---
title: 'How One AI Agent Saved $28,000 in Support Costs'
source: 'https://youtube.com/watch?v=mXSjRfgnLBc'
video_id: 'mXSjRfgnLBc'
date: 2026-08-12
duration_sec: 96
---

# How One AI Agent Saved $28,000 in Support Costs

> Source: [How One AI Agent Saved $28,000 in Support Costs](https://youtube.com/watch?v=mXSjRfgnLBc)

## Summary

The video showcases Hugo, an AI agent that goes beyond typical chatbots by executing actions and connecting to business systems like Stripe, Shopify, and Jira. It highlights Hugo's ability to handle complex support tasks, automate a significant portion of conversations, and deliver measurable cost savings and customer satisfaction improvements.

### Key Points

- **Hugo's Unique Capability** [00:02] — Unlike most AI chatbots that only generate text, Hugo executes actions by connecting to business tools like Stripe, Shopify, and Jira, fetching real invoices and checking order statuses.
- **Multimodal and Multi-Turn Support** [00:28] — Hugo can understand images and audio messages, handle multi-turn conversations, and resolve repetitive questions, escalating to humans with full context when needed.
- **Impressive Automation Metrics** [00:42] — Companies using Hugo automate 40-80% of support conversations, with one company saving $28,000 annually and seeing increased customer satisfaction due to instant, accurate answers.
- **Data Integration and Control** [00:59] — Hugo connects to real business data via APIs, pulling accurate information from systems rather than guessing from scraped FAQs. Users control access and can choose their preferred LLM model.
- **Availability and Trial** [01:15] — Hugo runs on Crisp, which supports over 10,000 companies, and offers a 14-day free trial with no credit card required. The link is provided in the description.

### Conclusion

Hugo represents a significant advancement in AI customer support by combining execution with data integration, offering tangible cost savings and efficiency gains. The video encourages businesses overwhelmed by support tickets to try Hugo's free trial.

## Transcript

ChatGPT is busy making things up, let me show you something that actually shocked me. While we're talking about choosing the right AI tools and protecting our data, I discovered Hugo, an AI agent that's completely changing how companies
handle customer support. Here's what blew my mind. Most AI chatbots just generate text responses. Hugo actually executes. It connects to your Stripe, executes. It connects to your Stripe, Shopify, or Jira, fetches real invoices,
checks order statuses, and it can even understand images and audio messages and resolve the tickets. I tested it in my own support queue. Hugo understood multi-turn conversations, handled those repetitive questions that eat up hours,
and when something needed human judgment, it escalated with full context. The numbers are wild. Companies using Hugo automate 40 to 80% of their support conversations. One saved $28,000 annually. Customer satisfaction went up
because people get instant conversational accurate answers. What really sold me, Hugo connects to your actual business data through APIs. It's not guessing from scraped FAQs. It pulls real information from your systems. You
control exactly what it can access and even choose your preferred LLM model. Hugo runs on Crisp, which powers support for over 10,000 companies. They offer a 14-day free trial, no credit card needed. If you're drowning in support
tickets while trying to grow your business, check out hugo.ai. Link in the business, check out hugo.ai. Link in the description below.