in my view, as a content creator, this is the best way to promote your Live. It's not sending links to groups or sending them to your friends to go there and all that. You can
[06:34] don't send them every day because they'll get tired of receiving your links, right? So, for me, the best way to promote your Live is by doing content marketing, okay?  Okay,
[06:48] recommend a tool here, two of which I read about. It's a tool here, two of which I read about. It's a tool where you put a clip from Twitch, and it converts it to vertical format. You use this website here, okay guys? Look,
[07:02] if you come here to Twitch and you take a clip, okay? So, you just come here, paste this clip here, look how cool! And then you 'll select a format, right? You'll choose a split format, which is
[07:15] free, there are several other formats, look! Now select the first option, it will tell you to set the camera area, right? Look, it 's already in rectangular if you use a camera in 4x3 format, which is
[07:30] to make it more square, and there's the formula and the cold format, which you can crop however you want. I like to put it here at 16x9, which is the standard I use on my webcam. So look how interesting! I
[07:43] select my face cam, I'll accept, and now I just put this other part here, right in the center of my gameplay, look accept. Look, it will generate a video in the format for you to post on
[07:58] Shorts.  TikTok and everything else, my client is wonderful, just click here, but if you click here you need to pay, so unfortunately it will be in HD resolution, but it's already a huge help, right? If you
[08:12] want to do this in a video editor and everything else, I'll leave video editor and everything else, I'll leave a video here in the card about recording TikTok on USB, you can do this here too, very good, and if you're
[08:25] more depth and everything else, like how to edit it if you recorded it in normal format, how you type in the video editor to make this video into a shorts format and everything else, anyway, guys, I hope
[08:40] you understood how content marketing works, the idea of ​​the video for us to promote it correctly, I hope you enjoyed it, there are links in the description, don't forget that we're on Instagram, there are a
[08:54] lot of cool tips there too, on Instagram profile @luluca.lab, I'm on Instagram profile @luluca.lab, I'm signing off here, bye and see you later.