[00:01] you're doing. Your brand, your business, your service isn't valuable. I would much rather you give away for free to the right person for the right reasons. For testimonial, for referral. If that's your default, oh, you're not ready to
[00:15] buy? What if I gave you a 30% discount? Why? Cuz you don't know how to sell. If they need to to get it solved. They don't trust you, and your discount just don't trust you, and your discount just made it worse.