---
title: 'How to Grow on Twitch by Promoting Your Live Stream Correctly'
source: 'https://youtube.com/watch?v=ITJ5fodfxE0'
video_id: 'ITJ5fodfxE0'
date: 2026-07-17
duration_sec: 542
channel: 'Lucão Lab'
---

# How to Grow on Twitch by Promoting Your Live Stream Correctly

> Source: [How to Grow on Twitch by Promoting Your Live Stream Correctly](https://youtube.com/watch?v=ITJ5fodfxE0)

## Summary

This video provides a comprehensive guide on how to promote live streams effectively through content marketing. The creator emphasizes creating valuable content on other social media platforms to attract viewers to live streams, rather than relying on spammy link-sharing in groups.

### Key Points

- **Content Marketing for Live Streams** [00:02] — Content marketing involves creating content focused on promoting a product—in this case, a live stream. By offering entertainment, valuable knowledge, or a product on other social media, you can convert viewers into live stream audiences.
- **Ineffective Promotion Methods** [02:17] — Sending links in Discord or Facebook groups is ineffective because everyone else is doing the same, so links get ignored.
- **Delivering Value to Attract Audience** [02:43] — To reach people, you must deliver quality content—entertainment, valuable knowledge, or a product. Without this, it's hard to build an audience.
- **Content Creation Outside Live Streams** [03:49] — Promotion happens outside the live stream on platforms like YouTube, TikTok, and Instagram. Creating content there is essential to attract viewers to the live stream.
- **Examples of Successful Streamers** [04:18] — Alanzoka grew his Twitch audience by starting on YouTube and offering great entertainment. Casimiro used a 'Cuts' channel on YouTube to drive viewers to his live streams.
- **Short Vertical Videos** [05:39] — Recording short vertical videos for Instagram, TikTok, and YouTube Shorts is powerful because these algorithms are strong.
- **Building Connection via Stories** [05:53] — Posting Stories on Instagram creates a strong connection with the audience by sharing everyday moments, which is as important as entertainment or knowledge.
- **Tool Recommendation: Clip to Vertical** [06:48] — A tool is recommended that converts Twitch clips to vertical format for posting on Shorts and TikTok. It allows cropping and selecting camera area, but HD resolution requires payment.

### Conclusion

The best way to promote a live stream is through content marketing—creating valuable content on other social media platforms. Tools like clip converters can help repurpose content efficiently.

## Transcript

content creation. I'm a volcano of a content creator since 2016. If you're work, there's a link in the description of this video to a course I created
on content creation and streaming. It covers everything about YouTube, Twitch, and more. Anyway, in today's video, we're going to talk a little about how to promote your live stream correctly. How do you actually reach people
who are interested in watching your live stream? that. There are some tools I'll recommend at the end of the video. So stick around! If you're new here, consider subscribing to the channel and leave a
like. And before we go to the video, I just want to show you the website of União, the largest overlay store in the world. So if you're interested in buying an overlay, they have several packages,
for you: with any package here, if you apply the "Hi Lucão" offer, you receive 50 [currency unspecified]. check out, enter the coupon code Lucão and you'll
any package, whether it's emojis, beds, or overlay packages. You'll receive a 50% discount, okay folks? The links to the UN are all in the description. If you want to buy any
it really helps the channel, okay? Thank you! Anyway, folks, in this video we're word that's very commonly used on the internet for content creators, right? So we're going to talk about content marketing, because it's where you create content
focused on promoting a product, right? So for us who are talking about live streams, you'll create content—not your own live stream, but content on other social media—where we'll produce the famous content marketing. You
offer some reward to your viewer, right? So, I don't know, you'll offer a funny video, some entertaining moment, something different in their day-to-day life, and this content marketing can convert that person from
another social network into a viewer during the live stream, right? So with that, you can grow your stream, okay?  Okay, okay, not quite the end, right folks? This video is for you if you're tired of sending those links in
Discord groups, Facebook groups, where nobody clicks on your links, right? Because everyone else is also sending their own link, so nobody's you're promoting a live stream in a Facebook group or on Discord. That's the
reality, I'm sorry. Anyway, folks, how does this content marketing thing work? I've made a brief summary for you. First, reach people, you need to deliver something of quality to them, whether it's
entertainment, valuable knowledge, a product, something like that. You have to deliver it to your audience. So here at Lucão Leve, for valuable knowledge, right? I make tutorials on YouTube, tips on how to
develop your YouTube recording skills, tips on how to create a community, how to grow your audience. So all of that is valuable knowledge. So if you 're not delivering that, whether it's entertainment, valuable knowledge,
or a product, you'll hardly be able to you'll hardly be able to why don't I?  I'm going to get an audience and all that. Because for someone to start
following you and everything else, you need to have something interesting, you need to spark someone's interest, that 's the real deal. So do a study and see entertainment, if you're really entertaining your audience, if you're actually
offering valuable knowledge, anyway, pay attention to that, okay? A lot of only deliver that during the live stream. It doesn't happen during the live stream; it
happens outside of the live stream on social media, on your YouTube channel, on TikTok, on Instagram. That's where you'll do your content marketing to attract people, whether it 's to Twitch, another
live stream on YouTube, on Trovo, on Nimo TV, on Facebook, wherever you do live streams. So you need to create content outside of the live stream. If you don't do that, you wo n't get an audience to watch you during your live stream. It's very difficult
for you to take the big extremes, for example, I don't know, I'll mention Alan, right? Alanzoka has a very good average viewership on his Twitch channel today because when he started doing live streams, he started on YouTube, and from YouTube he went
to Twitter and started producing live content.  What he offered on YouTube was great entertainment. People combined business with pleasure and went to see what he was doing on YouTube. He did live streams, which are more fun,
funnier, more dynamic, and more participatory. That's why he is who he is today. If you look at other big teams, most produce content on another social network, like a clip from a live stream, right? Casimiro, for example, who is
one of the biggest names today. He even won a Personality of the Year award. What Casimiro does, you know? I met Casimiro on YouTube with his "Cuts" channel. He offered his entertainment on his
YouTube channel. So it's really cool. If you're curious, go see him live, right? So it makes perfect sense to manage your social networks to create your content and bring, I don't know, an audience from outside into your community. I'm
always mentioning Twitter because we 're more used to talking there, okay? So, grow your community, increase your numbers, you need to create good content outside of your live streams. So I'll give you some suggestions:
record short videos in vertical format.  So, posting on Instagram, TikTok, YouTube, and shorts is very powerful; these algorithms are very strong, okay? And that's it, man. Producing content on Instagram, making Stories, this
a very strong connection with the audience because, sometimes, you're there having your because, sometimes, you're there having your coffee, your bread with butter, and suddenly the person watching your story sees that you're having a
coffee, and it's the same coffee as them. So you're generating connections, right? And that's also important, right? It's not just entertainment, selling a product, or sharing knowledge; you also have to generate connection
with people, okay? And in my view, as a content creator, this is the best way to promote your Live. It's not sending links to groups or sending them to your friends to go there and all that. You can
don't send them every day because they'll get tired of receiving your links, right? So, for me, the best way to promote your Live is by doing content marketing, okay?  Okay,
recommend a tool here, two of which I read about. It's a tool here, two of which I read about. It's a tool where you put a clip from Twitch, and it converts it to vertical format. You use this website here, okay guys? Look,
if you come here to Twitch and you take a clip, okay? So, you just come here, paste this clip here, look how cool! And then you 'll select a format, right? You'll choose a split format, which is
free, there are several other formats, look! Now select the first option, it will tell you to set the camera area, right? Look, it 's already in rectangular if you use a camera in 4x3 format, which is
to make it more square, and there's the formula and the cold format, which you can crop however you want. I like to put it here at 16x9, which is the standard I use on my webcam. So look how interesting! I
select my face cam, I'll accept, and now I just put this other part here, right in the center of my gameplay, look accept. Look, it will generate a video in the format for you to post on
Shorts.  TikTok and everything else, my client is wonderful, just click here, but if you click here you need to pay, so unfortunately it will be in HD resolution, but it's already a huge help, right? If you
want to do this in a video editor and everything else, I'll leave video editor and everything else, I'll leave a video here in the card about recording TikTok on USB, you can do this here too, very good, and if you're
more depth and everything else, like how to edit it if you recorded it in normal format, how you type in the video editor to make this video into a shorts format and everything else, anyway, guys, I hope
you understood how content marketing works, the idea of ​​the video for us to promote it correctly, I hope you enjoyed it, there are links in the description, don't forget that we're on Instagram, there are a
lot of cool tips there too, on Instagram profile @luluca.lab, I'm on Instagram profile @luluca.lab, I'm signing off here, bye and see you later.