[00:02] diets because there's a lot of health advantages to that, but we haven't been mindful that we're also increasing these calc mineral absorption inhab inhibitors and we better be dealing with that getting the absorption up somehow or the
[00:17] total intake up. Then we applied it to global food balance sheets the by availability equation. If you look at total intake relative to their country requirements, there's a few countries in Southeast Asia that look like they might
[00:32] be deficient, but most of the world looks good. If you apply this bioavailability equation, you have most of Southeast Asia, large part most of Africa, parts of South America that are all not even producing enough calc foods
[00:48] with calcium in it to meet the people's needs and they can be quite deficient. So, it's waking up people to what the real nutrition stat situation is with
[01:00] real nutrition stat situation is with calcium that we didn't appreciate