---
title: 'Why I don''t do discounts'
source: 'https://youtube.com/watch?v=qxgjj8qCLG8'
video_id: 'qxgjj8qCLG8'
date: 2026-08-06
duration_sec: 99
---

# Why I don't do discounts

> Source: [Why I don't do discounts](https://youtube.com/watch?v=qxgjj8qCLG8)

## Summary

In this short clip, the speaker explains why they refuse to offer discounts. They argue that giving away work for free to the right person — for a testimonial or referral — is more valuable than discounting, and that leading with discounts signals poor selling skills and deepens customer distrust.

### Key Points

- **Value and free work** [00:01] — The speaker asserts that if your brand, business, or service isn't valuable, you should give it away free to the right person for the right reasons — such as a testimonial or referral.
- **Discounts reveal weak selling** [00:15] — If your default response to 'I'm not ready to buy' is offering a 30% discount, it means you don't know how to sell.
- **Discounts worsen trust** [00:15] — When a prospect doesn't trust you, a discount doesn't fix the problem — it makes trust worse.

### Conclusion

The core takeaway: don't use discounts as a crutch. Build trust and sell value, or give work away strategically for testimonials and referrals.

## Transcript

you're doing. Your brand, your business, your service isn't valuable. I would much rather you give away for free to the right person for the right reasons. For testimonial, for referral. If that's your default, oh, you're not ready to
buy? What if I gave you a 30% discount? Why? Cuz you don't know how to sell. If they need to to get it solved. They don't trust you, and your discount just don't trust you, and your discount just made it worse.