[00:01] membership trials for eligible viewers and channels. Hello Insiders, I'm Rene Ritchie, a long-time creator now working at YouTube, and here's what's up. creators to deepen community and earn [00:13] revenue directly from fans in an often more reliable and predictable way. But getting viewers to see the value of a membership can be a challenge. To help promotion that will offer a select qualified viewers a trial period to one [00:27] channel membership free of charge so they can see what creator memberships free of charge, there won't be any members who join via the trial. But the goal is for as many trials as possible [00:41] to convert to fully paid memberships once the free period ends. Most right for you or your channel, you can opt out or back in at any time in the memberships tab in YouTube Studio. If you don't see a toggle, it just means [00:55] the channel isn't currently eligible for the promotion, but YouTube will keep you thoughts and questions in the comments, thoughts and questions in the comments, and keep it real.