[0:00] Are you maximizing your YouTube video
[0:02] description box? Because it's a powerful
[0:06] tool. And if you're not putting anything
[0:07] in the description or you're just
[0:08] copying and pasting random things in
[0:10] there, this video is going to walk you
[0:12] through what you should put in there,
[0:14] how you should structure it, in what
[0:15] order you should place those things in
[0:17] your description box so that you can get
[0:19] maximum results and grow your channel
[0:21] faster via the YouTube description box.
[0:24] If that sounds good to you, stick
[0:25] around.
[0:29] Okay. So, let's start by walking through
[0:30] a basic explanation or structural
[0:33] outline for your description box. Like
[0:35] what goes at the top, what goes at the
[0:37] middle, what goes at the bottom, right?
[0:38] Okay. So, the first thing you want to
[0:40] have in your description box is an
[0:41] attentiongrabbing first sentence. And I
[0:44] recommend having AI write this for you.
[0:47] And the reason I recommend having AI
[0:49] write it for you is because you want it
[0:50] to be very rich with SEO keywords that
[0:54] will help YouTube algorithm to
[0:56] understand what this video is about and
[0:58] who it's targeting. And the reason I say
[1:00] use AI like chat GPT, Gemini, Claude,
[1:03] AI, whatever to write this is so that it
[1:06] sounds human. But the reason I say this
[1:08] is because if you're trying to think of
[1:10] all the SEO keywords that you could pack
[1:12] in that first sentence and make it
[1:13] interesting, it's going to be very
[1:15] difficult to write that sentence. But if
[1:16] you have AI write that, it can create a
[1:19] very rich SEO keyword sentence that
[1:22] sounds human and makes sense. It's not
[1:24] just a bunch of keywords one after the
[1:26] other. So that's what I recommend. So
[1:27] the first part of your description box
[1:30] should be one sentence that's grabbing
[1:33] attention and that's saying what this
[1:34] video is about and who it can help. And
[1:37] there's this thing called above the fold
[1:40] on YouTube in the description box. So
[1:42] when someone is looking at your video,
[1:44] they see a little bit of characters like
[1:47] a one sentence, then it says click more
[1:49] to see the rest of the description,
[1:51] right? So they can watch your video and
[1:52] they see that little, you know, one-s
[1:54] sentence description and then they start
[1:55] to see the comments below it. And so the
[1:57] point of paying attention to the above
[1:59] the fold is that if you have any lead
[2:02] magnets, links to your coaching, links
[2:04] to your book, links to your courses,
[2:07] whatever it is, something that you want
[2:09] this person to to click on once they
[2:12] watch your videos, you want to have that
[2:13] above the fold. And so you'll have that
[2:15] one-s sentence description about the
[2:17] video rich with keywords. Then after
[2:20] that, you will list your lead magnet. So
[2:22] grab your guide here link. And the
[2:26] reason why we do it this way is so that
[2:28] if they're watching the video, that link
[2:30] will be shown and in your video you're
[2:32] talking about grab my guide below,
[2:34] they'll see that link without having to
[2:36] open up the description box. So it'll be
[2:38] visible on the underneath the video
[2:40] without having to do any extra work. So
[2:43] that is a really great place. However, I
[2:45] do not recommend starting with that link
[2:47] or just having all your links, you know,
[2:50] grab your guide, here's how to work with
[2:51] me, all these and there's like three
[2:53] links and there's nothing else. I
[2:54] wouldn't recommend that at all. I would
[2:56] recommend that you do the one sentence
[2:58] rich with keywords and then have a plug
[3:00] for whatever lead magnet you want with a
[3:01] little bit of link. And then when they
[3:04] open up the description box and can see
[3:06] the full description box, that's where
[3:07] we start to put more things in there.
[3:09] So, for example, the first sentence
[3:11] might be, "Want to skyrocket your
[3:13] YouTube views? Watch this." Then you
[3:15] say, "Grab your free guide clickable
[3:18] link." That's all you do for the very
[3:20] first part of the description. Next,
[3:21] you'll want to provide a summary of the
[3:23] video. It could be bullet points. It
[3:25] could be just another few sentences, but
[3:27] you really want it to be rich with
[3:28] keywords and also to explain what more
[3:31] they will get in the video beyond that
[3:32] one attentiongrabbing sentence. So, for
[3:35] example, in this video, you'll learn all
[3:38] about SEO and keywords for growing your
[3:40] YouTube channel. In addition, we'll also
[3:43] talk about basic strategy for succeeding
[3:46] on YouTube or something like that,
[3:47] right? So, it's a a small little
[3:48] description about the video itself and
[3:50] what they'll get inside the video. Now,
[3:52] there's two camps on this as well. Some
[3:54] people say don't give it all away
[3:56] because then they won't watch the video.
[3:58] I say give enough away so that you can
[4:01] include a lot of key words in the
[4:03] description like written in sentences,
[4:05] not just keyword stuffing. Do not
[4:07] keyword stuff your description. That is
[4:09] not looked highly upon through YouTube.
[4:11] Um, but create a few sentences about the
[4:13] video. And then after the description,
[4:15] it's helpful to add timestamps. So you
[4:18] want to create like little chapters
[4:19] about what the video is about. That's
[4:21] very helpful for people when they're
[4:22] scanning your video to see if they want
[4:24] to continue watching. So if they don't
[4:26] know what to expect, they might stop
[4:28] watching because they don't know what to
[4:30] expect and they don't want to waste
[4:31] their time. But if you create chapters,
[4:33] they can skim through and see what each
[4:34] chapter is and either jump to the
[4:36] chapters that interest them or if
[4:38] they're on a chapter that doesn't
[4:39] interest them, they could skip to the
[4:40] next one. But that way you won't lose
[4:42] them at if you didn't have chapters.
[4:44] Because if you didn't have chapters,
[4:45] someone might come to your video and
[4:46] they're like, "Oh, they're talking about
[4:47] affiliate links. I don't really care
[4:48] about affiliate links. Maybe I don't
[4:49] care about the rest of the stuff they're
[4:50] talking about because I don't know what
[4:51] the rest of the stuff there is going to
[4:52] be talking about because I don't know
[4:53] what the other stuff is that they're
[4:55] going to be talking about. So, I think
[4:57] um it's better to put chapters in than
[4:59] to not put them in. Some people believe
[5:01] that if you put chapters in, people will
[5:03] just skip to the parts they want to
[5:04] watch and watch it and leave. But in my
[5:06] opinion, at least they're watching those
[5:08] parts that they want to watch, right?
[5:09] ando as opposed to coming into your
[5:11] video and leaving right away. So, at
[5:12] least it gives them the option to jump
[5:14] around if they want to jump around
[5:16] versus just jumping out of your video.
[5:18] So, that's why I recommend doing
[5:19] chapters after the description box. Now,
[5:22] sometimes I put the chapters at the very
[5:25] bottom or near the bottom of my
[5:26] description box because I want to put
[5:29] closer to the top how to work with me. I
[5:31] want to put like a call to action right
[5:32] after the description. So sometimes
[5:34] you'll see in my descriptions that I
[5:36] just put the chapters listed near the
[5:38] bottom of the description box because if
[5:40] you scroll over the video, you can see
[5:42] there's those chapters and when you
[5:44] scroll over it and you hover over it
[5:45] with your cursor, it will say what that
[5:47] chapter is about anyway. So they don't
[5:49] need to actually see it explicitly
[5:51] written in front of them. They don't
[5:52] need to see like the table of contents.
[5:54] They can just scan the video themselves
[5:56] and see what those different chapters
[5:58] are about. Which leads me to the next
[6:00] spot or section of the YouTube
[6:02] description of your video, and that is a
[6:04] call to action. You want to have a
[6:06] clear, strong call to action. On my
[6:08] channel, it usually says, "Work with
[6:10] me." And then underneath it links to my
[6:13] website, which allows people to contact
[6:14] me for coaching, joining my mentorship
[6:17] program, or buying my course. So, you
[6:19] want to have a really clear call to
[6:21] action as the next step in your YouTube
[6:23] description. Below that call to action,
[6:25] you can then have all the resources that
[6:27] you want to list or anything you
[6:29] mentioned in the video. For example, if
[6:31] you mentioned a certain YouTuber, if you
[6:33] mentioned a certain product, if you
[6:35] mentioned another YouTube video,
[6:37] whatever you mentioned in the video that
[6:38] you need to explicitly show or tell in
[6:40] the description, I would put that in
[6:42] this spot. Now, so if you're offering
[6:44] free tools, free guides, uh affiliate
[6:46] link things like TubeBuddy or Vid IQ or
[6:50] or um maybe you offering like you have a
[6:53] finance channel, so you have like a
[6:54] budget calculator link or maybe you're a
[6:57] dog groomer, so you have all your
[6:59] recommended dog grooming tools that
[7:00] people can click on to get access to
[7:02] those and purchase those with your
[7:04] affiliate link. Whatever resources that
[7:06] you want to provide your viewers, that's
[7:08] what I would put below your call to
[7:10] action. And below that, I would put any
[7:11] of your social media links and your
[7:13] contact information if people want to
[7:15] contact and reach out to you directly. I
[7:18] personally do not leave my email in the
[7:20] description box because I know that my
[7:22] email is listed in my description of my
[7:25] YouTube channel so people can find it
[7:27] there if they want to. However, at the
[7:29] bottom of the description box of the
[7:31] video, it's a good place to put all your
[7:32] social media handles or any other ways
[7:34] that they can get in contact with you or
[7:36] other resources like your website or
[7:38] things like that. Below that, I would
[7:40] put a disclaimer that hey, if you click
[7:42] on any of the links below, I may receive
[7:44] a small commission based on the fact
[7:47] that they are affiliate links or however
[7:48] you want to say it. So, for example, a
[7:50] disclaimer could be some of the links
[7:52] above are affiliate links and I will
[7:54] earn a small commission from those at no
[7:56] extra cost to you. That way, people are
[7:59] fully aware that if they click on those
[8:00] links that you might earn a small
[8:02] commission from those links. And below
[8:03] that, I would list hashtags. So maybe
[8:06] four hashtags at most that relate to
[8:08] your niche. And below that, you can feel
[8:10] free to add a closing statement like
[8:12] don't forget to like and subscribe,
[8:14] thanks for watching, or something like
[8:15] that. It's up to you. So let's summarize
[8:18] the main points, the structure of your
[8:21] description box. Number one, that
[8:22] attentiongrabbing sentence that's short
[8:24] and sweet. And then the next thing
[8:26] behind that is your grab my free guide
[8:28] and your link. Make sure it's above the
[8:30] fold. Once you open up your description
[8:32] box, below that you will then list a
[8:35] brief description about the video. So a
[8:38] few sentences that are keywordri about
[8:40] the video. It could be bullet points,
[8:42] whatever you want to do. In this video,
[8:43] you will learn bullet point, bullet
[8:45] point, bullet point with all highly um
[8:48] packed with keywords. Below that will be
[8:50] a call to action, a CTA of where people
[8:53] will find out more about you, how to
[8:54] work with you, how to get your courses,
[8:56] how to get into your workshops, whatever
[8:58] it is you want to mention. That would be
[9:00] below the description. Also, below the
[9:02] description, you can put your chapters
[9:04] or like me, you can put your chapters
[9:06] lower down in the description box where
[9:08] you feel comfortable. So, after you have
[9:11] your call to action, then you have your
[9:13] resources, links to your resources. And
[9:16] so that would be anything you mention in
[9:17] the video like, "Hey, you talked about
[9:19] this person, mention them there." "Hey,
[9:21] I said you could get this free resource,
[9:22] put it in the link there." "Hey, if you
[9:24] want to use this product that I'm
[9:26] using," that's where the link would go.
[9:27] So, you have the resource links there.
[9:29] Next up will be social media and contact
[9:31] information. Below that would be the
[9:33] legal disclaimer for any affiliate links
[9:35] that you have to make your audience
[9:37] aware that you will make money if they
[9:39] click on one of those links. And below
[9:40] that, you put the hashtags. And then
[9:42] below that, you have a closing
[9:44] statement. So, there you have it. That's
[9:45] how you can structure your description
[9:47] box of your video. One bonus tip that I
[9:50] would like to share with you is that you
[9:52] can prefill this on all your videos and
[9:55] then adapt it for each video. So, you
[9:57] can't prefill the attention grabbing
[10:00] sentence and and those types of things,
[10:02] but you can prefill the call to action,
[10:04] the affiliate links, all the stuff that
[10:06] you always list in your videos, right?
[10:08] And to do that, what you need to do is
[10:09] go into YouTube Studio, click on
[10:12] settings on the lefthand side, then
[10:14] upload defaults, and when you're in the
[10:17] basic tab, you'll see description box,
[10:20] and that's where you can add in, copy
[10:22] and paste in everything that you would
[10:23] normally have in your videos. So that
[10:25] when you upload a video, that will
[10:27] automatically be pre-filled for you, the
[10:29] description box. And then you just need
[10:30] to add in those few sentences, the few
[10:32] description that relates to that actual
[10:34] video, and the rest will be the same. So
[10:37] that helps you to streamline the process
[10:39] of uploading your video so you don't
[10:40] have to write the description box every
[10:42] single time. So hopefully this was
[10:45] helpful and if you have any questions
[10:46] about it, ask in the comments below.
[10:48] Otherwise, I'll see you in the next
[10:49] video. Bye for now.