[0:00] YouTube analytics or stats. They are
[0:03] crucial in understanding how well your
[0:06] videos are performing, but also your
[0:08] channel as a whole. In this video, I'm
[0:09] going to explain which stats are
[0:11] available to you, which ones are the
[0:12] most important to follow for beginners.
[0:14] I'll show you what my favorite stats
[0:16] are, what mistakes to avoid, and some
[0:18] hidden but super useful stats that I
[0:20] just found today. And when I say stats,
[0:23] I mean analytics. I use those two words
[0:25] interchangeably. It's important to point
[0:26] out that YouTube will often change the
[0:28] exact way you get to certain things in
[0:31] your YouTube studio as well as on the
[0:33] YouTube homepage. So, just know that
[0:35] what I'm showing you today is exactly
[0:37] the way you do this as of mid December
[0:39] 2025. Let's get into the analytics. So,
[0:42] you're going to go to YouTube Studio.
[0:44] So, you do that by either typing
[0:46] studio.youtube.com youtube.com into your
[0:48] browser. Or if you start from your
[0:50] YouTube homepage, you can go up to your
[0:52] avatar in the upper right, click on
[0:54] that, and then click YouTube Studio.
[0:56] Here, real quick, I want to mention
[0:59] today's sponsor, Nexus Clips. If you're
[1:01] a content creator and you're only
[1:02] posting long- form videos, you're
[1:04] leaving a lot of potential attention on
[1:06] the table. A lot of people discover
[1:07] creators today through short clips on
[1:10] shorts, Tik Tok, or reals, but keeping
[1:12] up with that can feel overwhelming.
[1:14] That's why I'm using Nexus Clips. It
[1:16] takes my long videos, finds the best
[1:18] moments, reframes them vertically, and
[1:20] adds animated subtitles automatically,
[1:22] which matters because a lot of people
[1:24] watch short form content without sound.
[1:26] It honestly removes the friction of
[1:28] clipping content, so sharing short form
[1:30] content daily actually becomes doable.
[1:32] Keep focusing your time on your long-
[1:34] form videos and use Nexus Clips for
[1:36] short form. If your content is already
[1:38] good, this is one of the best ways to
[1:40] grow your personal brand. Try Nexus
[1:42] Clips today. Now, let's get back to the
[1:44] video. Now that we're in YouTube Studio,
[1:46] I want to point out that there's two
[1:48] ways to look at your analytics. You can
[1:50] either look at them from a channel
[1:52] perspective, your channel as a whole, or
[1:54] you can look at the analytics of an
[1:56] individual video. To get to your channel
[1:58] analytics, you're going to go into the
[2:00] left menu here and click on analytics.
[2:03] From here, you start off on the overview
[2:04] page. And on that page, you can see the
[2:07] total number of views you've had for a
[2:09] given time frame. Okay? So, it's
[2:11] important to note that you can change
[2:13] the time frame in the upper right. See
[2:15] here where it says last 28 days, that's
[2:18] what it's showing this data for. If I
[2:20] want to change that, I can just click on
[2:21] it and select a different period. 7
[2:23] days, 90 days. As soon as you click on
[2:25] it, the stats will update. Now, you can
[2:27] also enter a custom date. So, click on
[2:29] custom here and then you can select your
[2:31] date range. And the first time you click
[2:33] will be the start of your period. So,
[2:36] let's say I want to start on November
[2:37] 4th and then I want to click on the end
[2:39] date. So, let's click on the 26th. Okay.
[2:41] And then you click apply. The stats all
[2:43] update. And now we can see that this is
[2:45] a custom date range from November 4th to
[2:47] the 26th. Okay. Let me just go back to
[2:49] last 28 days. And the stats update. Now,
[2:53] what we're seeing here is a summary and
[2:55] it also shows how much your channel
[2:57] usually gets. That's important. I'm
[2:59] going to talk about that a little bit
[3:00] later. The views. This graph here will
[3:03] show whatever you click, whichever tab
[3:05] you click here. Right now, you can see
[3:07] that the views tab is selected. So, it's
[3:10] showing views per day. Now, you can also
[3:13] see that uh there's some icons down
[3:14] here, and if you hover over them,
[3:16] they'll tell you what they are. So, this
[3:18] one, for instance, was a live stream
[3:20] that I did on that date, November 11th.
[3:23] And these are actually clickable. So, if
[3:25] I hover over this, I can come down here
[3:27] and I can click on that if I want to go
[3:29] and see more data on that specific
[3:32] video. Now, these are for the views.
[3:34] Okay? Okay, so you can see how many
[3:36] views I got in each day. And if you
[3:37] hover over, it'll show up. So 7,495
[3:41] views that day. Again, this is for the
[3:43] channel as a whole, not the individual,
[3:45] not any particular video. All right. If
[3:47] we want to see the watch time, we click
[3:48] on here. Now, this updates. Now it shows
[3:51] the watch time. You can see the number
[3:53] of subscribers you got per day. And
[3:55] then, of course, if you're monetized,
[3:56] you will see this fourth tab and the
[3:58] estimated revenue that you earn on each
[4:00] given day. Over here is the real time
[4:03] window, which I'm also going to cover in
[4:04] a little more detail a little later. Uh,
[4:06] and it'll show you how many subscribers
[4:09] you have, your real-time subscriber
[4:10] count, and the total number of views
[4:12] you've gotten in the last 48 hours. That
[4:14] is on the overview page. Let's click on
[4:16] content. On this page, we can also see
[4:18] the total views here, but instead of
[4:20] watch time, it shows us the total
[4:22] impressions we got. And you can click on
[4:24] that and see how many you got on any
[4:26] particular day. You can see the
[4:28] click-through rate here, which is very
[4:29] important. uh and the average view
[4:31] duration of all of your videos combined.
[4:34] You can also break this down by videos,
[4:36] shorts, okay, or live streams or posts,
[4:41] okay? All show you slightly different
[4:43] information. You can click on the all to
[4:46] see even more information. New viewers,
[4:48] regular viewers, subscribers, and so on.
[4:51] There's so much data available to you.
[4:53] I'm going to show you which ones are the
[4:55] most important to to look at. Now, let's
[4:56] get into the individual videos. And this
[4:58] is where I want to talk about what you
[5:00] should be looking at. So to get to the
[5:02] stats of an individual video, there's a
[5:04] couple different ways. Anytime you see a
[5:06] video listed, if you hover over them,
[5:08] you'll see this analytics icon. Okay, so
[5:10] let's click on it for this one here.
[5:12] That'll take you right to that video,
[5:14] the analytics tab for that video. Let me
[5:16] just back up for a second. The other way
[5:18] is you just go to your content tab here.
[5:20] You click on that and it lists all your
[5:23] videos. And if you hover over each one
[5:26] again, you'll see this right here, this
[5:29] analytics tab. We'll click on that.
[5:31] That'll take you to the video. For each
[5:33] video, this is what you should be paying
[5:35] attention to. Total number of views.
[5:37] Okay, that's that's the most important
[5:38] thing. How many views are you getting?
[5:40] Watch time. Another very important
[5:41] thing. You can click on that and see
[5:43] that here. Uh the number of subscribers
[5:45] you get is interesting. Not super
[5:47] important, but if you want to know where
[5:48] your subscribers are coming from, this
[5:50] is how you find out. Again, for all of
[5:52] the things that we're looking at here,
[5:53] all the stats, you can always click up
[5:55] here and and change your time period.
[5:58] So, in this case, since published is
[6:00] selected, but you can click it and
[6:02] change it. So, if you want to see how it
[6:03] performed in the first 24 hours, click
[6:06] here and it'll give you the update.
[6:07] That's how many subscribers it got, how
[6:09] much watch time, and how many views it
[6:12] got. Let me just switch this back to
[6:14] since published again. And now I want to
[6:16] come down to the bottom here. Just
[6:18] scroll down and to this section here.
[6:21] This is an very important graph. This is
[6:23] your average view duration graph. Okay?
[6:26] So, this will show you exactly when
[6:28] people are leaving your video. For
[6:30] example, if I just put this anywhere,
[6:32] let's put it here. 57% of the people who
[6:35] click to watch this video are still
[6:37] watching 2 minutes and 5 seconds into
[6:39] the video. Okay? Very valuable
[6:41] information. Another piece of valuable
[6:43] information, which they summarize down
[6:44] at the bottom here, 70% of my viewers
[6:46] are still watching at around the 30
[6:48] secondond mark. And that's shown in the
[6:50] graph here by this shaded area, this
[6:52] blue area. Uh, and then there's summary
[6:54] up here. So, average view duration of
[6:56] this video is 3 minutes and 51 seconds.
[6:59] That's lower than my norm, but it's a
[7:01] shorter video. And you can see here the
[7:02] video is 7 minutes and 59 seconds long.
[7:05] You can also see that down here. And
[7:07] something else to look for is any dips
[7:09] in this graph. So, I can kind of see one
[7:12] here. It's it's subtle, but it's there.
[7:15] So, I suspect I said something around
[7:17] here that caused people to leave. Okay.
[7:20] So, if I hover over there, I can see the
[7:23] time was 4 minutes and 55 seconds in.
[7:25] So, what I should do is if if I want to
[7:28] learn from this is go back to that
[7:31] video, play it and go to that timestamp
[7:34] 4 minutes 55 seconds in, maybe back it
[7:37] up 5 or 10 seconds and play it and see
[7:39] what I was talking about. see what was
[7:41] going on in the video and try to figure
[7:43] out well say to myself, "Okay, people
[7:46] left in this section of the video and
[7:48] then try to understand why." Okay,
[7:50] that's how you learn. Something else to
[7:52] look for is if you ever see a spike on
[7:54] these graphs that indicates that people
[7:57] went back to rewatch something several
[8:00] times. So, you may see something like
[8:01] that happen. For example, if you put a a
[8:04] graph or some numbers, some stats up on
[8:07] the screen, but they're not on the
[8:08] screen for long enough. people may have
[8:10] to pause and go back and rewatch that
[8:13] section of the video. Or if you said
[8:15] something really funny that they want to
[8:16] or or showed something really funny that
[8:18] people want to see again, they may go
[8:20] back and watch that again. So, views,
[8:22] watch time, average view duration, all
[8:24] super important to beginners. One more
[8:26] that I want to show you. Let's come up
[8:28] here and we can go to reach. It'll show
[8:30] you how many impressions you got. I
[8:32] don't tend to pay any attention to that,
[8:33] but this one, the click-through rate or
[8:36] CTR. So, let's click on that and we can
[8:38] see what our CTR is for this video. So,
[8:42] 4.8% is overall. Again, it's since
[8:46] published. And what that means is 4.8%
[8:49] of the time that an impression is shown
[8:52] either on an end screen or uh on the
[8:55] YouTube homepage, right? Whenever an
[8:58] impression of my of my video or my
[9:00] thumbnail and title is shown to
[9:02] somebody, I get an impression. 4.8% 8%
[9:05] of the time people are clicking on it to
[9:08] watch. Now, that's an average. So, you
[9:10] can see that there was a spike in the
[9:12] beginning. That happens quite often,
[9:14] especially if you have a number of
[9:15] subscribers because your subscribers are
[9:18] the most interested. And if they've set
[9:19] themselves up to be notified when you
[9:21] come out with a new video, they may be
[9:22] very interested in seeing your video.
[9:24] They'll click on it when they see it.
[9:25] So, that's partly why it's usually
[9:27] higher in the beginning because it's a
[9:28] new video. People are excited to see it.
[9:30] In this video, my CTR was 7% in the
[9:33] first day. Second day it was down to
[9:35] 3.9% and then so you can kind of follow
[9:38] it along. One thing I'll point out about
[9:39] CTR. A lot of people ask me what is a
[9:41] good CTR? A good CTR is one that's
[9:46] better than what you normally get. Okay?
[9:48] So you kind of have to look at your own
[9:50] videos to see to see where you normally
[9:53] are and try to improve. And the way you
[9:56] improve your CTR is by making better
[9:58] thumbnails and better titles that people
[10:01] want to click. But just know that that's
[10:02] not that's only one small piece of the
[10:04] entire uh pie here because there's no
[10:08] point in having a good thumbnail and a
[10:10] good title if people get to your video
[10:11] and then don't watch it. And that's
[10:13] where average view duration comes in.
[10:16] And again, that is back here in the
[10:17] overview tab. Scroll down. Average view
[10:21] duration is here. So again, you want to
[10:23] compare your average view duration to
[10:26] your average average view duration or
[10:29] you know you you'll start to get used to
[10:31] what it looks like for your typical
[10:32] videos. Now usually the typical
[10:34] retention is shown on this graph. For
[10:37] this video it's not for some reason.
[10:39] Let's go take a look at another video.
[10:41] Let's go to this one. Analytics. We'll
[10:43] scroll down. Here we go. So in this
[10:45] video we can see a a gray area. That's
[10:48] the average. A typical video would would
[10:51] be in that gray area. For this video,
[10:54] 250 into the video, 47% are still
[10:56] watching. Um, but you can you can kind
[10:59] of hover over this and see that this
[11:00] video kind of rode on the inside of that
[11:03] gray area the whole way along. Something
[11:05] else I want to show you for each
[11:06] individual vid video, when you have
[11:09] views selected, you will see the number
[11:11] of views that you got on each individual
[11:13] or what your total was for each day. But
[11:16] you'll also see that shaded gray area
[11:18] down. In this case, it's down below
[11:20] because this was a really
[11:21] well-performing video. So in this case,
[11:24] in the first 20 days, it had 25,000
[11:26] views. But typically, in the first 20
[11:29] days, my videos would have anywhere
[11:30] between 4.5,000 to 9.6,000
[11:34] views. So that's a good indication that
[11:36] this was a good video, right? My views
[11:38] were much higher than normal. Watch
[11:40] time. If I click there, also much higher
[11:42] than normal. number of subscribers. It
[11:44] doesn't show you normally what you get,
[11:46] but you can see how how the number of
[11:48] subscribers I gained over time for this
[11:51] video. Uh, and then of course the
[11:52] estimated revenue. There are a ton of
[11:54] stats in here or analytics that I don't
[11:57] really ever look at. Okay, I have some
[11:59] favorites though and I want to share
[12:00] those with you. My number one favorite
[12:02] is views per hour, okay, of my most
[12:05] recent videos. And the way I can find
[12:07] that is go to your analytics tab for the
[12:10] entire channel. And then over on the
[12:12] right under real time, you can scroll to
[12:14] the bottom and see the see more button.
[12:16] Click on that. That'll show you how many
[12:17] views you're getting per hour of your
[12:20] top performing videos at any given time.
[12:22] So in this case, uh we can see that this
[12:25] video here is getting 87 views an hour.
[12:28] And you can see a graph over the last 60
[12:30] minutes as to when the views are coming
[12:32] in. I find this super uh helpful to take
[12:35] a look at, but I caution you, [laughter]
[12:38] you can get into a habit of looking at
[12:40] this page and kind of getting mesmerized
[12:42] by it and kind of watching it uh advance
[12:45] in real time. That's a huge waste of
[12:47] time. [laughter]
[12:48] Uh there's no reasonable reason to do
[12:50] that. Um, I happen to like stats and
[12:54] numbers and I don't mind seeing this.
[12:55] But I will tell you that if I leave this
[12:58] screen on for too long, I'll just kind
[13:00] of stare at it and I won't be as
[13:02] productive as I should be otherwise. So,
[13:04] know that this is here. It's a fantastic
[13:06] thing to look at every once in a while.
[13:08] Just don't get obsessed with it. But
[13:10] again, you can see how many views per
[13:12] hour your videos are getting. So, if you
[13:13] want to check this every once in a while
[13:15] to see which videos are performing the
[13:16] best, it'll tell you what the date was
[13:19] of the video. Um, and you can sort by
[13:21] the last 48 hours or by the last 60
[13:23] minutes just by clicking. So, click last
[13:26] 48 hours. Uh, and it sorts that way. If
[13:29] I click here, it'll sort by last 60
[13:31] minutes. Now, if you want more
[13:32] information on any of these videos, you
[13:34] can hover over a video like this. And
[13:37] then you can click to go to its
[13:39] analytics if you want. Okay? Or view the
[13:41] video on YouTube. Okay? That's if you
[13:43] hover over it first. But if you don't
[13:46] hover over it first and you just click
[13:48] it, that'll take you to a similar graph
[13:50] just for that video. Okay, last 60
[13:52] minutes, last 48 hours, and you can
[13:55] hover over these to see how many views
[13:57] they got in any one of the hours. You
[13:59] can see how how deep of a dive this
[14:02] could be and how lost you can get in all
[14:05] these analytics. There's a lot of stuff
[14:07] here that that really isn't going to
[14:09] help you grow your channel. Ultimately,
[14:11] the way to grow your channel is to stop
[14:12] looking at this, go make another video.
[14:15] My next favorite stat, and I've already
[14:17] talked about this a little bit, is how I
[14:19] compare my videos to my channel. Quite
[14:22] simply, I'll go into content, and you
[14:25] know, I can look at my most recent
[14:26] video, go to the analytics for that
[14:28] video. This one was just two days ago,
[14:31] and I look at this graph. So, it's got
[14:34] 3,600 views in the first two days and 26
[14:36] minutes. Uh, but typically, I get
[14:38] 4.2,000 2,000 to 6.3,000 views. So, this
[14:43] video is underperforming. Does that mean
[14:44] it's a it's not a good video or it's a
[14:47] worse video than my typical videos? Not
[14:49] necessarily. There's other factors at
[14:51] play here. For instance, I posted this
[14:54] video on a Saturday. I know from uh
[14:58] doing this for the last couple years
[15:00] that when I post on the weekend, my
[15:02] videos don't tend to do as well. and
[15:04] I've done it enough that I feel like I
[15:07] have enough data to be able to make that
[15:09] conclusion. If you only ever do that
[15:11] once, then the data you posted may not
[15:14] be the reason it's not doing well. It
[15:16] might be the content. It's just not
[15:18] something people want to watch. Okay?
[15:20] So, you have to be careful of that. You
[15:22] can't make uh rash decisions based on
[15:25] like one data point. You have to kind of
[15:27] gather this stuff up over time. But I've
[15:29] come to know that if I post on a
[15:31] Saturday or a Sunday, my videos don't
[15:33] tend to do as well. Um, so I kind of
[15:35] expected this. But that's okay because
[15:37] in the grand scheme of things, like over
[15:40] the lifetime of this video, how it does
[15:42] in the first day or two doesn't matter
[15:45] that much. It's more about ratios,
[15:47] right? like it probably doesn't do as
[15:49] well because, and this is the way I
[15:51] think about it, my my typical viewers or
[15:54] subscribers maybe don't watch videos as
[15:57] much on the weekends or they don't watch
[15:58] my videos as much on the weekends. Okay?
[16:01] But over the lifetime of a video, with
[16:03] any luck, uh, and hopefully I'll gain
[16:06] more viewers to see that video and maybe
[16:08] they will watch it at other times. Okay?
[16:11] And also my subscribers and and typical
[16:14] viewers may become aware of this video
[16:17] once Monday or Tuesday rolls around and
[16:19] they see that I put a video out on the
[16:20] weekend. So try not to get too wrapped
[16:22] up in the day that you post a video. Uh
[16:25] that said, it's good to be consistent
[16:27] and try to do it as consistently as you
[16:29] can. My next favorite stat is traffic
[16:31] sources. We're going to click on the
[16:32] analytics tab. Then we're going to click
[16:34] on content. And if we scroll down, we
[16:37] will see how viewers find your videos.
[16:40] Okay, this is super helpful. So, browse
[16:43] features 51%. Uh, suggested videos 14%,
[16:48] YouTube search, external sources,
[16:50] channel pages, and others. Okay, super
[16:53] useful. Now, if I want to drill down on
[16:55] external, I can click on this tab and we
[16:57] can see that all of the 6.7% of my
[17:01] external traffic, 74% of that 6.7%
[17:06] comes from Google search. All right,
[17:08] Google owns YouTube. So that almost
[17:10] makes sense that that a lot of the
[17:12] traffic comes through Google as well.
[17:13] You ever do a Google search and you see
[17:15] that at the top some video options
[17:18] appear? Those they're pulling those
[17:20] directly from YouTube. And my other
[17:22] favorite stat, if I scroll up here and
[17:24] go to audience and I'll scroll down and
[17:27] I like seeing uh what percentage of my
[17:29] viewers are new viewers, casual viewers
[17:32] or regular viewers. Some common beginner
[17:34] mistakes to avoid. Stop refreshing your
[17:36] data and obsessing over it all the time.
[17:39] >> [laughter]
[17:40] >> I sometimes fall into this trap and I
[17:42] was worse before. I'm a little bit
[17:44] better now. But basically, a watch pot
[17:46] never boils. Okay? So, you're not doing
[17:48] yourself any favors by just staring at
[17:50] your stats. Go make another video.
[17:52] Comparing your channel size to others,
[17:54] that is not helpful. Every channel grows
[17:56] at a different pace. Same thing about
[17:58] subscriber count and watch hour count. I
[18:01] know those are important to get
[18:02] monetized. You do need 1,000 subscribers
[18:05] and 4,000 watch hours in your last 365
[18:08] days to get monetized, but obsessing
[18:11] over those is really not going to help.
[18:13] What helps is making more content and
[18:16] just trying to make your content better
[18:18] each time you make a new video. Don't
[18:20] make drastic changes after 24 hours.
[18:23] Okay? A lot of people I hear from are
[18:25] looking at their stats and they're
[18:26] looking how their latest video is doing.
[18:28] And let's say it's is riding below the
[18:30] average line. Um and and so they feel
[18:33] like, "Oh, I must have done something
[18:35] wrong. Bad thumbnail, bad title. Um I
[18:38] need to change it." Try to avoid doing
[18:39] that. Um you're you're really not, you
[18:41] know, YouTube is testing your video from
[18:44] the moment you uh post it uh onwards,
[18:48] right? And as soon as you make changes
[18:50] like that, you could interrupt that
[18:52] whole thing. I would just let YouTube do
[18:55] its thing with that video. Once you post
[18:57] a video, no matter how it's doing,
[18:59] consider it posted. Your time is always
[19:02] going to be better spent making more
[19:04] content and just trying to get better at
[19:06] making more content. The more content
[19:08] you make, the better you're going to be
[19:10] at making content. Okay? So, and the
[19:13] better your content is, the more people
[19:15] will watch it and the longer they will
[19:17] watch it for. And the longer they watch
[19:19] your content for, the more views you'll
[19:22] get, the more impressions you YouTube
[19:23] will notice that they'll give you more
[19:25] impressions, you know, in your future
[19:26] videos, and everything will start to
[19:29] grow. So, focus on making new content
[19:31] rather than making changes to your
[19:33] already posted content. Here's how to
[19:35] use analytics the right way. Publish
[19:37] your video, then check your analytics 24
[19:39] to 48 hours later. I don't always do
[19:41] that. I often will look at it before
[19:43] that, but I'm not doing myself any
[19:45] favors by doing that. Ask yourself
[19:47] simple questions. Are people clicking on
[19:49] my thumbnail? So, CTR is where you go to
[19:52] find that. And are people watching my
[19:54] video? Are they sticking around? Average
[19:56] view duration is where you go to find
[19:58] that. And when you're looking at your
[19:59] analytics, try to try to find one thing
[20:02] that you can do better. Like if you can
[20:04] if you can see something that's not
[20:05] going well, try to identify something in
[20:08] your video that you can do better and
[20:09] just try to make one improvement on your
[20:11] next video. One improvement per video
[20:13] and the baby steps will add up. I want
[20:15] to show you some hidden but very useful
[20:17] stats that I haven't mentioned yet, but
[20:19] I found these recently and they're
[20:21] pretty cool. What you're going to do is
[20:23] go to your analytics tab, then click
[20:25] down here to see more. So, this is going
[20:27] to give us a summary, okay, a summary
[20:29] views by content, and it's going to list
[20:31] all of my videos. The time period is
[20:33] shown over here. So, this is for the
[20:35] last 28 days, which we can change if we
[20:37] want. And on this page, it gives us a
[20:39] breakdown of the total views that we've
[20:41] gotten in the last 28 days. And it shows
[20:43] us where those views came from, okay?
[20:45] Which video uh is responsible for the
[20:48] views, views, watch hours, subscribers,
[20:51] and so on. And right now we can see this
[20:53] this uh uh chart is sorted by views. We
[20:56] can see that by this arrow here. And if
[20:58] we click something else like watchtime,
[21:00] we can sort by watch hours instead.
[21:02] Okay? Or sort by number of subscribers.
[21:05] So for instance, I can tell that in the
[21:07] last 28 days, this video was responsible
[21:10] for most of my new subscribers. But what
[21:12] I want to show you actually is up here.
[21:14] This is I I just found this recently.
[21:16] And if you click on this, it lists some
[21:18] popular uh stats that you can see. So,
[21:22] top content in the last 28 days, that's
[21:24] what we just looked at. Traffic sources
[21:26] in the last 28 days. You can quickly and
[21:29] very quickly and easily get to that
[21:30] information. Top geographies in the last
[21:32] 28 days. It'll list all the countries.
[21:35] But this one here, first 24 hours video
[21:37] performance. And check this out. So, it
[21:40] lists, let's let's go down here first.
[21:42] Top performing videos, top five. Okay?
[21:46] And then the bottom performing videos.
[21:47] And it shows us the views, which I've
[21:49] sorted on here right now. The
[21:51] impressions uh impression
[21:53] click-through rate. So, CTR, average
[21:55] view duration, and average percent
[21:57] viewed, but they're also shown up top
[22:00] here. So, top performing videos 1 2 3 4
[22:02] 5. You can notice as I hover over them,
[22:05] they get highlighted in the uh chart
[22:07] above. And then we can highlight up
[22:09] here, and it'll show us. So, this is a
[22:11] real handy way to very quickly at a
[22:14] glance look and see which of your videos
[22:16] did the best in their first 24 hours.
[22:20] Something else I want to show you. If I
[22:21] click here and go back to the top
[22:23] content, we can change the metrics that
[22:25] we see. So, it's showing us views, watch
[22:27] time subscribers revenue impressions
[22:30] and so on. We can hide some of these.
[22:31] Hide a metric. So, let's say uh revenue.
[22:35] Let's let's hide that metric. That
[22:37] column is now gone. But we can add other
[22:39] ones, too. So you can click here under
[22:42] metrics and there are so so many look if
[22:45] I scroll down and all of these dropdowns
[22:48] list other ones. Okay. And what I think
[22:51] is super neat is if you go down here to
[22:54] end screens right at the bottom. Click
[22:56] on that end screen element clicks. So
[22:58] we'll click on that. Click apply. End
[23:01] screen element clicks is added and
[23:04] sorted by that. And I can see now that
[23:06] on my end screens, these videos are
[23:09] popping up when my end screen's clicked.
[23:12] If we go back in here, let's go all the
[23:14] way to the bottom again. Endcreen
[23:15] elements shown and clicks per end screen
[23:18] element shown. Let's highlight both of
[23:20] those and click apply. And they all get
[23:23] added right here. And you can see the
[23:24] the CTR, right? The click-through rate
[23:27] of those endcreen elements. Super
[23:29] useful. But uh again, don't obsess over
[23:31] this. So like have a look around and and
[23:32] and you can see some things, but don't
[23:34] get too lost in this. A couple final
[23:36] words. You may get discouraged when you
[23:38] get into your analytics and see that,
[23:40] you know, there's not much in there.
[23:42] You're not getting many views. Your job
[23:44] in the early days is not to optimize
[23:46] everything. It's to learn. Okay? Your
[23:49] job in the early days is to learn. It's
[23:52] to make videos, whether they're regular
[23:54] videos or shorts or or whatever you're
[23:57] trying to do. Make videos, upload them,
[24:01] make more videos. The act of doing that
[24:03] is what is going to improve you as a
[24:06] content creator. The numbers will
[24:09] follow. The stats will grow over time
[24:12] and with volume. The more you create and
[24:15] put on your channel, you're building a
[24:17] base. You're building a library that in
[24:20] the future as as people come in and
[24:22] become subscribers or viewers of your
[24:24] content, uh they will see a growing
[24:27] library. Like imagine a year from now if
[24:29] you post a video a week for a year
[24:31] that's 50 videos. After you make video
[24:33] 50 videos, you're going to be so much
[24:36] better at making videos. So that your
[24:39] 50th is probably going to have a higher
[24:41] average view duration. Your thumbnails
[24:44] will probably be better. So you're
[24:45] probably going to have a higher
[24:46] click-through rate, right? And
[24:48] therefore, YouTube will notice all this
[24:50] and they're going to push your video
[24:52] more. You're going to get more views.
[24:53] You're going to get more watch hours.
[24:54] Okay? And not only that, as you get more
[24:56] subscribers, they will see this library
[24:59] of 50 videos and growing and they'll go
[25:02] back and they'll start watching some of
[25:04] your back catalog and you'll start
[25:05] getting comments like, "Oh, I wanted to
[25:07] see where like I wanted to see how you
[25:09] started, like how good of a creator you
[25:12] were when you started, how good were
[25:14] your videos back then versus now." Or,
[25:16] "I'm just interested in seeing how you
[25:18] evolved and I'm going to binge all of
[25:19] your videos." Right? You'll get
[25:21] subscribers like that. So with volume
[25:23] and with time, your numbers will
[25:26] increase. They they have to. That's
[25:27] that's what happens. That's the way it
[25:28] happens. So try not to get discouraged
[25:30] if your numbers aren't uh where you
[25:33] think they should be. Stop comparing
[25:35] yourself to other channels because that
[25:38] doesn't even matter. Um just focus on
[25:40] your own thing. I hope you found this
[25:42] helpful. My name is Rob. If you're new
[25:43] here, welcome. And if you want more
[25:44] content like this, just let me know in
[25:46] the comments below. And uh maybe that'll
[25:48] be my next video. All right. Thanks.
[25:50] Talk soon. Bye.