--- title: '90% of Telegram Channels Don''t Make Money Because of These Mistakes! How to Attract Clients?' source: 'https://youtube.com/watch?v=JhmT84WsdWI' video_id: 'JhmT84WsdWI' date: 2026-07-28 duration_sec: 612 --- # 90% of Telegram Channels Don't Make Money Because of These Mistakes! How to Attract Clients? > Source: [90% of Telegram Channels Don't Make Money Because of These Mistakes! How to Attract Clients?](https://youtube.com/watch?v=JhmT84WsdWI) ## Summary This video outlines the six most common mistakes entrepreneurs make when promoting their businesses on Telegram, from misunderstanding the platform's paid nature to inadequate budgeting and poor channel packaging. The speaker, an experienced Telegram marketer, explains why simply creating a channel and duplicating content from other platforms fails, and provides a three-pillar formula for success: packaging, strategy, and content. ### Key Points - **Mistake 1: Not Understanding Telegram's Unique Nature** [01:48] — Telegram has no organic reach algorithms; promotion is always paid. Businesses often try to replicate Instagram or other platform strategies, but Telegram favors text content and requires a dedicated promotional approach. - **Mistake 2: Expecting Magic Results** [02:53] — Simply creating a channel and duplicating content from other platforms does not guarantee leads. Telegram requires a separate strategy, curated content, and a clear value proposition. - **Mistake 3: Insufficient Advertising Budget** [03:19] — A budget as low as 30,000 rubles is only enough for testing creatives. Meaningful promotion to attract targeted subscribers typically requires several hundred thousand rubles or more. - **Mistake 4: Poor Channel Design and Packaging** [04:26] — Channels with confusing names, messy content, and no branding fail to retain subscribers. Proper design (bio, description, visuals) is essential before any advertising begins. - **Mistake 5: Expecting Instant Sales** [05:07] — A Telegram channel builds image and trust over time. Subscribers need to be nurtured through valuable content, testimonials, and engagement before they convert into customers. - **Mistake 6: Creating a Channel When It's Not Needed** [05:57] — Some businesses may not need a Telegram channel at all. If you cannot answer why a subscriber would join, consider alternative platforms like targeted ads with direct manager contact. - **The Three-Pillar Formula for Success** [08:17] — Successful Telegram promotion rests on three pillars: (1) a well-packaged channel, (2) a well-chosen promotional strategy, and (3) content that converts targeted subscribers into customers. ### Conclusion Success on Telegram requires a paid, strategic approach: proper channel packaging, a well-chosen advertising strategy, and engaging content that builds trust and drives conversions. Without these, most channels will fail to attract and monetize subscribers. ## Transcript most entrepreneurs still don’t understand how it works. Some come here with a budget of 30,000 rubles. and expect lightning-fast sales. Others come with terribly designed projects and hope for a miracle. What's the bottom line? Both of them turn around, throw up their hands and say that Telegram doesn’t work. It's really important to understand the rules of the game here, so you simply must later you don't come back and ask why you're not getting any new subscribers. You're on I've been in the Telegram projects market since 2019. During this time, I managed to create a large number of projects from scratch, bring them to top results, and also worked with the purchase and sale of finished projects. For more than 3 years now, having founded my agency, I have been interacting with business representatives. And during this time, I have collected a huge number of potential problems and errors that in one way or another affect the result. In this video, I wanted to collect all the mistakes of business on Telegram from A to Z and how to avoid them. Let's go. Here I want to start with the basics: when businesses come to Telegram, they don't really understand what they're dealing with. There is some background, that is, experience from previous promotions, for example, on Negotyagramma or VK, perhaps [music] was even introduced on YouTube or some other social network. But she is not like all the others. It has its own characteristics. And for success in promotion and further monetization, this must be taken into account. Moreover , I very often hear people swear at contractors, like this one is bad, this one is incompetent, this one blew my advertising budget. project of this very business representative, and there is no trace of packaging in this channel, at least . This leads to the conclusion: The problem was not simply not ready for promotion. As you understand, there are a large number of errors. Let's go and sort this out in order. First, people don’t understand what Telegram is and how it works. Past experience with other seemingly post video content, share mugs in large they want. So they're trying to introduce Telegram in the same way they did, say, Instagram. But this is not true. And you have to understand that Messenger was originally designed as a platform for smart, reading people. And here, for example, text posts predominated. Now, of course, the trend has changed significantly with the arrival of new people in the market , but one way or another, the emphasis on text content is welcome here. But the most important thing is that, regardless of the type of content we publish, none of these posts will be promoted organically. There are no algorithms in Telegram . In the case of the same Threads, we wake up famous the next morning. There is no such thing here. If you want to promote yourself on Telegram, please prepare an advertising budget. If not, then it’s better to choose another site. So you either pay to attract subscribers or you end up with nothing. Mistake number two. Many people think that they can come to Telegram and it will somehow magically solve all their problems. That is, you create a channel in Telegram and that’s it, you’re guaranteed leads. But this is not true. Simply creating a Telegram channel and duplicating content from other platforms doesn't work. Telegram requires a separate approach, carefully curated content, and a separate strategy. Mistake number three. Come and promote with an advertising budget of 30,000 rubles. A classic situation. Business representatives come to me and want to know, for example, about promotion services and say that our advertising budget is 30,000 rubles. On the Telegram market 30,000 rubles. - This is an advertising budget for testing creatives with all admins. Next comes the main phase of the flood. Several hundred, if not millions, of rubles are used to attract targeted traffic. In the case of a budget of 30,000 rubles. This is an insignificant amount, which, unfortunately, does not even mean anything. I don't want to intimidate business representatives in this case . In my practice, there have been a large number of cases where actually enough to get some sales. But there was a professionalism involved in the competent management of Telegram channels and their packaging. As an example, a clothing store that sells men's suits and is located in the center of Moscow contacted me. that they only have offline sales. From the very first month of cooperation, they received satisfied clients through customized for them. And even on small budgets up to 50,000 rubles. Their model paid for itself within the first month. The main idea is that you shouldn’t believe in miracles. And if we're going to move forward in Telegram, or rather test different hypotheses and find working connections, then it won't be the first month or the first day that next mistake is when the channel is terribly designed or is not designed at all and doesn’t even know what it is. What are we talking about? Imagine a channel with a incomprehensible, extremely long name, and a content that's simply a hodgepodge. It feels like I've ended up in someone's favorites tab, and it's completely random. A subscriber to such a channel will not only not stay, but will channel lacks proper packaging from the start , no competent specialist who immediately begins advertising promotion will be able to save the situation . Error number five. Telegram is often perceived by business representatives as a magic pill. They created a channel, connected advertising and are waiting for instant sales. But this is not true. First, a subscriber comes to us, and it is desirable that it be a targeted one. Next, we have a huge amount of work to do, which is to lead this subscriber to those very sales, tell them about our product, show them testimonials from satisfied customers, lift the curtain on our inner workings, and generally think up a lot of interesting sections that will ultimately lead the business to purchase or engage with certain services. This is the only way to or engage with certain services. This is the only way to Nothing just happens out of the blue. There may be some rare sales from super-loyal people out of the blue, but this is more of an exception and definitely not something to rely on. In other words, a Telegram channel is all about image, so it needs to be developed over time, and then you can reap the benefits. Well, the sixth mistake is an incredible insight and a big discovery for most. Unfortunately, I encounter this almost every time someone orders or contacts me at the agency. This is when people come from interesting, let's say, business areas who simply don't need a Telegram channel. Before creating a Telegram channel, it's crucial to ask yourself this question: Why would a subscriber even want to visit and subscribe to our channel? What will he get out of this? In most cases, you can get by with a simple, well-designed actually supports targeted advertising. Well, and then the applications are processed through the manager. Running a Telegram channel about, say, windows is, of course, a cool story, but only if you approach it creatively. Otherwise , if we post some kind of useless, boring, and toothless content, people won't follow it because it's simply not interesting. You criticize, I suggest, you can say, and I will explain now. If that sells or manufactures windows, you could showcase the technologies of satisfied customers, introduce different sections, perhaps include some celebrity guests in your project, run interesting promotions, and show some before-and-after changes. Well, that is, products and your activities from different angles, thus generating interest in people not only in your Telegram channel, but also in your brand and, ultimately, in your activities. This approach may indeed be beneficial, but the biggest myth is that there are any free ways to promote on Telegram. One way or another, all methods are paid. Somewhere they are really paid, and somewhere a little less paid. Because even creating video content, which is known to be a relatively free method, requires some businesses. Most likely, this will involve the involvement of a separate SMM team and a production company that will create video content. And this story is not free either. And what can we say about promotion through advertising purchases in other channels, targeted advertising, blogger integration, and so on? This also requires a large advertising budget. Well, if you have a lot of time and are ready to pay with your time, of course, you can engage in inviting, perhaps spamming comments, and some other manual we're talking about business representatives who actually have their own core business, I have very little faith in such outcomes. To summarize and give you a formula for successful promotion on Telegram, everything here rests on three pillars. The first is a well-packaged channel. The second is a well-chosen promotional strategy, and the third is, of course, content that will somehow convert our target subscribers into possible connections for promoting Telegram channels, these are precisely the three most important topics I regularly present at major Telegram conferences and have recently been lecturing on in the digital branded materials, such as, for example, 33 Telegram channel packaging features. I discuss them in my closed Telegram club Telhub. This is a complete minecraft with all the tools, from naming to all the necessary services needed to successfully and effectively work in Telegram. The same applies to my legendary card, it’s also my flagship product. I've already presented with him at more than five conferences Attract Subscribers to Telegram. This is a map that has a huge number of interesting options to suit all tastes and colors. It exists in my Telegram channel as a pinned message. Follow the link in recording of the performance. Everything I told you is the basics. And, unfortunately, this is how business in the cart gets it wrong. Now you know how everything works. But it’s one thing to know, and another thing to put it into practice. I have extensive experience in promoting a wide variety of topics, so I know what works and what just wastes your budget. To get it right the first time and avoid making the same mistakes, turn to the professionals— us. And the link is in the description. That's all from me. The owner of the cart was with you. Bye me. The owner of the cart was with you. Bye everyone and see you again.