---
title: 'How to Sell on TikTok Shop in 10 Minutes'
source: 'https://youtube.com/watch?v=O39Eec76XZ8'
video_id: 'O39Eec76XZ8'
date: 2026-07-19
duration_sec: 616
channel: 'Travis Marziani'
---

# How to Sell on TikTok Shop in 10 Minutes

> Source: [How to Sell on TikTok Shop in 10 Minutes](https://youtube.com/watch?v=O39Eec76XZ8)

## Summary

This video provides a step-by-step guide to selling on TikTok Shop, based on the creator's experience generating over $50,000 in sales in 60 days with one product. It covers account setup, product selection, fulfillment options, listing optimization, affiliate recruitment, and scaling with ads.

### Key Points

- **Introduction and Credibility** [00:00] — The creator has done tens of thousands of dollars in sales on TikTok Shop, including over $50,000 in 60 days with one product.
- **Step 1: Set Up Seller Account** [00:28] — Go to TikTok Shop, click North America, apply for a seller account with business/personal info, tax/ID documents, and bank account.
- **Choosing the Right Product** [00:56] — Best products are easy to show off in short videos, have a wow moment or visual transformation, and have an existing niche of creators.
- **Use Product Opportunities** [01:28] — In Seller Center, go to Products > Product Opportunities to see trending categories with strong demand and room for more sellers.
- **Fulfillment Options** [02:30] — Options: ship yourself, use a 3PL, use Amazon MCF (multi-channel fulfillment), or Fulfilled by TikTok (invite only).
- **Create and Optimize Listing** [04:05] — Use high-quality images, keyword-rich title (brand + main content/benefit + scope of use + product type + main feature), and AI-generated description.
- **Turn on Affiliates** [06:18] — Set up open collaboration, set commission (e.g., 20-30%), offer free samples, and filter creators by average views and post rate.
- **Scale with Campaigns and Ads** [08:26] — Use co-funded campaigns (TikTok covers part of discount) and GMV Max shop ads using best affiliate videos as creatives.

### Conclusion

By following these steps—setting up your account, finding a video-friendly product, optimizing your listing, recruiting affiliates, and scaling with ads—you can start making sales on TikTok Shop quickly.

## Transcript

If you're looking to start selling on Tik Tok&nbsp; shop, this is the best first video to start&nbsp;&nbsp; with because in the last year, we've done tens&nbsp; of thousands of dollars in sales on Tik Tok shop,&nbsp;&nbsp; including over $50,000 in just 60 days with&nbsp; one product. If you're new to this channel,&nbsp;&nbsp;
my name is Connor, and in this video, I'm going to&nbsp; show you a simple step-by-step process you can use&nbsp;&nbsp; to start making money selling products on Tik Tok&nbsp; shop, even if you've never sold online before. So,&nbsp;&nbsp;
let's jump into it. The first step is to set&nbsp; up your Tik Tok shop seller account. Go over&nbsp;&nbsp; click North America and apply for a seller&nbsp; account. They'll ask you for number one, your&nbsp;&nbsp;
business or personal information. Number two, your&nbsp; tax and ID documents. And number three, your bank&nbsp;&nbsp; account so they know where to send your payouts.&nbsp; Fill that out carefully. Submit your information.&nbsp;&nbsp; And once you're approved, you'll have access to&nbsp; your Tik Tok shop dashboard where you can upload&nbsp;&nbsp;
products, manage orders, and see your sales. Now&nbsp; that your account is ready, let's talk about the&nbsp;&nbsp; most important part, and that's choosing the right&nbsp; product for Tik Tok. Tik Tok is not like a normal&nbsp;&nbsp; online store. Tik Tok is a video platform, and Tik&nbsp; Tok shop lives inside that platform. What works&nbsp;&nbsp;
best on Tik Tok are products that are easy to&nbsp; show off in a short video, have a clear wow moment&nbsp;&nbsp; or visual transformation, and have an existing&nbsp; niche of creators who would be excited to promote&nbsp;&nbsp; it. For example, with our product carnivore&nbsp; electrolytes, we tapped into the carnivore diet&nbsp;&nbsp;
niche. These influencers already had an audience&nbsp; that trusted them. So, when we started posting,&nbsp;&nbsp; we did over $50,000 in 60 days on Tik Tok shop.&nbsp; Now, here's one of the biggest secrets that most&nbsp;&nbsp; people skip. Inside your seller center, go to the&nbsp; products tab and click on product opportunities.&nbsp;&nbsp;
Tik Tok literally shows you categories and&nbsp; products they believe have strong demand and room&nbsp;&nbsp; for more sellers based on their own data. You'll&nbsp; see trending categories, items sold, and how many&nbsp;&nbsp; products already exist. And also whether Tik Tok&nbsp; is offering extra traffic or rewards if you launch&nbsp;&nbsp;
a product in this category. You can scroll through&nbsp; this and look for products with rising opportunity&nbsp;&nbsp; trends and a good number of items sold and not too&nbsp; many existing products. and something that you can&nbsp;&nbsp; clearly demo in a video. You might see things like&nbsp; lunchboxes or bento style containers, pet grooming&nbsp;&nbsp;
tools and brushes, cutting boards, or lots and&nbsp; lots of different options. You can then pick&nbsp;&nbsp; one or two of these ideas that meet the criteria&nbsp; and bookmark them. If you already have a product,&nbsp;&nbsp; still check this page to see if Tik Tok is giving&nbsp; you any extra awards or traffic for your existing&nbsp;&nbsp;
category. Once you have your product idea, it's&nbsp; time to actually get the product. This is where&nbsp;&nbsp; we figure out inventory and fulfillment. Before&nbsp; you list your product, you need to plan on how&nbsp;&nbsp; it will get to the customer. On Tik Tok shop,&nbsp; you have a few options. Number one, you could&nbsp;&nbsp;
ship it yourself. You store the product at home&nbsp; or in a small warehouse. When an order comes in,&nbsp;&nbsp; Tik Tok will let you buy and print shipping&nbsp; labels directly inside a seller center,&nbsp;&nbsp; and you pack and ship the orders. The next option&nbsp; is to use a 3PL, also known as a third-party&nbsp;&nbsp;
logistics company. This is a separate company&nbsp; that stores your product and ships orders for&nbsp;&nbsp; you. There are many 3PLs that integrate directly&nbsp; with Tik Tok Shop. This is better if you're doing&nbsp;&nbsp; more volume and don't want to pack boxes all day.&nbsp; Another option is you could actually use Amazon&nbsp;&nbsp;
as your 3PL with multi-channel fulfillment. If&nbsp; you already sell on Amazon FBA, you can connect&nbsp;&nbsp; your Tik Tok shop or Shopify to Amazon and let&nbsp; Amazon handle all the fulfillment for you. You&nbsp;&nbsp;
can often still offer fast two-day style shipping&nbsp; on Tik Tok using your existing Amazon inventory,&nbsp;&nbsp; which is part of the reason it's great to launch&nbsp; on both platforms at the same time. Finally,&nbsp;&nbsp; there's fulfilled by Tik Tok, which is Tik Tok's&nbsp; own fulfillment network. This is invite only, so&nbsp;&nbsp;
it's rolling out slowly, but here you would send&nbsp; your inventory into Tik Tok's warehouses, and Tik&nbsp;&nbsp; Tok would handle the storage, picking, packing,&nbsp; and shipping of the product. Usually, these are&nbsp;&nbsp; some of the cheapest shipping rates, but you'll&nbsp; want to have enough volume to justify storing&nbsp;&nbsp;
inventory there. If you're just starting out, you&nbsp; can start with self-fulfillment or use a 3PL or&nbsp;&nbsp; Amazon MCF if you already have inventory set up&nbsp; elsewhere. Once you've decided how you'll handle&nbsp;&nbsp; shipping, you're ready to list your product.&nbsp; Step four is to create and optimize your Tik Tok&nbsp;&nbsp;
shop listing. Back in Seller Center, go to manage&nbsp; products and click add new product. This part is&nbsp;&nbsp; crucial because your listing is what customers and&nbsp; creators will see. You'll need highquality images.&nbsp;&nbsp; Don't just grab random AliExpress images and hope&nbsp; for the best. We want to use clean, bright photos&nbsp;&nbsp;
and lifestyle images that show how your product&nbsp; is used. And if you want professionally designed&nbsp;&nbsp; images optimized for Tik Tok and Amazon, our&nbsp; team at fbaccreatives.com does this for all of&nbsp;&nbsp; our brands and creates some truly stunning images&nbsp; like these. Then you'll need a keyword-rich title.&nbsp;&nbsp;
Tik Tok gives you a recommended format&nbsp; for the title, which is brand name plus&nbsp;&nbsp; main content or benefit plus scope of use plus&nbsp; product type plus main feature. For instance,&nbsp;&nbsp; right here we went with carnivore cutting board.&nbsp; wooden pasfree reversible kitchen cutting board&nbsp;&nbsp;
with hand grip for meat and barbecue. Tik&nbsp; Tok uses your title heavily in their search&nbsp;&nbsp; and recommendation system. So use as many relevant&nbsp; keywords as you possibly can. For the description,&nbsp;&nbsp; Tik Tok can generate an AI description based on&nbsp; your title. We can use their AI generated one as&nbsp;&nbsp;
a base and we can make sure that it lists the&nbsp; main benefits of the product. It mentions the&nbsp;&nbsp; key features and matches what you actually sell as&nbsp; the AI can make mistakes at times. Now we'll need&nbsp;&nbsp; a barcode or product identifier. Most sellers will&nbsp; either use a G10 or a UPC code. You can purchase&nbsp;&nbsp;
official barcodes at GS1 for just 30 bucks each.&nbsp; Once you have your G10, enter it so your product&nbsp;&nbsp; can be scanned and tracked correctly. Here&nbsp; we'll write our main selling price. Optionally,&nbsp;&nbsp; set a higher list price so Tik Tok can show it as&nbsp; discounted when allowed. Enter your starting stock&nbsp;&nbsp;
quantity and choose your internal skew code so you&nbsp; can track your product in your own system. Next,&nbsp;&nbsp; we'll need to enter the weight and dimensions&nbsp; for shipping purposes and mark whether this&nbsp;&nbsp; product has batteries or dangerous goods. Now, we&nbsp; can decide whether we're offering free shipping.&nbsp;&nbsp;
In most cases, you'll get more orders if you bake&nbsp; shipping into the price and show free shipping on&nbsp;&nbsp; the front end, as customers love their free&nbsp; shipping nowadays. And once you've filled&nbsp;&nbsp; everything out, submit the product for review.&nbsp; If your product is a supplement or consumable,&nbsp;&nbsp;
Tik Tok may ask you for extra documentation like&nbsp; certificates of analysis or label proofs. For&nbsp;&nbsp; simple products like cutting boards or homegoods,&nbsp; the approval is usually very fast. After approval,&nbsp;&nbsp; your product is live and visible in your shop. Now&nbsp; we'll move into where Tik Tok shop really becomes&nbsp;&nbsp;
powerful. Step five is to turn on affiliates&nbsp; so creators sell for you. This is what makes&nbsp;&nbsp; Tik Tok shop different from almost every other&nbsp; platform. Affiliates aka creators can add your&nbsp;&nbsp;
product to their videos and get paid a commission&nbsp; on every sale they bring in. This means you do not&nbsp;&nbsp; have to be the face of your brand or post the&nbsp; content every day yourself if you don't want&nbsp;&nbsp; to. In Seller Center, go to affiliate and set&nbsp; up open collaboration. Add your product to an&nbsp;&nbsp;
open campaign so any eligible creator can request&nbsp; to promote it. Set your standard commission rate.&nbsp;&nbsp; For example, if your product sells for $50, a&nbsp; 20 to 30% commission means creators can earn&nbsp;&nbsp; 10 to $15 per sale. When you're first launching,&nbsp; it often makes sense to be generous so that you&nbsp;&nbsp;
stand out from all the other products they can&nbsp; choose from. Then we can add free refundable&nbsp;&nbsp; samples. Enable samples so creators can get&nbsp; your product without paying out of pocket.&nbsp;&nbsp; You can then choose whether they are required to&nbsp; post in order to keep the sample or keep it more&nbsp;&nbsp;
flexible. We can filter for creators with decent&nbsp; average views and a good track record of actually&nbsp;&nbsp; posting after receiving the samples. We can also&nbsp; filter and approve sample requests one by one. We&nbsp;&nbsp; can look at each creator's average views, their&nbsp; followers, and their estimated post rate, which&nbsp;&nbsp;
is how often they posted after getting a sample in&nbsp; the past. I always go through and approve samples&nbsp;&nbsp; for creators who are in the same niche as me and&nbsp; have a good post rate and engagement. I can also&nbsp;&nbsp; invite creators directly. I can use the find&nbsp; creators tool to search for people in my niche&nbsp;&nbsp;
or search on Tik Tok itself for my main keywords&nbsp; and see who's already making good content. Then I&nbsp;&nbsp; can create a targeted collaboration, set special&nbsp; commission and perks and invite those creators&nbsp;&nbsp; into it. It's good to have a short, clear message&nbsp; you can send to creators that introduces your&nbsp;&nbsp;
brand, explains what the product is and why their&nbsp; audience would care, and offers a free sample and&nbsp;&nbsp; a strong commission. Make it easy for them to&nbsp; say yes. And this is a numbers game. You can&nbsp;&nbsp; reach out to lots of creators. Some say yes and&nbsp; a handful start posting and a few become your top&nbsp;&nbsp;
performers. That's exactly how we built up our&nbsp; affiliate base for carnivore electrolytes. After&nbsp;&nbsp; this, you can continue to boost your sale with&nbsp; Tik Tok campaigns and ads. Once you have a product&nbsp;&nbsp; listed and affiliates starting to post, you&nbsp; can use Tik Tok's own tools to push things even&nbsp;&nbsp;
further. Co-funded campaigns and promotions is&nbsp; one. In the marketing tab, go down to campaigns.&nbsp;&nbsp; Tik Tok frequently runs campaigns where they will&nbsp; cover part of the discount you offer to customers.&nbsp;&nbsp; You register your product, set the discount,&nbsp; and Tik Tok funds that part as a subsidy. This&nbsp;&nbsp;
gets you more traffic and encourages people to&nbsp; buy with limited time offers. Then we have shop&nbsp;&nbsp; ads using your best affiliate videos. Go to shop&nbsp; ads and create a GMV Max campaign. Choose promote&nbsp;&nbsp;
products and now set your target return on the&nbsp; investment and budget. You can use the video codes&nbsp;&nbsp; from your best performing affiliate videos as&nbsp; your ad creatives. Tik Tok's algorithm will then&nbsp;&nbsp; take content that already works as you've seen it&nbsp; performing organically and show it to more of the&nbsp;&nbsp;
right people. By using creators top videos as ads,&nbsp; you get two advantages. Number one, the content is&nbsp;&nbsp; already proven to convert organically. And number&nbsp; two, you don't have to film and edit your own ad&nbsp;&nbsp; creatives. By combining organic affiliate content,&nbsp; co-founded discounts as well as targeted shop ads,&nbsp;&nbsp;
you can scale very quickly on Tik Tok shop. So,&nbsp; that is how to start selling on Tik Tok shop in&nbsp;&nbsp; just a few steps. Set up your Tik Tok shop seller&nbsp; account. Use Tik Tok's product opportunities data&nbsp;&nbsp; to find a video friendly product. Decide how&nbsp; you'll fulfill orders. Create and optimize your&nbsp;&nbsp;
product listing with strong images and titles.&nbsp; Turn on affiliates and send the samples to the&nbsp;&nbsp; right creators. and use Tik Tok campaigns and shop&nbsp; ads to scale what's already working. If you want&nbsp;&nbsp; to go deeper and see exactly how we did $50,000&nbsp; in 60 days with Carnivore Electrolytes on Tik&nbsp;&nbsp;
Tok shop, connected Tik Tok shop with Amazon and&nbsp; other platforms and built systems to consistently&nbsp;&nbsp; recruit and manage new affiliates. We have a&nbsp; full Tik Tok shop and Amazon training inside&nbsp;&nbsp; of our program. I'll put a link down below&nbsp; where you can book a call with our team and&nbsp;&nbsp;
see if it might be a fit. So, click that link,&nbsp; check it out, and I'll see you guys in the next